okamoto
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good£668K£668K/yr · 400K searches
Avg price
Good£12.87avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.67–£23.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,056.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, okamoto is a £668K/yr Amazon United Kingdom market (400K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
okamoto market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- £644K–£772K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 78%
- Out of stock
- 8.7%
- Avg brand age
- 96 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
222
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 88%
Open market
0%
- SKYN62%
- Durex36%
- Generic1%
- Skins1%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -4.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 7.2×
Top okamoto search terms
- skyn71K/yr
- skyn condoms39K/yr
- skyn condoms megapack35K/yr
- durex nude33K/yr
- durex thin feel ultra thin condoms non latex44K/yr
- durex thin feel20K/yr
- ultra thin condom real feel18K/yr
- skyn elite15K/yr
- durex thin15K/yr
- okamoto11K/yr
Top okamoto products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SKYN Elite (Pack of 24): Ultra-Thin Latex Free Condoms for Men Regular Size Condoms SKYNFEEL Technology Smooth Surface Lubricated 53mm Nominal Width
SKYN£13.274.6★4,593 rev
SKYN Elite Skynfeel Condoms Regular Size Ultra-Thin & Soft Pack of 10
SKYN£7.374.6★4,593 rev
Durex Thin Feel 30 Condoms With Silicone Lube Easy On Shape Regular Fit Natural Latex Thin for More Sensitivity Same Durex Security and Protection Teat Ended
Durex£13.144.6★28,319 rev
SKYN LifeStyles Elite Condoms Synthhetic Polyisoprene Condoms Non Latex 36 Count (Packaging May Vary)
SKYN£18.504.6★38,005 rev
SKYN Elite (Pack of 22): Ultra-Thin Latex Free Condoms for Men Regular Size Condoms SKYNFEEL Technology Smooth Surface Lubricated 53mm Nominal Width
SKYN£11.974.6★4,593 rev
Newest
by launch date
SKYN Supreme Feel Condoms Pack of 10 SKYNFEEL Latex Free Condoms for Men Regular Size Strong & Thin Smooth Straight Shape Lubricated 53mm Wide
SKYN£10.442,844 rev
Durex Intensity Condoms 25s Regular Fit Better Body Heat Transfer Latex Free Ultra Thin Plus Our Thinnest Condom Yet Transparent Moulds to Your Shape
Durex£12.72208 rev
SKYN Elite (Pack of 22): Ultra-Thin Latex Free Condoms for Men Regular Size Condoms SKYNFEEL Technology Smooth Surface Lubricated 53mm Nominal Width
SKYN£11.974,593 rev
SKYN Original Condoms Pack of 22 SKYNFEEL Latex-Free Condoms for Men Regular Size Strong & Thin Smooth Straight Shape Lubricated 53mm Wide
SKYN£10.082,844 rev
Durex Nude Extra Lube Condoms Regular Fit 12 Pack Ultra Thin Designed to Feel It All Extra Lubrication Silicone Lube Easy On Shape
Durex£10.0740 rev
Trending
90-day click momentumSKYN Supreme Feel Condoms Pack of 10 SKYNFEEL Latex Free Condoms for Men Regular Size Strong & Thin Smooth Straight Shape Lubricated 53mm Wide
SKYN£10.444.6★
SKYN Elite (Pack of 22): Ultra-Thin Latex Free Condoms for Men Regular Size Condoms SKYNFEEL Technology Smooth Surface Lubricated 53mm Nominal Width
SKYN£11.974.6★
SKYN Large (Pack of 36): Extra Large Latex Free Condoms for Men XL SKYNFEEL Technology Smooth Surface Lubricated Longer and Wider 56mm Nominal Width
SKYN£18.214.6★
SKYN Unknown Pleasures (Pack of 42): Assortment of Smooth and Textured Surface Latex Free Condoms for Men SKYNFEEL Technology Lubricated 53mm Nominal Width
SKYN£19.474.6★
SKYN Intense Feel Condoms Pack of 36 Skynfeel Latex Free Condoms for Men Regular Size Thin Ribbed and Dotted Straight Shape 53mm Wide
SKYN£15.774.6★
What buyers say about okamoto
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty good, better than Skin brand”
“The condoms are of great quality, they feel really comfortable, and they made every moment feel special and exciting”
“I found it to be a great value for money”
“Great fit”
“Perfect - other than the smell”
“Just smooth”
“comfortable, reliable, and more natural feeling than thicker options”
“may be helpful to some 1 who is expressing dryness irritation and uncomfortable”
“Easy 10/10, me and the mrs both had an excellent time with them”
“Exactly what they say”
What buyers complain about
“Broke on first use”
“Poor Fit”
“item didnt match description/image”
“Poor quality, the condom split from around the rim, the remaining part was inside my partner”
“Doesn't seem to react well with lube”
“Feel thin,”
“Worst condoms I've ever used”
“Not a comfy fit”
“Infection”
“Not impressed”
Top return reasons
Common questions
- Is okamoto profitable to sell on Amazon United Kingdom?
- The niche generates £668K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the okamoto niche?
- 4 brands and 222 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in okamoto?
- Top complaints mined from reviews: Durability, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for okamoto peak?
- Demand peaks in Jul; the busiest month runs 7.2× the quietest.
- What does it cost to enter the okamoto niche?
- Listings span £5.67–£23.33; the average listing price is £12.87 (sweet spot $15–$100). The average incumbent carries 5,057 reviews — the moat a new listing must climb.