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Neom Diffuser Refill

Fail

The top 5 brands take 100% of clicks, so Neom Diffuser Refill is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£27K/yr37K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
63%top-5 click share · 5 brands · 10 sellers

Flapen Score

Neom Diffuser Refill against its category

The dotted line is the Health & Personal Care average. Past it, Neom Diffuser Refill is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neom Diffuser Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neom Diffuser Refill 37K times last year and spent an estimated £27K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
2.9%
Market size, estimated
£27Ka year
Top search term
neom diffuser refill23K searches a year

02 · Price

A sale here is worth £24.98.

Listings sell for £24.98 on average, from £12.14 to £40.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £24.98 that is £2K to £6K a year per listing.

Average price
£24.98inside the $15 to $100 sweet spot
Price range
£12.14–£40.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #63 within Alternative Medicine. It carries 229 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#63in Alternative Medicine
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Neom Diffuser Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Neom92%
  • St Eval3%
  • Hassett Green London3%
  • Molton Brown1%
  • NEOM Wellbeing London1%

Demand

Neom Diffuser Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Nov · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Search terms

Top Neom Diffuser Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neom diffuser refill23K/yr
  • neom refill6K/yr
  • neom reed diffuser refill6K/yr
  • neom refill diffuser3K/yr

Reviews and returns

What reviews say buyers love and hate about Neom Diffuser Refill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell42%+2.49

Not very strong smell

No scent

Really unpleasant smell

Value For Money28%−0.22

cheaper

Not worth the money at all

But very expensive

Quality-Overall6%+0.49

the poor cap quality is incompatible with a luxury brand at a premium price

Cheap rubbish

for first time not good quality from this make

Diffuse Mechanism5%−0.04

The NEOM refill product does not smell like the scent of the original Feel Refreshed Reed Diffuser

I have never had this happen with a diffuser before

Could only smell it if I picked the reed diffuser up and sniffed it

Leak-Proof3%

1 Bottle has leaked in box

Love

Smell60%+2.49

Delicious smell

Beautiful long lasting fragrance

Great fragrance

Quality-Overall12%+0.49

Good quality

Great product

very nice item

Value For Money6%−0.22

Worth the money

Excellent value

Good price

Gifting Purpose4%+0.65

Mother's Day gift

Nice present

Great product to gift

Durability4%+0.21

Long Lasting

long-lasting scent that easily fills a medium-to-large room

it lasts

Return

0.5% Return rate 25% Fixable by listing

Smell47%▂▇██▇▇

Not very strong smell

No scent

Really unpleasant smell

Size-Overall19%█▂▄▄▆▆
Diffuse Mechanism8%█▂▁▂▁▃

The NEOM refill product does not smell like the scent of the original Feel Refreshed Reed Diffuser

I have never had this happen with a diffuser before

Could only smell it if I picked the reed diffuser up and sniffed it

Leak-Proof7%▁█▅▄▁▁

1 Bottle has leaked in box

Advertised Vs Actual Product5%█▁▄▅▁▇

FAQ

Common Neom Diffuser Refill questions

Answered from the same tracked data.