- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £85K/yr694K searches / yr
- 90-day growth
- +770.3%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 17 sellers
Flapen Score
Off against its category
The dotted line is the Health & Personal Care average. Past it, Off is stronger. Inside it, weaker.
Market
The Off market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Off 694K times last year and spent an estimated £85K. All 2 brands take every click. Demand peaks in May–Jun. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +770.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 694K
- Growth, 90 days vs prior 90
- +770.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £85Ka year
- Peak month
- May6.9× the quietest month
- Top search term
- off617K searches a year
02 · Price
A sale here is worth £10.60.
Listings sell for £10.60 on average, from £8.86 to £14.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At £10.60 that is £13K to £16K a year per listing.
- Average price
- £10.60under the $15 to $100 sweet spot
- Price range
- £8.86–£14.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #363 within Insect & Pest Repellents. It carries 579 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #363in Insect & Pest Repellents
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 579per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Off products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnson S C Inc 1810 Off Aerosol Insect repellent
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 16y ago

S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 652
- Age
- 15y ago

OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 539
- Age
- 15y ago

Off! 22937 Active Aerosol Insect Repellent 9oz
- Price
- £14.01
- Rating
- 4.7/5
- Reviews
- 378
- Age
- 15y ago

Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)
- Price
- £11.17
- Rating
- 4.4/5
- Reviews
- 605
- Age
- 16y ago
Trending
estimated 90-day click momentum
Johnson S C Inc 1810 Off Aerosol Insect repellent
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 16y ago

S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 652
- Age
- 15y ago

Off! 22937 Active Aerosol Insect Repellent 9oz
- Price
- £14.01
- Rating
- 4.7/5
- Reviews
- 378
- Age
- 15y ago

OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 539
- Age
- 15y ago

Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)
- Price
- £11.17
- Rating
- 4.4/5
- Reviews
- 605
- Age
- 16y ago
Newest
by launch date
Off! 22937 Active Aerosol Insect Repellent 9oz
- Price
- £14.01
- Rating
- 4.7/5
- Reviews
- 378
- Age
- 15y ago

OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 539
- Age
- 15y ago

S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 652
- Age
- 15y ago

Johnson S C Inc 1810 Off Aerosol Insect repellent
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 16y ago

Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)
- Price
- £11.17
- Rating
- 4.4/5
- Reviews
- 605
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- SC Johnson73%
- OFF!27%
Demand
Off search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 6.9×
Search terms
Top Off search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- off617K/yr
- off mosquito repellent spray26K/yr
- off spray repellent mosquito11K/yr
- off mosquito repellent15K/yr
- off spray9K/yr
- off insect repellent spray8K/yr
- off bug spray3K/yr
- off insect repellent4K/yr
Reviews and returns
What reviews say buyers love and hate about Off
We read the reviews and the return reasons for every product selling here.
“I think this is misleading”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Off questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









