nurse costume
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great179.11avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.34–£22.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Avg price
Okay£10.38avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 381K searches
According to Flapen's Amazon United Kingdom niche tracking, nurse costume is a £61K/yr Amazon United Kingdom market (381K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
nurse costume market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £42K–£52K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 6%
- Out of stock
- 8.4%
- Avg brand age
- 46 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
15%
- VicSec36%
- Satohom23%
- Girspov10%
- GIVTULIP8%
- SoWest4%
- Lovehoney4%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.1×
Top nurse costume search terms
- nurse outfits for women65K/yr
- sexy nurse outfit women lingerie56K/yr
- sexy nurse outfits for women29K/yr
- nurse costume87K/yr
- nurse outfit31K/yr
- nurses outfit sexy13K/yr
- sexy nurse outfit17K/yr
- nurses outfit fancy dress20K/yr
- sexy nurse14K/yr
- naughty nurse outfits women uk12K/yr
Top nurse costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VicSec Womens Cosplay Outfit Uniform Sleepwear Nurse Costume Set Mini Fancy Dress Nightwear Short Skirt Lingerie Set
VicSec£8.113.7★231 rev
Girspov Sexy Lingerie Set Women Ladies Naughty Nurse Outfit Fancy Mesh Dress Doctor Cosplay Costume Bodysuit Sleepwear Nightwear for Valentines Halloween Christmas Bedroom
Girspov£8.574.2★94 rev
Satohom Sexy Lingerie Cosplay Nurse Costume Naughty Strappy Outfits Fancy Dress Uniform Roleplay Exotic Lingerie Sets with Headpiece and Stockings Adult Babydoll Bedroom Clothing for Valentines
Satohom£11.553.8★21 rev
Satohom Women Lingerie Set Nurse Uniform Cosplay Costume Women Maid Outfit Nightwear Mini Tartan Skirt Fancy Dress for Halloween Nightclub Theme Party
Satohom£9.205.0★6 rev
SoWest Womens Sexy Nurse Fancy Dress Costume Ladies Erotic Role Play Dressing Up Outfit with Headband | Naughty Nurse Cosplay Lingerie Set for Halloween and Themed Party Nights White - XXL
SoWest£12.064.0★103 rev
Newest
by launch date
VicSec Sexy Nurse Outfit for Women Lingerie Set Erotic Naughty Red Costume
VicSec£9.3911 rev
Gatamiau Womens Sexy Cosplay Outfit Ladies Naughty Nurse Role Play Lingerie Set Deep V Neck Front Zipper Mini Dress Doctor Cosplay Costume Bodysuit Babydoll Skirt Underwear
Gatamiau£9.643 rev
GIVTULIP Womens Sexy Nurse Lingerie Cosplay Costume Outfit Fancy Dress Bodysuit Ladies Nurse Uniform Nightwear Set Adult Maid Outfit Babydoll Sleepwear Roleplay Nightclub Theme Party
GIVTULIP£8.8911 rev
GIVTULIP Womens Sexy Nurse Lingerie Cosplay Costume Outfit Fancy Dress Bodysuit Ladies Nurse Uniform Nightwear Set Adult Maid Outfit Babydoll Sleepwear Roleplay Nightclub Theme Party
GIVTULIP£10.1316 rev
Womens Sexy Nurse Lingerie Set Cosplay Costume Halter Neck Mini Dress Cut Out Babydoll Lace Trim Uniform Backless Outfits Bedroom Nightwear Naughty Fancy Dress with Headpiece G-String (Black)
PARUPRUP£10.385 rev
Trending
90-day click momentumVicSec Sexy Nurse Outfit for Women Lingerie Set Erotic Naughty Red Costume
VicSec£9.393.6★
Smiffys Fever No Nonsense Nurse Costume with Dress & Hat Fever Fancy Dress Adult Dress Up Costumes
Smiffys£15.424.0★
VicSec Womens Cosplay Outfit Uniform Sleepwear Nurse Costume Set Mini Fancy Dress Nightwear Short Skirt Lingerie Set
VicSec£8.113.7★
Womens Sexy Nurse Lingerie Set Cosplay Costume Halter Neck Mini Dress Cut Out Babydoll Lace Trim Uniform Backless Outfits Bedroom Nightwear Naughty Fancy Dress with Headpiece G-String (Black)
PARUPRUP£10.382.8★
Satohom Women Lingerie Set Nurse Uniform Cosplay Costume Women Maid Outfit Nightwear Mini Tartan Skirt Fancy Dress for Halloween Nightclub Theme Party
Satohom£9.205.0★
What buyers say about nurse costume
What buyers praise and complain about, mined from review topics.What buyers love
“good fun nice fit”
“Good quality”
“good fun nice fit”
“Great for it's price”
“True to description”
What buyers complain about
“Slightly over sized”
“Cheap”
“Dont look like the pictures not valve for money I wont be wearing it”
Top return reasons
Common questions
- Is nurse costume profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the nurse costume niche?
- 11 brands and 35 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in nurse costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.1%.
- When does demand for nurse costume peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.1× the quietest.
- What does it cost to enter the nurse costume niche?
- Listings span £7.34–£22.73; the average listing price is £10.38 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.