Neom Diffuser Refill
FailThe top 5 brands take 100% of clicks, so Neom Diffuser Refill is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £27K/yr37K searches / yr
- 90-day growth
- +25.6%search demand this quarter
- Competition
- 63%top-5 click share · 5 brands · 10 sellers
Flapen Score
Neom Diffuser Refill against its category
The dotted line is the Health & Personal Care average. Past it, Neom Diffuser Refill is stronger. Inside it, weaker.
Market
The Neom Diffuser Refill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Neom Diffuser Refill 37K times last year and spent an estimated £27K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +25.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £27Ka year
- Top search term
- neom diffuser refill23K searches a year
02 · Price
A sale here is worth £24.98.
Listings sell for £24.98 on average, from £12.14 to £40.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £24.98 that is £2K to £6K a year per listing.
- Average price
- £24.98inside the $15 to $100 sweet spot
- Price range
- £12.14–£40.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #63 within Alternative Medicine. It carries 229 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #63in Alternative Medicine
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 229per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Neom Diffuser Refill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NEOM- Reed Diffuser Refill 100ml Real Luxury | Lavender Jasmine & Sandalwood
- Price
- £28.08
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago

NEOM Perfect Nights Sleep Reed Diffuser Refill 100ml | Lavender Chamomile & Patchouli I 100% natural fragrances for 12 weeks I Pure essential oils
- Price
- £28.29
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago

NEOM Feel Refreshed Reed Diffuser Refill 100ml I Sicilian lemon and fresh basil I 100% natural fragrances for 12 weeks I Pure essential oils I Energising
- Price
- £29.06
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago

NEOM Happiness Reed Diffuser Refill 100ml | Neroli Mimosa & Lemon I 100% natural fragrances for 12 weeks I Pure essential oils I Boost your mood
- Price
- £29.42
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago

NEOM - Real Luxury Essential Oil Blend 10ml | Lavender Jasmine & Sandalwood | Scent to De-Stress Range
- Price
- £16.31
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 5y ago
Trending
90-day click momentum
Hassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle
- Price
- £12.27
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago

NEOM Perfect Nights Sleep Reed Diffuser 100ml I Lavender Chamomile and Patchouli I 100% Natural Fragrances I Lasts 12 weeks I Refillable and Reusable
- Price
- £37.96
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

St Eval | Scented Reed Diffuser Refill | Uplifting Herbal Fragrance
- Price
- £12.14
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 12y ago

NEOM Happiness Reed Diffuser 100ml | Neroli Mimosa & Lemon I Lasts 12 weeks I Pure Essential Oils I 100% Natural I Refillable & Reusable
- Price
- £37.64
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago

NEOM Real Luxury Reed Diffuser 100ml | Lavender Jasmine & Sandalwood I 100% Natural Fragrances I Last up to 12 weeks I Refillable and Reusable
- Price
- £37.06
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago
Newest
by launch date
Hassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle
- Price
- £12.27
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago

NEOM Its All Rosy Essential Oil Blend 10ml I Rose Geranium and Orange I 100% Natural Blend of 11 Essential Oils I Up to 30 uses I Uplift Your Mood I Mothers Day Gift I Cruelty Free
- Price
- £17.11
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 6mo ago

NEOM- Reed Diffuser Refill 100ml Real Luxury | Lavender Jasmine & Sandalwood
- Price
- £28.08
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago

NEOM Perfect Nights Sleep Reed Diffuser Refill 100ml | Lavender Chamomile & Patchouli I 100% natural fragrances for 12 weeks I Pure essential oils
- Price
- £28.29
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago

NEOM Feel Refreshed Reed Diffuser Refill 100ml I Sicilian lemon and fresh basil I 100% natural fragrances for 12 weeks I Pure essential oils I Energising
- Price
- £29.06
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Neom92%
- St Eval3%
- Hassett Green London3%
- Molton Brown1%
- NEOM Wellbeing London1%
Demand
Neom Diffuser Refill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 1.9× · 10 of 12 months tracked
Search terms
Top Neom Diffuser Refill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neom diffuser refill23K/yr
- neom refill6K/yr
- neom reed diffuser refill6K/yr
- neom refill diffuser3K/yr
Reviews and returns
What reviews say buyers love and hate about Neom Diffuser Refill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very strong smell
No scent
Really unpleasant smell
cheaper
Not worth the money at all
But very expensive
the poor cap quality is incompatible with a luxury brand at a premium price
Cheap rubbish
for first time not good quality from this make
The NEOM refill product does not smell like the scent of the original Feel Refreshed Reed Diffuser
I have never had this happen with a diffuser before
Could only smell it if I picked the reed diffuser up and sniffed it
1 Bottle has leaked in box
Love
Delicious smell
Beautiful long lasting fragrance
Great fragrance
Good quality
Great product
very nice item
Worth the money
Excellent value
Good price
Mother's Day gift
Nice present
Great product to gift
Long Lasting
long-lasting scent that easily fills a medium-to-large room
it lasts
Return
0.5% Return rate 25% Fixable by listing
Not very strong smell
No scent
Really unpleasant smell
The NEOM refill product does not smell like the scent of the original Feel Refreshed Reed Diffuser
I have never had this happen with a diffuser before
Could only smell it if I picked the reed diffuser up and sniffed it
1 Bottle has leaked in box
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neom Diffuser Refill questions
Answered from the same tracked data.









