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Neck Support

Maybe

The products selling today average only 4.0★. But demand is soft, at -13.1% this quarter, so Neck Support is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£212K/yr420K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
39%top-5 click share · 28 brands · 40 sellers

Flapen Score

Neck Support against its category

The dotted line is the Health & Personal Care average. Past it, Neck Support is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neck Support market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neck Support 420K times last year and spent an estimated £212K. The top 5 brands take 57% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
4.4%
Market size, estimated
£212Ka year
Peak month
October1.3× the quietest month
Top search term
neck brace110K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £5.49 to £31.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.42 that is £3K to £6K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£5.49–£31.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #15 within Medical Supplies & Equipment. It carries 1,848 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#15in Medical Supplies & Equipment
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,848per listing
Listings tracked
42

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Neck Support products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

40

Est. top-5 brand share

57%

Top 20: 94%

Est. top-5 click share

39%

Top 20: 80%

Open market

38%

  • Cozyhealth16%
  • Wonder Care15%
  • Yirochan11%
  • BLABOK8%
  • pengxiaomei7%
  • Kedley5%

Demand

Neck Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Neck Support search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • neck brace110K/yr
  • neck support90K/yr
  • neck brace for neck pain and support49K/yr
  • neck collar20K/yr
  • neck support collar15K/yr
  • neck support for neck pain30K/yr
  • cervical collar17K/yr
  • neck collar for neck pain18K/yr
  • soft neck collar11K/yr
  • neck brace for sleeping13K/yr

Reviews and returns

What reviews say buyers love and hate about Neck Support

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Size-Overall”
2.9%of orders come back
“it was too tight for me”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Neck Support questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data