oral b junior electric toothbrush
Worth a lookShows a sweet-spot price point ($25.56 avg), but soft demand (-21.1% this quarter) keeps it on the watch list.
Avg price
Incredible£25.56avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£2.07–£71.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£227K£227K/yr · 135K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,826.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, oral b junior electric toothbrush is a £227K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
oral b junior electric toothbrush market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £153K–£204K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 67%
- Out of stock
- 4.2%
- Avg brand age
- 41 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
157
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
14%
- Oral-B66%
- 7AM2M5%
- Coulax Pro4%
- BIOMED4%
- Euthymol4%
- YTEATH PRO3%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -21.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top oral b junior electric toothbrush search terms
- pink electric toothbrush33K/yr
- electric toothbrush pink27K/yr
- pink toothbrush18K/yr
- oral b pink electric toothbrush9K/yr
- oral b toothbrush pink7K/yr
- oral b electric toothbrushes pink9K/yr
- toothbrush pink6K/yr
- pink oral b electric toothbrush7K/yr
- oral b electric toothbrush pink5K/yr
- oral b pink4K/yr
Top oral b junior electric toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro 1 Electric Toothbrush for Adults 1 Handle Pink - 3D Cleaning 1 Brush Head Gum Pressure Control Travel Rechargeable Toothbrush UK 2 Pin Plug
Oral-B£25.684.2★3,007 rev
Oral-B iO2 Electric Toothbrush for Adults 1 Handle Calm Pink - 1 Gentle Care Brush Head Travel Case Travel Refill Holder Designed by Braun UK Two Pin Plug
Oral-B£32.374.4★4,483 rev
Oral-B Vitality Pro Electric Toothbrushes Adults 1 Handle 2 Oral B Electric Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable 2 Pin UK Plug Purple
Oral-B£18.384.1★24,095 rev
Oral-B iO3 Ultimate Clean Electric Toothbrush Blush Pink Long-Lasting Battery with Travel Case for Home and Travel With Refill Holder and Charger Pouch
Oral-B£49.294.4★334 rev
7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 75 Days(Pink)
7AM2M£8.374.5★1,169 rev
Newest
by launch date
Rotating Electric Toothbrush with 8 Brush Heads (2 Types) for Adults and Kids 60-Day Battery Life Wireless Wall Charging Station 5 Modes Power Toothbrush with Travel Case
YTEATH PRO£17.572,032 rev
Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Pink with White case
Oral-B£24.5734 rev
Euthymol Whitening Toothbrush (Pink) Compact Small Full Head High-Strength Micro Soft bristles Deep Cleaning Sensitive Gums Teeth Daily Oral Enamel Dental Care
Euthymol£4.75783 rev
Oral-B iO2 Electric Toothbrush for Adults 1 Handle Calm Pink - 1 Gentle Care Brush Head Travel Case Travel Refill Holder Designed by Braun UK Two Pin Plug
Oral-B£32.374,483 rev
7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 75 Days(Pink)
7AM2M£8.371,169 rev
Trending
90-day click momentumRotating Electric Toothbrush with 8 Brush Heads (2 Types) for Adults and Kids 60-Day Battery Life Wireless Wall Charging Station 5 Modes Power Toothbrush with Travel Case
YTEATH PRO£17.574.3★
Euthymol Whitening Toothbrush (Pink) Compact Small Full Head High-Strength Micro Soft bristles Deep Cleaning Sensitive Gums Teeth Daily Oral Enamel Dental Care
Euthymol£4.754.6★
Philips Sonicare 3100 Electric Toothbrush Sonic Toothbrush Pressure Sensor and Timer Travel Case Sugar Rose Model HX3673/11
PHILIPS£36.374.3★
Biomed Sensitive pink salt toothbrush effectively removes dental plaque ultra thin bristle tips
BIOMED£2.074.5★
Colgate Zig Zag Medium Manual Toothbrush - Multi Angle Cross Bristles with Flexible Neck for Gum Comfort - 3 Count (Pack of 1)
Colgate£2.394.6★
What buyers say about oral b junior electric toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Gives you a cleaner feel to teeth”
“Excellent value for money”
“Decent item”
“Easy charging”
“Colours very bright”
“Great cleaning ability”
“Battery is great too”
“Easy to use”
“As advertisef”
“Teeth feel amazingly clean”
What buyers complain about
“doesnt hold charge”
“Poor oral b toothbrush”
“Broke within a week”
“Short battery life”
“Rubbish performance”
“Waste of money”
“Does not clean teeth”
“Not as advertised”
“Too much vibration”
“doesn't do the job”
Top return reasons
Common questions
- Is oral b junior electric toothbrush profitable to sell on Amazon United Kingdom?
- The niche generates £227K/yr across 21 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the oral b junior electric toothbrush niche?
- 12 brands and 157 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in oral b junior electric toothbrush?
- Top complaints mined from reviews: Charging, Oral Hygiene, Durability. The return rate is 1.3%.
- When does demand for oral b junior electric toothbrush peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the oral b junior electric toothbrush niche?
- Listings span £2.07–£71.76; the average listing price is £25.56 (sweet spot $15–$100). The average incumbent carries 3,827 reviews — the moat a new listing must climb.