Nitty Gritty
FailThe top 5 brands take 100% of clicks, so Nitty Gritty is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £132K/yr71K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 31 sellers
Flapen Score
Nitty Gritty against its category
The dotted line is the Health & Personal Care average. Past it, Nitty Gritty is stronger. Inside it, weaker.
Market
The Nitty Gritty market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nitty Gritty 71K times last year and spent an estimated £132K. All 5 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 39 out of 100, a Fail.
01 · Demand
17.1% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 17.1%
- Market size, estimated
- £132Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- nitty gritty nit comb43K searches a year
02 · Price
A sale here is worth £10.80.
Listings sell for £10.80 on average, from £5.20 to £18.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £10.80 that is £16K to £22K a year per listing.
- Average price
- £10.80under the $15 to $100 sweet spot
- Price range
- £5.20–£18.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £16K–£22K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Lice Treatments. It carries 1,380 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #240in Lice Treatments
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,380per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Nitty Gritty products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nitty Gritty NitFree Nit Comb - Metal Head Lice Comb for Nit Removal
- Price
- £10.64
- Rating
- 4.6/5
- Reviews
- 5,267
- Age
- 19y ago

Nitty Gritty Nit Repellent Spray - Conditioning Head Lice Spray - 250ml
- Price
- £12.77
- Rating
- 4.5/5
- Reviews
- 978
- Age
- 19y ago

2 Pack Lice Combs Head Nit Treatment Stainless Steel Flea Lice Hair Combs Flea Lice Removal Combs Removes Headlice Dandruff Nits Ticks Eggs-Lice Combs with Double Sided Teeth for Adults Kids Pets
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 2y ago

Nitbusters Infinity Stainless Steel Metal Headlice Nit Removal Comb with Spiral Grooves
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 1,929
- Age
- 6y ago

HAVEBLE Complete Nit Comb Kit | Removes Head Lice Nits Eggs Fleas & Ticks | Lice Removal for Kids Adults & Pets | Works on All Hair Types | Includes Stylish Storage Pouch & Maintenance Tools
- Price
- £10.23
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 4y ago
Trending
90-day click momentum
2 Pack Lice Combs Head Nit Treatment Stainless Steel Flea Lice Hair Combs Flea Lice Removal Combs Removes Headlice Dandruff Nits Ticks Eggs-Lice Combs with Double Sided Teeth for Adults Kids Pets
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 2y ago

Nitty Gritty Aromatherapy Head Lice Solution with Comb - Nit Lotion 250ml
- Price
- £11.71
- Rating
- 4.2/5
- Reviews
- 232
- Age
- 19y ago

Nitnot Head Lice & Nit Comb As Seen On Dragons Den Nit & Egg Removal with 2 Interchangeable Fine Tooth Combs for All Hair Types Non-Slip Handle Remove Nits Eggs & Lice for Children and Adults
- Price
- £11.41
- Rating
- 4.4/5
- Reviews
- 1,481
- Age
- 7y ago

Nitty Gritty NitFree Nit Comb - Metal Head Lice Comb for Nit Removal
- Price
- £10.64
- Rating
- 4.6/5
- Reviews
- 5,267
- Age
- 19y ago

Nitty Gritty Nit Repellent Spray - Conditioning Head Lice Spray - 250ml
- Price
- £12.77
- Rating
- 4.5/5
- Reviews
- 978
- Age
- 19y ago
Newest
by launch date
2 Pack Lice Combs Head Nit Treatment Stainless Steel Flea Lice Hair Combs Flea Lice Removal Combs Removes Headlice Dandruff Nits Ticks Eggs-Lice Combs with Double Sided Teeth for Adults Kids Pets
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 2y ago

HAVEBLE Complete Nit Comb Kit | Removes Head Lice Nits Eggs Fleas & Ticks | Lice Removal for Kids Adults & Pets | Works on All Hair Types | Includes Stylish Storage Pouch & Maintenance Tools
- Price
- £10.23
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 4y ago

Nitbusters Infinity Stainless Steel Metal Headlice Nit Removal Comb with Spiral Grooves
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 1,929
- Age
- 6y ago

Nitnot Head Lice & Nit Comb As Seen On Dragons Den Nit & Egg Removal with 2 Interchangeable Fine Tooth Combs for All Hair Types Non-Slip Handle Remove Nits Eggs & Lice for Children and Adults
- Price
- £11.41
- Rating
- 4.4/5
- Reviews
- 1,481
- Age
- 7y ago

Nitty Gritty Combination Head Lice Kit
- Price
- £18.99
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Nitty Gritty77%
- Wisesurf7%
- Nitbusters6%
- Haveble6%
- Nitnot3%
Demand
Nitty Gritty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.8×
Search terms
Top Nitty Gritty search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nitty gritty nit comb43K/yr
- nitty gritty21K/yr
- nitty gritty comb3K/yr
- nitty gritty head lice solution1K/yr
- nitty-gritty comb4K/yr
Reviews and returns
What reviews say buyers love and hate about Nitty Gritty
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I'd like to point out though that this is really tough on thick long hair
Don't bother if you are using this on thick long hair
Too expensive for what it is
Waste of money
they didnt work for my daughter as her hair is so fine
Pulls out my daughters hair in chunks
Not as advertised
they didnt work for my daughter as her hair is so fine
Love
Worth the money
Good value for money
For the price, very good
Very good comb
A good quality nit comb
Good quality
does the job
Does what it says on the box
Looks as stated
Easy to use
Easy to hold
Super easy to use
The quality of these are good they are metal they are actually really good at removing nit eggs stuck to hair
Amazing comb that actually removes the eggs aswell as the lice
Return
0.3% Return rate 17% Fixable by listing
they didnt work for my daughter as her hair is so fine
Splitting
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nitty Gritty questions
Answered from the same tracked data.









