Is olive oil ear drops profitable to sell on Amazon United Kingdom?

The niche generates £276K/yr across 7 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (39/100).

How competitive is the olive oil ear drops niche?

6 brands and 52 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in olive oil ear drops?

Top complaints mined from reviews: Ear Hygiene, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for olive oil ear drops peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the olive oil ear drops niche?

Listings span £2.79–£7.99; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 4,652 reviews — the moat a new listing must climb.

olive oil ear drops

Skip it

Prices mostly outside the sweet spot ($2.79–$7.99) — this niche doesn't clear our bar today.

Conversion

Incredible28.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good£276K

£276K/yr · 211K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,652.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.59

avg listing price — sweet spot $15–$100

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£2.79–£7.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, olive oil ear drops is a £276K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

olive oil ear drops market data

Units sold / yr: 50K–60K; avg 6,000–8,000/product
Revenue / yr: £230K–£275K; units × avg price
Conversion rate: 28.5%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

OTEX53%
Care20%
Earol10%
KNOXZY8%
Medi Grade6%
alissa3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top olive oil ear drops search terms

olive oil ear drops124K/yr -3.9%27.8% conv.
ear oil16K/yr -7.6%18.8% conv.
olive oil for ears14K/yr -12.8%20.0% conv.
ear oil to remove wax10K/yr -7.3%24.7% conv.
olive oil ear drops for wax removal8K/yr -20.8%27.1% conv.
olive oil drops for ear wax5K/yr +6.5%26.2% conv.
ear olive oil drops6K/yr -15.3%26.9% conv.
olive oil drops5K/yr -6.6%25.9% conv.
medical grade olive oil for ear wax3K/yr +36.7%23.3% conv.
medicated olive oil ear drops3K/yr -16.9%29.8% conv.

All search terms

Top olive oil ear drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Otex Olive Oil Ear Drops For Natural Gentle Removal of Excessive Hardened Ear Wax. Bottle with Dropper Applicator 10 ml (Pack of 1)

OTEX£2.794.5★9,784 rev

Care Extra Virgin Olive Oil Ear Drops for Ear Wax Removal Gently Softens & Removes Earwax Easy Dropper Application 10ml

Care£3.004.6★460 rev

Earol Olive Oil Ear Wax Removal Spray Clinically Proven Reduces the Need for Syringing 180 Metered Doses in 10ml Spray Bottle (Pack of 2)

Earol£7.994.7★13,877 rev

Knoxzy Olive Oil Ear Spray Wax Removal Natural Spray for Infections & Pain Softener Relief Clinically Tested - 10 ml x 1

KNOXZY£4.584.5★2,356 rev

Otex Olive Oil Ear Spray for Natural Gentle Removal of Excessive Hardened Ear Wax. Bottle with Spray Applicator 10ml (Packaging May Vary)

OTEX£4.124.4★1,599 rev

Newest

by launch date

Otex Olive Oil Ear Spray for Natural Gentle Removal of Excessive Hardened Ear Wax. Bottle with Spray Applicator 10ml (Packaging May Vary)

OTEX£4.121,599 rev

1y ago

Knoxzy Olive Oil Ear Spray Wax Removal Natural Spray for Infections & Pain Softener Relief Clinically Tested - 10 ml x 1

KNOXZY£4.582,356 rev

4y ago

Medi Grade Olive Oil Ear Drops for Wax Removal and Blocked Ears 10ml - 100% Natural Ear Wax Removal Drops with Pipette Dropper Softens and Removes Hardened Earwax Buildup - Advanced Ear Wax Drops

Medi Grade£6.544,302 rev

5y ago

2 x Olive Oil Ear Wax Drops Softens Removes Wax 10ml (2 Packs)

alissa£3.13189 rev

8y ago

Earol Olive Oil Ear Wax Removal Spray Clinically Proven Reduces the Need for Syringing 180 Metered Doses in 10ml Spray Bottle (Pack of 2)

Earol£7.9913,877 rev

10y ago

What buyers say about olive oil ear drops

What buyers praise and complain about, mined from review topics.

What buyers love

Ear Hygiene18%

“Easy to use ear cleaning @ a fair price”

Ease Of Use15%

“Easy to use”

Quality-Overall15%

“Good,working product”

Advertised Vs Actual Product11%

“As advertised”

Value For Money10%

“Excellent value for money”

Efficiency9%

“they do the job”

Ease Of Application6%

“Easy to apply”

Spray/Flow3%

“Good spray”

Soft Feel2%

“Gentle and easy to use”

Itch Relief2%

“This item is well worth it this has helped with the itching definitely recommend”

What buyers complain about

Ear Hygiene22%

“not for very waxed up ears”

Functionality-Overall22%

“Not effective as it should be”

Advertised Vs Actual Product5%

“False advertising”

Ease Of Cleaning4%

“Seems like it works-but messy”

Ease Of Use4%

“I find this very hard to press at the top of bottle”

Maintenance And Repair3%

“Not a quick fix”

Dosage3%

“It dose not do anything”

Allergies2%

“had irritaded war canals”

Pain Relief-Overall2%

“which caused pain”

Value For Money2%

“Cost”

Common questions

Is olive oil ear drops profitable to sell on Amazon United Kingdom?: The niche generates £276K/yr across 7 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (39/100).
How competitive is the olive oil ear drops niche?: 6 brands and 52 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in olive oil ear drops?: Top complaints mined from reviews: Ear Hygiene, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for olive oil ear drops peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the olive oil ear drops niche?: Listings span £2.79–£7.99; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 4,652 reviews — the moat a new listing must climb.