numbing spray for heels
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.06avg listing price — sweet spot $15–$100
Market size
Good£711K£711K/yr · 270K searches
Price range
Good£5.02–£37.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,585.87avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, numbing spray for heels is a £711K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
numbing spray for heels market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £642K–£803K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Biofreeze87%
- Reckitt10%
- BioFreeze / BabyMad Ltd3%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — +2.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.3×
Top numbing spray for heels search terms
- biofreeze gel91K/yr
- biofreeze65K/yr
- biofreeze roll on41K/yr
- bio freeze pain relief gel28K/yr
- bio freeze21K/yr
- bio freeze roll on only7K/yr
- biofreeze pain relief gel8K/yr
- bio freeze pain relief gel roll on3K/yr
- biofreeze gel roll on3K/yr
- biofreeze roll on gel2K/yr
Top numbing spray for heels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biofreeze Cooling Gel 118 ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Fever - Non-Greasy Formula
Biofreeze£7.284.4★20,475 rev
Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution
Biofreeze£8.554.4★20,475 rev
Biofreeze Pain Relief Gel 473ml Pump Cooling Menthol Analgesic for Muscle Joint & Back Pain Arthritis Relief NSAID-Free Cryotherapy Gel for Athletes Clinic & Home Use
Reckitt£25.074.6★3,556 rev
Biofreeze Pain Relief Roll On 89ml X 2 Relieves Pain Cold Relief Arthritis Back Pain Muscle Pain Targets Small Areas Easy To Use Freeze Sprays Pain and Fever
Biofreeze£16.564.4★20,475 rev
Biofreeze Cooling Gel 59 ml - Muscle & Joint Pain Relief Eases Discomfort Targets Small & Large Areas Effective for Muscles Bones Joints and Fever Alleviation
Biofreeze£5.024.4★20,475 rev
Newest
by launch date
Biofreeze Pain Relief Gel 118ml X 3 Muscle Rub Pain Relief Cools Soothes Back Pain Neck Pain Arthritis Fast Acting Long Lasting Muscles Bones And Joints Pain and Fever
Biofreeze£19.74496 rev
Biofreeze Pain Relief Spray 118ml X 3 Cooling Spray Cyrotherapy Muscle Pain Joint Pain Arthritis Pain Relief Longer Lasting Soothing Effect Freeze Sprays Pain and Fever
Biofreeze£19.78648 rev
Biofreeze Roll-On 89 ml - Cryotherapy Relief for Muscles Neck Back Joints - Easy Application Long-Lasting Freeze Spray for Pain and Fever
Biofreeze£8.411,039 rev
Biofreeze Roll-On 89ml (3 Pack) Cooling Menthol Pain Relief for Muscle Neck Back & Joint Pain Easy Glide Application Long-Lasting Cryotherapy Gel NSAID-Free
Biofreeze£22.071,039 rev
Biofreeze Menthol Pain Relieving Patches (5 Patches Per Box) Up To 8 Hours Of Pain Relief From Sore Muscles Arthritis Backaches Spains Bruises Strains And Joint Pain (Package May Vary)
Biofreeze£12.8916,706 rev
Trending
90-day click momentumBiofreeze Pain Relief Roll On 89ml X 2 Relieves Pain Cold Relief Arthritis Back Pain Muscle Pain Targets Small Areas Easy To Use Freeze Sprays Pain and Fever
Biofreeze£16.564.4★
Biofreeze Cold Therapy Topical Pain Relieving Roll On Gel - 3Oz
Biofreeze£12.424.2★
Biofreeze Roll-On 89ml (3 Pack) Cooling Menthol Pain Relief for Muscle Neck Back & Joint Pain Easy Glide Application Long-Lasting Cryotherapy Gel NSAID-Free
Biofreeze£22.154.8★
Biofreeze Pain Relieving Gel 118ml - Fast Acting Long Lasting Pain Relief for Muscles Joints Back - Eases Muscle and Joint Discomfort Pain and Fever Non-Greasy Formula
Biofreeze£8.714.6★
Biofreeze Cooling Relief 118 ml - Fast Acting Long Lasting Cold Therapy for Muscle Joint Back Pain & Fever - Quick Comfort Freeze Solution
Biofreeze£8.554.4★
What buyers say about numbing spray for heels
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Absolutely fantastic helping my pain in my knee”
“Quick relief from muscle pain”
“Great value”
“Works like a charm”
“Easy to use”
“Ease the pain”
“It does work”
“Also no noticeable smell unlike rubbing ointment”
“Easy to apply”
What buyers complain about
“A bit expensive”
“not impressed that a medical aid was sent without warning of language restrictions”
“I have arm pain”
“Instructions on spray all in French”
“Did not work for me”
“Wouldn't be able to sleep at night without using this gel”
“Received a friend's unreserved approval”
“Im not so sure Id call it long lasting”
“I have a knee problem”
“I suffer from compressed discs in my spine and in a lot of pain, these patches were a disapointment as after 10 minutes my skin began to itch and continued to get worse until I had to remove the patch leaving my skin very sore and red”
Top return reasons
Common questions
- Is numbing spray for heels profitable to sell on Amazon United Kingdom?
- The niche generates £711K/yr across 15 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the numbing spray for heels niche?
- 3 brands and 64 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in numbing spray for heels?
- Top complaints mined from reviews: Value For Money, Language Issues, Pain Relief-Overall. The return rate is 0.1%.
- When does demand for numbing spray for heels peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.3× the quietest.
- What does it cost to enter the numbing spray for heels niche?
- Listings span £5.02–£37.59; the average listing price is £16.06 (sweet spot $15–$100). The average incumbent carries 7,586 reviews — the moat a new listing must climb.