Nivea Shaving Gel
brand-locked demand (top 5 brands take 100% of clicks) — Nivea Shaving Gel doesn't clear our bar today.
Flapen Score
Is Nivea Shaving Gel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nivea Shaving Gel is a £63K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 32/100.
Nivea Shaving Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.8% over the last 90 days and 17.4% of searches end in a purchase.
£63K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 8 products
Top Nivea Shaving Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA FOR MEN Sensitive Shaving Gel 7 oz (Pack of 3)
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 22,967
- Age
- 12y ago

NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,357
- Age
- 15y ago

NIVEA MEN Sensitive Cooling Shaving Gel (200 ml) Alcohol-Free Cool Sensitive Skin Shave Gel for Men Gentle Shave for Irritated Skin (Pack of 6)
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 1,070
- Age
- 11y ago

Nivea Men Sensitive Shaving Gel 200ml
- Price
- £3.13
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 11y ago

NIVEA MEN Sensitive Shaving Gel Pack of 6 (6 x 200ml) for Sensitive Skin for Men for Irritated and Dry Skin with Chamomile
- Price
- £10.84
- Rating
- 4.7/5
- Reviews
- 4,258
- Age
- 9y ago
Trending
90-day click momentum
NIVEA MEN Sensitive Shaving Gel Pack of 6 (6 x 200ml) for Sensitive Skin for Men for Irritated and Dry Skin with Chamomile
- Price
- £10.84
- Rating
- 4.7/5
- Reviews
- 4,258
- Age
- 9y ago

Nivea Men Sensitive Shaving Gel 200ml
- Price
- £3.13
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 11y ago

NIVEA MEN Sensitive Cooling Shaving Gel (200 ml) Alcohol-Free Cool Sensitive Skin Shave Gel for Men Gentle Shave for Irritated Skin (Pack of 6)
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 1,070
- Age
- 11y ago

NIVEA MEN Sensitive Post Shave Balm (100ml) Formulated for Sensitive Skin Alleviates Irritation Redness and Razor Burn Mens Skin Care and Shaving Essentials
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 4,031
- Age
- 19y ago

NIVEA MEN Sensitive Pro Ultra Calming Liquid Shaving Cream (200 ml) Shaving Cream Enriched with Hemp Seed Oil and Vitamin E for Stress-Minimising Face Care
- Price
- £5.98
- Rating
- 4.4/5
- Reviews
- 2,755
- Age
- 4y ago
Newest
by launch date
NIVEA MEN Sensitive Pro Ultra Calming Liquid Shaving Cream (200 ml) Shaving Cream Enriched with Hemp Seed Oil and Vitamin E for Stress-Minimising Face Care
- Price
- £5.98
- Rating
- 4.4/5
- Reviews
- 2,755
- Age
- 4y ago

NIVEA MEN Sensitive Shaving Gel Pack of 6 (6 x 200ml) for Sensitive Skin for Men for Irritated and Dry Skin with Chamomile
- Price
- £10.84
- Rating
- 4.7/5
- Reviews
- 4,258
- Age
- 9y ago

NIVEA MEN Sensitive Cooling Shaving Gel (200 ml) Alcohol-Free Cool Sensitive Skin Shave Gel for Men Gentle Shave for Irritated Skin (Pack of 6)
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 1,070
- Age
- 11y ago

Nivea Men Sensitive Shaving Gel 200ml
- Price
- £3.13
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 11y ago

NIVEA MEN Sensitive Shaving Foam Pack of 6 (6 x 200ml) Sensitive Skin Shaving Foam Shave Gel for Men Shaving Gel for Irritated & Dry Skin with Witch Hazel
- Price
- £13.37
- Rating
- 4.7/5
- Reviews
- 4,258
- Age
- 12y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- NIVEA MEN75%
- NIVEA25%
Nivea Shaving Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Nivea Shaving Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nivea shaving gel31K/yr
- nivea sensitive shaving gel8K/yr
- nivea shave gel4K/yr
- nivea shaving gel men sensitive6K/yr
What reviews say buyers love and hate about Nivea Shaving Gel
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent value”
“Good Quality, Lasts a Long Time”
“Nicely scented”
“Smooth shave”
“does the job”
What buyers complain about
69% of reviews“does the opposite of moisturising”
“Price is a little challenging”
“Made my pits itch”
“then the second it isn't so easy”
“Very drying and made my skin itchy, with many red spots”
Nivea Shaving Gel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nivea Shaving Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









