Numbing Cream

Shoppers searched for this 932K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £903K a year.

Searches, last 12 months

932K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

10.1%

Market size, estimated

£903Ka year

Peak month

July1.8× the quietest month

Top search term

numbing cream564K searches a year

Listings sell for £9.59 on average, from £2.96 to £27.71. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £9.59 that is £58K to £77K a year per listing.

Average price

£9.59under the $15 to $100 sweet spot

Price range

£2.96–£27.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

6,000–8,000

Revenue per listing a year

£58K–£77K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #414 within First Aid. It carries 2,889 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#414in First Aid

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,889per listing

Listings tracked

10

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

69 months