nmes machine
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($15K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£45.39avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great£13.36–£118.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay3,646.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, nmes machine is a £15K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nmes machine market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 100%
- Out of stock
- 14.6%
- Avg brand age
- 27 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
45
Top-5 brand share
52%
Top 20: 96%
Top-5 click share
36%
Top 20: 82%
Open market
42%
- Neksong16%
- AUVON13%
- med-fit8%
- testlili8%
- Percelos7%
- Generic6%
Demand
Weekly Amazon search volume, last 12 weeks — -1.4% search growth over the last 90 days.Top nmes machine search terms
- nmes machine26K/yr
- nmes machine for diabetes5K/yr
- nmes muscle stimulator12K/yr
- nmes6K/yr
Top nmes machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EMS Foot Massager Mat with 8 Modes and 19 Intensity Levels for Pain Relief Circulation and Muscle Relaxation
testlili£13.463.6★31 rev
Medene NMES Foot Massager Adjustable Intensity Multiple Modes for Blood Circulation Pain Relief Muscle Relaxation Portable Rechargeable for Adults (Black)
Neksong£32.193.0★2 rev
AUVON Dual Channel TENS Machine for Pain Relief TENS Unit Muscle Stimulator with 20 Modes 2 and 2x4 TENS Pads Replacement
AUVON£20.414.6★14,827 rev
NMES Foot Massager Suitable for Both The Elderly and Children (1 Piece)
Generic£31.281.0★3 rev
4 in 1 - D.I.Y & Tens Unit & EMS & Massage Muscle Stimulator Dual Channel Therapy Machine for Pain Relief FDA Cleared Rechargeable Electronic Pulse Massager with 12pcs Electrode Pads
Kongzee£39.184.2★1,978 rev
Newest
by launch date
ReliveX Spinal Stenosis Machine Portable Back and Neck Massager with NMES Muscle Stimulation 6 Modes 19 Levels for Home Office Travel (1 pc)
AAFGVC£27.292 rev
Medene Nmes Foot Massager Muscle Stimulator Relief from Oedema and SwellingImproves Blood Circulation
Pawyzie£32.420 rev
Medene NMES Foot Massager Suitable for Both The Elderly and Children (1 piece)
Neksong£33.160 rev
Medene NMES Foot Massager Suitable for Both The Elderly and Children (2 Pieces)
Neksong£58.270 rev
Medic Circulation Booster for Feet and Legs Electric EMS Foot Massager with 10 Modes 20 Intensities for Plantar Fasciitis & Neuropathy Nerve Pain Relief & Muscle Relaxation Gifts for Mom Dad Black
EaseZen£64.4724 rev
Trending
90-day click momentum
AUVON Medical Foot Massager Circulation Booster for Aching Legs & Foot Pain TENS Machine with 15 Modes & 50 Intensities for Drug-Free Chronic Body Relief EMS Muscle Stimulator with 8 TENS Pads
AUVON£56.514.4★
ReliveX Spinal Stenosis Machine Portable Back and Neck Massager with NMES Muscle Stimulation 6 Modes 19 Levels for Home Office Travel (1 pc)
AAFGVC£27.293.0★
Medene Nmes Foot Massager Muscle Stimulator Relief from Oedema and SwellingImproves Blood Circulation
Pawyzie£32.420.0★
KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
AliveCor£118.344.3★
Medene NMES Foot Massager Suitable for Both The Elderly and Children (1 piece)
Neksong£33.160.0★
What buyers say about nmes machine
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Excellent product as described”
“Excellent value”
“Relaxes tight muscles”
“it does its job well”
“Gave relief to my knees after the first use”
“Works as it should”
“long battery life”
“intensity settings are very good for range”
“seems solidly built”
What buyers complain about
“Doesnt Work Reliably”
“Stopped working after a few weeks”
“Instructions very poor”
“Not very good at holding charge”
“Really cheap and low quality product for the price”
“not worth it”
“It looks complicated”
“Do not buy doesn't massage only gives a tingling sensation waste of money”
“It seems to small”
“item looks very flimsy”
Top return reasons
Common questions
- Is nmes machine profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 39 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the nmes machine niche?
- 25 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in nmes machine?
- Top complaints mined from reviews: Functionality-Overall, Durability, Instructions/User Manual/Troubleshooting. The return rate is 3.2%.
- What does it cost to enter the nmes machine niche?
- Listings span £13.36–£118.34; the average listing price is £45.39 (sweet spot $15–$100). The average incumbent carries 3,647 reviews — the moat a new listing must climb.