Neck Support
MaybeThe products selling today average only 4.0★. But demand is soft, at -13.1% this quarter, so Neck Support is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £212K/yr420K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 39%top-5 click share · 28 brands · 40 sellers
Flapen Score
Neck Support against its category
The dotted line is the Health & Personal Care average. Past it, Neck Support is stronger. Inside it, weaker.
Market
The Neck Support market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Neck Support 420K times last year and spent an estimated £212K. The top 5 brands take 57% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.
- Searches, last 12 months
- 420K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £212Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- neck brace110K searches a year
02 · Price
A sale here is worth £11.42.
Listings sell for £11.42 on average, from £5.49 to £31.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.42 that is £3K to £6K a year per listing.
- Average price
- £11.42under the $15 to $100 sweet spot
- Price range
- £5.49–£31.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #15 within Medical Supplies & Equipment. It carries 1,848 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 98%
- Out of stock, average day
- 2.6%
- Average rank
- #15in Medical Supplies & Equipment
- Average rating
- 3.96 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,848per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Neck Support products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yirochan Neck Brace for Neck Pain and Support - Silicone Foam Cervicorrect Neck Brace Adjustable Neck Support Brace Breathable Cervical Collar for Sleeping Relieving Spinal Pain and Pressure (Grey)
- Price
- £8.46
- Rating
- 4.0/5
- Reviews
- 588
- Age
- 1y ago
Wonder Care Soft Cervical Collar Adjustable Neck Support Brace for Neck Pain and Support for Women and Men Grey_Medium
- Price
- £13.92
- Rating
- 4.0/5
- Reviews
- 2,356
- Age
- 4y ago
pengxiaomei Neck BraceNeck Support Brace Soft and Adjustable Cervical Collar for Pain Relief Rest Shoulder and Bone Relaxer
- Price
- £5.92
- Rating
- 4.0/5
- Reviews
- 488
- Age
- 7y ago
BLABOK Soft Foam Neck Brace Universal Cervical Collar Adjustable Neck Support Brace for Sleeping (M)
- Price
- £19.99
- Rating
- 4.1/5
- Reviews
- 1,411
- Age
- 1y ago
Cozyhealth Soft Foam Neck Brace Universal Cervical Collar Adjustable Neck Collar for Sleeping - Relieves Pain and Spine Pressure Neck Support Brace After Whiplash or Injury (White 2.5 Depth M)
- Price
- £8.29
- Rating
- 4.0/5
- Reviews
- 8,401
- Age
- 5y ago
Trending
90-day click momentum
Wonder Care Soft Neck Braces Soft Cervical Collar Neck Support Adjustable Collar Soft Neck Collar Neck Brace for Women & Men_Black_Small
- Price
- £13.44
- Rating
- 4.0/5
- Reviews
- 2,356
- Age
- 4y ago
Solace Bracing Perfect Fit Neck Support (2 Colours) - British Made & NHS Supplied Stabilising Neck Collar - #1 Cervical Neck Brace for Pain & Pressure Relief Day or Night - Black Size 15 (22 x 3.5)
- Price
- £16.79
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 7mo ago
Wonder Care Soft Cervical Collar Adjustable Neck Support Brace for Neck Pain and Support for Women and Men Grey_Medium
- Price
- £13.92
- Rating
- 4.0/5
- Reviews
- 2,356
- Age
- 4y ago
Wonder Care Soft Neck Braces Soft Cervical Collar Neck Support Adjustable Collar Soft Neck Collar Neck Brace for Women & Men_Grey_XL
- Price
- £13.87
- Rating
- 4.0/5
- Reviews
- 2,356
- Age
- 4y ago
Xemz Adjustable Neck Brace Cervical Collar Traction Device for Necks Pain and Support Neck Stretcher Protector Forward Head Posture Corrector for Women and Men Cervical Spine Pressure Relief
- Price
- £19.96
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch dateSolace Bracing Perfect Fit Neck Support (2 Colours) - British Made & NHS Supplied Stabilising Neck Collar - #1 Cervical Neck Brace for Pain & Pressure Relief Day or Night - Black Size 15 (22 x 3.5)
- Price
- £16.79
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 7mo ago
Neck Brace for Pain & Support Cervical Collar Neck Stretcher Support Brace with Ergonomic Foam Wrap to Pressure Relief of Cervical Spine Neck Posture Corrector Suitable for Men Women(Gray+Eyemask)
- Price
- £8.83
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 10mo ago
360 Surround Support Neck Brace Soft Foam Cervical Collar for Sleeping Detachable Adjustable Neck Collar Relief Women/Men Neck Pain and Spine Pressure Universal (Sponge Grey)
- Price
- £5.87
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 1y ago
Xemz Adjustable Neck Brace Cervical Collar Traction Device for Necks Pain and Support Neck Stretcher Protector Forward Head Posture Corrector for Women and Men Cervical Spine Pressure Relief
- Price
- £19.96
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 1y ago
SAVOSWEET Neck Brace Cervical Collar Neck Support Brace for Sleeping Soft Foam Wraps Keep Vertebrae Stable and Aligned for Relief of Cervical Spine Pressure for Women & MenL
- Price
- £7.57
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
40
Top-5 brand share
57%
Top 20: 94%
Top-5 click share
39%
Top 20: 80%
Open market
38%
- Cozyhealth16%
- Wonder Care15%
- Yirochan11%
- BLABOK8%
- pengxiaomei7%
- Kedley5%
Demand
Neck Support search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Neck Support search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neck brace110K/yr
- neck support90K/yr
- neck brace for neck pain and support49K/yr
- neck collar20K/yr
- neck support collar15K/yr
- neck support for neck pain30K/yr
- cervical collar17K/yr
- neck collar for neck pain18K/yr
- soft neck collar11K/yr
- neck brace for sleeping13K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Support
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it was too tight for me
Too Large
Smaller than expected
No difference to comfort levels
Extremely uncomfortable
uncomfortable to wear
doesnt seem to support much
Not supportive
Not much support
Piece of rubbish really
Returned After One Night — Poor Quality and Misleading
The quality is very poor
Didn't work
not effective for me
Tried a few pillows but nothing worked
Love
Very comfortable
comfortable to wear
Comfortable easy to use
No complaints
It seems well made
Excellent product
Good price
Good value for money
Good value for money
Improved sleep
I could actually manage to sleep well
Sleep easy on the go
Fit very well
easy to fit
Perfect very good fit as advertised
Return
2.9% Return rate 50% Fixable by listing
it was too tight for me
Too Large
Smaller than expected
No difference to comfort levels
Extremely uncomfortable
uncomfortable to wear
Didn't work
not effective for me
Tried a few pillows but nothing worked
Piece of rubbish really
Returned After One Night — Poor Quality and Misleading
The quality is very poor
doesnt seem to support much
Not supportive
Not much support
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Support questions
Answered from the same tracked data.