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Neo G Knee Support

Fail

Demand is soft, at -67.8% this quarter, so Neo G Knee Support is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£63K/yr126K searches / yr
90-day growth
-67.8%search demand this quarter
Competition
57%top-5 click share · 22 brands · 30 sellers

Flapen Score

Neo G Knee Support against its category

The dotted line is the Health & Personal Care average. Past it, Neo G Knee Support is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neo G Knee Support market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neo G Knee Support 126K times last year and spent an estimated £63K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-67.8%
Conversion, latest week
5.0%
Market size, estimated
£63Ka year
Peak month
August4.6× the quietest month
Top search term
wellknee knee brace31K searches a year

02 · Price

A sale here is worth £10.02.

Listings sell for £10.02 on average, from £7.13 to £16.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.02 that is £1K to £3K a year per listing.

Average price
£10.02under the $15 to $100 sweet spot
Price range
£7.13–£16.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 47.5% of listings are out of stock. The average listing ranks #289 within Medical Supplies & Equipment. It carries 4,880 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
47.5%
Average rank
#289in Medical Supplies & Equipment
Average rating
3.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,880per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Neo G Knee Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

30

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

57%

Top 20: 96%

Open market

31%

  • Wellnee15%
  • Makloee14%
  • Winuoyang13%
  • ZALAOR10%
  • KoolShiro10%
  • Harmondy7%

Demand

Neo G Knee Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.6×

Search terms

Top Neo G Knee Support search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wellknee knee brace31K/yr
  • well knee10K/yr
  • wellnee knee pain relief brace uk8K/yr
  • well knee brace13K/yr
  • wellness knee brace15K/yr
  • wellknee7K/yr
  • wellknee brace3K/yr
  • wellnee knee brace3K/yr
  • wellknee knee support13K/yr
  • wellknee knee sleeves2K/yr

Reviews and returns

What reviews say buyers love and hate about Neo G Knee Support

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.14

Get them tight

Does not fit properly

Small made

Comfort-Overall10%−0.06

Not comfortable at all

its so uncomfortable to wear

They were also very uncomfortable to wear

Pain Relief-Overall8%−0.04

No pain relief whatsoever

they did nothing for my pain

I often experience knee pain

Value For Money7%

overpriced

Waste of Money

was quite expensive

Quality-Overall7%−0.02

Returned as not the same quality as the one I bought before

Not good quality

Not very well made

Love

Joint Pain30%+3.36

Knee pain relief

Perfect for relieving joint discomfort

Perfect for knee pain

Quality-Overall13%−0.02

It is well made

Excellent product

Absolutely reliable

Comfort-Overall10%−0.06

Lightweight and comfortable

Comfortable to use

Comfortable to wear

Advertised Vs Actual Product8%+0.63

As advertised

Better than expected

As described

Size-Overall7%−0.14

Easy to fit

Fits well

Comfortable fit, perfect for my needs

Return

2.6% Return rate 56% Fixable by listing

Size-Overall51%▇█▇██▇

Get them tight

Does not fit properly

Small made

Joint Pain15%█▆▇▆▅▇

did not help my knee pain at all

No help for arthritic knees

Made no difference to my knee pain

Comfort-Overall13%▆▇▆█▆▆

Not comfortable at all

its so uncomfortable to wear

They were also very uncomfortable to wear

Functionality-Overall4%▆▆▂▃▆█

Didnt work

unfortunately they didnt work for me at all

Did not work for me sadly

Quality-Overall3%▅▄█▅▆▃

Returned as not the same quality as the one I bought before

Not good quality

Not very well made

FAQ

Common Neo G Knee Support questions

Answered from the same tracked data.