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Nurse Costume

Fail

Shoppers spend only $61K a year here, so Nurse Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£61K/yr381K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
65%top-5 click share · 11 brands · 35 sellers

Flapen Score

Nurse Costume against its category

The dotted line is the Health & Personal Care average. Past it, Nurse Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nurse Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nurse Costume 381K times last year and spent an estimated £61K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
1.6%
Market size, estimated
£61Ka year
Peak month
October5.1× the quietest month
Top search term
nurse outfits for women65K searches a year

02 · Price

A sale here is worth £10.38.

Listings sell for £10.38 on average, from £7.34 to £22.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.38 that is £1K to £3K a year per listing.

Average price
£10.38under the $15 to $100 sweet spot
Price range
£7.34–£22.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #252 within Sex & Sensuality. It carries 179 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
94%
Out of stock, average day
8.4%
Average rank
#252in Sex & Sensuality
Average rating
3.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
179per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Nurse Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • VicSec36%
  • Satohom23%
  • Girspov10%
  • GIVTULIP8%
  • SoWest4%
  • Lovehoney4%
  • Open — no brand owns it (5 brands, 15%)

Demand

Nurse Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 5.1×

Search terms

Top Nurse Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nurse outfits for women65K/yr
  • sexy nurse outfit women lingerie56K/yr
  • sexy nurse outfits for women29K/yr
  • nurse costume87K/yr
  • nurse outfit31K/yr
  • nurses outfit sexy13K/yr
  • sexy nurse outfit17K/yr
  • nurses outfit fancy dress20K/yr
  • sexy nurse14K/yr
  • naughty nurse outfits women uk12K/yr

Reviews and returns

What reviews say buyers love and hate about Nurse Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall65%−0.85

Slightly over sized

didn't fit well at all

This is so tiny

Quality-Overall15%+2.41

Cheap

Very cheaply made

Rubbish quality

Advertised Vs Actual Product11%−0.05

Dont look like the pictures not valve for money I wont be wearing it

Love

Size-Overall31%−0.85

good fun nice fit

True to size

Great quality and fit

Quality-Overall22%+2.41

Good quality

nice quality

Good quality and looks really good

Fun/Entertainment Experience11%+0.50

good fun nice fit

fun to wear

Value For Money8%+1.99

Great for it's price

Advertised Vs Actual Product8%−0.05

True to description

Return

4.1% Return rate 64% Fixable by listing

Size-Overall57%▇▇▆▇█▆

Slightly over sized

didn't fit well at all

This is so tiny

Quality-Overall13%█▄▄▂▃▅

Cheap

Very cheaply made

Rubbish quality

Zipper Quality8%▆█▇▁▇▃
Material Quality6%▁▄▄▆█▅
Advertised Vs Actual Product5%▃█▁▆▃▄

Dont look like the pictures not valve for money I wont be wearing it

FAQ

Common Nurse Costume questions

Answered from the same tracked data.