Is nicotinamide riboside profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the nicotinamide riboside niche?

19 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in nicotinamide riboside?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Oily/Greasy. The return rate is 0.1%.

When does demand for nicotinamide riboside peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the nicotinamide riboside niche?

Listings span £7.09–£98.03; the average listing price is £24.25 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.

nicotinamide riboside

Worth a look

Shows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.25

avg listing price — sweet spot $15–$100

Price range

Great£7.09–£98.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great262.96

avg incumbent reviews — the moat a new listing must climb

Brand share

Great58%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Market size

Bad£55K

£55K/yr · 45K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, nicotinamide riboside is a £55K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

nicotinamide riboside market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £49K–£61K; units × avg price
Conversion rate: 5.0%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

36%

swiss bioenergetics18%
Vinco Supplements17%
Vortexonix10%
RAIBU9%
Goodvita5%
Nullure5%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -17.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top nicotinamide riboside search terms

nicotinamide riboside23K/yr -21.5%5.9% conv.
nr supplements uk4K/yr -2.1%6.7% conv.
nr supplement2K/yr -47.4%7.5% conv.

All search terms

Top nicotinamide riboside products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nicotinamide Riboside 300mg 90 Capsules - Ultra High Purity NR to Boost NAD+ Levels & Assist Anti-ageing No Artificial fillers - Made in the UK - Suitable for Vegans

swiss bioenergetics£23.984.4★124 rev

Vinco Nicotinamide Riboside 300mg 120 Capsules - Ultra High Purity NR - Pure Cellular Energy Booster for Vitality NAD+ Levels & Metabolic Health - Non-GMO & Gluten Free - Made in The UK

Vinco Supplements£16.014.5★37 rev

80P NAD Supplements 900mg NAD Supplement for Anti Aging and Cell Regeneration High Absorption Formula Liposomal Nicotinamide Riboside Support Cellular Immune & Energy Support

Vortexonix£7.094.3★172 rev

NAD+ Supplement with Nicotinamide Riboside (Niacin) - 4 Month Supply (120 Capsules) - Energy Cellular & Healthy Aging Support - 300 mg per Serving - Vegan Non-GMO GMP Certified

RAIBU£14.984.5★316 rev

Goodvita Nicotinamide Riboside NR Supplement (4 in 1 Complex) 60 Caps 2 Months Supply | UK Made | Boost NAD+ Anti-Aging | TMG Resveratrol Quercetin | Liposomal Highest Bioavailability

Goodvita£12.644.3★54 rev

Newest

by launch date

NAD+ Supplement with Nicotinamide Riboside (Niacin) - 4 Month Supply (120 Capsules) - Energy Cellular & Healthy Aging Support - 300 mg per Serving - Vegan Non-GMO GMP Certified

RAIBU£14.98316 rev

5mo ago

Virtue NAD+ | NAD Supplement for Healthy Aging & Cellular Energy | 300mg Nicotinamide Riboside (NR) + Trans-Resveratrol | 30 Vegan Capsules

Virtue£20.4526 rev

6mo ago

Liposomal Nicotinamide Riboside NR Supplement with TMG High Strength NAD+ Precursor Formula Advanced Absorption Non-GMO Gluten-Free (60 Count (Pack of 1))

Coutihot£14.56199 rev

7mo ago

NAD+ Capsules 300 mg Nicotinamide Riboside (NR) High-Dose Anti-Aging Supplement & NAD+ Booster 30 Vegan Capsules Developed by Doctors NMN Replacement 1-Month Supply

youngle£14.9998 rev

7mo ago

Liposomal Nicotinamide Riboside NR Supplement with TMG High Strength NAD+ Precursor Formula Advanced Absorption Non-GMO Gluten-Free (60 Count (Pack of 2))

Coutihot£29.37199 rev

8mo ago

What buyers say about nicotinamide riboside

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“compared to other higher quality brands are at a fair price point”

Energy Level12%

“My energy levels are feeling better”

Vitamin9%

“Good dosage supplement”

Value For Money9%

“This is a reasonable price for an”

Ease Of Use7%

“which makes them straightforward to keep using”

Dosage6%

“The 300mg strength per serving gives good value”

Focus Enhancement5%

“Helps with mood and energy”

Ease Of Chewing/Swallowing5%

“The capsules are easy to swallow”

Advertised Vs Actual Product4%

“As Described”

Ingredients-Overall4%

“made with clean ingredients”

What buyers complain about

Value For Money14%

“Obviously cheaper can be a double-edged sword”

Functionality-Overall14%

“Didn't work for me”

Oily/Greasy9%

“Snake oil”

Taste-Overall5%

“they are regular vile tasting capsules”

Sleep Quality5%

“I dont feel any improvement- only disturb my sleeping”

Acid Regulator/Stomach Ache Relief5%

“that I must have had a stomach bug”

Side Effects5%

“although I docked a star because I have seen no effects personally after using it for a few weeks”

Heart Health5%

“I took them for 2 weeks and suffered terrible heart palpitations and sleep disturbances”

Ease Of Chewing/Swallowing5%

“Not chewable”

Energy Level2%

“Energy levels seem to be picking up”

Common questions

Is nicotinamide riboside profitable to sell on Amazon United Kingdom?: The niche generates £55K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the nicotinamide riboside niche?: 19 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in nicotinamide riboside?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Oily/Greasy. The return rate is 0.1%.
When does demand for nicotinamide riboside peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the nicotinamide riboside niche?: Listings span £7.09–£98.03; the average listing price is £24.25 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.