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Omega 3 Pregnancy

Fail

The top 5 products take 87% of clicks, so Omega 3 Pregnancy is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£56K/yr49K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
87%top-5 click share · 6 brands · 98 sellers

Flapen Score

Omega 3 Pregnancy against its category

The dotted line is the Health & Personal Care average. Past it, Omega 3 Pregnancy is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Omega 3 Pregnancy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Omega 3 Pregnancy 49K times last year and spent an estimated £56K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
9.1%
Market size, estimated
£56Ka year
Peak month
August26.0× the quietest month
Top search term
vitabiotics omega 321K searches a year

02 · Price

A sale here is worth £12.48.

Listings sell for £12.48 on average, from £4.74 to £19.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £12.48 that is £12K to £16K a year per listing.

Average price
£12.48under the $15 to $100 sweet spot
Price range
£4.74–£19.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #33 within Essential Fatty Acids. It carries 2,739 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#33in Essential Fatty Acids
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,739per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Omega 3 Pregnancy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

98

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Vitabiotics Ultra77%
  • Pregnacare6%
  • Proceive5%
  • Bare Biology5%
  • Wild Nutrition4%
  • Nurture4%
  • Open — no brand owns it (0%)

Demand

Omega 3 Pregnancy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 26.0×

Search terms

Top Omega 3 Pregnancy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitabiotics omega 321K/yr
  • omega 3 pregnancy7K/yr
  • omega 3 vitabiotics6K/yr
  • omega 3 pregnancy vitamins2K/yr
  • omega 3 pregnancy supplements2K/yr
  • pregnancy omega 33K/yr
  • ultra omega 34K/yr
  • omega 3 pregnancy supplement4K/yr

Reviews and returns

What reviews say buyers love and hate about Omega 3 Pregnancy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell7%−0.07

While they DO smell fishy

just by holding them I cant get rid of the smell of my hands even with dettol, its horrific

Value For Money6%+0.24

So overall these are more costly

expensive

The price is higher than others

Visibility6%−0.08

it was left for anybody to see and steal

Ease Of Chewing/Swallowing6%+0.36

Hard to swallow

Joint Pain6%

I started getting severe knee pain about 6 months ago

Love

Quality-Overall17%−0.07

Good quality capsules

Im really pleased with the quality

and the capsules themselves look clean and well made

Vitamin9%+0.62

Good supplement

Good price and quality vitamins

These vitamins are brilliant

Ease Of Chewing/Swallowing8%+0.36

The capsules are easy to take

Easy to swallow

The capsules are easy to take and

Nutritional Content8%+0.43

An easy to take supplement

They provide the perfect balance of essential nutrients

They feel like a good quality supplement, and the packaging is clear about the nutritional content and dosage

Value For Money8%+0.24

worth every penny

Great value for money

Excellent price

FAQ

Common Omega 3 Pregnancy questions

Answered from the same tracked data.