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Nivea Shaving Gel

Fail

The top 5 brands take 100% of clicks, so Nivea Shaving Gel is a Fail.

Flapen Score
32
32 / 100
Ranks 1,977 of 2,035 Health & Personal Care niches · −16 vs the category median of 48
Market size
£63K/yr49K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
86%top-5 click share · 2 brands · 65 sellers

Flapen Score

Nivea Shaving Gel against its category

The dotted line is the Health & Personal Care average. Past it, Nivea Shaving Gel is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nivea Shaving Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nivea Shaving Gel 49K times last year and spent an estimated £63K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
17.4%
Market size, estimated
£63Ka year
Peak month
November1.6× the quietest month
Top search term
nivea shaving gel31K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £1.89 to £13.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £7.40 that is £6K to £7K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£1.89–£13.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #30 within Shaving & Hair Removal. It carries 5,115 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#30in Shaving & Hair Removal
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,115per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Nivea Shaving Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • NIVEA MEN75%
  • NIVEA25%

Demand

Nivea Shaving Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Nivea Shaving Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nivea shaving gel31K/yr
  • nivea sensitive shaving gel8K/yr
  • nivea shave gel4K/yr
  • nivea shaving gel men sensitive6K/yr

Reviews and returns

What reviews say buyers love and hate about Nivea Shaving Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry14%−0.06

does the opposite of moisturising

Very drying and made my skin itchy, with many red spots

Value For Money12%+1.50

Price is a little challenging

Expensive

Itch Relief9%−0.05

Made my pits itch

Ease Of Use8%−0.03

then the second it isn't so easy

getting it out of the bottle is a problem

Allergies7%−0.02

Very drying and made my skin itchy, with many red spots

He always got the neck rash after shaving

Love

Value For Money26%+1.50

Excellent value

Good price

Good value for money

Quality-Overall22%+0.49

Good Quality, Lasts a Long Time

Excellent product

Good quality and smooth

Smell8%−0.05

Nicely scented

Love the smell

No overbearing fragrance with this stuff either

Cutting/Trimming5%+0.53

Smooth shave

A great shave

I'm happy to say this has given me the most comfortable shave I have ever had

Advertised Vs Actual Product5%−0.01

does the job

Exactly as described

Just as needed

Return

0.1% Return rate 46% Fixable by listing

Size-Overall36%▇███▁█
Dispensing Mechanism30%▂▄▁▁█▁
Advertised Vs Actual Product11%▁▃▁█▁█

This is advertised as unscented, however that is false

Misleading, falsely advertised as Unscented

Moist/Dry4%▁▁▁▁█▁

does the opposite of moisturising

Very drying and made my skin itchy, with many red spots

Smell4%█▁▁▁▁▁

There is a strong smell of perfume

FAQ

Common Nivea Shaving Gel questions

Answered from the same tracked data.