Is oral b charger profitable to sell on Amazon United Kingdom?

The niche generates £550K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the oral b charger niche?

13 brands and 20 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in oral b charger?

Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 0.8%.

When does demand for oral b charger peak?

Demand peaks in Sep; the busiest month runs 1.4× the quietest.

What does it cost to enter the oral b charger niche?

Listings span £4.20–£10.22; the average listing price is £7.45 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.

oral b charger

Worth a look

Shows searches that convert (15.9% search→purchase), but prices mostly outside the sweet spot ($4.20–$10.22) keeps it on the watch list.

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good739.65

avg incumbent reviews — the moat a new listing must climb

Market size

Good£550K

£550K/yr · 465K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.45

avg listing price — sweet spot $15–$100

Price range

Bad£4.20–£10.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, oral b charger is a £550K/yr Amazon United Kingdom market (465K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

oral b charger market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: £447K–£596K; units × avg price
Conversion rate: 15.9%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 4.0%
Avg brand age: 19 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

Gugiers31%
CHOKMAX17%
Vancle10%
OrcoW10%
Xwartre7%
JOYVOX6%
Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.4×

Open Trend

Top oral b charger search terms

toothbrush charger96K/yr -1.1%10.6% conv.
electric toothbrush charger90K/yr -5.2%11.0% conv.
oral b toothbrush charger91K/yr -13.7%14.0% conv.
oral b charger82K/yr -11.3%13.1% conv.
oral b electric toothbrush charger20K/yr +8.7%8.5% conv.
braun toothbrush charger13K/yr -12.8%9.4% conv.
tooth brush charger9K/yr -12.9%10.8% conv.
oral b charger uk10K/yr -13.3%10.7% conv.
oral-b toothbrush charger4K/yr +13.6%2.2% conv.
oral b braun toothbrush charger7K/yr -13.5%13.3% conv.

All search terms

Top oral b charger products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

for Oral B Charger Electric Toothbrush Charger Adapter UK for Braun Oral B Pro 3 3500 3000 Pro 2 2500 Pro 1 650 iO3 iO4 iO5 iO6 Smart 6000N Genius X 8000 Type 3757 Chargers 1.2M/3.9ft

Gugiers£7.854.6★396 rev

Electric Toothbrush Replacement Charger Base Compatible with Oral B iO3 iO4 iO5 iO6 PRO/DB Series Inductive Charging Base Portable Waterproof Power Cord Environmental ABS Model 3757 for Travel

CHOKMAX£8.474.5★759 rev

Electric Toothbrush Charger - Compatible with Oral-B P2000 P4000 P6000 P7000 D10 D12 D16 D20 D34 Models Compact & Travel-Friendly Design for Daily Convenience

JOYVOX£5.284.2★138 rev

Electric Toothbrush Replacement Charger Compatible With O-ra-b Portable Waterproof Base Inductive Model 3757 Travel Toothbrush Charger for O-ra-b Pro/Genius/Smart Series UK 3 Pin Plug

OrcoW£8.654.6★370 rev

Electric Toothbrush Charger for Oral B iO3 iO4 iO5 iO6 Smart 6000N Genius X 8000 Type 3757 Replacement Charger UK Inductive Charging Base Portable Power Cord Environmental ABS for Travel

Vancle£5.934.8★15 rev

Newest

by launch date

Superer Electric Toothbrush Charger Base Fit for Braun Oral B iO3 iO4 iO5 iO6 Genius Smart Vitality Kids Series Model 3757 Charging UK Inductive Plug IP67 Waterproof Portable Travel 1.2M

Superer£8.2914 rev

6mo ago

Electric Toothbrush USB Charger for Oral B iO3 iO4 iO5 iO6 Smart 6000N Genius X 8000 Type 3757 Replacement Charger Portable USB Power Cord for Travel

Vancle£4.2031 rev

7mo ago

Electric Toothbrush Charger for Oral B iO3 iO4 iO5 iO6 Smart 6000N Genius X 8000 Type 3757 Replacement Charger UK Inductive Charging Base Portable Power Cord Environmental ABS for Travel

Vancle£5.9315 rev

7mo ago

Electric Toothbrush Charger for Braun Oral-B Pro 3 3500 Pro 2 2500 Pro 1

Xwartre£7.9478 rev

1y ago

Charger for Oral B Electric Toothbrush Wall Mounted Charging Base UK Plug

Xwartre£10.22291 rev

1y ago

What buyers say about oral b charger

What buyers praise and complain about, mined from review topics.

What buyers love

Charging31%

“Fast charge”

Advertised Vs Actual Product20%

“Item as described”

Quality-Overall16%

“Build quality feels solid”

Value For Money10%

“Good price”

Ease Of Use5%

“Ease of use”

Efficiency4%

“Does the job”

Socket/Port/Plug4%

“Good Adapter Plug”

Size-Overall3%

“Fitted perfectly”

Compatibility-Overall1%

“no compatibility issues”

Portability1%

“Convenient to use anywhere”

What buyers complain about

Functionality-Overall35%

“Barely works”

Charging24%

“Didnt Charge”

Durability11%

“broke after 3 months after purchasing it”

Value For Money7%

“Wasted money”

Quality-Overall6%

“It feel very poor quality”

Socket/Port/Plug3%

“with no 3-pin UK plug attached”

Size-Overall2%

“Did not fit my toothbrush”

Compatibility-Overall2%

“Not useabke in a bathroom”

Strength1%

“feels incredibly light and fragile”

Defective Material/Parts1%

“Item doesnt work at all”

Top return reasons

Charging40%

Functionality-Overall19%

Compatibility-Overall15%

Size-Overall13%

Defective Material/Parts4%

Socket/Port/Plug3%

Advertised Vs Actual Product1%

Quality-Overall1%

Connectivity-Overall1%

Durability1%

Common questions

Is oral b charger profitable to sell on Amazon United Kingdom?: The niche generates £550K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the oral b charger niche?: 13 brands and 20 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in oral b charger?: Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 0.8%.
When does demand for oral b charger peak?: Demand peaks in Sep; the busiest month runs 1.4× the quietest.
What does it cost to enter the oral b charger niche?: Listings span £4.20–£10.22; the average listing price is £7.45 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.