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Oral B Glide Floss Picks

Fail

The top 5 brands take 100% of clicks, so Oral B Glide Floss Picks is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£251K/yr87K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
76%top-5 click share · 5 brands · 132 sellers

Flapen Score

Oral B Glide Floss Picks against its category

The dotted line is the Health & Personal Care average. Past it, Oral B Glide Floss Picks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral B Glide Floss Picks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oral B Glide Floss Picks 87K times last year and spent an estimated £251K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

21.0% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
21.0%
Market size, estimated
£251Ka year
Peak month
November1.4× the quietest month
Top search term
oral b glide floss picks24K searches a year

02 · Price

A sale here is worth £13.74.

Listings sell for £13.74 on average, from £4.08 to £29.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £13.74 that is £14K to £17K a year per listing.

Average price
£13.74under the $15 to $100 sweet spot
Price range
£4.08–£29.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Dental Care. It carries 4,673 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Dental Care
Average rating
3.85 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,673per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Oral B Glide Floss Picks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

132

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Oral-B88%
  • Glide5%
  • Procter & Gamble4%
  • Y-Kelin2%
  • Wisdom2%

Demand

Oral B Glide Floss Picks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oral B Glide Floss Picks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b glide floss picks24K/yr
  • oral b floss picks19K/yr
  • glide floss pick17K/yr
  • oral b glide13K/yr
  • oral b glide floss7K/yr
  • oral b floss sticks3K/yr
  • glide floss picks4K/yr

Reviews and returns

What reviews say buyers love and hate about Oral B Glide Floss Picks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall38%−0.27

Quality has been reduced

Dropped in quality

Awful quality

Oral Hygiene15%+1.24

floss your teeth very poor

Inferior quality to normal Oral B

Oral B has changed the product

Durability15%−0.17

broke really quickly

Break very easily and often

Breaks within seconds

Value For Money4%+0.86

it will prove costly

they were expensive

Waste of money

Material Quality3%−0.03

are a much weaker material

Changed Materials

Poor quality materials

Love

Oral Hygiene23%+1.24

Overall a practical dental hygiene product that does exactly what its meant to do

Dentist advised me to get these,very good

Effective floss pick for daily use

Quality-Overall21%−0.27

Excellent product

Very good; work as expected

they were of really good quality

Advertised Vs Actual Product9%+1.06

As advertised great

Does what it says on the packet

Item as described

Value For Money8%+0.86

Excellent value for money

Very happy with the product at a good price

well worth it

Ease Of Use8%+0.31

Easy to use

Easy to hold

how easy it is to use from package

Return

0.3% Return rate 25% Fixable by listing

Quality-Overall21%▄██▃▃▄

Quality has been reduced

Dropped in quality

Awful quality

Durability17%▄▄█▂▇▅

broke really quickly

Break very easily and often

Breaks within seconds

Advertised Vs Actual Product15%▂▁▄█▅▆
Oral Hygiene12%█▅▅▃▄▂

floss your teeth very poor

Inferior quality to normal Oral B

Oral B has changed the product

Size-Overall8%▄▁▃▇▂█

FAQ

Common Oral B Glide Floss Picks questions

Answered from the same tracked data.