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Olive Oil Ear Drops

Fail

Prices span $2.79–$7.99, mostly outside the sweet spot, so Olive Oil Ear Drops is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£276K/yr211K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
91%top-5 click share · 6 brands · 52 sellers

Flapen Score

Olive Oil Ear Drops against its category

The dotted line is the Health & Personal Care average. Past it, Olive Oil Ear Drops is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil Ear Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Oil Ear Drops 211K times last year and spent an estimated £276K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

28.5% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
28.5%
Market size, estimated
£276Ka year
Peak month
February1.3× the quietest month
Top search term
olive oil ear drops124K searches a year

02 · Price

A sale here is worth £4.59.

Listings sell for £4.59 on average, from £2.79 to £7.99. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £4.59 that is £28K to £37K a year per listing.

Average price
£4.59under the $15 to $100 sweet spot
Price range
£2.79–£7.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£28K–£37K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Ear Care. It carries 4,652 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Ear Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,652per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Olive Oil Ear Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£41K£83K£124K£166K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

52

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • OTEX53%
  • Care20%
  • Earol10%
  • KNOXZY8%
  • Medi Grade6%
  • alissa3%

Demand

Olive Oil Ear Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Olive Oil Ear Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive oil ear drops124K/yr
  • ear oil16K/yr
  • olive oil for ears14K/yr
  • ear oil to remove wax10K/yr
  • olive oil ear drops for wax removal8K/yr
  • olive oil drops for ear wax5K/yr
  • ear olive oil drops6K/yr
  • olive oil drops5K/yr
  • medical grade olive oil for ear wax3K/yr
  • medicated olive oil ear drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil Ear Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ear Hygiene22%−0.11

not for very waxed up ears

Ear drops

couldn't clean my ears properly with it

Functionality-Overall22%−0.10

Not effective as it should be

Didn't work for me

not sure if it worked

Advertised Vs Actual Product5%+0.07

False advertising

not what i thought it would be

Ease Of Cleaning4%−0.02

Seems like it works-but messy

A little messy to use

Ease Of Use4%+0.98

I find this very hard to press at the top of bottle

its hardly used any

Love

Ear Hygiene18%−0.11

Easy to use ear cleaning @ a fair price

Great ear relieve

Clean ears

Ease Of Use15%+0.98

Easy to use

Easy to use and reacts quickly

Easy to administer

Quality-Overall15%+1.39

Good,working product

good quality ear drops

EXCELLENT PRODUCT

Advertised Vs Actual Product11%+0.07

As advertised

Works just fine

As described

Value For Money10%+0.85

Excellent value for money

great value for money

Fair price

FAQ

Common Olive Oil Ear Drops questions

Answered from the same tracked data.