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Oral B Interspace Brush Heads

Fail

Shoppers spend only $52K a year here, so Oral B Interspace Brush Heads is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£52K/yr40K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
81%top-5 click share · 9 brands · 36 sellers

Flapen Score

Oral B Interspace Brush Heads against its category

The dotted line is the Health & Personal Care average. Past it, Oral B Interspace Brush Heads is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral B Interspace Brush Heads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oral B Interspace Brush Heads 40K times last year and spent an estimated £52K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
15.7%
Market size, estimated
£52Ka year
Peak month
November1.7× the quietest month
Top search term
oral b interspace brush heads17K searches a year

02 · Price

A sale here is worth £8.30.

Listings sell for £8.30 on average, from £4.41 to £17.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.30 that is £2K to £4K a year per listing.

Average price
£8.30under the $15 to $100 sweet spot
Price range
£4.41–£17.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #213 within Dental Care. It carries 419 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
9.8%
Average rank
#213in Dental Care
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
419per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Oral B Interspace Brush Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

36

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Betterchoi39%
  • Oral-B22%
  • Braun15%
  • ROZAR7%
  • MIFARUI4%
  • Valuabletry4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Oral B Interspace Brush Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Oral B Interspace Brush Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b interspace brush heads17K/yr
  • oral b interdental toothbrush heads10K/yr
  • interspace toothbrush heads5K/yr
  • oral b interdental brushes3K/yr
  • oral b interspace toothbrush head3K/yr
  • oral-b interspace2K/yr

Reviews and returns

What reviews say buyers love and hate about Oral B Interspace Brush Heads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene27%−0.21

These do not fit an oral b toothbrush

Not for Oral B

I cant get on with flossing

Value For Money15%+0.53

a bit expensive

soo expensive for what is technically only half a tooth brush

not worth the price

Quality-Overall12%+0.86

Not good enough

Low quality

Functionality-Overall9%−0.04

It doesn't the job

Not as Effective as Expected

Ease Of Use8%−0.09

Hard to use

Love

Oral Hygiene30%−0.21

They do a decent job cleaning between teeth

For me, essential for dental hygiene

seem good for cleaning my teeth

Quality-Overall20%+0.86

Just as good as the expensive branded version

Good quality

Great product

Value For Money14%+0.53

Great value for money

fair price

Competitive price

Advertised Vs Actual Product10%+1.38

It does what it says

They do the job

As described

Size-Overall5%+0.76

They fit and they work

Fits Oral B iO perfectly

Perfect fit for purpose thanks

Return

0.5% Return rate 55% Fixable by listing

Size-Overall46%▆▆█▆▆▆

Small

Compatibility-Overall33%██▆▇▆▅
Advertised Vs Actual Product8%▁▃▄█▄▇
Functionality-Overall3%▁▅█▁▄▇

It doesn't the job

Not as Effective as Expected

Quality-Overall3%▁▁▁▁▅█

Not good enough

Low quality

FAQ

Common Oral B Interspace Brush Heads questions

Answered from the same tracked data.