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Omega 3

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -12.0% this quarter, so Omega 3 is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£3.7M/yr2.7M searches / yr
90-day growth
-12.0%search demand this quarter
Competition
69%top-5 click share · 11 brands · 35 sellers

Flapen Score

Omega 3 against its category

The dotted line is the Health & Personal Care average. Past it, Omega 3 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Omega 3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Omega 3 2.7M times last year and spent an estimated £3.7M. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.7M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
13.0%
Market size, estimated
£3.7Ma year
Peak month
February1.4× the quietest month
Top search term
omega 31.2M searches a year

02 · Price

A sale here is worth £10.59.

Listings sell for £10.59 on average, from £4.68 to £20.64. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At £10.59 that is £159K to £212K a year per listing.

Average price
£10.59under the $15 to $100 sweet spot
Price range
£4.68–£20.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
£159K–£212K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Essential Fatty Acids. It carries 9,789 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Essential Fatty Acids
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,789per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Omega 3 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£367K£733K£1.1M£1.5M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

35

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

18%

  • Zipvit36%
  • WeightWorld13%
  • SS Sport Supplies10%
  • Nutravita10%
  • Horbäach8%
  • Vitabiotics Ultra5%

Demand

Omega 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Omega 3 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • omega 31.2M/yr
  • omega 3 capsules high strength509K/yr
  • omega 3 fish oil265K/yr
  • fish oil244K/yr
  • fish oil omega 3113K/yr
  • omega 3 capsules65K/yr
  • omega69K/yr
  • high strength omega 323K/yr
  • omega323K/yr
  • fish oil capsules29K/yr

Reviews and returns

What reviews say buyers love and hate about Omega 3

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The aftertaste is awful”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Omega 3 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data