Nivea Shaving Gel
FailThe top 5 brands take 100% of clicks, so Nivea Shaving Gel is a Fail.
- Flapen Score
- 32 / 100Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 4832
- Market size
- £63K/yr49K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 86%top-5 click share · 2 brands · 65 sellers
Flapen Score
Nivea Shaving Gel against its category
The dotted line is the Health & Personal Care average. Past it, Nivea Shaving Gel is stronger. Inside it, weaker.
Market
The Nivea Shaving Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nivea Shaving Gel 49K times last year and spent an estimated £63K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
17.4% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £63Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- nivea shaving gel31K searches a year
02 · Price
A sale here is worth £7.40.
Listings sell for £7.40 on average, from £1.89 to £13.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £7.40 that is £6K to £7K a year per listing.
- Average price
- £7.40under the $15 to $100 sweet spot
- Price range
- £1.89–£13.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #30 within Shaving & Hair Removal. It carries 5,115 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #30in Shaving & Hair Removal
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,115per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Nivea Shaving Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NIVEA FOR MEN Sensitive Shaving Gel 7 oz (Pack of 3)
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 22,967
- Age
- 12y ago

NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago

NIVEA MEN Sensitive Cooling Shaving Gel (200 ml) Alcohol-Free Cool Sensitive Skin Shave Gel for Men Gentle Shave for Irritated Skin (Pack of 6)
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 1,070
- Age
- 11y ago

Nivea Men Sensitive Shaving Gel 200ml
- Price
- £3.13
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 11y ago

NIVEA MEN Sensitive Shaving Gel Pack of 6 (6 x 200ml) for Sensitive Skin for Men for Irritated and Dry Skin with Chamomile
- Price
- £10.84
- Rating
- 4.7/5
- Reviews
- 4,258
- Age
- 9y ago
Trending
90-day click momentum
NIVEA MEN Sensitive Shaving Gel Pack of 6 (6 x 200ml) for Sensitive Skin for Men for Irritated and Dry Skin with Chamomile
- Price
- £10.84
- Rating
- 4.7/5
- Reviews
- 4,258
- Age
- 9y ago

Nivea Men Sensitive Shaving Gel 200ml
- Price
- £3.13
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 11y ago

NIVEA MEN Sensitive Cooling Shaving Gel (200 ml) Alcohol-Free Cool Sensitive Skin Shave Gel for Men Gentle Shave for Irritated Skin (Pack of 6)
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 1,070
- Age
- 11y ago

NIVEA MEN Sensitive Post Shave Balm (100ml) Formulated for Sensitive Skin Alleviates Irritation Redness and Razor Burn Mens Skin Care and Shaving Essentials
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 4,031
- Age
- 19y ago

NIVEA MEN Sensitive Pro Ultra Calming Liquid Shaving Cream (200 ml) Shaving Cream Enriched with Hemp Seed Oil and Vitamin E for Stress-Minimising Face Care
- Price
- £5.98
- Rating
- 4.4/5
- Reviews
- 2,755
- Age
- 4y ago
Newest
by launch date
NIVEA MEN Sensitive Pro Ultra Calming Liquid Shaving Cream (200 ml) Shaving Cream Enriched with Hemp Seed Oil and Vitamin E for Stress-Minimising Face Care
- Price
- £5.98
- Rating
- 4.4/5
- Reviews
- 2,755
- Age
- 4y ago

NIVEA MEN Sensitive Shaving Gel Pack of 6 (6 x 200ml) for Sensitive Skin for Men for Irritated and Dry Skin with Chamomile
- Price
- £10.84
- Rating
- 4.7/5
- Reviews
- 4,258
- Age
- 9y ago

NIVEA MEN Sensitive Cooling Shaving Gel (200 ml) Alcohol-Free Cool Sensitive Skin Shave Gel for Men Gentle Shave for Irritated Skin (Pack of 6)
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 1,070
- Age
- 11y ago

Nivea Men Sensitive Shaving Gel 200ml
- Price
- £3.13
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 11y ago

NIVEA MEN Sensitive Shaving Foam Pack of 6 (6 x 200ml) Sensitive Skin Shaving Foam Shave Gel for Men Shaving Gel for Irritated & Dry Skin with Witch Hazel
- Price
- £13.37
- Rating
- 4.7/5
- Reviews
- 4,258
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- NIVEA MEN75%
- NIVEA25%
Demand
Nivea Shaving Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Nivea Shaving Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nivea shaving gel31K/yr
- nivea sensitive shaving gel8K/yr
- nivea shave gel4K/yr
- nivea shaving gel men sensitive6K/yr
Reviews and returns
What reviews say buyers love and hate about Nivea Shaving Gel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
does the opposite of moisturising
Very drying and made my skin itchy, with many red spots
Price is a little challenging
Expensive
Made my pits itch
then the second it isn't so easy
getting it out of the bottle is a problem
Very drying and made my skin itchy, with many red spots
He always got the neck rash after shaving
Love
Excellent value
Good price
Good value for money
Good Quality, Lasts a Long Time
Excellent product
Good quality and smooth
Nicely scented
Love the smell
No overbearing fragrance with this stuff either
Smooth shave
A great shave
I'm happy to say this has given me the most comfortable shave I have ever had
does the job
Exactly as described
Just as needed
Return
0.1% Return rate 46% Fixable by listing
This is advertised as unscented, however that is false
Misleading, falsely advertised as Unscented
does the opposite of moisturising
Very drying and made my skin itchy, with many red spots
There is a strong smell of perfume
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nivea Shaving Gel questions
Answered from the same tracked data.









