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Omega 3 Kids

Fail

Demand is soft, at -33.1% this quarter, so Omega 3 Kids is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£129K/yr135K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
57%top-5 click share · 17 brands · 98 sellers

Flapen Score

Omega 3 Kids against its category

The dotted line is the Health & Personal Care average. Past it, Omega 3 Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Omega 3 Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Omega 3 Kids 135K times last year and spent an estimated £129K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
7.2%
Market size, estimated
£129Ka year
Peak month
September2.1× the quietest month
Top search term
omega 3 kids53K searches a year

02 · Price

A sale here is worth £13.20.

Listings sell for £13.20 on average, from £4.85 to £27.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.20 that is £3K to £7K a year per listing.

Average price
£13.20under the $15 to $100 sweet spot
Price range
£4.85–£27.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #67 within Baby & Child Care. It carries 1,366 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#67in Baby & Child Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,366per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Omega 3 Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

98

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 96%

Open market

20%

  • MÖLLER'S23%
  • Haliborange20%
  • maxmedix14%
  • novomins12%
  • Natures Aid8%
  • Apokra4%

Demand

Omega 3 Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Omega 3 Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • omega 3 kids53K/yr
  • kids omega 318K/yr
  • omega 3 for kids16K/yr
  • kids omega 3 gummies11K/yr
  • mollers omega 3 for kids10K/yr
  • dha omega 3 kids6K/yr
  • omega 3 kids gummies5K/yr
  • cod liver oil for kids5K/yr
  • fish oil for kids5K/yr
  • omega 3 gummies kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Omega 3 Kids

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Not tasty”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Omega 3 Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data