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Numbing Cream

Numbing Cream shows low returns (0.1%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 76Growth 27Conversion 87Competition 15Returns 100Price range 51Avg price 30Brand share 31Review moat 36Quality gap 45
This niche Category average

Is Numbing Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Numbing Cream is a £903K/yr Amazon United Kingdom market (932K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.

Numbing Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.5% over the last 90 days and 10.1% of searches end in a purchase.

£903K

revenue / yr

Units sold / yr100K
Search volume / yr+1.5%932K
Conversion rate10.1%
Avg price£9.59

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 71
Top-5 product click share83%
Open market13%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement60%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews2,889

Top Numbing Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£136K£271K£407K£542K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

71

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

  • GERMOLENE69%
  • TDY Store5%
  • Brulidine4%
  • EETU4%
  • Germoloids4%
  • FISTIT4%
  • Open — no brand owns it (3 brands, 10%)

Numbing Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume932KCVR10.1%Products10Brands9Top 5 Brands87%OOS Rate0.6%Rating4.5★Reviews2,889Avg BSR#414
20K15KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Top Numbing Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • numbing cream564K/yr
  • germolene antiseptic cream199K/yr
  • germolene58K/yr
  • numbing cream strong26K/yr
  • extra strong numbing cream17K/yr
  • germolene cream7K/yr
  • germaline7K/yr
  • skin numbing cream10K/yr
  • germoline6K/yr
  • strong numbing cream8K/yr

What reviews say buyers love and hate about Numbing Cream

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall13%

Always a reliable product

Advertised Vs Actual Product12%

AS DESCRIBED

Joint Pain11%

Eases my knee pain

Value For Money10%

Excellent value

Smell10%

Very good, strong smell

What buyers complain about

68% of reviews
Pain Relief-Overall14%

get a lot of pain

Smell12%

Unpleasant smelling

Functionality-Overall12%

Didn't work

Value For Money11%

Pricey

Size-Overall4%

If this continues I will purchase larger size

Numbing Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
29%
2Functionality-Overall
23%
3Oily/Greasy
10%
4Joint Pain
10%
5Advertised Vs Actual Product
6%

Common Numbing Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Numbing Cream 50/100 on Amazon United Kingdom — Worth a look. The niche generates £903K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +1.5% over the last 90 days.
Search demand for Numbing Cream on Amazon United Kingdom peaks in Jul, where the busiest month runs 1.8× the quietest.