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Nicotinamide Riboside

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $55K a year here, so Nicotinamide Riboside is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£55K/yr45K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
58%top-5 click share · 19 brands · 21 sellers

Flapen Score

Nicotinamide Riboside against its category

The dotted line is the Health & Personal Care average. Past it, Nicotinamide Riboside is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nicotinamide Riboside market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nicotinamide Riboside 45K times last year and spent an estimated £55K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
5.0%
Market size, estimated
£55Ka year
Peak month
December2.0× the quietest month
Top search term
nicotinamide riboside23K searches a year

02 · Price

A sale here is worth £24.25.

Listings sell for £24.25 on average, from £7.09 to £98.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £24.25 that is £2K to £6K a year per listing.

Average price
£24.25inside the $15 to $100 sweet spot
Price range
£7.09–£98.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Antioxidants. It carries 263 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Antioxidants
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nicotinamide Riboside products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

21

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

36%

  • swiss bioenergetics18%
  • Vinco Supplements17%
  • Vortexonix10%
  • RAIBU9%
  • Goodvita5%
  • Nullure5%

Demand

Nicotinamide Riboside search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Nicotinamide Riboside search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nicotinamide riboside23K/yr
  • nr supplements uk4K/yr
  • nr supplement2K/yr

Reviews and returns

What reviews say buyers love and hate about Nicotinamide Riboside

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.03

Obviously cheaper can be a double-edged sword

A very expensive mistake

The price is quite dear

Functionality-Overall14%−0.14

Didn't work for me

Not working

Not working for me

Oily/Greasy9%−0.09

Snake oil

Taste-Overall5%−0.03

they are regular vile tasting capsules

Sleep Quality5%−0.05

I dont feel any improvement- only disturb my sleeping

Love

Quality-Overall20%+0.88

compared to other higher quality brands are at a fair price point

the capsules feel great quality

Good quality

Energy Level12%+1.15

My energy levels are feeling better

Ive noticed a lovely boost in my daily energy

nice energy support

Vitamin9%+0.87

Good dosage supplement

Vitamin

A supplement that works

Value For Money9%−0.03

This is a reasonable price for an

which is great for the price

Amazing value

Ease Of Use7%+0.11

which makes them straightforward to keep using

Easy to take

easy to consume

FAQ

Common Nicotinamide Riboside questions

Answered from the same tracked data.