Neck Cloud
MaybeThe products selling today average only 4.0★. But demand is soft, at +3.4% this quarter, so Neck Cloud is a Maybe.
- Flapen Score
- 59 / 100Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 4859
- Market size
- £164K/yr157K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 62 sellers
Flapen Score
Neck Cloud against its category
The dotted line is the Health & Personal Care average. Past it, Neck Cloud is stronger. Inside it, weaker.
Market
The Neck Cloud market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Neck Cloud 157K times last year and spent an estimated £164K. The top 5 brands take 62% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £164Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- neck stretcher56K searches a year
02 · Price
A sale here is worth £23.28.
Listings sell for £23.28 on average, from £7.22 to £107.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £23.28 that is £2K to £6K a year per listing.
- Average price
- £23.28inside the $15 to $100 sweet spot
- Price range
- £7.22–£107.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #36 within Medical Supplies & Equipment. It carries 1,543 reviews at 3.95 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 92%
- Out of stock, average day
- 12.3%
- Average rank
- #36in Medical Supplies & Equipment
- Average rating
- 3.95 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,543per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Neck Cloud products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Neck Stretcher for Pain Relief Neck and Shoulder Relaxer Cervical Traction Device Pillow for Muscle Relax and TMJ Pain Relief (Blue)
- Price
- £8.40
- Rating
- 4.1/5
- Reviews
- 2,105
- Age
- 3y ago
Fanwer Neck Stretcher Cervical Neck Traction Device Double Ratchet Neck Stretcher Hammock over the Door for Neck Pain Relief Arthritis
- Price
- £18.68
- Rating
- 3.6/5
- Reviews
- 843
- Age
- 2y ago
ComfortLife Neck Stretcher for Pain Relief Neck and Shoulder Relaxer Cervical Traction Device Pillow for Muscle Relax and TMJ Pain Relief(Black)
- Price
- £8.45
- Rating
- 4.1/5
- Reviews
- 2,105
- Age
- 3y ago
Cervical Neck Traction Inflatable Neck Stretcher Easy to Use for Chronic Neck and Shoulder Pain Relief Neck Cervical Brace (Grey)
- Price
- £11.71
- Rating
- 3.9/5
- Reviews
- 8,458
- Age
- 8y ago
MEDIZED Cervical Neck Stretcher Traction Device Support Brace Inflatable & Adjustable Support Pillow is Ideal for Spine Alignment & Chronic Pain Relief
- Price
- £17.40
- Rating
- 4.0/5
- Reviews
- 2,889
- Age
- 9y ago
Trending
90-day click momentum
XPJBKC Neck Stretcher Cervical Neck Traction Device Portable Neck Stretcher for Home Use Professional Over the Door Posture Corrector Cervical Traction Device for N-ECK Decompressor Arthritis
- Price
- £11.84
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago
Neck Stretcher with Magnetic Therapy Acupressure for Pain Relief Neck and Shoulder Relaxer Chiropractic Pillow Restore Neck Curve (Blue)
- Price
- £7.22
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 1y ago
MEDIZED Cervical Neck Stretcher Traction Device Support Brace Inflatable & Adjustable Support Pillow is Ideal for Spine Alignment & Chronic Pain Relief
- Price
- £17.40
- Rating
- 4.0/5
- Reviews
- 2,889
- Age
- 9y ago
Vivosleep Neck Stretcher Vivosleep Neck Stretcher Cervical Traction Device for Decompression Home Physical Therapy Portable Neck Stretcher Hammock
- Price
- £8.85
- Rating
- 2.4/5
- Reviews
- 30
- Age
- 8mo ago
Hybodies Cervical Traction Device Neck Stretcher for Pain Relief at Home & Office 3 Power Traction Adjustable Ergonomic Support Brace for Spine Alignment Lightweight and Portable
- Price
- £56.85
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 10mo ago
Newest
by launch dateXPJBKC Neck Stretcher Cervical Neck Traction Device Portable Neck Stretcher for Home Use Professional Over the Door Posture Corrector Cervical Traction Device for N-ECK Decompressor Arthritis
- Price
- £11.84
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago
XPJBKC Neck Stretcher Cervical Neck Traction Device Portable Neck Stretcher for N-ECK Pain Door Neck Traction Device for Home Use Ratchet N-ECK Tension Cervical Traction Device
- Price
- £14.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Cervical Neck Traction Device Inflatable Neck Stretcher Support Brace Adjustable Support Pillow Traction Collar for Chronic Shoulder Pain Relief Brace Spine Alignment Decompression Relaxer Grey
- Price
- £9.97
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Professional Cervical Neck Traction Device with Dynamometer - Adjustable Home Neck Stretcher Gear System for Automatic Locking (No Weights) Relieves Pain Portable for Home & Travel Use
- Price
- £13.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Vivosleep Neck Stretcher Vivosleep Neck Stretcher Cervical Traction Device for Decompression Home Physical Therapy Portable Neck Stretcher Hammock
- Price
- £8.85
- Rating
- 2.4/5
- Reviews
- 30
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
62
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
33%
- ComfortLife30%
- RUNZI13%
- Fanwer9%
- Ristpal5%
- MEDIZED5%
- Hybodies5%
Demand
Neck Cloud search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Neck Cloud search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neck stretcher56K/yr
- neck stretcher for neck pain17K/yr
- neck traction device15K/yr
- cervical traction device9K/yr
- neck traction13K/yr
- cervical neck traction device12K/yr
- neck decompression device5K/yr
- neck decompression6K/yr
- cervical neck stretcher6K/yr
- neck stretcher cervical traction5K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Cloud
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No instructions
I was very skeptical especially after the reading the instructions
Terrible, instructions in Chinese and parts missing
It is really uncomfortable
put pressure on bony areas which made it a little uncomfortable
That is not very comfortable although maybe I'll get used to it
Poor quality, made of foam
Poor quality
Poor quality and not fit for use
Description not fully correct
Not quite what it should be
the positioning takes a little getting used too
Also it is very hard
Love
Good quality
Good quality product
Good product
Decent value for money
its a decent value of money
Very affordable and very good
Very comfortable
Been in hospital with neck pain, been out about 4 days, bought this and just used it and comfort from it immediately i think
It is as described and was comfortable and supportiveto use
I could actually manage to sleep well
slept a solid 6 hours- as a person that is woken constantly through the night with my neck pain this was a massive win
It works
Return
2.1% Return rate 25% Fixable by listing
Product continuously goes down
It is really uncomfortable
put pressure on bony areas which made it a little uncomfortable
That is not very comfortable although maybe I'll get used to it
Description not fully correct
Not quite what it should be
Poor quality, made of foam
Poor quality
Poor quality and not fit for use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Cloud questions
Answered from the same tracked data.