Oil Pulling
soft demand (-38.0% this quarter) — Oil Pulling doesn't clear our bar today.
Flapen Score
Is Oil Pulling profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oil Pulling is a £260K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Oil Pulling: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -38.0% over the last 90 days and 9.3% of searches end in a purchase.
£260K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 12 products
Top Oil Pulling products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Handcraft Blends Coconut Oil Pulling for Teeth and Gums with Peppermint Oil - Organic Coconut Oil Pulling Oil Mouthwash for Fresh Breath Oral Health and Cleaner Teeth and Gums - 236 ml
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 38,970
- Age
- 2y ago
Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)
- Price
- £7.70
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago
GuruNanda CocoMint Oil Pulling Mouthwash for Complete Oral Hygiene 7 Essential Oils & Vitamins for Happy Teeth & Gums & Fresh Breath with Toothbrush & Tongue Scraper Alcohol-Free 237 ml
- Price
- £9.71
- Rating
- 4.2/5
- Reviews
- 39,814
- Age
- 3y ago
GuruNanda Starter Pulling Oil Mouthwash for Natural Teeth Whitening Coconut and Peppermint Oil for Fresh Breath & Happy Gums with Toothbrush & Tongue Scraper Alcohol-Free 237 ml
- Price
- £12.29
- Rating
- 4.3/5
- Reviews
- 18,062
- Age
- 3y ago
Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included
- Price
- £8.33
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 9mo ago
Trending
90-day click momentum
Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Natural Mint Fresh Breath Care Travel-Friendly Oral Care Teeth Whitening Mouthwash with Toothbrush and Tongue Scraper(100ml)
- Price
- £6.44
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago
Whites Beaconsfield Coconut Oil Pulling Mouthwash with Peppermint Oil (236ml) - Coconut Pulling Oil for Teeth Whitening & Fresh Breath - Supports Teeth & Gum - Fluoride Free Coconut Oil Mouth Wash
- Price
- £12.85
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 5mo ago
Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included
- Price
- £8.33
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 9mo ago
House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml
- Price
- £3.08
- Rating
- 4.6/5
- Reviews
- 5,650
- Age
- 5y ago
Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)
- Price
- £7.70
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago
Newest
by launch dateWhites Beaconsfield Coconut Oil Pulling Mouthwash with Peppermint Oil (236ml) - Coconut Pulling Oil for Teeth Whitening & Fresh Breath - Supports Teeth & Gum - Fluoride Free Coconut Oil Mouth Wash
- Price
- £12.85
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 5mo ago
Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Natural Mint Fresh Breath Care Travel-Friendly Oral Care Teeth Whitening Mouthwash with Toothbrush and Tongue Scraper(100ml)
- Price
- £6.44
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago
Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included
- Price
- £8.33
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 9mo ago
Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)
- Price
- £7.70
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago
Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 2)
- Price
- £11.61
- Rating
- 3.9/5
- Reviews
- 288
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- Handcraft Blends30%
- GuruNanda24%
- WANFAER19%
- infrestyle7%
- Monara7%
- Whites Beaconsfield6%
- Open — no brand owns it (3 brands, 7%)
Oil Pulling demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.7×
Top Oil Pulling search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oil pulling76K/yr
- coconut oil for teeth pulling39K/yr
- oil pulling coconut oil31K/yr
- pulling oil for teeth & gums20K/yr
- pulling oil17K/yr
- coconut oil pulling13K/yr
- coconut pulling oil for teeth15K/yr
- oil pulling mouthwash13K/yr
- holy mouthwash4K/yr
- coconut oil pulling for teeth8K/yr
What reviews say buyers love and hate about Oil Pulling
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Great quality EVCO”
“really feels clean taste amazing I just love it”
“Great addition to your daily oral hygiene care”
“This smells really good in the bottle”
“Exactly what I ordered”
What buyers complain about
50% of reviews“Very strange taste”
“This mouthwash is absolutely horrible”
“Bottle size con”
“does not work”
“left everything oily”
Oil Pulling return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oil Pulling questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
