numbing spray
Skip itPrices mostly outside the sweet spot ($4.23–$11.62) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£320K£320K/yr · 416K searches
Review moat
Okay2,126.2avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£4.23–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, numbing spray is a £320K/yr Amazon United Kingdom market (416K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
numbing spray market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- £273K–£341K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 6.3%
- Avg brand age
- 67 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
62
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Ultra-Chloraseptic75%
- Coldzyme10%
- Aloclair8%
- Just Bee5%
- A.Vogel2%
- Oraldene2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.3×
Top numbing spray search terms
- throat spray81K/yr
- difflam spray throat69K/yr
- difflam30K/yr
- difflam spray33K/yr
- sore throat spray29K/yr
- throat numbing spray19K/yr
- throat spray antibacterial/anesthetic48K/yr
- ultra chloraseptic throat spray19K/yr
- chloraseptic throat spray18K/yr
- antiseptic throat spray13K/yr
Top numbing spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ultra Chloraseptic Anaesthetic Sore Throat Spray 15ml Original Menthol Flavour fast acting relief for sore throat pain
Ultra-Chloraseptic£4.504.5★3,487 rev
Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml
Ultra-Chloraseptic£4.274.4★4,918 rev
Ultra Chloraseptic Blackcurrant Sore Throat Pain Relief Spray 15ml
Ultra-Chloraseptic£4.234.5★3,281 rev
ColdZyme Mouth & Throat Spray | Reduces a Cold by up to 4.5 Days | Deactivates Viruses | Use at First Signs (Scratchy Throat Runny Nose Malaise Headache Coughing) | Menthol Flavour 7 ml
Coldzyme£8.354.2★873 rev
Aloclair Plus Mouth Ulcer Spray 15 ml
Aloclair£5.074.2★3,774 rev
Newest
by launch date
Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
Just Bee£10.00124 rev
Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml
Ultra-Chloraseptic£4.274,918 rev
Oraldene Mouthwash | Use at First Sign of Sore Throat | Medicated Mouthwash - Sore Throat Treatment for Adults | 200ml
Oraldene£4.242,329 rev
ColdZyme Mouth & Throat Spray | Reduces a Cold by up to 4.5 Days | Deactivates Viruses | Use at First Signs (Scratchy Throat Runny Nose Malaise Headache Coughing) | Menthol Flavour 7 ml
Coldzyme£8.35873 rev
Aloclair Plus Mouth Ulcer Spray 15 ml
Aloclair£5.073,774 rev
Trending
90-day click momentumJust Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour
Just Bee£10.004.5★
Ultra Chloraseptic Anaesthetic Sore Throat Spray 15ml Original Menthol Flavour fast acting relief for sore throat pain
Ultra-Chloraseptic£4.504.5★
Aloclair Plus Mouth Ulcer Treatment Mouthwash 120ml
Aloclair£7.014.2★
Aloclair Plus Mouth Ulcer Spray 15 ml
Aloclair£5.074.2★
Ultra Chloraseptic Honey and Lemon Sore Throat Pain Relief Spray 15ml
Ultra-Chloraseptic£4.274.4★
What buyers say about numbing spray
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, easy use, many thanks”
“Good for mouth problems”
“Cough has gone”
“Effective”
“Tastes good”
“Good price”
“Nice throat spray”
“Easy to use”
“As described”
“Really helps with sore throats my go to”
What buyers complain about
“No real taste”
“Doesn't work, and doesn't spray”
“Did not ease the pain at all very disappointed”
“when spraying this in my mouth it made me salivate to the point of choking”
“Sadly cimoletely unusable for me”
“Doesn't last long at all - not effective”
“no good as a general mouth moisturiser”
“was way overpriced - a few sprays of sweet sugar liquid for £10”
“It's very watery”
“the texture is weird”
Top return reasons
Common questions
- Is numbing spray profitable to sell on Amazon United Kingdom?
- The niche generates £320K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the numbing spray niche?
- 6 brands and 62 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in numbing spray?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Pain Relief-Overall. The return rate is 0.1%.
- When does demand for numbing spray peak?
- Demand peaks in Jan–Oct–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the numbing spray niche?
- Listings span £4.23–£11.62; the average listing price is £6.82 (sweet spot $15–$100). The average incumbent carries 2,126 reviews — the moat a new listing must climb.