Neck Pain Relief
FailThe top 5 brands take 98% of clicks, so Neck Pain Relief is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £180K/yr195K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 44 sellers
Flapen Score
Neck Pain Relief against its category
The dotted line is the Health & Personal Care average. Past it, Neck Pain Relief is stronger. Inside it, weaker.
Market
The Neck Pain Relief market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Neck Pain Relief 195K times last year and spent an estimated £180K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £180Ka year
- Peak month
- September6.0× the quietest month
- Top search term
- neck pain relief48K searches a year
02 · Price
A sale here is worth £9.16.
Listings sell for £9.16 on average, from £4.63 to £26.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £9.16 that is £9K to £11K a year per listing.
- Average price
- £9.16under the $15 to $100 sweet spot
- Price range
- £4.63–£26.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #219 within Medical Supplies & Equipment. It carries 4,128 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 93%
- Out of stock, average day
- 1.2%
- Average rank
- #219in Medical Supplies & Equipment
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,128per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Neck Pain Relief products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tiger Balm White Ointment (30g) Effective Herbal Pain Relief for Muscle Aches & Tension Headaches in Adults
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 25,952
- Age
- 9y ago
Tiger Balm Neck & Shoulder Rub (50g) Non-Greasy & Absorbs Quickly for Tense and Stressed Neck & Shoulders
- Price
- £5.18
- Rating
- 4.5/5
- Reviews
- 4,487
- Age
- 15y ago
Neck Stretcher for Pain Relief Neck and Shoulder Relaxer Cervical Traction Device Pillow for Muscle Relax and TMJ Pain Relief (Blue)
- Price
- £8.40
- Rating
- 4.1/5
- Reviews
- 2,105
- Age
- 3y ago
Tiger Balm White 30g (Pain Relief) - NaturalBalm
- Price
- £8.07
- Rating
- 4.7/5
- Reviews
- 5,863
- Age
- 13y ago
1 x Red Tiger Balm & 1 x White Tiger Balm 2 Jars - 9ml
- Price
- £4.90
- Rating
- 4.6/5
- Reviews
- 659
- Age
- 9y ago
Trending
90-day click momentum
White Ti-ger balm 21ml 3 Pack
- Price
- £11.23
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago
Red & White Tig-er Balm Effective Pain Relief - 21g
- Price
- £7.01
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
1 x Red Tiger Balm & 1 x White Tiger Balm 2 Jars - 9ml
- Price
- £4.90
- Rating
- 4.6/5
- Reviews
- 659
- Age
- 9y ago
Tiger Balm White 30g (Pain Relief) - NaturalBalm
- Price
- £8.07
- Rating
- 4.7/5
- Reviews
- 5,863
- Age
- 13y ago
Tiger Balm Neck & Shoulder Rub (50g) Non-Greasy & Absorbs Quickly for Tense and Stressed Neck & Shoulders
- Price
- £5.18
- Rating
- 4.5/5
- Reviews
- 4,487
- Age
- 15y ago
Newest
by launch dateWhite Ti-ger balm 21ml 3 Pack
- Price
- £11.23
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago
Red & White Tig-er Balm Effective Pain Relief - 21g
- Price
- £7.01
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
ComfortLife Neck Stretcher for Pain Relief Neck and Shoulder Relaxer Cervical Traction Device Pillow for Muscle Relax and TMJ Pain Relief(Black)
- Price
- £8.45
- Rating
- 4.1/5
- Reviews
- 2,105
- Age
- 3y ago
Neck Stretcher for Pain Relief Neck and Shoulder Relaxer Cervical Traction Device Pillow for Muscle Relax and TMJ Pain Relief (Blue)
- Price
- £8.40
- Rating
- 4.1/5
- Reviews
- 2,105
- Age
- 3y ago
Hydomi Memory Foam Neck Support Pillow for Neck and Shoulder Pain Sleeping with Cooling Pillowcase: Ergonomic Cervical Pillow 5X Pain Relief - Contour Bed Pillows for Side Back Stomach Sleepers
- Price
- £18.62
- Rating
- 4.2/5
- Reviews
- 3,515
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
44
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Tiger Balm71%
- ComfortLife10%
- Proficient Enterprises9%
- ikristin5%
- Cura-heat3%
- Hydomi3%
- Open — no brand owns it (0%)
Demand
Neck Pain Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.0×
Search terms
Top Neck Pain Relief search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neck pain relief48K/yr
- white tiger balm23K/yr
- tiger balm white25K/yr
- neck pain32K/yr
- neck19K/yr
- tiger balm white ointment8K/yr
- neck pain relief products9K/yr
- white tiger balm extra strength5K/yr
- neck and shoulder pain relief5K/yr
- neck relief4K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Pain Relief
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Issue with sticking
Not sticking
Does not stick
Didn't work for me
not effective for me
Has stopped working
no heat at all
Also doesn't produce any therapeutic level of heat
The heat aspect of the massager as mentioned is not actual heat
Cable broke
Lasted just over a year of occasional use before refusing to work anymore
Stopped functioning after roughly 6 months of minimal use
Some people might think the smell is too much
Very strong smell
had a slight smell
Love
Great product Great price
value for money
good value
Excellent product
Good quality
Really good, works well
Very comfortable
A comfy pillow my husband loves his
Easy to sleep on an comfortable
Improved sleep
I could actually manage to sleep well
It does help you sleep better
it is excellent as it is effective so worth every penny
Works well
I think this has worked amazingly
Return
1.1% Return rate 15% Fixable by listing
No difference to comfort levels
Extremely uncomfortable
Uncomfortable and ineffective r
Didn't work for me
not effective for me
Has stopped working
These are not fit for purpose
Small bottle
this shawl folds up very small
no heat at all
Also doesn't produce any therapeutic level of heat
The heat aspect of the massager as mentioned is not actual heat
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Pain Relief questions
Answered from the same tracked data.