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Numbing Spray for Heels

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Numbing Spray for Heels is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£711K/yr270K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
69%top-5 click share · 3 brands · 64 sellers

Flapen Score

Numbing Spray for Heels against its category

The dotted line is the Health & Personal Care average. Past it, Numbing Spray for Heels is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Numbing Spray for Heels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Numbing Spray for Heels 270K times last year and spent an estimated £711K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £711K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
16.4%
Market size, estimated
£711Ka year
Peak month
May5.3× the quietest month
Top search term
biofreeze gel91K searches a year

02 · Price

A sale here is worth £16.06.

Listings sell for £16.06 on average, from £5.02 to £37.59. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £16.06 that is £32K to £40K a year per listing.

Average price
£16.06inside the $15 to $100 sweet spot
Price range
£5.02–£37.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£32K–£40K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Over-the-Counter Medication. It carries 7,586 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
47%
Out of stock, average day
0.0%
Average rank
#196in Over-the-Counter Medication
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,586per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Numbing Spray for Heels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£71K£142K£213K£284K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

64

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Biofreeze87%
  • Reckitt10%
  • BioFreeze / BabyMad Ltd3%

Demand

Numbing Spray for Heels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.3×

Search terms

Top Numbing Spray for Heels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • biofreeze gel91K/yr
  • biofreeze65K/yr
  • biofreeze roll on41K/yr
  • bio freeze pain relief gel28K/yr
  • bio freeze21K/yr
  • bio freeze roll on only7K/yr
  • biofreeze pain relief gel8K/yr
  • bio freeze pain relief gel roll on3K/yr
  • biofreeze gel roll on3K/yr
  • biofreeze roll on gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Numbing Spray for Heels

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
0.1%of orders come back
“A bit expensive”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Numbing Spray for Heels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data