Niacinamide Toothpaste
FailDemand is soft, at -47.0% this quarter, so Niacinamide Toothpaste is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £48K/yr83K searches / yr
- 90-day growth
- -47.0%search demand this quarter
- Competition
- 66%top-5 click share · 17 brands · 31 sellers
Flapen Score
Niacinamide Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Niacinamide Toothpaste is stronger. Inside it, weaker.
Market
The Niacinamide Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Niacinamide Toothpaste 83K times last year and spent an estimated £48K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -47.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £48Ka year
- Peak month
- August4.6× the quietest month
- Top search term
- niacinamide toothpaste41K searches a year
02 · Price
A sale here is worth £7.73.
Listings sell for £7.73 on average, from £2.91 to £18.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.73 that is £773 to £2K a year per listing.
- Average price
- £7.73under the $15 to $100 sweet spot
- Price range
- £2.91–£18.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £773–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 57.7% of listings are out of stock. The average listing ranks #933 within Dental Care. It carries 1,549 reviews at 3.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 57.7%
- Average rank
- #933in Dental Care
- Average rating
- 3.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,549per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Niacinamide Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BodyAccel Niacinamide Whitening Toothpaste Intensive Stain Removal Natural Gentle Formula for Teeth Whitening & Gum Care Fresh Breath Fluoride-Free (1 Pack)
- Price
- £13.33
- Rating
- 3.2/5
- Reviews
- 7,732
- Age
- 1y ago

Niacinamide Whitening Toothpaste 100g - Niacinamide Toothpaste Stain Removal Gentle on Sensitive Teeth & Gums Fluoride-Free Natural Enzymes Dentist-Developed for Coffee & Tea Lovers
- Price
- £6.47
- Rating
- 3.3/5
- Reviews
- 141
- Age
- 1y ago

DEJIN 2Pcs Niacinamide Whitening Toothpaste - Intensive Stain Removal Gentle Formula for Teeth Whitening & Gum Care Fresh Breath Fluoride-Free 200g
- Price
- £8.40
- Rating
- 3.4/5
- Reviews
- 97
- Age
- 1y ago

Niacinamide Whitening Toothpaste 100g Niacinamide Toothpaste to Enamel Repair Fresh Breath Sensitive Teeth Safe Stain Removal & Gum Care for Coffee/Tea/Smokers (1 PC)
- Price
- £5.28
- Rating
- 3.5/5
- Reviews
- 46
- Age
- 1y ago

BodyAccel Niacinamide Whitening Toothpaste Intensive Stain Removal Natural Gentle Formula for Teeth Whitening & Gum Care Fresh Breath Fluoride-Free (2 Pack)
- Price
- £18.16
- Rating
- 3.2/5
- Reviews
- 7,732
- Age
- 1y ago
Trending
90-day click momentum
2PCS Whitening Toothpaste Niacinamide Teeth Whitening Toothpaste for Stain Removal Deep Cleaning & Enamel Care Daily Complete Care for Bright Teeth Fresh Breath
- Price
- £7.69
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Niacinamide Whitening Toothpaste 100g Niacinamide Intensive Teeth Whitening Toothpaste Stain Removal Complete Care Repair and Protect Teeth Freshes Breath and Brightens Tooth (100g(Pack of 1))
- Price
- £4.13
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

2026 New Upgraded Niacinamide Whitening Toothpaste for Adults Teeth Whitening Tooth Paste Brilliant Smile Niacinamide Toothpaste Whiten (3.53oz)
- Price
- £7.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

XdealCozyxc 3 Pack Niacinamide Whitening Toothpaste Fluoride-Free Teeth Whitening Toothpaste for Sensitive Oral Care & Fresh Breath
- Price
- £9.61
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 4mo ago

Niacinamide Whitening Toothpaste Radiant Niacinamide Toothpaste - Natural Gentle Formula for Teeth Whitening & Gum Complete Oral Care Intensive Stain Removal Fresh Breath - 100Gram
- Price
- £6.49
- Rating
- 3.0/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch date
Niacinamide Whitening Toothpaste 100g Niacinamide Intensive Teeth Whitening Toothpaste Stain Removal Complete Care Repair and Protect Teeth Freshes Breath and Brightens Tooth (100g(Pack of 1))
- Price
- £4.13
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

XdealCozyxc 3 Pack Niacinamide Whitening Toothpaste Fluoride-Free Teeth Whitening Toothpaste for Sensitive Oral Care & Fresh Breath
- Price
- £9.61
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 4mo ago

2PCS Whitening Toothpaste Niacinamide Teeth Whitening Toothpaste for Stain Removal Deep Cleaning & Enamel Care Daily Complete Care for Bright Teeth Fresh Breath
- Price
- £7.69
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

VLUVLA 3Pcs Niacinamide Whitening Toothpaste 100g Teeth Whitening Toothpaste for Adults Deep Stain Removal Enamel Care Fresh Breath Daily Oral Care
- Price
- £9.85
- Rating
- 3.3/5
- Reviews
- 11
- Age
- 7mo ago

2026 New Upgraded Niacinamide Whitening Toothpaste for Adults Teeth Whitening Tooth Paste Brilliant Smile Niacinamide Toothpaste Whiten (3.53oz)
- Price
- £7.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
31
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
22%
- BodyAccel30%
- CCKULOOB16%
- DEJIN10%
- BAOXIAOBEN10%
- KoolShiro7%
- Generic5%
Demand
Niacinamide Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.6×
Search terms
Top Niacinamide Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- niacinamide toothpaste41K/yr
- bodyaccel niacinamide whitening toothpaste8K/yr
- body accel niacinamide whitening toothpaste6K/yr
- niacinamide whitening toothpaste18K/yr
- nicotinamide toothpaste3K/yr
- nicotinamide whitening toothpaste832/yr
- radiant whitening toothpaste6K/yr
Reviews and returns
What reviews say buyers love and hate about Niacinamide Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Don't work
Don't work would buy again
Not effective
Also has an odd taste
not much taste
Tastes like doo doo
Double the price all of a sudden
Waste of money
has increased greatly in price since I last purchased
Was expecting somthing good instead no difference than any other tootbpaste infacted my oral b intence white does a better job very annoyed as its expensive wont buy again
ok. ok not sure its any better than normal toothpaste
Expensive for toothpaste
Couldnt stand the strange smell
Strange smell
Found it too strong of an odour
Love
it does help cut down stains on teeth
Effective whitening
Toothpaste whitening
Excellent product
great quality safe product
Great quality
Squeaky clean
your teeth feel clean
Cleans teeth very well
It tastes pretty good
mint taste
Tastes good
Definitely value for your money
Good value for money
Good value for the price
Return
0.1% Return rate 40% Fixable by listing
False advertisement
Misleading
its not doing whats it advertised
Don't work
Don't work would buy again
Not effective
Also has an odd taste
not much taste
Tastes like doo doo
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Niacinamide Toothpaste questions
Answered from the same tracked data.









