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Niacinamide Toothpaste

Fail

Demand is soft, at -47.0% this quarter, so Niacinamide Toothpaste is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£48K/yr83K searches / yr
90-day growth
-47.0%search demand this quarter
Competition
66%top-5 click share · 17 brands · 31 sellers

Flapen Score

Niacinamide Toothpaste against its category

The dotted line is the Health & Personal Care average. Past it, Niacinamide Toothpaste is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Niacinamide Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Niacinamide Toothpaste 83K times last year and spent an estimated £48K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-47.0%
Conversion, latest week
7.6%
Market size, estimated
£48Ka year
Peak month
August4.6× the quietest month
Top search term
niacinamide toothpaste41K searches a year

02 · Price

A sale here is worth £7.73.

Listings sell for £7.73 on average, from £2.91 to £18.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.73 that is £773 to £2K a year per listing.

Average price
£7.73under the $15 to $100 sweet spot
Price range
£2.91–£18.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£773–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 57.7% of listings are out of stock. The average listing ranks #933 within Dental Care. It carries 1,549 reviews at 3.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
57.7%
Average rank
#933in Dental Care
Average rating
3.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,549per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Niacinamide Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

31

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

22%

  • BodyAccel30%
  • CCKULOOB16%
  • DEJIN10%
  • BAOXIAOBEN10%
  • KoolShiro7%
  • Generic5%

Demand

Niacinamide Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.6×

Search terms

Top Niacinamide Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • niacinamide toothpaste41K/yr
  • bodyaccel niacinamide whitening toothpaste8K/yr
  • body accel niacinamide whitening toothpaste6K/yr
  • niacinamide whitening toothpaste18K/yr
  • nicotinamide toothpaste3K/yr
  • nicotinamide whitening toothpaste832/yr
  • radiant whitening toothpaste6K/yr

Reviews and returns

What reviews say buyers love and hate about Niacinamide Toothpaste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.37

Don't work

Don't work would buy again

Not effective

Taste-Overall13%

Also has an odd taste

not much taste

Tastes like doo doo

Value For Money13%

Double the price all of a sudden

Waste of money

has increased greatly in price since I last purchased

Oral Hygiene11%−0.29

Was expecting somthing good instead no difference than any other tootbpaste infacted my oral b intence white does a better job very annoyed as its expensive wont buy again

ok. ok not sure its any better than normal toothpaste

Expensive for toothpaste

Smell8%−0.15

Couldnt stand the strange smell

Strange smell

Found it too strong of an odour

Love

Tooth Brightening15%+0.28

it does help cut down stains on teeth

Effective whitening

Toothpaste whitening

Quality-Overall12%+1.53

Excellent product

great quality safe product

Great quality

Cleansing10%+0.95

Squeaky clean

your teeth feel clean

Cleans teeth very well

Taste-Overall10%

It tastes pretty good

mint taste

Tastes good

Value For Money9%

Definitely value for your money

Good value for money

Good value for the price

Return

0.1% Return rate 40% Fixable by listing

Advertised Vs Actual Product40%▁▅▅▁█▁

False advertisement

Misleading

its not doing whats it advertised

Functionality-Overall20%▁█▁█▁▁

Don't work

Don't work would buy again

Not effective

Flavor10%▁▁▁▁▁█
Ethical Trade/Fair Trade10%▁▁█▁▁▁
Taste-Overall10%▁▁▁█▁▁

Also has an odd taste

not much taste

Tastes like doo doo

FAQ

Common Niacinamide Toothpaste questions

Answered from the same tracked data.