Okamoto

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £668K a year.

Searches, last 12 months

400K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

13.0%

Market size, estimated

£668Ka year

Peak month

July7.2× the quietest month

Top search term

skyn71K searches a year

Listings sell for £12.87 on average, from £5.67 to £23.33. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £12.87 that is £13K to £16K a year per listing.

Average price

£12.87under the $15 to $100 sweet spot

Price range

£5.67–£23.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

£13K–£16K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #28 within Sex & Sensuality. It carries 5,057 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

97%

Out of stock, average day

8.7%

Average rank

#28in Sex & Sensuality

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,057per listing

Listings tracked

32

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

96 months