Is oil pulling profitable to sell on Amazon United Kingdom?

The niche generates £260K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.0%. Flapen's verdict: Skip it (45/100).

How competitive is the oil pulling niche?

9 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in oil pulling?

Top complaints mined from reviews: Taste-Overall, Oral Hygiene, Size-Overall. The return rate is 0.1%.

When does demand for oil pulling peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the oil pulling niche?

Listings span £3.08–£16.21; the average listing price is £9.03 (sweet spot $15–$100). The average incumbent carries 12,384 reviews — the moat a new listing must climb.

oil pulling

Skip it

Soft demand (-38.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£260K

£260K/yr · 309K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.03

avg listing price — sweet spot $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad12,384.33

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£3.08–£16.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-38.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, oil pulling is a £260K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

oil pulling market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £271K–£361K; units × avg price
Conversion rate: 9.3%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 22.0%
Avg brand age: 54 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Handcraft Blends30%
GuruNanda24%
WANFAER19%
infrestyle7%
Monara7%
Whites Beaconsfield6%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top oil pulling search terms

oil pulling76K/yr -37.0%7.3% conv.
coconut oil for teeth pulling39K/yr -46.0%7.9% conv.
oil pulling coconut oil31K/yr -34.3%7.8% conv.
pulling oil for teeth & gums20K/yr -28.7%8.1% conv.
pulling oil17K/yr -25.0%9.8% conv.
coconut oil pulling13K/yr -22.3%6.6% conv.
coconut pulling oil for teeth15K/yr -37.5%9.6% conv.
oil pulling mouthwash13K/yr -35.7%4.6% conv.
holy mouthwash4K/yr +97.5%1.7% conv.
coconut oil pulling for teeth8K/yr -10.1%7.1% conv.

All search terms

Top oil pulling products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Coconut Oil Pulling for Teeth and Gums with Peppermint Oil - Organic Coconut Oil Pulling Oil Mouthwash for Fresh Breath Oral Health and Cleaner Teeth and Gums - 236 ml

Handcraft Blends£8.004.4★38,970 rev

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)

WANFAER£7.703.9★288 rev

GuruNanda CocoMint Oil Pulling Mouthwash for Complete Oral Hygiene 7 Essential Oils & Vitamins for Happy Teeth & Gums & Fresh Breath with Toothbrush & Tongue Scraper Alcohol-Free 237 ml

GuruNanda£9.714.2★39,814 rev

GuruNanda Starter Pulling Oil Mouthwash for Natural Teeth Whitening Coconut and Peppermint Oil for Fresh Breath & Happy Gums with Toothbrush & Tongue Scraper Alcohol-Free 237 ml

GuruNanda£12.294.3★18,062 rev

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included

infrestyle£8.333.9★46 rev

Newest

by launch date

Whites Beaconsfield Coconut Oil Pulling Mouthwash with Peppermint Oil (236ml) - Coconut Pulling Oil for Teeth Whitening & Fresh Breath - Supports Teeth & Gum - Fluoride Free Coconut Oil Mouth Wash

Whites Beaconsfield£12.8551 rev

5mo ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Natural Mint Fresh Breath Care Travel-Friendly Oral Care Teeth Whitening Mouthwash with Toothbrush and Tongue Scraper(100ml)

XIAGER£6.441 rev

6mo ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included

infrestyle£8.3346 rev

9mo ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)

WANFAER£7.70288 rev

1y ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 2)

WANFAER£11.61288 rev

1y ago

What buyers say about oil pulling

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great quality EVCO”

Taste-Overall11%

“really feels clean taste amazing I just love it”

Oral Hygiene10%

“Great addition to your daily oral hygiene care”

Smell6%

“This smells really good in the bottle”

Advertised Vs Actual Product5%

“Exactly what I ordered”

Vegan/Organic4%

“Organic coconut oil”

Freshness4%

“Nice and fresh”

Value For Money4%

“Fair price”

Ease Of Use3%

“Easy to use”

Moist/Dry3%

“It absorbs easily leaving her skin moisturised and soft”

What buyers complain about

Taste-Overall16%

“Very strange taste”

Oral Hygiene6%

“This mouthwash is absolutely horrible”

Size-Overall6%

“Bottle size con”

Functionality-Overall4%

“does not work”

Oily/Greasy4%

“left everything oily”

Value For Money3%

“Waste of money”

Thickness3%

“Far too thick”

Smell3%

“Ok, get what you pay for, feels and smells very cheap”

Texture/Consistency-Overall3%

“The weird oily texture is not something Im used to”

Tooth Brightening2%

“Didn't whiten teeth”

Top return reasons

Leak-Proof14%

Advertised Vs Actual Product13%

Functionality-Overall10%

Taste-Overall9%

Quality-Overall7%

Sweetness5%

Value For Money5%

Ingredients-Overall5%

Product Condition4%

Safety Standards4%

Common questions

Is oil pulling profitable to sell on Amazon United Kingdom?: The niche generates £260K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.0%. Flapen's verdict: Skip it (45/100).
How competitive is the oil pulling niche?: 9 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in oil pulling?: Top complaints mined from reviews: Taste-Overall, Oral Hygiene, Size-Overall. The return rate is 0.1%.
When does demand for oil pulling peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the oil pulling niche?: Listings span £3.08–£16.21; the average listing price is £9.03 (sweet spot $15–$100). The average incumbent carries 12,384 reviews — the moat a new listing must climb.