Skip to content

Nicotinamide Riboside

Nicotinamide Riboside shows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 14Growth 16Conversion 58Competition 44Returns 99Price range 88Avg price 95Brand share 77Review moat 87Quality gap 68
This niche Category average

Is Nicotinamide Riboside profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nicotinamide Riboside is a £55K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Nicotinamide Riboside: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.9% over the last 90 days and 5.0% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr3K
Search volume / yr-17.9%45K
Conversion rate5.0%
Avg price£24.25

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers19 · 21
Top-5 product click share58%
Open market42%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement91%
New entrants (1y)6· 1 succeeded
Avg rating4.3★
Avg reviews263

Top Nicotinamide Riboside products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

21

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

36%

  • swiss bioenergetics18%
  • Vinco Supplements17%
  • Vortexonix10%
  • RAIBU9%
  • Goodvita5%
  • Nullure5%

Nicotinamide Riboside demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR5.0%Products23Brands19Top 5 Brands58%OOS Rate0.0%Rating4.3★Reviews263Avg BSR#66
3K2KHoliday '24Spike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Nicotinamide Riboside search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nicotinamide riboside23K/yr
  • nr supplements uk4K/yr
  • nr supplement2K/yr

What reviews say buyers love and hate about Nicotinamide Riboside

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall20%

compared to other higher quality brands are at a fair price point

Energy Level12%

My energy levels are feeling better

Vitamin9%

Good dosage supplement

Value For Money9%

This is a reasonable price for an

Ease Of Use7%

which makes them straightforward to keep using

What buyers complain about

65% of reviews
Value For Money14%

Obviously cheaper can be a double-edged sword

Functionality-Overall14%

Didn't work for me

Oily/Greasy9%

Snake oil

Taste-Overall5%

they are regular vile tasting capsules

Sleep Quality5%

I dont feel any improvement- only disturb my sleeping

Common Nicotinamide Riboside questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nicotinamide Riboside 55/100 on Amazon United Kingdom — Worth a look. The niche generates £55K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -17.9% over the last 90 days.
Search demand for Nicotinamide Riboside on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.0× the quietest.