Is oral b glide floss picks profitable to sell on Amazon United Kingdom?

The niche generates £251K/yr across 15 tracked products. 90-day search growth is -18.9%. Flapen's verdict: Skip it (49/100).

How competitive is the oral b glide floss picks niche?

5 brands and 132 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oral b glide floss picks?

Top complaints mined from reviews: Quality-Overall, Oral Hygiene, Durability. The return rate is 0.3%.

When does demand for oral b glide floss picks peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the oral b glide floss picks niche?

Listings span £4.08–£29.15; the average listing price is £13.74 (sweet spot $15–$100). The average incumbent carries 4,673 reviews — the moat a new listing must climb.

oral b glide floss picks

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible21.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.74

avg listing price — sweet spot $15–$100

Price range

Good£4.08–£29.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£251K

£251K/yr · 87K searches

Review moat

Bad4,673.47

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, oral b glide floss picks is a £251K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

oral b glide floss picks market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £206K–£275K; units × avg price
Conversion rate: 21.0%
Avg BSR: #52
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

132

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Oral-B88%
Glide5%
Procter & Gamble4%
Y-Kelin2%
Wisdom2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top oral b glide floss picks search terms

oral b glide floss picks24K/yr -21.6%20.5% conv.
oral b floss picks19K/yr -12.4%17.9% conv.
glide floss pick17K/yr -26.8%18.5% conv.
oral b glide13K/yr -13.8%13.6% conv.
oral b glide floss7K/yr -17.3%10.6% conv.
oral b floss sticks3K/yr -16.9%19.7% conv.
glide floss picks4K/yr -20.1%17.5% conv.

All search terms

Top oral b glide floss picks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B Glide Floss Picks (1Pack)

Oral-B£6.563.5★2,372 rev

Glide Floss Picks 3 Packs of 60

Oral-B£21.012.8★617 rev

Glide Pro-Health Advanced Floss Picks 30 Ea by Glide

Oral-B£7.333.4★857 rev

Oral-B Glide Floss Picks Arctic Peppermint Oil 75 Count

Oral-B£6.424.0★4,049 rev

Choice One Crest Glide Floss Picks 30Ea Procter & Gamble Dist. (Pack of 3) by Oral-B

Procter & Gamble£17.743.5★591 rev

Newest

by launch date

Glide PG-4364B Pro-Health Advanced Floss Picks 30 Ea (Pack of 2) Packaging may vary

Glide£10.6596 rev

2y ago

Oral B Glide Dental Floss Picks Gum Care 60 Count Pack of 4

Oral-B£25.28996 rev

5y ago

Y-Kelin Floss Picks -100 Pcs Floss Sticks 2 in 1 Resistant Toothpick Easy and Simple to Use Dental Floss Deep Clean Tooth Picks Floss Sticks Teeth Cleaning (100 Count (Pack of 1)) No Flavor

Y-Kelin£4.0811,503 rev

7y ago

Glide Floss Picks 3 Packs of 60

Oral-B£21.01617 rev

7y ago

Oral-B Glide Pro-Health Dental Floss Deep Clean Mint 40m Pack of 6

Oral-B£23.1326,127 rev

9y ago

What buyers say about oral b glide floss picks

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene23%

“Overall a practical dental hygiene product that does exactly what its meant to do”

Quality-Overall21%

“Excellent product”

Advertised Vs Actual Product9%

“As advertised great”

Value For Money8%

“Excellent value for money”

Ease Of Use8%

“Easy to use”

Strength3%

“Strong and effective”

Ease Of Cleaning3%

“does a good job cleaning between teeth without snapping easily”

Durability3%

“They last and theyre cheaper”

Adhesion/Stickiness2%

“New improved purple stick great”

Grip2%

“Glides Easily”

What buyers complain about

Quality-Overall38%

“Quality has been reduced”

Oral Hygiene15%

“floss your teeth very poor”

Durability15%

“broke really quickly”

Value For Money4%

“it will prove costly”

Material Quality3%

“are a much weaker material”

Strength3%

“Break really easily”

Stuck/Fused Together2%

“They snap really easily”

Design-Overall2%

“Poorly made”

Ease Of Use2%

“cannot be used”

Strap/String Quality2%

“then something changed, the material of the actual string is different, not as easily fitting between my teeth and longer and feels less soft and natural”

Top return reasons

Quality-Overall21%

Durability17%

Advertised Vs Actual Product15%

Oral Hygiene12%

Size-Overall8%

Adhesion/Stickiness6%

Defective Material/Parts3%