Nit Treatment
FailPrices span $1.79–$13.32, mostly outside the sweet spot, so Nit Treatment is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £979K/yr664K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 81%top-5 click share · 9 brands · 49 sellers
Flapen Score
Nit Treatment against its category
The dotted line is the Health & Personal Care average. Past it, Nit Treatment is stronger. Inside it, weaker.
Market
The Nit Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nit Treatment 664K times last year and spent an estimated £979K. The top 5 brands take 90% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
16.9% of searches ended in a purchase last week.
Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £979K a year.
- Searches, last 12 months
- 664K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 16.9%
- Market size, estimated
- £979Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- nit treatment163K searches a year
02 · Price
A sale here is worth £8.71.
Listings sell for £8.71 on average, from £1.79 to £13.32. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £8.71 that is £70K to £87K a year per listing.
- Average price
- £8.71under the $15 to $100 sweet spot
- Price range
- £1.79–£13.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £70K–£87K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Lice Treatments. It carries 2,273 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Lice Treatments
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,273per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Nit Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Full Marks 200ml Head Lice Solution - Simple 5-Minute Formula Eliminates Lice & Eggs Includes Comb Effective Scalp Care in One Use Fast-Acting Treatment
- Price
- £9.04
- Rating
- 4.6/5
- Reviews
- 5,723
- Age
- 18y ago

NitNOT Headlice Treatment As Seen On Dragons Den100% Effective Kills All Head Lice and Eggs. Premium Nit Treatment-Lotion(200ml). Lice Treatments Extra Defence for All Hair for Children and Adults
- Price
- £13.32
- Rating
- 4.3/5
- Reviews
- 4,521
- Age
- 7y ago

NitWits All-In-One Head Lice Treatment Spray Kills Lice Nits & Eggs 120ml
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 6,964
- Age
- 10y ago

Hedrin Head Lice Shampoo and Comb Kit Kills Head Lice and Eggs in 5 Minutes 4 Treatments Clinically Tested Suitable for Adults and Children 100ml (Formerly All-in-One - Packaging May Vary)
- Price
- £7.97
- Rating
- 4.4/5
- Reviews
- 3,269
- Age
- 7y ago

Nitrid Ultra Once All-in-One Head Lice Treatment Spray & Comb - 100% Effective on Lice & Eggs in 2mins Includes Spray 120ml & Nit Comb - 2023 New Formulation
- Price
- £8.51
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 2y ago
Trending
90-day click momentum
Natures Response Nit Remover 100% Natural Head Lice & Egg Removal Treatment with Tea Tree Lemon-Scented Tea Tree & Neem Oils Gentle Scalp Rub with Nit Comb for Family Use 100ml Bottle
- Price
- £7.49
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 5mo ago

Vosene Kids Apple & Lemon Head Lice Defence Spray 150ml Conditioning and detangling Natural Head lice Repellent with Tea Tree Leaf citronella and Eucalyptus Oil Helps to Keep headlice at Bay.
- Price
- £1.79
- Rating
- 4.7/5
- Reviews
- 603
- Age
- 2y ago

Hedrin Kills Headlice Liquid Gel Fast and Effective Lice and Nit Treatment Kills Head Lice and Eggs 4 Treatments Clinically Tested Suitable for Adults and Children 100ml
- Price
- £11.52
- Rating
- 4.5/5
- Reviews
- 1,553
- Age
- 16y ago

Hedrin Treat & Go Leave-In Spray Fast No Fuss Lice & Nit Treatment Kills Head Lice & Eggs Clinically Tested Suitable for Adults & Children 1 x 60ml (2 x 30ml Treatments)
- Price
- £9.60
- Rating
- 4.4/5
- Reviews
- 577
- Age
- 11y ago

NitWits All-In-One Head Lice Treatment Spray Kills Lice Nits & Eggs 120ml
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 6,964
- Age
- 10y ago
Newest
by launch date
Natures Response Nit Remover 100% Natural Head Lice & Egg Removal Treatment with Tea Tree Lemon-Scented Tea Tree & Neem Oils Gentle Scalp Rub with Nit Comb for Family Use 100ml Bottle
- Price
- £7.49
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 5mo ago

Vosene Kids Apple & Lemon Head Lice Defence Spray 150ml Conditioning and detangling Natural Head lice Repellent with Tea Tree Leaf citronella and Eucalyptus Oil Helps to Keep headlice at Bay.
- Price
- £1.79
- Rating
- 4.7/5
- Reviews
- 603
- Age
- 2y ago

Nitrid Ultra Once All-in-One Head Lice Treatment Spray & Comb - 100% Effective on Lice & Eggs in 2mins Includes Spray 120ml & Nit Comb - 2023 New Formulation
- Price
- £8.51
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 2y ago

Lyclear Express Treat & Protect Lotion - Kills Head Lice & Eggs Effective in Just 5 minutes on Head Lice & Helps Protect for up-to 72 hours* 100ml Lotion Format
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 229
- Age
- 6y ago

NitNOT Headlice Treatment As Seen On Dragons Den100% Effective Kills All Head Lice and Eggs. Premium Nit Treatment-Lotion(200ml). Lice Treatments Extra Defence for All Hair for Children and Adults
- Price
- £13.32
- Rating
- 4.3/5
- Reviews
- 4,521
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
49
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
6%
- Full Marks24%
- Nitnot20%
- NitWits19%
- Hedrin16%
- Nitrid10%
- Lyclear4%
- Open — no brand owns it (3 brands, 6%)
Demand
Nit Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Nit Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nit treatment163K/yr
- head lice treatment141K/yr
- lice treatment68K/yr
- headlice treatment for family48K/yr
- nit lotion27K/yr
- head lice25K/yr
- nitwits head lice treatment24K/yr
- full marks head lice treatment20K/yr
- nit18K/yr
- nit treatment for kids13K/yr
Reviews and returns
What reviews say buyers love and hate about Nit Treatment
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work
Not effective
Not as effective as we hoped
Left hair so greasy
Its oily & smells fine
it leaves it feeling greasy
Some have complained about smell
is very strong in smell leaving the house smelling like tea tree
doesnt have that strong smell most others do
too expensive to
the price has gone up too much
Waste of money
Washing out is difficult
Hard to clean off
I dont understand why some people struggle to wash it out
Love
the fragrance is quite pleasant
no horrible smell
Beautiful smell
Its great at detailing
Best product on amazon by far
Excellent product
Works well
Does the job
Effective
Does the job
Does as described
Does what it says on the box
easily covered all of us
Easy to use
come out easily enough
Return
0.1% Return rate 0% Fixable by listing
Some have complained about smell
is very strong in smell leaving the house smelling like tea tree
doesnt have that strong smell most others do
Didn't work
Not effective
Not as effective as we hoped
Left liquid about 45 mins then put provided nit comb through hair not much happened so I brushed it
still nits in the hair
Pulls out my daughters hair in chunks
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nit Treatment questions
Answered from the same tracked data.









