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Neom Diffuser Refill

brand-locked demand (top 5 brands take 100% of clicks) — Neom Diffuser Refill doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 7Growth 54Conversion 36Competition 37Returns 98Price range 87Avg price 95Brand share 0Review moat 89Quality gap 63
This niche Category average

Is Neom Diffuser Refill profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Neom Diffuser Refill is a £27K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Neom Diffuser Refill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +25.6% over the last 90 days and 2.9% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr4K
Search volume / yr+25.6%37K
Conversion rate2.9%
Avg price£24.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 10
Top-5 product click share63%
Open market0%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement81%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews229

Top Neom Diffuser Refill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Neom92%
  • St Eval3%
  • Hassett Green London3%
  • Molton Brown1%
  • NEOM Wellbeing London1%

Neom Diffuser Refill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR2.9%Products21Brands5Top 5 Brands100%OOS Rate11.8%Rating4.4★Reviews229Avg BSR#63
1K750Black Friday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Top Neom Diffuser Refill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • neom diffuser refill23K/yr
  • neom refill6K/yr
  • neom reed diffuser refill6K/yr
  • neom refill diffuser3K/yr

What reviews say buyers love and hate about Neom Diffuser Refill

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Smell60%

Delicious smell

Quality-Overall12%

Good quality

Value For Money6%

Worth the money

Gifting Purpose4%

Mother's Day gift

Durability4%

Long Lasting

What buyers complain about

88% of reviews
Smell42%

Not very strong smell

Value For Money28%

cheaper

Quality-Overall6%

the poor cap quality is incompatible with a luxury brand at a premium price

Diffuse Mechanism5%

The NEOM refill product does not smell like the scent of the original Feel Refreshed Reed Diffuser

Leak-Proof3%

1 Bottle has leaked in box

Neom Diffuser Refill return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
47%
2Size-Overall
19%
3Diffuse Mechanism
8%
4Leak-Proof
7%
5Advertised Vs Actual Product
5%

Common Neom Diffuser Refill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Neom Diffuser Refill 48/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +25.6% over the last 90 days.
Neom Diffuser Refill buyers on Amazon United Kingdom complain most about Smell, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.5%.