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Numbing Spray

prices mostly outside the sweet spot ($4.23–$11.62) — Numbing Spray doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 52Growth 9Conversion 92Competition 9Returns 100Price range 0Avg price 19Brand share 4Review moat 44Quality gap 57
This niche Category average

Is Numbing Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Numbing Spray is a £320K/yr Amazon United Kingdom market (416K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 39/100.

Numbing Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.0% over the last 90 days and 11.3% of searches end in a purchase.

£320K

revenue / yr

Units sold / yr50K
Search volume / yr-31.0%416K
Conversion rate11.3%
Avg price£6.82

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 62
Top-5 product click share89%
Open market2%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement50%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews2,126

Top Numbing Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£32K£64K£96K£128K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

62

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Ultra-Chloraseptic75%
  • Coldzyme10%
  • Aloclair8%
  • Just Bee5%
  • A.Vogel2%
  • Oraldene2%

Numbing Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume416KCVR11.3%Products10Brands6Top 5 Brands98%OOS Rate6.3%Rating4.4★Reviews2,126Avg BSR#109
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.3×

Top Numbing Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • throat spray81K/yr
  • difflam spray throat69K/yr
  • difflam30K/yr
  • difflam spray33K/yr
  • sore throat spray29K/yr
  • throat numbing spray19K/yr
  • throat spray antibacterial/anesthetic48K/yr
  • ultra chloraseptic throat spray19K/yr
  • chloraseptic throat spray18K/yr
  • antiseptic throat spray13K/yr

What reviews say buyers love and hate about Numbing Spray

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall12%

Great product, easy use, many thanks

Oral Hygiene12%

Good for mouth problems

Cough Relief11%

Cough has gone

Efficiency10%

Effective

Taste-Overall8%

Tastes good

What buyers complain about

60% of reviews
Taste-Overall19%

No real taste

Functionality-Overall9%

Doesn't work, and doesn't spray

Pain Relief-Overall9%

Did not ease the pain at all very disappointed

Side Effects5%

when spraying this in my mouth it made me salivate to the point of choking

Ease Of Use3%

Sadly cimoletely unusable for me

Numbing Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
30%
2Joint Pain
23%
3Functionality-Overall
17%
4Adhesion/Stickiness
7%
5Certifications
7%

Common Numbing Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Numbing Spray 39/100 on Amazon United Kingdom — Skip it. The niche generates £320K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -31.0% over the last 90 days.
Search demand for Numbing Spray on Amazon United Kingdom peaks in Jan–Oct–Dec, where the busiest month runs 2.3× the quietest.