Neck Support
MaybeThe products selling today average only 4.0★. But demand is soft, at -13.1% this quarter, so Neck Support is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £212K/yr420K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 39%top-5 click share · 28 brands · 40 sellers
Flapen Score
Neck Support against its category
The dotted line is the Health & Personal Care average. Past it, Neck Support is stronger. Inside it, weaker.
Market
The Neck Support market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Neck Support 420K times last year and spent an estimated £212K. The top 5 brands take 57% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.
- Searches, last 12 months
- 420K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £212Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- neck brace110K searches a year
02 · Price
A sale here is worth £11.42.
Listings sell for £11.42 on average, from £5.49 to £31.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.42 that is £3K to £6K a year per listing.
- Average price
- £11.42under the $15 to $100 sweet spot
- Price range
- £5.49–£31.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #15 within Medical Supplies & Equipment. It carries 1,848 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 98%
- Out of stock, average day
- 2.6%
- Average rank
- #15in Medical Supplies & Equipment
- Average rating
- 3.96 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,848per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Neck Support products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yirochan Neck Brace for Neck Pain and Support - Silicone Foam Cervicorrect Neck Brace Adjustable Neck Support Brace Breathable Cervical Collar for Sleeping Relieving Spinal Pain and Pressure (Grey)
- Price
- £8.46
- Rating
- 4.0/5
- Reviews
- 588
- Age
- 1y ago

Wonder Care Soft Cervical Collar Adjustable Neck Support Brace for Neck Pain and Support for Women and Men Grey_Medium
- Price
- £13.92
- Rating
- 4.0/5
- Reviews
- 2,356
- Age
- 4y ago

pengxiaomei Neck BraceNeck Support Brace Soft and Adjustable Cervical Collar for Pain Relief Rest Shoulder and Bone Relaxer
- Price
- £5.92
- Rating
- 4.0/5
- Reviews
- 488
- Age
- 7y ago

BLABOK Soft Foam Neck Brace Universal Cervical Collar Adjustable Neck Support Brace for Sleeping (M)
- Price
- £19.99
- Rating
- 4.1/5
- Reviews
- 1,411
- Age
- 1y ago

Cozyhealth Soft Foam Neck Brace Universal Cervical Collar Adjustable Neck Collar for Sleeping - Relieves Pain and Spine Pressure Neck Support Brace After Whiplash or Injury (White 2.5 Depth M)
- Price
- £8.29
- Rating
- 4.0/5
- Reviews
- 8,401
- Age
- 5y ago
Trending
estimated 90-day click momentum
Wonder Care Soft Neck Braces Soft Cervical Collar Neck Support Adjustable Collar Soft Neck Collar Neck Brace for Women & Men_Black_Small
- Price
- £13.44
- Rating
- 4.0/5
- Reviews
- 2,356
- Age
- 4y ago

Solace Bracing Perfect Fit Neck Support (2 Colours) - British Made & NHS Supplied Stabilising Neck Collar - #1 Cervical Neck Brace for Pain & Pressure Relief Day or Night - Black Size 15 (22 x 3.5)
- Price
- £16.79
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 7mo ago

Wonder Care Soft Cervical Collar Adjustable Neck Support Brace for Neck Pain and Support for Women and Men Grey_Medium
- Price
- £13.92
- Rating
- 4.0/5
- Reviews
- 2,356
- Age
- 4y ago

Wonder Care Soft Neck Braces Soft Cervical Collar Neck Support Adjustable Collar Soft Neck Collar Neck Brace for Women & Men_Grey_XL
- Price
- £13.87
- Rating
- 4.0/5
- Reviews
- 2,356
- Age
- 4y ago

Xemz Adjustable Neck Brace Cervical Collar Traction Device for Necks Pain and Support Neck Stretcher Protector Forward Head Posture Corrector for Women and Men Cervical Spine Pressure Relief
- Price
- £19.96
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch date
Solace Bracing Perfect Fit Neck Support (2 Colours) - British Made & NHS Supplied Stabilising Neck Collar - #1 Cervical Neck Brace for Pain & Pressure Relief Day or Night - Black Size 15 (22 x 3.5)
- Price
- £16.79
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 7mo ago

Neck Brace for Pain & Support Cervical Collar Neck Stretcher Support Brace with Ergonomic Foam Wrap to Pressure Relief of Cervical Spine Neck Posture Corrector Suitable for Men Women(Gray+Eyemask)
- Price
- £8.83
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 10mo ago

360 Surround Support Neck Brace Soft Foam Cervical Collar for Sleeping Detachable Adjustable Neck Collar Relief Women/Men Neck Pain and Spine Pressure Universal (Sponge Grey)
- Price
- £5.87
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 1y ago

Xemz Adjustable Neck Brace Cervical Collar Traction Device for Necks Pain and Support Neck Stretcher Protector Forward Head Posture Corrector for Women and Men Cervical Spine Pressure Relief
- Price
- £19.96
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 1y ago

SAVOSWEET Neck Brace Cervical Collar Neck Support Brace for Sleeping Soft Foam Wraps Keep Vertebrae Stable and Aligned for Relief of Cervical Spine Pressure for Women & MenL
- Price
- £7.57
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
40
Est. top-5 brand share
57%
Top 20: 94%
Est. top-5 click share
39%
Top 20: 80%
Open market
38%
- Cozyhealth16%
- Wonder Care15%
- Yirochan11%
- BLABOK8%
- pengxiaomei7%
- Kedley5%
Demand
Neck Support search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Neck Support search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neck brace110K/yr
- neck support90K/yr
- neck brace for neck pain and support49K/yr
- neck collar20K/yr
- neck support collar15K/yr
- neck support for neck pain30K/yr
- cervical collar17K/yr
- neck collar for neck pain18K/yr
- soft neck collar11K/yr
- neck brace for sleeping13K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Support
We read the reviews and the return reasons for every product selling here.
“it was too tight for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Support questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









