Oil Pulling
FailDemand is soft, at -38.0% this quarter, so Oil Pulling is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £260K/yr309K searches / yr
- 90-day growth
- -38.0%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 16 sellers
Flapen Score
Oil Pulling against its category
The dotted line is the Health & Personal Care average. Past it, Oil Pulling is stronger. Inside it, weaker.
Market
The Oil Pulling market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oil Pulling 309K times last year and spent an estimated £260K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.
- Searches, last 12 months
- 309K
- Growth, 90 days vs prior 90
- -38.0%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £260Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- oil pulling76K searches a year
02 · Price
A sale here is worth £9.03.
Listings sell for £9.03 on average, from £3.08 to £16.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.03 that is £11K to £14K a year per listing.
- Average price
- £9.03under the $15 to $100 sweet spot
- Price range
- £3.08–£16.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #88 within Dental Care. It carries 12,384 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 22.0%
- Average rank
- #88in Dental Care
- Average rating
- 4.01 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,384per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Oil Pulling products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Handcraft Blends Coconut Oil Pulling for Teeth and Gums with Peppermint Oil - Organic Coconut Oil Pulling Oil Mouthwash for Fresh Breath Oral Health and Cleaner Teeth and Gums - 236 ml
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 38,970
- Age
- 2y ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)
- Price
- £7.70
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago

GuruNanda CocoMint Oil Pulling Mouthwash for Complete Oral Hygiene 7 Essential Oils & Vitamins for Happy Teeth & Gums & Fresh Breath with Toothbrush & Tongue Scraper Alcohol-Free 237 ml
- Price
- £9.71
- Rating
- 4.2/5
- Reviews
- 39,814
- Age
- 3y ago

GuruNanda Starter Pulling Oil Mouthwash for Natural Teeth Whitening Coconut and Peppermint Oil for Fresh Breath & Happy Gums with Toothbrush & Tongue Scraper Alcohol-Free 237 ml
- Price
- £12.29
- Rating
- 4.3/5
- Reviews
- 18,062
- Age
- 3y ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included
- Price
- £8.33
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 9mo ago
Trending
90-day click momentum
Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Natural Mint Fresh Breath Care Travel-Friendly Oral Care Teeth Whitening Mouthwash with Toothbrush and Tongue Scraper(100ml)
- Price
- £6.44
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago

Whites Beaconsfield Coconut Oil Pulling Mouthwash with Peppermint Oil (236ml) - Coconut Pulling Oil for Teeth Whitening & Fresh Breath - Supports Teeth & Gum - Fluoride Free Coconut Oil Mouth Wash
- Price
- £12.85
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 5mo ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included
- Price
- £8.33
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 9mo ago

House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml
- Price
- £3.08
- Rating
- 4.6/5
- Reviews
- 5,650
- Age
- 5y ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)
- Price
- £7.70
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago
Newest
by launch date
Whites Beaconsfield Coconut Oil Pulling Mouthwash with Peppermint Oil (236ml) - Coconut Pulling Oil for Teeth Whitening & Fresh Breath - Supports Teeth & Gum - Fluoride Free Coconut Oil Mouth Wash
- Price
- £12.85
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 5mo ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Natural Mint Fresh Breath Care Travel-Friendly Oral Care Teeth Whitening Mouthwash with Toothbrush and Tongue Scraper(100ml)
- Price
- £6.44
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included
- Price
- £8.33
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 9mo ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)
- Price
- £7.70
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 2)
- Price
- £11.61
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- Handcraft Blends30%
- GuruNanda24%
- WANFAER19%
- infrestyle7%
- Monara7%
- Whites Beaconsfield6%
- Open — no brand owns it (3 brands, 7%)
Demand
Oil Pulling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Oil Pulling search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oil pulling76K/yr
- coconut oil for teeth pulling39K/yr
- oil pulling coconut oil31K/yr
- pulling oil for teeth & gums20K/yr
- pulling oil17K/yr
- coconut oil pulling13K/yr
- coconut pulling oil for teeth15K/yr
- oil pulling mouthwash13K/yr
- holy mouthwash4K/yr
- coconut oil pulling for teeth8K/yr
Reviews and returns
What reviews say buyers love and hate about Oil Pulling
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very strange taste
it doesnt taste good
Has an odd metallic taste
This mouthwash is absolutely horrible
Did nothing, other than make my gums swell up with oil under them for days
not dramatically improve gum health on its own
Bottle size con
Too small
jx bottle is small
does not work
It does not do anything
Not sure that this works
left everything oily
except more oily
Ok. Just tastes oily - hasnt done much
Love
Great quality EVCO
Excellent Quality Product
Lovely Product, Excellent Value For Money
really feels clean taste amazing I just love it
Great taste
Lovely my dogs likes the taste
Great addition to your daily oral hygiene care
actually quite soothing for the gums
Great product working very well for my teeth, definitely recommend
This smells really good in the bottle
Smooth and smells good
Smells great
Exactly what I ordered
As described
Exactly as advertised
Return
0.1% Return rate 18% Fixable by listing
does not work
It does not do anything
Not sure that this works
Very strange taste
it doesnt taste good
Has an odd metallic taste
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oil Pulling questions
Answered from the same tracked data.









