How competitive is the Off niche on Amazon United Kingdom?

2 brands and 17 sellers compete in Off on Amazon United Kingdom. The top 5 Off products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Off?

Off buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Quality-Overall, Product Condition, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Off niche?

Off sells for £10.60 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.86–£14.01. The average incumbent carries 579 reviews — the moat a new listing must climb.

Off

a concentrated shelf (top 5 take 100% of clicks) — Off doesn't clear our bar today.

Signals Trending Out of Stock

Flapen Score

Skip it

This niche Category average

Is Off profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Off is a £85K/yr Amazon United Kingdom market (694K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 39/100.

Off: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +770.3% over the last 90 days and 1.1% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr10K

Search volume / yr+770.3%694K

Conversion rate1.1%

Avg price£10.60

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 17

Top-5 product click share100%

Open market0%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Top Off products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Johnson S C Inc 1810 Off Aerosol Insect repellent

Price: £8.94
Rating: 4.6/5
Reviews: 721
Age: 16y ago

S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent

Price: £8.86
Rating: 4.5/5
Reviews: 652
Age: 15y ago

OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.

Price: £10.03
Rating: 4.4/5
Reviews: 539
Age: 15y ago

Off! 22937 Active Aerosol Insect Repellent 9oz

Price: £14.01
Rating: 4.7/5
Reviews: 378
Age: 15y ago

Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)

Price: £11.17
Rating: 4.4/5
Reviews: 605
Age: 16y ago

Newest

by launch date

Off! 22937 Active Aerosol Insect Repellent 9oz

Price: £14.01
Rating: 4.7/5
Reviews: 378
Age: 15y ago

OFF! Deep Woods Sportsmen Insect Repellent II 6 oz.

Price: £10.03
Rating: 4.4/5
Reviews: 539
Age: 15y ago

S C Johnson Wax Off 6Oz Skintast Spray 1835 Insect Repellent

Price: £8.86
Rating: 4.5/5
Reviews: 652
Age: 15y ago

Johnson S C Inc 1810 Off Aerosol Insect repellent

Price: £8.94
Rating: 4.6/5
Reviews: 721
Age: 16y ago

Off! Skintastic Insect Repellent Tropical Fresh Family 6 fl oz (177 ml)

Price: £11.17
Rating: 4.4/5
Reviews: 605
Age: 16y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

SC Johnson73%
OFF!27%

Off demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume694KCVR1.1%Products5Brands2Top 5 Brands100%OOS Rate11.5%Rating4.5★Reviews579Avg BSR#363

Peak months: May, Jun · busiest ÷ quietest = 6.9×

Top Off search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

off617K/yr >1,000%0.1% conv.
off mosquito repellent spray26K/yr +26.2%9.4% conv.
off spray repellent mosquito11K/yr +64.4%8.8% conv.
off mosquito repellent15K/yr -2.1%4.3% conv.
off spray9K/yr +109.6%7.2% conv.
off insect repellent spray8K/yr +117.4%11.2% conv.
off bug spray3K/yr +174.7%10.1% conv.
off insect repellent4K/yr +35.2%6.9% conv.

What reviews say buyers love and hate about Off

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Smell28%

“There is also a sweat resistant one in an orange can which smells nice too”

Quality-Overall23%

“Good product”

Pest/Insect Control18%

“good repellent”

Advertised Vs Actual Product12%

“Does the job as described”

Ease Of Use3%

“Simple”

What buyers complain about

83% of reviews

Advertised Vs Actual Product19%

“I think this is misleading”

Quality-Overall13%

“Rubbish”

Product Condition13%

“Used before works well”

Durability13%

“It also run out in just 1 week”

Taste-Overall6%

“Make sure to wash your hands after use as its not got a nice taste”

Common Off questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Off 39/100 on Amazon United Kingdom — Skip it. The niche generates £85K/yr across 5 tracked products. Search demand moved +770.3% over the last 90 days.