Skip to content

Niacin

a small market ($47K/yr) — Niacin doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 12Growth 16Conversion 84Competition 21Returns 99Price range 52Avg price 43Brand share 44Review moat 47Quality gap 55
This niche Category average

Is Niacin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Niacin is a £47K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.

Niacin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 9.2% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr5K
Search volume / yr-17.4%46K
Conversion rate9.2%
Avg price£11.20

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 14
Top-5 product click share75%
Open market21%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement77%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews1,797

Top Niacin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • Horbäach27%
  • MOBU23%
  • Bio Mirco11%
  • Health4All11%
  • NutriVolv8%
  • Nutricost7%
  • Open — no brand owns it (5 brands, 14%)

Niacin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR9.2%Products13Brands11Top 5 Brands79%OOS Rate0.0%Rating4.4★Reviews1,797Avg BSR#29
3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Top Niacin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • niacin36K/yr
  • nicotinic acid5K/yr
  • niacin flush3K/yr
  • niacin b32K/yr

What reviews say buyers love and hate about Niacin

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall22%

Bottles decent quality too — that Miron glass does feel like itll keep things fresh

Value For Money12%

Good price

Vitamin11%

Healthy vitamin

Advertised Vs Actual Product7%

Item description accuracy

Energy Level6%

my energy levels seem to have improved

What buyers complain about

60% of reviews
Allergies14%

There was I trying to work out what the hell Im suddenly allergic to

Dosage11%

Inconsistent Dose per tablet

Side Effects7%

Some tablets do nothing whilst others provide a very gentle effect

Size-Overall5%

Too big

Color Fading/Discoloration5%

have to say no change at all in skin colour

Niacin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
57%
2Ease Of Chewing/Swallowing
29%
3Value For Money
14%

Common Niacin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Niacin 43/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 13 tracked products. Search demand moved -17.4% over the last 90 days.
Search demand for Niacin on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov, where the busiest month runs 2.2× the quietest.