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Oral B Charger

Maybe

Buyers convert on 15.9% of searches. But prices span $4.20–$10.22, mostly outside the sweet spot, so Oral B Charger is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£550K/yr465K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
66%top-5 click share · 13 brands · 20 sellers

Flapen Score

Oral B Charger against its category

The dotted line is the Health & Personal Care average. Past it, Oral B Charger is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral B Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oral B Charger 465K times last year and spent an estimated £550K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £550K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
15.9%
Market size, estimated
£550Ka year
Peak month
September1.4× the quietest month
Top search term
toothbrush charger96K searches a year

02 · Price

A sale here is worth £7.45.

Listings sell for £7.45 on average, from £4.20 to £10.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £7.45 that is £22K to £30K a year per listing.

Average price
£7.45under the $15 to $100 sweet spot
Price range
£4.20–£10.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£22K–£30K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #15 within Dental Care. It carries 740 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#15in Dental Care
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
740per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Oral B Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£55K£110K£165K£220K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • Gugiers31%
  • CHOKMAX17%
  • Vancle10%
  • OrcoW10%
  • Xwartre7%
  • JOYVOX6%
  • Open — no brand owns it (7 brands, 18%)

Demand

Oral B Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.4×

Search terms

Top Oral B Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothbrush charger96K/yr
  • electric toothbrush charger90K/yr
  • oral b toothbrush charger91K/yr
  • oral b charger82K/yr
  • oral b electric toothbrush charger20K/yr
  • braun toothbrush charger13K/yr
  • tooth brush charger9K/yr
  • oral b charger uk10K/yr
  • oral-b toothbrush charger4K/yr
  • oral b braun toothbrush charger7K/yr

Reviews and returns

What reviews say buyers love and hate about Oral B Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall35%−0.28

Barely works

Didnt work after one time

Didn't work

Charging24%+0.79

Didnt Charge

Not charging

takes so long to charge

Durability11%−0.09

broke after 3 months after purchasing it

Stopped working after few times

Stopped working after 1 month

Value For Money7%0.00

Wasted money

Too expensive

Overpriced

Quality-Overall6%+1.09

It feel very poor quality

Rubbish quality

Not that good quality so sorry

Love

Charging31%+0.79

Fast charge

Great charger

Best charger

Advertised Vs Actual Product20%+1.80

Item as described

Exactly as shown

Exactly as advertised

Quality-Overall16%+1.09

Build quality feels solid

Looks well made

Good quality

Value For Money10%0.00

Good price

Good value for money

Excellent value

Ease Of Use5%+0.44

Ease of use

its more convenient

Simple and very effective

Return

0.8% Return rate 14% Fixable by listing

Charging40%▆▇▇█▇█

Didnt Charge

Not charging

takes so long to charge

Functionality-Overall19%▇▆█▆▇▆

Barely works

Didnt work after one time

Didn't work

Compatibility-Overall15%▇▆▆█▇█

Not useabke in a bathroom

Size-Overall13%███▇▆▄

Did not fit my toothbrush

The moulding to hold the toothbrush is too small

Defective Material/Parts4%▄█▄▅▆▅

Item doesnt work at all

FAQ

Common Oral B Charger questions

Answered from the same tracked data.