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Opsite Post Op 9.5cm X 8.5cm

Fail

The top 5 brands take 100% of clicks, so Opsite Post Op 9.5cm X 8.5cm is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£45K/yr37K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
63%top-5 click share · 5 brands · 47 sellers

Flapen Score

Opsite Post Op 9.5cm X 8.5cm against its category

The dotted line is the Health & Personal Care average. Past it, Opsite Post Op 9.5cm X 8.5cm is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Opsite Post Op 9.5cm X 8.5cm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Opsite Post Op 9.5cm X 8.5cm 37K times last year and spent an estimated £45K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
11.8%
Market size, estimated
£45Ka year
Top search term
opsite post op 6.5cm x 5cm10K searches a year

02 · Price

A sale here is worth £10.51.

Listings sell for £10.51 on average, from £3.63 to £26.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.51 that is £3K to £5K a year per listing.

Average price
£10.51under the $15 to $100 sweet spot
Price range
£3.63–£26.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #489 within Medical Supplies & Equipment. It carries 273 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
90%
Out of stock, average day
4.1%
Average rank
#489in Medical Supplies & Equipment
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
273per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Opsite Post Op 9.5cm X 8.5cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

0%

  • Smith & Nephew53%
  • Opsite39%
  • Posi Pulse5%
  • MediSale2%
  • Cutiderm1%

Search terms

Top Opsite Post Op 9.5cm X 8.5cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • opsite post op 6.5cm x 5cm10K/yr
  • opsite dressings9K/yr
  • opsite5K/yr
  • post op dressings for wounds4K/yr
  • opsite post op5K/yr
  • opsite post op 9.5cm x 8.5cm4K/yr

Reviews and returns

What reviews say buyers love and hate about Opsite Post Op 9.5cm X 8.5cm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness24%−0.17

unfortunately the adhesion isnt great

Not very sticky

Doesnt stick

Allergies11%−0.08

perhaps an allergic reaction

to the point of irritation

Caused a nasty reaction

Value For Money6%

Waste of money they didn't even stay stuck for 5 minutes shien plaster are cheaper

Too expensive

Expensive

Quality-Overall6%+1.73

Poor quality

Rubbish

No great quality

Durability5%−0.03

Aint so great had it on for 1 day

it lasted less time than the first

Love

Quality-Overall21%+1.73

Same as hospital quality ones

Amazing quality

they feel well made

Adhesion/Stickiness11%−0.17

Sticks well

Good adhesion

The adhesive on this is strong

Size-Overall9%−0.01

The size is true to fit

The pack with different sizes is convenient

The pack size is generous

Value For Money7%

Good value

Good value for money

Well worth the money

Water Resistance6%+0.32

provide a protective waterproof barrier

Very good and waterproof

Water proof I highly recommend it

Return

0.2% Return rate 47% Fixable by listing

Size-Overall40%█▆▅▆▃▃

The gauze area size is smaller than the total dressing size

These dressings are rather large

Adhesion/Stickiness21%▁▁▇▁▃█

unfortunately the adhesion isnt great

Not very sticky

Doesnt stick

Water Resistance12%▅▃▂██▄

Not waterproof

There is nothing on the packaging stating these are waterproof

If you need something waterproof these are NOT

Advertised Vs Actual Product6%▆█▁▄▄▁

should not be advertised as such

Not as advertised

Quality-Overall5%▁▁▃▆▇█

Poor quality

Rubbish

No great quality

FAQ

Common Opsite Post Op 9.5cm X 8.5cm questions

Answered from the same tracked data.