Okamoto
Okamoto shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Okamoto profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Okamoto is a £668K/yr Amazon United Kingdom market (400K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.
Okamoto: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.5% over the last 90 days and 13.0% of searches end in a purchase.
£668K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Okamoto products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SKYN Elite (Pack of 24): Ultra-Thin Latex Free Condoms for Men Regular Size Condoms SKYNFEEL Technology Smooth Surface Lubricated 53mm Nominal Width
- Price
- £13.27
- Rating
- 4.6/5
- Reviews
- 4,593
- Age
- 4y ago
SKYN Elite Skynfeel Condoms Regular Size Ultra-Thin & Soft Pack of 10
- Price
- £7.37
- Rating
- 4.6/5
- Reviews
- 4,593
- Age
- 9y ago
Durex Thin Feel 30 Condoms With Silicone Lube Easy On Shape Regular Fit Natural Latex Thin for More Sensitivity Same Durex Security and Protection Teat Ended
- Price
- £13.14
- Rating
- 4.6/5
- Reviews
- 28,319
- Age
- 11y ago
SKYN LifeStyles Elite Condoms Synthhetic Polyisoprene Condoms Non Latex 36 Count (Packaging May Vary)
- Price
- £18.50
- Rating
- 4.6/5
- Reviews
- 38,005
- Age
- 9y ago
SKYN Elite (Pack of 22): Ultra-Thin Latex Free Condoms for Men Regular Size Condoms SKYNFEEL Technology Smooth Surface Lubricated 53mm Nominal Width
- Price
- £11.97
- Rating
- 4.6/5
- Reviews
- 4,593
- Age
- 1y ago
Trending
90-day click momentum
SKYN Supreme Feel Condoms Pack of 10 SKYNFEEL Latex Free Condoms for Men Regular Size Strong & Thin Smooth Straight Shape Lubricated 53mm Wide
- Price
- £10.44
- Rating
- 4.6/5
- Reviews
- 2,844
- Age
- 5mo ago
SKYN Elite (Pack of 22): Ultra-Thin Latex Free Condoms for Men Regular Size Condoms SKYNFEEL Technology Smooth Surface Lubricated 53mm Nominal Width
- Price
- £11.97
- Rating
- 4.6/5
- Reviews
- 4,593
- Age
- 1y ago
SKYN Large (Pack of 36): Extra Large Latex Free Condoms for Men XL SKYNFEEL Technology Smooth Surface Lubricated Longer and Wider 56mm Nominal Width
- Price
- £18.21
- Rating
- 4.6/5
- Reviews
- 3,169
- Age
- 3y ago
SKYN Unknown Pleasures (Pack of 42): Assortment of Smooth and Textured Surface Latex Free Condoms for Men SKYNFEEL Technology Lubricated 53mm Nominal Width
- Price
- £19.47
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago
SKYN Intense Feel Condoms Pack of 36 Skynfeel Latex Free Condoms for Men Regular Size Thin Ribbed and Dotted Straight Shape 53mm Wide
- Price
- £15.77
- Rating
- 4.6/5
- Reviews
- 1,463
- Age
- 2y ago
Newest
by launch dateSKYN Supreme Feel Condoms Pack of 10 SKYNFEEL Latex Free Condoms for Men Regular Size Strong & Thin Smooth Straight Shape Lubricated 53mm Wide
- Price
- £10.44
- Rating
- 4.6/5
- Reviews
- 2,844
- Age
- 5mo ago
Durex Intensity Condoms 25s Regular Fit Better Body Heat Transfer Latex Free Ultra Thin Plus Our Thinnest Condom Yet Transparent Moulds to Your Shape
- Price
- £12.72
- Rating
- 2.9/5
- Reviews
- 208
- Age
- 1y ago
SKYN Elite (Pack of 22): Ultra-Thin Latex Free Condoms for Men Regular Size Condoms SKYNFEEL Technology Smooth Surface Lubricated 53mm Nominal Width
- Price
- £11.97
- Rating
- 4.6/5
- Reviews
- 4,593
- Age
- 1y ago
SKYN Original Condoms Pack of 22 SKYNFEEL Latex-Free Condoms for Men Regular Size Strong & Thin Smooth Straight Shape Lubricated 53mm Wide
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 2,844
- Age
- 1y ago
Durex Nude Extra Lube Condoms Regular Fit 12 Pack Ultra Thin Designed to Feel It All Extra Lubrication Silicone Lube Easy On Shape
- Price
- £10.07
- Rating
- 3.8/5
- Reviews
- 40
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 rising
Sellers
222
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 88%
Open market
0%
- SKYN62%
- Durex36%
- Generic1%
- Skins1%
Okamoto demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 7.2×
Top Okamoto search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- skyn71K/yr
- skyn condoms39K/yr
- skyn condoms megapack35K/yr
- durex nude33K/yr
- durex thin feel ultra thin condoms non latex44K/yr
- durex thin feel20K/yr
- ultra thin condom real feel18K/yr
- skyn elite15K/yr
- durex thin15K/yr
- okamoto11K/yr
What reviews say buyers love and hate about Okamoto
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Pretty good, better than Skin brand”
“The condoms are of great quality, they feel really comfortable, and they made every moment feel special and exciting”
“I found it to be a great value for money”
“Great fit”
“Perfect - other than the smell”
What buyers complain about
79% of reviews“Broke on first use”
“Poor Fit”
“item didnt match description/image”
“Poor quality, the condom split from around the rim, the remaining part was inside my partner”
“Doesn't seem to react well with lube”
Okamoto return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Okamoto questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
