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Nivea Shaving Gel

brand-locked demand (top 5 brands take 100% of clicks) — Nivea Shaving Gel doesn't clear our bar today.

Flapen Score

32
Skip it
Market size 16Growth 25Conversion 98Competition 12Returns 100Price range 0Avg price 21Brand share 0Review moat 24Quality gap 23
This niche Category average

Is Nivea Shaving Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nivea Shaving Gel is a £63K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 32/100.

Nivea Shaving Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.8% over the last 90 days and 17.4% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr8K
Search volume / yr-0.8%49K
Conversion rate17.4%
Avg price£7.40

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 65
Top-5 product click share86%
Open market0%
Avg brand age90 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement63%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews5,115

Top Nivea Shaving Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£13K£19K£25K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • NIVEA MEN75%
  • NIVEA25%

Nivea Shaving Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR17.4%Products8Brands2Top 5 Brands100%OOS Rate0.8%Rating4.6★Reviews5,115Avg BSR#30
1K750Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Nivea Shaving Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea shaving gel31K/yr
  • nivea sensitive shaving gel8K/yr
  • nivea shave gel4K/yr
  • nivea shaving gel men sensitive6K/yr

What reviews say buyers love and hate about Nivea Shaving Gel

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money26%

Excellent value

Quality-Overall22%

Good Quality, Lasts a Long Time

Smell8%

Nicely scented

Cutting/Trimming5%

Smooth shave

Advertised Vs Actual Product5%

does the job

What buyers complain about

69% of reviews
Moist/Dry14%

does the opposite of moisturising

Value For Money12%

Price is a little challenging

Itch Relief9%

Made my pits itch

Ease Of Use8%

then the second it isn't so easy

Allergies7%

Very drying and made my skin itchy, with many red spots

Nivea Shaving Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Dispensing Mechanism
30%
3Advertised Vs Actual Product
11%
4Moist/Dry
4%
5Smell
4%

Common Nivea Shaving Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nivea Shaving Gel 32/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 8 tracked products. Search demand moved -0.8% over the last 90 days.
Search demand for Nivea Shaving Gel on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.6× the quietest.