numbing cream
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great£903K£903K/yr · 932K searches
Price range
Good£2.96–£27.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,889avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, numbing cream is a £903K/yr Amazon United Kingdom market (932K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
numbing cream market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- £767K–£959K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #414
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.6%
- Avg brand age
- 69 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
71
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
10%
- GERMOLENE69%
- TDY Store5%
- Brulidine4%
- EETU4%
- Germoloids4%
- FISTIT4%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +1.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top numbing cream search terms
- numbing cream564K/yr
- germolene antiseptic cream199K/yr
- germolene58K/yr
- numbing cream strong26K/yr
- extra strong numbing cream17K/yr
- germolene cream7K/yr
- germaline7K/yr
- skin numbing cream10K/yr
- germoline6K/yr
- strong numbing cream8K/yr
Top numbing cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Germolene Antiseptic Cream with Local Anaesthetic 30g Dual Action Cream to Prevent Infection & Numb Pain For Minor Cuts Grazes Burns Stings & Skin Irritation
GERMOLENE£3.254.7★2,530 rev
Germolene Antiseptic Cream
GERMOLENE£2.964.8★8,892 rev
2 x Antiseptic Cream with Local Anaesthetic 30g - TDY Bundle Including TDY Antiseptic Cream Guide
TDY Store£8.414.8★78 rev
Brulidine Cream 0.15% 25g **2 Pack Deal**
Brulidine£7.974.7★837 rev
Siopel Cream 50g
EETU£8.394.3★57 rev
Newest
by launch date2 x Antiseptic Cream with Local Anaesthetic 30g - TDY Bundle Including TDY Antiseptic Cream Guide
TDY Store£8.4178 rev
Antiseptic Cream with Local Anaesthetic (Pack of 3 x 30g) Dual Action Antiseptic & Pain Relief Cream with spetula
DMAS£10.0723 rev
Neuropathy Cream Extra - Natural Pain for Tingling Numbness & Discomfort | Nerve Pain Cream Extra Suitable for Feet Hands & Joints | Toes Back Rrelief from Nerve Muscle & Joint Discomfort
Generic£10.5712 rev
5kind Extra Strong Hemp Cream 100ml - High Strength Hemp Oil and Arinca Cream for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Infused with Natural Oils & Extracts
5KIND CLINICAL SKINCARE£11.615,417 rev
Shots Fist It Numbing 1000 ml
FISTIT£27.7176 rev
Trending
90-day click momentumAntiseptic Cream with Local Anaesthetic (Pack of 3 x 30g) Dual Action Antiseptic & Pain Relief Cream with spetula
DMAS£10.074.5★
Siopel Cream 50g
EETU£8.394.3★
Brulidine Cream 0.15% 25g **2 Pack Deal**
Brulidine£7.974.7★
Germolene Antiseptic Cream
GERMOLENE£2.964.8★
Germolene Antiseptic Cream with Local Anaesthetic 30g Dual Action Cream to Prevent Infection & Numb Pain For Minor Cuts Grazes Burns Stings & Skin Irritation
GERMOLENE£3.254.7★
What buyers say about numbing cream
What buyers praise and complain about, mined from review topics.What buyers love
“Always a reliable product”
“AS DESCRIBED”
“Eases my knee pain”
“Excellent value”
“Very good, strong smell”
“It does work”
“Ease of use”
“I think it's pretty good at treating muscle pain”
“Effective”
“Easy to apply”
What buyers complain about
“get a lot of pain”
“Unpleasant smelling”
“Didn't work”
“Pricey”
“If this continues I will purchase larger size”
“I thought it would ease muscle pain but it doesnt”
“I had severe reaction to it”
“Personally this product did nothing for my arthritis or joint pain”
“very uncomfortable”
“leaves skin dry”
Top return reasons
Common questions
- Is numbing cream profitable to sell on Amazon United Kingdom?
- The niche generates £903K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the numbing cream niche?
- 9 brands and 71 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in numbing cream?
- Top complaints mined from reviews: Pain Relief-Overall, Smell, Functionality-Overall. The return rate is 0.1%.
- When does demand for numbing cream peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the numbing cream niche?
- Listings span £2.96–£27.71; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 2,889 reviews — the moat a new listing must climb.