Skip to content

Omega 3

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -12.0% this quarter, so Omega 3 is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£3.7M/yr2.7M searches / yr
90-day growth
-12.0%search demand this quarter
Competition
69%top-5 click share · 11 brands · 35 sellers

Flapen Score

Omega 3 against its category

The dotted line is the Health & Personal Care average. Past it, Omega 3 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Omega 3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Omega 3 2.7M times last year and spent an estimated £3.7M. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.7M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
13.0%
Market size, estimated
£3.7Ma year
Peak month
February1.4× the quietest month
Top search term
omega 31.2M searches a year

02 · Price

A sale here is worth £10.59.

Listings sell for £10.59 on average, from £4.68 to £20.64. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At £10.59 that is £159K to £212K a year per listing.

Average price
£10.59under the $15 to $100 sweet spot
Price range
£4.68–£20.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
£159K–£212K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Essential Fatty Acids. It carries 9,789 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Essential Fatty Acids
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,789per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Omega 3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£367K£733K£1.1M£1.5M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

35

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

  • Zipvit36%
  • WeightWorld13%
  • SS Sport Supplies10%
  • Nutravita10%
  • Horbäach8%
  • Vitabiotics Ultra5%

Demand

Omega 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Omega 3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • omega 31.2M/yr
  • omega 3 capsules high strength509K/yr
  • omega 3 fish oil265K/yr
  • fish oil244K/yr
  • fish oil omega 3113K/yr
  • omega 3 capsules65K/yr
  • omega69K/yr
  • high strength omega 323K/yr
  • omega323K/yr
  • fish oil capsules29K/yr

Reviews and returns

What reviews say buyers love and hate about Omega 3

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%−0.09

The aftertaste is awful

Fishy taste

Tasteless

Dosage10%−0.04

Its less than 2000mg

1000mg, not 2000mg

this is not the case its 2000 mg per serving

Size-Overall7%−0.02

They are huge

Extremely large capsules

Capsule very large

Smell7%−0.05

They had an intense fish smell I thought that was normal

Doesnt smell as far as I can tell

Fishy odor

Advertised Vs Actual Product5%

Description deceiving

False advertising

title is misleading

Love

Quality-Overall26%+1.71

Definitely a solid quality product

Excellent product

good quality capsules

Value For Money18%+1.06

Good value for money

Great deal

Great value

Ease Of Chewing/Swallowing8%+0.44

The softgels are easy to take

Easy to swallow

But large to swallow

Advertised Vs Actual Product7%

Just as advertised

Works as it should

As described

Vitamin6%+0.34

Lovely vitamins

arent difficult to swallow like most vitamins

Excellent supplement

FAQ

Common Omega 3 questions

Answered from the same tracked data.