off
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+770.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good579avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.60avg listing price — sweet spot $15–$100
Market size
Bad£85K£85K/yr · 694K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.86–£14.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, off is a £85K/yr Amazon United Kingdom market (694K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
off market data
- Units sold / yr
- 8K–10K
- avg 1,250–1,500/product
- Revenue / yr
- £85K–£106K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #363
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 11.5%
- Avg brand age
- 64 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- SC Johnson73%
- OFF!27%
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — +770.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 6.9×
Top off search terms
- off617K/yr
- off mosquito repellent spray26K/yr
- off spray repellent mosquito11K/yr
- off mosquito repellent15K/yr
- off spray9K/yr
- off insect repellent spray8K/yr
- off bug spray3K/yr
- off insect repellent4K/yr
Top off products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnson S C Inc 1810 Off Aerosol Insect repellent
SC Johnson£8.944.6★721 rev
S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent
OFF!£8.864.5★652 rev
OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.
SC Johnson£10.034.4★539 rev
Off! 22937 Active Aerosol Insect Repellent 9oz
OFF!£14.014.7★378 rev
Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)
SC Johnson£11.174.4★605 rev
Newest
by launch dateOff! 22937 Active Aerosol Insect Repellent 9oz
OFF!£14.01378 rev
OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.
SC Johnson£10.03539 rev
S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent
OFF!£8.86652 rev
Johnson S C Inc 1810 Off Aerosol Insect repellent
SC Johnson£8.94721 rev
Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)
SC Johnson£11.17605 rev
Trending
90-day click momentumJohnson S C Inc 1810 Off Aerosol Insect repellent
SC Johnson£8.944.6★
S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent
OFF!£8.864.5★
Off! 22937 Active Aerosol Insect Repellent 9oz
OFF!£14.014.7★
OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.
SC Johnson£10.034.4★
Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)
SC Johnson£11.174.4★
What buyers say about off
What buyers praise and complain about, mined from review topics.What buyers love
“There is also a sweat resistant one in an orange can which smells nice too”
“Good product”
“good repellent”
“Does the job as described”
“Simple”
“Very good insect repellent dose what it's supposed to do first used it in America a few years ago”
“easy to apply”
“Good value - very highly recommended”
What buyers complain about
“I think this is misleading”
“Rubbish”
“Used before works well”
“It also run out in just 1 week”
“Make sure to wash your hands after use as its not got a nice taste”
“bug spray”
“waste of money”
“Wish it didnt smell so strong”
“no where near the amount without using”
Common questions
- Is off profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 5 tracked products. 90-day search growth is +770.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the off niche?
- 2 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in off?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Product Condition. The return rate is 0.1%.
- When does demand for off peak?
- Demand peaks in May–Jun; the busiest month runs 6.9× the quietest.
- What does it cost to enter the off niche?
- Listings span £8.86–£14.01; the average listing price is £10.60 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.