Oil Pulling
FailDemand is soft, at -38.0% this quarter, so Oil Pulling is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £260K/yr309K searches / yr
- 90-day growth
- -38.0%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 16 sellers
Flapen Score
Oil Pulling against its category
The dotted line is the Health & Personal Care average. Past it, Oil Pulling is stronger. Inside it, weaker.
Market
The Oil Pulling market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oil Pulling 309K times last year and spent an estimated £260K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.
- Searches, last 12 months
- 309K
- Growth, 90 days vs prior 90
- -38.0%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £260Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- oil pulling76K searches a year
02 · Price
A sale here is worth £9.03.
Listings sell for £9.03 on average, from £3.08 to £16.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.03 that is £11K to £14K a year per listing.
- Average price
- £9.03under the $15 to $100 sweet spot
- Price range
- £3.08–£16.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #88 within Dental Care. It carries 12,384 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 22.0%
- Average rank
- #88in Dental Care
- Average rating
- 4.01 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,384per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Oil Pulling products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Handcraft Blends Coconut Oil Pulling for Teeth and Gums with Peppermint Oil - Organic Coconut Oil Pulling Oil Mouthwash for Fresh Breath Oral Health and Cleaner Teeth and Gums - 236 ml
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 38,970
- Age
- 2y ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)
- Price
- £7.70
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago

GuruNanda CocoMint Oil Pulling Mouthwash for Complete Oral Hygiene 7 Essential Oils & Vitamins for Happy Teeth & Gums & Fresh Breath with Toothbrush & Tongue Scraper Alcohol-Free 237 ml
- Price
- £9.71
- Rating
- 4.2/5
- Reviews
- 39,814
- Age
- 3y ago

GuruNanda Starter Pulling Oil Mouthwash for Natural Teeth Whitening Coconut and Peppermint Oil for Fresh Breath & Happy Gums with Toothbrush & Tongue Scraper Alcohol-Free 237 ml
- Price
- £12.29
- Rating
- 4.3/5
- Reviews
- 18,062
- Age
- 3y ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included
- Price
- £8.33
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Natural Mint Fresh Breath Care Travel-Friendly Oral Care Teeth Whitening Mouthwash with Toothbrush and Tongue Scraper(100ml)
- Price
- £6.44
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago

Whites Beaconsfield Coconut Oil Pulling Mouthwash with Peppermint Oil (236ml) - Coconut Pulling Oil for Teeth Whitening & Fresh Breath - Supports Teeth & Gum - Fluoride Free Coconut Oil Mouth Wash
- Price
- £12.85
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 5mo ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included
- Price
- £8.33
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 9mo ago

House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml
- Price
- £3.08
- Rating
- 4.6/5
- Reviews
- 5,650
- Age
- 5y ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)
- Price
- £7.70
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago
Newest
by launch date
Whites Beaconsfield Coconut Oil Pulling Mouthwash with Peppermint Oil (236ml) - Coconut Pulling Oil for Teeth Whitening & Fresh Breath - Supports Teeth & Gum - Fluoride Free Coconut Oil Mouth Wash
- Price
- £12.85
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 5mo ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Natural Mint Fresh Breath Care Travel-Friendly Oral Care Teeth Whitening Mouthwash with Toothbrush and Tongue Scraper(100ml)
- Price
- £6.44
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included
- Price
- £8.33
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 9mo ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)
- Price
- £7.70
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 2)
- Price
- £11.61
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
16
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
7%
- Handcraft Blends30%
- GuruNanda24%
- WANFAER19%
- infrestyle7%
- Monara7%
- Whites Beaconsfield6%
- Open — no brand owns it (3 brands, 7%)
Demand
Oil Pulling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Oil Pulling search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oil pulling76K/yr
- coconut oil for teeth pulling39K/yr
- oil pulling coconut oil31K/yr
- pulling oil for teeth & gums20K/yr
- pulling oil17K/yr
- coconut oil pulling13K/yr
- coconut pulling oil for teeth15K/yr
- oil pulling mouthwash13K/yr
- holy mouthwash4K/yr
- coconut oil pulling for teeth8K/yr
Reviews and returns
What reviews say buyers love and hate about Oil Pulling
We read the reviews and the return reasons for every product selling here.
“Very strange taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oil Pulling questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









