Skip to content

Neck Pain Relief

Fail

The top 5 brands take 98% of clicks, so Neck Pain Relief is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£180K/yr195K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
70%top-5 click share · 6 brands · 44 sellers

Flapen Score

Neck Pain Relief against its category

The dotted line is the Health & Personal Care average. Past it, Neck Pain Relief is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neck Pain Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neck Pain Relief 195K times last year and spent an estimated £180K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
10.1%
Market size, estimated
£180Ka year
Peak month
September6.0× the quietest month
Top search term
neck pain relief48K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £4.63 to £26.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £9.16 that is £9K to £11K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£4.63–£26.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #219 within Medical Supplies & Equipment. It carries 4,128 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
1.2%
Average rank
#219in Medical Supplies & Equipment
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,128per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Neck Pain Relief products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

44

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • Tiger Balm71%
  • ComfortLife10%
  • Proficient Enterprises9%
  • ikristin5%
  • Cura-heat3%
  • Hydomi3%
  • Open — no brand owns it (0%)

Demand

Neck Pain Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.0×

Search terms

Top Neck Pain Relief search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • neck pain relief48K/yr
  • white tiger balm23K/yr
  • tiger balm white25K/yr
  • neck pain32K/yr
  • neck19K/yr
  • tiger balm white ointment8K/yr
  • neck pain relief products9K/yr
  • white tiger balm extra strength5K/yr
  • neck and shoulder pain relief5K/yr
  • neck relief4K/yr

Reviews and returns

What reviews say buyers love and hate about Neck Pain Relief

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
11%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Issue with sticking”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Neck Pain Relief questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data