Skip to content

Oil Pulling

Fail

Demand is soft, at -38.0% this quarter, so Oil Pulling is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£260K/yr309K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
74%top-5 click share · 9 brands · 16 sellers

Flapen Score

Oil Pulling against its category

The dotted line is the Health & Personal Care average. Past it, Oil Pulling is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Pulling market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oil Pulling 309K times last year and spent an estimated £260K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
9.3%
Market size, estimated
£260Ka year
Peak month
January1.7× the quietest month
Top search term
oil pulling76K searches a year

02 · Price

A sale here is worth £9.03.

Listings sell for £9.03 on average, from £3.08 to £16.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.03 that is £11K to £14K a year per listing.

Average price
£9.03under the $15 to $100 sweet spot
Price range
£3.08–£16.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #88 within Dental Care. It carries 12,384 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
22.0%
Average rank
#88in Dental Care
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,384per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Oil Pulling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Handcraft Blends30%
  • GuruNanda24%
  • WANFAER19%
  • infrestyle7%
  • Monara7%
  • Whites Beaconsfield6%
  • Open — no brand owns it (3 brands, 7%)

Demand

Oil Pulling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Oil Pulling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil pulling76K/yr
  • coconut oil for teeth pulling39K/yr
  • oil pulling coconut oil31K/yr
  • pulling oil for teeth & gums20K/yr
  • pulling oil17K/yr
  • coconut oil pulling13K/yr
  • coconut pulling oil for teeth15K/yr
  • oil pulling mouthwash13K/yr
  • holy mouthwash4K/yr
  • coconut oil pulling for teeth8K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Pulling

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%−0.15

Very strange taste

it doesnt taste good

Has an odd metallic taste

Oral Hygiene6%−0.04

This mouthwash is absolutely horrible

Did nothing, other than make my gums swell up with oil under them for days

not dramatically improve gum health on its own

Size-Overall6%

Bottle size con

Too small

jx bottle is small

Functionality-Overall4%−0.06

does not work

It does not do anything

Not sure that this works

Oily/Greasy4%−0.03

left everything oily

except more oily

Ok. Just tastes oily - hasnt done much

Love

Quality-Overall17%+2.18

Great quality EVCO

Excellent Quality Product

Lovely Product, Excellent Value For Money

Taste-Overall11%−0.15

really feels clean taste amazing I just love it

Great taste

Lovely my dogs likes the taste

Oral Hygiene10%−0.04

Great addition to your daily oral hygiene care

actually quite soothing for the gums

Great product working very well for my teeth, definitely recommend

Smell6%

This smells really good in the bottle

Smooth and smells good

Smells great

Advertised Vs Actual Product5%+0.08

Exactly what I ordered

As described

Exactly as advertised

Return

0.1% Return rate 18% Fixable by listing

Leak-Proof14%▄▁▂▅▇█
Advertised Vs Actual Product13%█▁▅▅█▂
Functionality-Overall10%▃▁▄▃▄█

does not work

It does not do anything

Not sure that this works

Taste-Overall9%█▅▃▃▁▁

Very strange taste

it doesnt taste good

Has an odd metallic taste

Quality-Overall7%▁▇▃▁█▄

FAQ

Common Oil Pulling questions

Answered from the same tracked data.