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Nmn

Maybe

Returns run at only 0.1% of orders. But demand is soft, at +2.0% this quarter, so Nmn is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 2,035 Health & Personal Care niches · +15 vs the category median of 48
Market size
£1.1M/yr1.1M searches / yr
90-day growth
+2.0%search demand this quarter
Competition
66%top-5 click share · 15 brands · 24 sellers

Flapen Score

Nmn against its category

The dotted line is the Health & Personal Care average. Past it, Nmn is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nmn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nmn 1.1M times last year and spent an estimated £1.1M. The top 5 brands take 72% of clicks. Demand peaks in Mar. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
5.1%
Market size, estimated
£1.1Ma year
Peak month
March1.9× the quietest month
Top search term
nmn415K searches a year

02 · Price

A sale here is worth £19.21.

Listings sell for £19.21 on average, from £10.68 to £37.50. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £19.21 that is £58K to £77K a year per listing.

Average price
£19.21inside the $15 to $100 sweet spot
Price range
£10.68–£37.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£58K–£77K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #612 within Antioxidants. It carries 226 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#612in Antioxidants
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
18

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Nmn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£110K£220K£330K£440K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

  • kumproicha27%
  • MetaSuperfoods21%
  • Aoruilia10%
  • Glorfktion7%
  • Stronglife7%
  • Refined Wellness5%

Demand

Nmn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Nmn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nmn415K/yr
  • nmn supplements uk317K/yr
  • nmn supplements uk pure99K/yr
  • nmn supplements 500mg19K/yr
  • mnm supplements uk48K/yr
  • best nmn supplements uk pure32K/yr
  • nmn supplements35K/yr
  • mnm26K/yr
  • bettervits nmn18K/yr
  • nmn resveratrol16K/yr

Reviews and returns

What reviews say buyers love and hate about Nmn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage17%−0.15

Dose too high

The issue is that many recommendations suggest a daily intake of over 1000 mg

can only hold about 700mg to 900mg of powder

Functionality-Overall8%−0.09

Didn't work for me

After few weeks I can say its not working

Didnt work

Side Effects6%−0.06

For me it had a horrible effect after second day

Beware of the unexpected side effects

No effect and bad stomach

Advertised Vs Actual Product6%

This is not accurate and false advertising

Falsely advertised

False advertising

Energy Level6%+0.79

I have to say that I have not seen any improvement in my energy levels

Unsure if these are doing anything for my energy levels

lost energy

Love

Energy Level19%+0.79

Energy boost

Improved energy levels

Great energy

Quality-Overall14%+0.83

Good quality formula

Excellent product

I think they are reasonable value

Value For Money8%+0.47

Great product great price

in my opinion well worth it

Great value

Advertised Vs Actual Product6%

Just as advertised

Does the job

As described

Ease Of Chewing/Swallowing6%

capsules are easy to take

Easy to swallow

Not too difficult to swallow

Return

0.1% Return rate 33% Fixable by listing

Joint Pain33%▁▁▁▁▁█
Advertised Vs Actual Product33%▁▁▁▁▁█

This is not accurate and false advertising

Falsely advertised

False advertising

Side Effects33%

For me it had a horrible effect after second day

Beware of the unexpected side effects

No effect and bad stomach

FAQ

Common Nmn questions

Answered from the same tracked data.