Skip to content

Niacinamide Toothpaste

Fail

Demand is soft, at -47.0% this quarter, so Niacinamide Toothpaste is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£48K/yr83K searches / yr
90-day growth
-47.0%search demand this quarter
Competition
66%top-5 click share · 17 brands · 31 sellers

Flapen Score

Niacinamide Toothpaste against its category

The dotted line is the Health & Personal Care average. Past it, Niacinamide Toothpaste is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niacinamide Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Niacinamide Toothpaste 83K times last year and spent an estimated £48K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-47.0%
Conversion, latest week
7.6%
Market size, estimated
£48Ka year
Peak month
August4.6× the quietest month
Top search term
niacinamide toothpaste41K searches a year

02 · Price

A sale here is worth £7.73.

Listings sell for £7.73 on average, from £2.91 to £18.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.73 that is £773 to £2K a year per listing.

Average price
£7.73under the $15 to $100 sweet spot
Price range
£2.91–£18.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£773–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 57.7% of listings are out of stock. The average listing ranks #933 within Dental Care. It carries 1,549 reviews at 3.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
57.7%
Average rank
#933in Dental Care
Average rating
3.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,549per listing
Listings tracked
19

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Niacinamide Toothpaste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

31

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

22%

  • BodyAccel30%
  • CCKULOOB16%
  • DEJIN10%
  • BAOXIAOBEN10%
  • KoolShiro7%
  • Generic5%

Demand

Niacinamide Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.6×

Search terms

Top Niacinamide Toothpaste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • niacinamide toothpaste41K/yr
  • bodyaccel niacinamide whitening toothpaste8K/yr
  • body accel niacinamide whitening toothpaste6K/yr
  • niacinamide whitening toothpaste18K/yr
  • nicotinamide toothpaste3K/yr
  • nicotinamide whitening toothpaste832/yr
  • radiant whitening toothpaste6K/yr

Reviews and returns

What reviews say buyers love and hate about Niacinamide Toothpaste

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Tooth Brightening”
14%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Don't work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Niacinamide Toothpaste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data