Skip to content

Neom Diffuser Refill

Fail

The top 5 brands take 100% of clicks, so Neom Diffuser Refill is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£27K/yr37K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
63%top-5 click share · 5 brands · 10 sellers

Flapen Score

Neom Diffuser Refill against its category

The dotted line is the Health & Personal Care average. Past it, Neom Diffuser Refill is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neom Diffuser Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neom Diffuser Refill 37K times last year and spent an estimated £27K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
2.9%
Market size, estimated
£27Ka year
Top search term
neom diffuser refill23K searches a year

02 · Price

A sale here is worth £24.98.

Listings sell for £24.98 on average, from £12.14 to £40.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £24.98 that is £2K to £6K a year per listing.

Average price
£24.98inside the $15 to $100 sweet spot
Price range
£12.14–£40.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #63 within Alternative Medicine. It carries 229 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#63in Alternative Medicine
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Neom Diffuser Refill products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

10

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • Neom92%
  • St Eval3%
  • Hassett Green London3%
  • Molton Brown1%
  • NEOM Wellbeing London1%

Demand

Neom Diffuser Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Nov · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Search terms

Top Neom Diffuser Refill search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • neom diffuser refill23K/yr
  • neom refill6K/yr
  • neom reed diffuser refill6K/yr
  • neom refill diffuser3K/yr

Reviews and returns

What reviews say buyers love and hate about Neom Diffuser Refill

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
0.5%of orders come back
“Not very strong smell”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Neom Diffuser Refill questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data