nivea shaving gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,115avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.40avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 49K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.89–£13.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nivea shaving gel is a £63K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 32/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
nivea shaving gel market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- £44K–£59K
- units × avg price
- Conversion rate
- 17.4%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.8%
- Avg brand age
- 90 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- NIVEA MEN75%
- NIVEA25%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -0.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top nivea shaving gel search terms
- nivea shaving gel31K/yr
- nivea sensitive shaving gel8K/yr
- nivea shave gel4K/yr
- nivea shaving gel men sensitive6K/yr
Top nivea shaving gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA FOR MEN Sensitive Shaving Gel 7 oz (Pack of 3)
NIVEA MEN£8.584.6★22,967 rev
NIVEA MEN Protect & Care - Moisturising Men Shaving Gel - Beard Care - Enriched With Aloe Vera & Pro-Vitamin B5 - Smooth Glide & Close Shave - For Dry Skin - 200 ml
NIVEA MEN£1.894.7★1,357 rev
NIVEA MEN Sensitive Cooling Shaving Gel (200 ml) Alcohol-Free Cool Sensitive Skin Shave Gel for Men Gentle Shave for Irritated Skin (Pack of 6)
NIVEA£12.224.7★1,070 rev
Nivea Men Sensitive Shaving Gel 200ml
NIVEA£3.134.5★224 rev
NIVEA MEN Sensitive Shaving Gel Pack of 6 (6 x 200ml) for Sensitive Skin for Men for Irritated and Dry Skin with Chamomile
NIVEA MEN£10.844.7★4,258 rev
Newest
by launch date
NIVEA MEN Sensitive Pro Ultra Calming Liquid Shaving Cream (200 ml) Shaving Cream Enriched with Hemp Seed Oil and Vitamin E for Stress-Minimising Face Care
NIVEA MEN£5.982,755 rev
NIVEA MEN Sensitive Shaving Gel Pack of 6 (6 x 200ml) for Sensitive Skin for Men for Irritated and Dry Skin with Chamomile
NIVEA MEN£10.844,258 rev
NIVEA MEN Sensitive Cooling Shaving Gel (200 ml) Alcohol-Free Cool Sensitive Skin Shave Gel for Men Gentle Shave for Irritated Skin (Pack of 6)
NIVEA£12.221,070 rev
Nivea Men Sensitive Shaving Gel 200ml
NIVEA£3.13224 rev
NIVEA MEN Sensitive Shaving Foam Pack of 6 (6 x 200ml) Sensitive Skin Shaving Foam Shave Gel for Men Shaving Gel for Irritated & Dry Skin with Witch Hazel
NIVEA MEN£13.374,258 rev
Trending
90-day click momentumNIVEA MEN Sensitive Shaving Gel Pack of 6 (6 x 200ml) for Sensitive Skin for Men for Irritated and Dry Skin with Chamomile
NIVEA MEN£10.844.7★
Nivea Men Sensitive Shaving Gel 200ml
NIVEA£3.134.5★
NIVEA MEN Sensitive Cooling Shaving Gel (200 ml) Alcohol-Free Cool Sensitive Skin Shave Gel for Men Gentle Shave for Irritated Skin (Pack of 6)
NIVEA£12.224.7★
NIVEA MEN Sensitive Post Shave Balm (100ml) Formulated for Sensitive Skin Alleviates Irritation Redness and Razor Burn Mens Skin Care and Shaving Essentials
NIVEA£3.164.7★
NIVEA MEN Sensitive Pro Ultra Calming Liquid Shaving Cream (200 ml) Shaving Cream Enriched with Hemp Seed Oil and Vitamin E for Stress-Minimising Face Care
NIVEA MEN£5.984.4★
What buyers say about nivea shaving gel
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Good Quality, Lasts a Long Time”
“Nicely scented”
“Smooth shave”
“does the job”
“a very smooth shave”
“keeps the skin moisturized”
“Its beautiful on skin”
“immediately soothes skin”
“Good Quality, Lasts a Long Time”
What buyers complain about
“does the opposite of moisturising”
“Price is a little challenging”
“Made my pits itch”
“then the second it isn't so easy”
“Very drying and made my skin itchy, with many red spots”
“This is advertised as unscented, however that is false”
“There is a strong smell of perfume”
“Dreadful design”
“Pump system is rubbish”
“However, as expected it lacks in the cushioning department”
Top return reasons
Common questions
- Is nivea shaving gel profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 8 tracked products. 90-day search growth is -0.8%. Flapen's verdict: Skip it (32/100).
- How competitive is the nivea shaving gel niche?
- 2 brands and 65 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nivea shaving gel?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Itch Relief. The return rate is 0.1%.
- When does demand for nivea shaving gel peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the nivea shaving gel niche?
- Listings span £1.89–£13.37; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 5,115 reviews — the moat a new listing must climb.