Niacinamide Toothpaste
FailDemand is soft, at -47.0% this quarter, so Niacinamide Toothpaste is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £48K/yr83K searches / yr
- 90-day growth
- -47.0%search demand this quarter
- Competition
- 66%top-5 click share · 17 brands · 31 sellers
Flapen Score
Niacinamide Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Niacinamide Toothpaste is stronger. Inside it, weaker.
Market
The Niacinamide Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Niacinamide Toothpaste 83K times last year and spent an estimated £48K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -47.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £48Ka year
- Peak month
- August4.6× the quietest month
- Top search term
- niacinamide toothpaste41K searches a year
02 · Price
A sale here is worth £7.73.
Listings sell for £7.73 on average, from £2.91 to £18.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.73 that is £773 to £2K a year per listing.
- Average price
- £7.73under the $15 to $100 sweet spot
- Price range
- £2.91–£18.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £773–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 57.7% of listings are out of stock. The average listing ranks #933 within Dental Care. It carries 1,549 reviews at 3.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 57.7%
- Average rank
- #933in Dental Care
- Average rating
- 3.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,549per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Niacinamide Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BodyAccel Niacinamide Whitening Toothpaste Intensive Stain Removal Natural Gentle Formula for Teeth Whitening & Gum Care Fresh Breath Fluoride-Free (1 Pack)
- Price
- £13.33
- Rating
- 3.2/5
- Reviews
- 7,732
- Age
- 1y ago

Niacinamide Whitening Toothpaste 100g - Niacinamide Toothpaste Stain Removal Gentle on Sensitive Teeth & Gums Fluoride-Free Natural Enzymes Dentist-Developed for Coffee & Tea Lovers
- Price
- £6.47
- Rating
- 3.3/5
- Reviews
- 141
- Age
- 1y ago

DEJIN 2Pcs Niacinamide Whitening Toothpaste - Intensive Stain Removal Gentle Formula for Teeth Whitening & Gum Care Fresh Breath Fluoride-Free 200g
- Price
- £8.40
- Rating
- 3.4/5
- Reviews
- 97
- Age
- 1y ago

Niacinamide Whitening Toothpaste 100g Niacinamide Toothpaste to Enamel Repair Fresh Breath Sensitive Teeth Safe Stain Removal & Gum Care for Coffee/Tea/Smokers (1 PC)
- Price
- £5.28
- Rating
- 3.5/5
- Reviews
- 46
- Age
- 1y ago

BodyAccel Niacinamide Whitening Toothpaste Intensive Stain Removal Natural Gentle Formula for Teeth Whitening & Gum Care Fresh Breath Fluoride-Free (2 Pack)
- Price
- £18.16
- Rating
- 3.2/5
- Reviews
- 7,732
- Age
- 1y ago
Trending
estimated 90-day click momentum
2PCS Whitening Toothpaste Niacinamide Teeth Whitening Toothpaste for Stain Removal Deep Cleaning & Enamel Care Daily Complete Care for Bright Teeth Fresh Breath
- Price
- £7.69
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Niacinamide Whitening Toothpaste 100g Niacinamide Intensive Teeth Whitening Toothpaste Stain Removal Complete Care Repair and Protect Teeth Freshes Breath and Brightens Tooth (100g(Pack of 1))
- Price
- £4.13
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

2026 New Upgraded Niacinamide Whitening Toothpaste for Adults Teeth Whitening Tooth Paste Brilliant Smile Niacinamide Toothpaste Whiten (3.53oz)
- Price
- £7.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

XdealCozyxc 3 Pack Niacinamide Whitening Toothpaste Fluoride-Free Teeth Whitening Toothpaste for Sensitive Oral Care & Fresh Breath
- Price
- £9.61
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 4mo ago

Niacinamide Whitening Toothpaste Radiant Niacinamide Toothpaste - Natural Gentle Formula for Teeth Whitening & Gum Complete Oral Care Intensive Stain Removal Fresh Breath - 100Gram
- Price
- £6.49
- Rating
- 3.0/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch date
Niacinamide Whitening Toothpaste 100g Niacinamide Intensive Teeth Whitening Toothpaste Stain Removal Complete Care Repair and Protect Teeth Freshes Breath and Brightens Tooth (100g(Pack of 1))
- Price
- £4.13
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

XdealCozyxc 3 Pack Niacinamide Whitening Toothpaste Fluoride-Free Teeth Whitening Toothpaste for Sensitive Oral Care & Fresh Breath
- Price
- £9.61
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 4mo ago

2PCS Whitening Toothpaste Niacinamide Teeth Whitening Toothpaste for Stain Removal Deep Cleaning & Enamel Care Daily Complete Care for Bright Teeth Fresh Breath
- Price
- £7.69
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

VLUVLA 3Pcs Niacinamide Whitening Toothpaste 100g Teeth Whitening Toothpaste for Adults Deep Stain Removal Enamel Care Fresh Breath Daily Oral Care
- Price
- £9.85
- Rating
- 3.3/5
- Reviews
- 11
- Age
- 7mo ago

2026 New Upgraded Niacinamide Whitening Toothpaste for Adults Teeth Whitening Tooth Paste Brilliant Smile Niacinamide Toothpaste Whiten (3.53oz)
- Price
- £7.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
31
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
22%
- BodyAccel30%
- CCKULOOB16%
- DEJIN10%
- BAOXIAOBEN10%
- KoolShiro7%
- Generic5%
Demand
Niacinamide Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.6×
Search terms
Top Niacinamide Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- niacinamide toothpaste41K/yr
- bodyaccel niacinamide whitening toothpaste8K/yr
- body accel niacinamide whitening toothpaste6K/yr
- niacinamide whitening toothpaste18K/yr
- nicotinamide toothpaste3K/yr
- nicotinamide whitening toothpaste832/yr
- radiant whitening toothpaste6K/yr
Reviews and returns
What reviews say buyers love and hate about Niacinamide Toothpaste
We read the reviews and the return reasons for every product selling here.
“Don't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Niacinamide Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









