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Olive Oil Ear Drops

Fail

Prices span $2.79–$7.99, mostly outside the sweet spot, so Olive Oil Ear Drops is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£276K/yr211K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
91%top-5 click share · 6 brands · 52 sellers

Flapen Score

Olive Oil Ear Drops against its category

The dotted line is the Health & Personal Care average. Past it, Olive Oil Ear Drops is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil Ear Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Oil Ear Drops 211K times last year and spent an estimated £276K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 28.5% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 28.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
28.5%
Market size, estimated
£276Ka year
Peak month
February1.3× the quietest month
Top search term
olive oil ear drops124K searches a year

02 · Price

A sale here is worth £4.59.

Listings sell for £4.59 on average, from £2.79 to £7.99. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £4.59 that is £28K to £37K a year per listing.

Average price
£4.59under the $15 to $100 sweet spot
Price range
£2.79–£7.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£28K–£37K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Ear Care. It carries 4,652 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Ear Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,652per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Olive Oil Ear Drops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£41K£83K£124K£166K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

52

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • OTEX53%
  • Care20%
  • Earol10%
  • KNOXZY8%
  • Medi Grade6%
  • alissa3%

Demand

Olive Oil Ear Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Olive Oil Ear Drops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • olive oil ear drops124K/yr
  • ear oil16K/yr
  • olive oil for ears14K/yr
  • ear oil to remove wax10K/yr
  • olive oil ear drops for wax removal8K/yr
  • olive oil drops for ear wax5K/yr
  • ear olive oil drops6K/yr
  • olive oil drops5K/yr
  • medical grade olive oil for ear wax3K/yr
  • medicated olive oil ear drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil Ear Drops

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ear Hygiene”
22%of negative reviews mention “Ear Hygiene”
<0.1%of orders come back, a rate Amazon rounds to zero
“not for very waxed up ears”
A buyer, on “Ear Hygiene”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Olive Oil Ear Drops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data