neom diffuser refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£24.98avg listing price — sweet spot $15–$100
Review moat
Great228.81avg incumbent reviews — the moat a new listing must climb
Price range
Great£12.14–£40.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 37K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, neom diffuser refill is a £27K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
neom diffuser refill market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 11.8%
- Avg brand age
- 60 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Neom92%
- St Eval3%
- Hassett Green London3%
- Molton Brown1%
- NEOM Wellbeing London1%
Demand
Weekly Amazon search volume, last 41 weeks — +25.6% search growth over the last 90 days.Top neom diffuser refill search terms
- neom diffuser refill23K/yr
- neom refill6K/yr
- neom reed diffuser refill6K/yr
- neom refill diffuser3K/yr
Top neom diffuser refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEOM- Reed Diffuser Refill 100ml Real Luxury | Lavender Jasmine & Sandalwood
Neom£28.084.2★20 rev
NEOM Perfect Nights Sleep Reed Diffuser Refill 100ml | Lavender Chamomile & Patchouli I 100% natural fragrances for 12 weeks I Pure essential oils
Neom£28.294.4★22 rev
NEOM Feel Refreshed Reed Diffuser Refill 100ml I Sicilian lemon and fresh basil I 100% natural fragrances for 12 weeks I Pure essential oils I Energising
Neom£29.064.0★12 rev
NEOM Happiness Reed Diffuser Refill 100ml | Neroli Mimosa & Lemon I 100% natural fragrances for 12 weeks I Pure essential oils I Boost your mood
Neom£29.424.3★25 rev
NEOM - Real Luxury Essential Oil Blend 10ml | Lavender Jasmine & Sandalwood | Scent to De-Stress Range
Neom£16.314.6★489 rev
Newest
by launch date
Hassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle
Hassett Green London£12.2714 rev
NEOM Its All Rosy Essential Oil Blend 10ml I Rose Geranium and Orange I 100% Natural Blend of 11 Essential Oils I Up to 30 uses I Uplift Your Mood I Mothers Day Gift I Cruelty Free
Neom£17.1117 rev
NEOM- Reed Diffuser Refill 100ml Real Luxury | Lavender Jasmine & Sandalwood
Neom£28.0820 rev
NEOM Perfect Nights Sleep Reed Diffuser Refill 100ml | Lavender Chamomile & Patchouli I 100% natural fragrances for 12 weeks I Pure essential oils
Neom£28.2922 rev
NEOM Feel Refreshed Reed Diffuser Refill 100ml I Sicilian lemon and fresh basil I 100% natural fragrances for 12 weeks I Pure essential oils I Energising
Neom£29.0612 rev
Trending
90-day click momentumHassett Green London Boutique Classics Lime Basil & Mandarin - Fragrance Oil Reed Diffuser Refill - Larger Size 250ml Bottle
Hassett Green London£12.274.3★
NEOM Perfect Nights Sleep Reed Diffuser 100ml I Lavender Chamomile and Patchouli I 100% Natural Fragrances I Lasts 12 weeks I Refillable and Reusable
Neom£37.964.4★
St Eval | Scented Reed Diffuser Refill | Uplifting Herbal Fragrance
St Eval£12.144.3★
NEOM Happiness Reed Diffuser 100ml | Neroli Mimosa & Lemon I Lasts 12 weeks I Pure Essential Oils I 100% Natural I Refillable & Reusable
Neom£37.644.2★
NEOM Real Luxury Reed Diffuser 100ml | Lavender Jasmine & Sandalwood I 100% Natural Fragrances I Last up to 12 weeks I Refillable and Reusable
Neom£37.064.3★
What buyers say about neom diffuser refill
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious smell”
“Good quality”
“Worth the money”
“Mother's Day gift”
“Long Lasting”
“Great diffuser”
“it does the job”
“Love these blends”
“Beautiful small”
“Great room scent refill”
What buyers complain about
“Not very strong smell”
“cheaper”
“the poor cap quality is incompatible with a luxury brand at a premium price”
“The NEOM refill product does not smell like the scent of the original Feel Refreshed Reed Diffuser”
“1 Bottle has leaked in box”
“certainly didnt last aslong compared to the perfect nights sleep diffuser in another. bigger”
“Overpowering and a waste of money”
“Cause breathing problems”
Top return reasons
Common questions
- Is neom diffuser refill profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the neom diffuser refill niche?
- 5 brands and 10 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in neom diffuser refill?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.5%.
- What does it cost to enter the neom diffuser refill niche?
- Listings span £12.14–£40.47; the average listing price is £24.98 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.