Nicotine Lozenges
MaybeBuyers convert on 28.3% of searches. But the top 5 brands take 100% of clicks, so Nicotine Lozenges is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £1.6M/yr429K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 64%top-5 click share · 3 brands · 153 sellers
Flapen Score
Nicotine Lozenges against its category
The dotted line is the Health & Personal Care average. Past it, Nicotine Lozenges is stronger. Inside it, weaker.
Market
The Nicotine Lozenges market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nicotine Lozenges 429K times last year and spent an estimated £1.6M. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
28.3% of searches ended in a purchase last week.
Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 429K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 28.3%
- Market size, estimated
- £1.6Ma year
- Peak month
- March2.1× the quietest month
- Top search term
- nicotine lozenges113K searches a year
02 · Price
A sale here is worth £13.33.
Listings sell for £13.33 on average, from £7.54 to £19.15. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £13.33 that is £133K to £167K a year per listing.
- Average price
- £13.33under the $15 to $100 sweet spot
- Price range
- £7.54–£19.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £133K–£167K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Over-the-Counter Medication. It carries 874 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Over-the-Counter Medication
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 874per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Nicotine Lozenges products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nicotinell Mint Lozenge 1mg (204 Lozenges) Stop Smoking Aid Sugar Free Nicotine Lozenges Fresh Mint Flavour 1mg Regular Strength for Light Smokers Quit Smoking Aid Mega Pack
- Price
- £17.65
- Rating
- 4.6/5
- Reviews
- 1,231
- Age
- 8y ago
NiQuitin Minis Mint 2 mg Lozenges - Effective Smoking Craving Relief - Practical Pocket-Sized Container - 60 Mini Lozenges - 20 Count (Pack of 3) - New Formulation
- Price
- £10.76
- Rating
- 4.5/5
- Reviews
- 2,119
- Age
- 16y ago
Nicorette Cools 2mg Lozenge 160 Pieces (4 x 40 Packs) Effective and Discreet Stop Smoking and Stop Vaping Aid Nicotine Lozenges with Dual-Layer Icy Mint Flavour Release (Quit Smoking or Vaping)
- Price
- £19.15
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 2y ago
NiQuitin Mint 2 mg Lozenges - Effective Smoking Craving Relief - 132 - Long-Lasting Effect - Reduce and Quit Smoking Aid and Vaping
- Price
- £11.66
- Rating
- 4.4/5
- Reviews
- 1,150
- Age
- 7y ago
NiQuitin 4mg Nicotine Lozenges - Mint Flavour (132) - Fast Effective Craving Relief - Stop Smoking Aids for Taking at Home Or On The Go - for Help Quitting Or Reducing Smoking
- Price
- £12.46
- Rating
- 4.4/5
- Reviews
- 1,540
- Age
- 7y ago
Trending
90-day click momentum
Nicorette ICY Mint 4mg Lozenge 160 Pieces (4 x 40 Packs) Effective and Discreet Stop Smoking and Stop Vaping Aid Nicotine Lozenges with Dual-Layer ICY Mint Flavour Release (Quit Smoking or Vaping)
- Price
- £18.29
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 11mo ago
Nicorette Cools 2mg Lozenge 160 Pieces (4 x 40 Packs) Effective and Discreet Stop Smoking and Stop Vaping Aid Nicotine Lozenges with Dual-Layer Icy Mint Flavour Release (Quit Smoking or Vaping)
- Price
- £19.15
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 2y ago
NiQuitin Minis Mint 2 mg Lozenges - Effective Smoking Craving Relief - Practical Pocket-Sized Container - 60 Mini Lozenges - 20 Count (Pack of 3) - New Formulation
- Price
- £10.76
- Rating
- 4.5/5
- Reviews
- 2,119
- Age
- 16y ago
NiQuitin 4mg Nicotine Lozenges - Mint Flavour (72 Mint Nicotine Lozenges) - Fast Effective Craving Relief - Stop Smoking Aids for Taking At Home Or On The Go - for Help Quitting Or Reducing Smoking
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 1,400
- Age
- 9y ago
NiQuitin 4mg Minis Mint Lozenges - Mint Flavour (5 x Pack of 20 Minis Nicotine Lozenges) - On The Go Oral Stop Smoking and Vaping Aid - Pocket Sized Containers
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 1,200
- Age
- 6y ago
Newest
by launch dateNicorette ICY Mint 4mg Lozenge 160 Pieces (4 x 40 Packs) Effective and Discreet Stop Smoking and Stop Vaping Aid Nicotine Lozenges with Dual-Layer ICY Mint Flavour Release (Quit Smoking or Vaping)
- Price
- £18.29
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 11mo ago
NiQuitin 2mg Minis Citrus Lozenges - Citrus Flavour (3 x Pack of 20 Minis Nicotine Lozenges) - Smoking Craving Relief in Just 3 Minutes* - On The Go - Pocket Sized Containers.
- Price
- £9.91
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago
Nicorette Cools 2mg Lozenge 160 Pieces (4 x 40 Packs) Effective and Discreet Stop Smoking and Stop Vaping Aid Nicotine Lozenges with Dual-Layer Icy Mint Flavour Release (Quit Smoking or Vaping)
- Price
- £19.15
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 2y ago
Nicorette Cools 2mg Lozenge 80 Lozenges (2 x 40 Packs) Effective and Discreet Quit Smoking Aid for Cigarettes Nicotine Lozenges with Dual-Layer Icy Mint Flavour Release
- Price
- £9.45
- Rating
- 4.4/5
- Reviews
- 368
- Age
- 2y ago
Nicorette Cools 4mg Lozenge 80 Lozenges (2 x 40 Packs) Effective and Discreet Quit Smoking Aid for Cigarettes Nicotine Lozenges with Dual-Layer Icy Mint Flavour Release
- Price
- £8.40
- Rating
- 4.3/5
- Reviews
- 329
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
153
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- NiQuitin45%
- Nicotinell36%
- Nicorette19%
Demand
Nicotine Lozenges search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
Search terms
Top Nicotine Lozenges search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nicotine lozenges113K/yr
- niquitin minis 2mg76K/yr
- nicotinell 1mg lozenge83K/yr
- nicorette lozenge 2mg31K/yr
- niquitin minis17K/yr
- 1mg nicotine lozenges7K/yr
- nicotine lozenges 2mg11K/yr
- 2mg nicotine lozenges11K/yr
- nicotine lozenges 4mg12K/yr
- 4mg nicotine lozenges8K/yr
Reviews and returns
What reviews say buyers love and hate about Nicotine Lozenges
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes a bit strange however
unpleasant aftertaste that makes it incredibly difficult to take consistently
Taste awful
My advice is suck the mint for literally 15 seconds then keep it to the side otherwise it will burn your mouth
Gets bit slimy on mouth
they made my mouth sore whilst these dont
getting to about 5 a day I then started biting them in half so I was only getting 1mg nicotine per lozenge
Some find 4mg to strong
not jumping straight to 1mg lozenges
Put the price up by £5 not worth it
Why does it go up in price everytime you subscribe to nicotinell
Price goes up you subscribe to one price
not so good after a while
Quality issue
Just terrible
Love
Good price
cheaper
Good value for money
Taste good, very effective, the strength of the nicotine is good
Great taste
Great mint taste
As advertised
As described
Work as they should
Decent stuff
Excellent product
Good quality
ease of use
easy to take
easy to follow
Return
0.1% Return rate 5% Fixable by listing
getting to about 5 a day I then started biting them in half so I was only getting 1mg nicotine per lozenge
Some find 4mg to strong
not jumping straight to 1mg lozenges
Tastes a bit strange however
unpleasant aftertaste that makes it incredibly difficult to take consistently
Taste awful
Horrible Taste: I found the flavor to be absolutely awful
the flavour is definitely not as nice as Nicorette Quickmist
The taste of the tablets isn't a strong mint flavour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nicotine Lozenges questions
Answered from the same tracked data.