omeprazole
Skip itPrices mostly outside the sweet spot ($2.50–$16.75) — this niche doesn't clear our bar today.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 801K searches
Review moat
Okay2,540.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.41avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.50–£16.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, omeprazole is a £1.3M/yr Amazon United Kingdom market (801K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
omeprazole market data
- Units sold / yr
- 150K–200K
- avg 12,500–15,000/product
- Revenue / yr
- £1.1M–£1.5M
- units × avg price
- Conversion rate
- 21.7%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
112
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Nexium40%
- Pharmafitness13%
- Pyrocalm Control12%
- Generic9%
- BIOVITA9%
- ANCIENT CARE CREATING HEALTHIER LIVES8%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top omeprazole search terms
- omeprazole170K/yr
- nexium131K/yr
- omeprazole 20mg capsules76K/yr
- heartburn tablets70K/yr
- acid reflux tablets76K/yr
- esomeprazole57K/yr
- nexium control 40mg tablets 28 tablets40K/yr
- famotidine19K/yr
- nexium control 20mg tablets 28 tablets24K/yr
- lansoprazole21K/yr
Top omeprazole products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nexium Control Heartburn & Indigestion Tablets for Acid Reflux Relief Gastro-Resistant Esomeprazole Tablets 20mg 14 Count
Nexium£7.674.7★11,688 rev
Nexium Control Heartburn & Indigestion Capsules for Acid Reflux Relief Gastro-Resistant Esomeprazole capsules 20mg 14 Count
Nexium£8.544.6★5,513 rev
Esomeprazole 20mg Heartburn & Acid Reflux Control - Fast-Acting - Delayed-Release Capsules - Reduces Stomach Acid x14 Capsules with Medication Reminder Card PharmaFitness
Pharmafitness£6.604.7★307 rev
Pyrocalm Control 20mg Gastro-Resistant Tablets 1 Pack of 14 Tablets
Pyrocalm Control£7.844.6★2,585 rev
Esomeprazole 20mg Heartburn & Acid Reflux Control 14 Capsules - 24 Hour Relief with Pill Box
BIOVITA£7.444.7★904 rev
Newest
by launch date
Perrigo Esomeprazole 20mg Heartburn & Acid Reflux Control Capsules 14 Count
JAMBO SUPPLIES£7.211 rev
Esomeprazole 20mg Heartburn & Acid Reflux Control - Fast-Acting - Delayed-Release Capsules - Reduces Stomach Acid x14 Capsules with Medication Reminder Card PharmaFitness
Pharmafitness£6.60307 rev
Esomeprazole 20mg Heartburn & Acid Reflux Control 24-Hour Acid Reducer for Indigestion & Heartburn Fast-Acting Delayed-Release Capsules Reduces Stomach Acid 14 Count
Generic£6.0626 rev
Esomeprazole 20mg Heartburn & Acid Reflux Control 24-Hour Acid Reducer for Indigestion & Heartburn Fast-Acting Delayed-Release Capsules Reduces Stomach Acid 14 Count
Generic£7.60112 rev
Esomeprazole 20mg Heartburn & Acid Reflux Control 14 Capsules - 24 Hour Relief with Pill Box
BIOVITA£7.44904 rev
Trending
90-day click momentumPerrigo Esomeprazole 20mg Heartburn & Acid Reflux Control Capsules 14 Count
JAMBO SUPPLIES£7.215.0★
Esomeprazole 20mg Heartburn & Acid Reflux Control 24-Hour Acid Reducer for Indigestion & Heartburn Fast-Acting Delayed-Release Capsules Reduces Stomach Acid 14 Count
Generic£6.064.9★
Nexiumm Control Heartburn and Acid Reflux Relief Tablets 28 Count (14 x 2)
Generic£16.755.0★
Bisodol Indigestion Relief Tablets Peppermint 1 Pack of 60 Tablets
Bisodol£2.504.6★
Rennie Peppermint Flavour Antacid Heartburn and Indigestion Chewable Tablets 1 Pack of 96 Tablets - Gets to Work in 60 Seconds for Fast and Effective Heartburn Relief
Rennie£5.654.7★
What buyers say about omeprazole
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Nice effective product”
“Excellent for heart burn works quickly”
“Goods as advertised”
“Helps to relieve acid reflux”
“Just as effective as Nexium”
“Effective acid reflux remedy”
“Easy to use”
“This is a regular in our house good price easyto take taste minty work almost instantly”
“less price long effects”
What buyers complain about
“Quite expensive”
“Not effective enough”
“Bit of an odd tase with the peppermint”
“still had heartburn when drinking a few beers”
“I was struggling as my acid reflux was making me feel too sick to eat”
“Not obvious from description”
“I suffer occasionally from excess acid”
“item was left out in the rain every thing was soaked unable to use”
“Give them a break now and again”
“I imagine there might be long term effects over prolonged use”
Common questions
- Is omeprazole profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the omeprazole niche?
- 10 brands and 112 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in omeprazole?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for omeprazole peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the omeprazole niche?
- Listings span £2.50–£16.75; the average listing price is £7.41 (sweet spot $15–$100). The average incumbent carries 2,540 reviews — the moat a new listing must climb.