How competitive is the Oral B Glide Floss Picks niche on Amazon United Kingdom?

5 brands and 132 sellers compete in Oral B Glide Floss Picks on Amazon United Kingdom. The top 5 Oral B Glide Floss Picks products take 76% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Oral B Glide Floss Picks?

Oral B Glide Floss Picks buyers on Amazon United Kingdom complain most about Quality-Overall, Oral Hygiene, Durability, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Oral B Glide Floss Picks niche?

Oral B Glide Floss Picks sells for £13.74 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.08–£29.15. The average incumbent carries 4,673 reviews — the moat a new listing must climb.

Oral B Glide Floss Picks

brand-locked demand (top 5 brands take 100% of clicks) — Oral B Glide Floss Picks doesn't clear our bar today.

Signals Quality Gap

Flapen Score

Skip it

This niche Category average

Is Oral B Glide Floss Picks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oral B Glide Floss Picks is a £251K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Oral B Glide Floss Picks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.9% over the last 90 days and 21.0% of searches end in a purchase.

£251K

revenue / yr

Units sold / yr20K

Search volume / yr-18.9%87K

Conversion rate21.0%

Avg price£13.74

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 132

Top-5 product click share76%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 15 products

Top Oral B Glide Floss Picks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Oral-B Glide Floss Picks (1Pack)

Price: £6.56
Rating: 3.5/5
Reviews: 2,372
Age: 15y ago

Glide Floss Picks 3 Packs of 60

Price: £21.01
Rating: 2.8/5
Reviews: 617
Age: 7y ago

Glide Pro-Health Advanced Floss Picks 30 Ea by Glide

Price: £7.33
Rating: 3.4/5
Reviews: 857
Age: 9y ago

Oral-B Glide Floss Picks Arctic Peppermint Oil 75 Count

Price: £6.42
Rating: 4.0/5
Reviews: 4,049
Age: 13y ago

Choice One Crest Glide Floss Picks 30Ea Procter & Gamble Dist. (Pack of 3) by Oral-B

Price: £17.74
Rating: 3.5/5
Reviews: 591
Age: 10y ago

Newest

by launch date

Glide PG-4364B Pro-Health Advanced Floss Picks 30 Ea (Pack of 2) Packaging may vary

Price: £10.65
Rating: 3.4/5
Reviews: 96
Age: 2y ago

Oral B Glide Dental Floss Picks Gum Care 60 Count Pack of 4

Price: £25.28
Rating: 3.8/5
Reviews: 996
Age: 5y ago

Y-Kelin Floss Picks -100 Pcs Floss Sticks 2 in 1 Resistant Toothpick Easy and Simple to Use Dental Floss Deep Clean Tooth Picks Floss Sticks Teeth Cleaning (100 Count (Pack of 1)) No Flavor

Price: £4.08
Rating: 4.5/5
Reviews: 11,503
Age: 7y ago

Glide Floss Picks 3 Packs of 60

Price: £21.01
Rating: 2.8/5
Reviews: 617
Age: 7y ago

Oral-B Glide Pro-Health Dental Floss Deep Clean Mint 40m Pack of 6

Price: £23.13
Rating: 4.4/5
Reviews: 26,127
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

132

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Oral-B88%
Glide5%
Procter & Gamble4%
Y-Kelin2%
Wisdom2%

Oral B Glide Floss Picks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR21.0%Products15Brands5Top 5 Brands100%OOS Rate0.0%Rating3.9★Reviews4,673Avg BSR#52

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Oral B Glide Floss Picks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oral b glide floss picks24K/yr -21.6%20.5% conv.
oral b floss picks19K/yr -12.4%17.9% conv.
glide floss pick17K/yr -26.8%18.5% conv.
oral b glide13K/yr -13.8%13.6% conv.
oral b glide floss7K/yr -17.3%10.6% conv.
oral b floss sticks3K/yr -16.9%19.7% conv.
glide floss picks4K/yr -20.1%17.5% conv.

What reviews say buyers love and hate about Oral B Glide Floss Picks

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Oral Hygiene23%

“Overall a practical dental hygiene product that does exactly what its meant to do”

Quality-Overall21%

“Excellent product”

Advertised Vs Actual Product9%

“As advertised great”

Value For Money8%

“Excellent value for money”

Ease Of Use8%

“Easy to use”

What buyers complain about

86% of reviews

Quality-Overall38%

“Quality has been reduced”

Oral Hygiene15%

“floss your teeth very poor”

Durability15%

“broke really quickly”

Value For Money4%

“it will prove costly”

Material Quality3%

“are a much weaker material”

Oral B Glide Floss Picks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

21%

2Durability

17%

3Advertised Vs Actual Product

15%

4Oral Hygiene

12%

5Size-Overall

Common Oral B Glide Floss Picks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oral B Glide Floss Picks 49/100 on Amazon United Kingdom — Skip it. The niche generates £251K/yr across 15 tracked products. Search demand moved -18.9% over the last 90 days.