Nit Shampoo
FailPrices span $1.44–$15.73, mostly outside the sweet spot, so Nit Shampoo is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £370K/yr216K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 61 sellers
Flapen Score
Nit Shampoo against its category
The dotted line is the Health & Personal Care average. Past it, Nit Shampoo is stronger. Inside it, weaker.
Market
The Nit Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nit Shampoo 216K times last year and spent an estimated £370K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
17.6% of searches ended in a purchase last week.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £370K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 17.6%
- Market size, estimated
- £370Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- hedrin head lice treatment57K searches a year
02 · Price
A sale here is worth £9.75.
Listings sell for £9.75 on average, from £1.44 to £15.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £9.75 that is £20K to £24K a year per listing.
- Average price
- £9.75under the $15 to $100 sweet spot
- Price range
- £1.44–£15.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £20K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Lice Treatments. It carries 2,525 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Lice Treatments
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,525per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Nit Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hedrin Head Lice Shampoo and Comb Kit Kills Head Lice and Eggs in 5 Minutes 4 Treatments Clinically Tested Suitable for Adults and Children 100ml (Formerly All-in-One - Packaging May Vary)
- Price
- £7.97
- Rating
- 4.4/5
- Reviews
- 3,269
- Age
- 7y ago

Hedrin Kills Headlice Liquid Gel Fast and Effective Lice and Nit Treatment Kills Head Lice and Eggs 4 Treatments Clinically Tested Suitable for Adults and Children 100ml
- Price
- £11.52
- Rating
- 4.5/5
- Reviews
- 1,553
- Age
- 16y ago

NitNOT Headlice Treatment As Seen On Dragons Den100% Effective Kills All Head Lice and Eggs. Premium Nit Treatment-Lotion(200ml). Lice Treatments Extra Defence for All Hair for Children and Adults
- Price
- £13.32
- Rating
- 4.3/5
- Reviews
- 4,521
- Age
- 7y ago

Hedrin Kills Headlice Liquid Gel Fast and Effective Lice and Nit Treatment Kills Head Lice and Eggs 8 Treatments Clinically Tested Suitable for Adults and Children 250ml
- Price
- £15.73
- Rating
- 4.5/5
- Reviews
- 1,553
- Age
- 12y ago

Vosene Kids 3In1 Shampoo 250Ml (Packaging May Vary)
- Price
- £1.44
- Rating
- 4.8/5
- Reviews
- 2,073
- Age
- 8y ago
Trending
90-day click momentum
Hedrin Kills Headlice Liquid Gel Fast and Effective Lice and Nit Treatment Kills Head Lice and Eggs 4 Treatments Clinically Tested Suitable for Adults and Children 100ml
- Price
- £11.52
- Rating
- 4.5/5
- Reviews
- 1,553
- Age
- 16y ago

Vosene Kids 3In1 Shampoo 250Ml (Packaging May Vary)
- Price
- £1.44
- Rating
- 4.8/5
- Reviews
- 2,073
- Age
- 8y ago

NitWits All-In-One Head Lice Treatment Spray Kills Lice Nits & Eggs 120ml
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 6,964
- Age
- 10y ago

Nitrid Ultra Once All-in-One Head Lice Treatment Spray & Comb - 100% Effective on Lice & Eggs in 2mins Includes Spray 120ml & Nit Comb - 2023 New Formulation
- Price
- £8.51
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 2y ago

Hedrin Head Lice Shampoo and Comb Kit Kills Head Lice and Eggs in 5 Minutes 4 Treatments Clinically Tested Suitable for Adults and Children 100ml (Formerly All-in-One - Packaging May Vary)
- Price
- £7.97
- Rating
- 4.4/5
- Reviews
- 3,269
- Age
- 7y ago
Newest
by launch date
Nitrid Ultra Once All-in-One Head Lice Treatment Spray & Comb - 100% Effective on Lice & Eggs in 2mins Includes Spray 120ml & Nit Comb - 2023 New Formulation
- Price
- £8.51
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 2y ago

Lyclear Express Treat & Protect Shampoo - Kills Head Lice & Eggs Effective in Just 5 minutes on Head Lice - Helps Protect for up-to 72 Hours* & Washes Hair 200ml Shampoo Format
- Price
- £9.43
- Rating
- 4.5/5
- Reviews
- 653
- Age
- 6y ago

Hedrin Head Lice Shampoo and Comb Kit Kills Head Lice and Eggs in 5 Minutes 8 Treatments Clinically Tested Suitable for Adults and Children 200ml (Formerly All-in-One - Packaging May Vary)
- Price
- £12.58
- Rating
- 4.4/5
- Reviews
- 3,269
- Age
- 7y ago

NitNOT Headlice Treatment As Seen On Dragons Den100% Effective Kills All Head Lice and Eggs. Premium Nit Treatment-Lotion(200ml). Lice Treatments Extra Defence for All Hair for Children and Adults
- Price
- £13.32
- Rating
- 4.3/5
- Reviews
- 4,521
- Age
- 7y ago

Hedrin Head Lice Shampoo and Comb Kit Kills Head Lice and Eggs in 5 Minutes 4 Treatments Clinically Tested Suitable for Adults and Children 100ml (Formerly All-in-One - Packaging May Vary)
- Price
- £7.97
- Rating
- 4.4/5
- Reviews
- 3,269
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
61
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Hedrin72%
- Nitnot9%
- Vosene7%
- Full Marks4%
- NitWits4%
- Nitrid3%
- Open — no brand owns it (1 brand, 2%)
Demand
Nit Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Nit Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hedrin head lice treatment57K/yr
- nit shampoo27K/yr
- hedrin30K/yr
- lice shampoo22K/yr
- head lice shampoo19K/yr
- hedrin once11K/yr
- nit shampoo for kids8K/yr
- headlice shampoo kids4K/yr
- hedrin shampoo5K/yr
- headrin5K/yr
Reviews and returns
What reviews say buyers love and hate about Nit Shampoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work
Not effective
Rubbish didn't work
too expensive to
the price has gone up too much
Waste of money
Its oily & smells fine
Even after shampooing twice there was still an oily residue
it leaves it feeling greasy
Washing out is difficult
trying to clean up after it is messy too
I dont understand why some people struggle to wash it out
Allergic reaction
my head was itching like crazy
it cant have worked on the eggs because a day or so later she was itching again
Love
Best product on amazon by far
Overall, it is a very good product and I would definitely recommend it to anyone dealing with lice problems
Excellent product
Works well
Does the job
Effective
no horrible smell
the fragrance is quite pleasant
Nice fragrance
easily covered all of us
Easy to use
come out easily enough
Good value for money
Worth the money
Great price
Return
0.1% Return rate 0% Fixable by listing
doesnt have that strong smell most others do
Not as smelly as some brands
First thing I noticed was the complete lack of smell
Didn't work
Not effective
Rubbish didn't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nit Shampoo questions
Answered from the same tracked data.









