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Oral B Glide Floss Picks

Fail

The top 5 brands take 100% of clicks, so Oral B Glide Floss Picks is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£251K/yr87K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
76%top-5 click share · 5 brands · 132 sellers

Flapen Score

Oral B Glide Floss Picks against its category

The dotted line is the Health & Personal Care average. Past it, Oral B Glide Floss Picks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral B Glide Floss Picks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oral B Glide Floss Picks 87K times last year and spent an estimated £251K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 21.0% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
21.0%
Market size, estimated
£251Ka year
Peak month
November1.4× the quietest month
Top search term
oral b glide floss picks24K searches a year

02 · Price

A sale here is worth £13.74.

Listings sell for £13.74 on average, from £4.08 to £29.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £13.74 that is £14K to £17K a year per listing.

Average price
£13.74under the $15 to $100 sweet spot
Price range
£4.08–£29.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Dental Care. It carries 4,673 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Dental Care
Average rating
3.85 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,673per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Oral B Glide Floss Picks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

132

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • Oral-B88%
  • Glide5%
  • Procter & Gamble4%
  • Y-Kelin2%
  • Wisdom2%

Demand

Oral B Glide Floss Picks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oral B Glide Floss Picks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oral b glide floss picks24K/yr
  • oral b floss picks19K/yr
  • glide floss pick17K/yr
  • oral b glide13K/yr
  • oral b glide floss7K/yr
  • oral b floss sticks3K/yr
  • glide floss picks4K/yr

Reviews and returns

What reviews say buyers love and hate about Oral B Glide Floss Picks

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Oral Hygiene”
38%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Quality has been reduced”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oral B Glide Floss Picks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data