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Omega 3 Kids

Fail

Demand is soft, at -33.1% this quarter, so Omega 3 Kids is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£129K/yr135K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
57%top-5 click share · 17 brands · 98 sellers

Flapen Score

Omega 3 Kids against its category

The dotted line is the Health & Personal Care average. Past it, Omega 3 Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Omega 3 Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Omega 3 Kids 135K times last year and spent an estimated £129K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
7.2%
Market size, estimated
£129Ka year
Peak month
September2.1× the quietest month
Top search term
omega 3 kids53K searches a year

02 · Price

A sale here is worth £13.20.

Listings sell for £13.20 on average, from £4.85 to £27.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.20 that is £3K to £7K a year per listing.

Average price
£13.20under the $15 to $100 sweet spot
Price range
£4.85–£27.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #67 within Baby & Child Care. It carries 1,366 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#67in Baby & Child Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,366per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Omega 3 Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

98

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

20%

  • MÖLLER'S23%
  • Haliborange20%
  • maxmedix14%
  • novomins12%
  • Natures Aid8%
  • Apokra4%

Demand

Omega 3 Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Omega 3 Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • omega 3 kids53K/yr
  • kids omega 318K/yr
  • omega 3 for kids16K/yr
  • kids omega 3 gummies11K/yr
  • mollers omega 3 for kids10K/yr
  • dha omega 3 kids6K/yr
  • omega 3 kids gummies5K/yr
  • cod liver oil for kids5K/yr
  • fish oil for kids5K/yr
  • omega 3 gummies kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Omega 3 Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.05

Not tasty

Odd taste

Taste not as good as expected

Smell12%−0.08

Heavy smell

Has an awful smell

strong smell

Value For Money5%+0.22

Not worth your money

They are expensive

Waste of money

Dosage4%−0.03

Daughter refused to take these

Low Dosage

120 tablets is not 120 servings

Vitamin4%+0.84

Cant comment on effectiveness of the vitamins as only just started using it

Nothing like the other tonic vitamins, horrible texture and fake nasty flavour

My kids have never refused to eat a vitamin/supplement

Love

Taste-Overall18%−0.05

One of the biggest positives is that theres no fishy taste at all

Good taste

The no fishy taste promise is a particularly practical feature

Vitamin12%+0.84

Nice vitamin

Best multi vitamins

I think its great way to give kids vitamins

Quality-Overall10%+1.26

Better than other brands

Excellent product

Great product for kids

Ease Of Use7%+0.60

Easy to use

are easy to remove

Easy to Take

Flavor5%+0.22

very good, my son is picky with flavours,

Flavour is good though

Great gummies and kids love the flavour

FAQ

Common Omega 3 Kids questions

Answered from the same tracked data.