Is natural mosquito repellent profitable to sell on Amazon United Kingdom?

The niche generates £159K/yr across 12 tracked products. 90-day search growth is +154.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the natural mosquito repellent niche?

4 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in natural mosquito repellent?

Top complaints mined from reviews: Pest/Insect Control, Smell, Leak-Proof. The return rate is 0.2%.

When does demand for natural mosquito repellent peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 5.1× the quietest.

What does it cost to enter the natural mosquito repellent niche?

Listings span £4.26–£18.28; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 1,693 reviews — the moat a new listing must climb.

natural mosquito repellent

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+154.3%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,693.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£159K

£159K/yr · 112K searches

Avg price

Bad£8.59

avg listing price — sweet spot $15–$100

Price range

Bad£4.26–£18.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, natural mosquito repellent is a £159K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

natural mosquito repellent market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £129K–£172K; units × avg price
Conversion rate: 16.5%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.5%
Avg brand age: 55 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

INCOGNITO82%
Mosiguard12%
Aroma Energy3%
DD teck3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +154.3% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.1×

Open Trend

Top natural mosquito repellent search terms

incognito mosquito repellent40K/yr +84.1%18.2% conv.
incognito21K/yr +78.3%11.0% conv.
natural mosquito repellent13K/yr +199.2%5.6% conv.
incognito insect repellent10K/yr +257.5%19.3% conv.
natural insect repellent7K/yr +348.7%5.4% conv.
mosi guard insect repellent5K/yr +574.3%12.1% conv.
natural bug repellent4K/yr +452.3%2.5% conv.
mosiguard3K/yr +262.4%13.5% conv.
citronella mosquito repellent3K/yr +146.6%3.7% conv.
citronella insect repellent2K/yr +356.3%2.7% conv.

All search terms

Top natural mosquito repellent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Incognito Insect Repellent Spray 100ml - Natural DEET Free Shields from Wide Range of Biting Insects. Clinically proven protection from Ticks & Dengue carrying mosquitoes Organic Mosquito Repellent

INCOGNITO£9.564.3★5,174 rev

Mosiguard Natural Insect Repellent Pump Action Spray 75 mililiter (Pack of 1)

Mosiguard£5.264.5★595 rev

Incognito Room Refresher 40g - Protects for Up to 6 Weeks - Natural DEET Free Formula - Mosquito Insect Repellent Fresh Citrus Fragrance & Purifying The Air - Suitable for Indoors & Outdoors

INCOGNITO£9.524.1★132 rev

INCOGNITO Insect Repellent Roll on 50 ml - Maximum Strength Vegan DEET free formula - Mosquito Repellent and Effective On All Biting Insects - Travel Friendly - Bug Repellent Suitable for Humans Transparent

INCOGNITO£8.064.1★780 rev

Incognito Insect Repellent Spray 50ml - Natural DEET Free Shields from Wide Range of Biting Insects. Clinically Proven Protection from Ticks & Dengue Carrying Mosquitoes Organic Mosquito Repellent

INCOGNITO£6.924.3★5,174 rev

Newest

by launch date

DD Teck Essential Oil Insect Repellent Spray 100ml Lemongrass & Citronella Natural Body Oil for Mosquito Fly & Gnat Protection Ideal for Camping Hiking & Outdoor Use 100ml Spray

DD teck£6.94405 rev

3y ago

Incognito Insect Repellent Lotion 50ml | Protects for Up to 7 Hours | Natural DEET Free Formula | Insect Repellent & Moisturiser for Soft Protected Skin | Travel Friendly Organic Mosquito Repellent

INCOGNITO£6.57277 rev

4y ago

Citronella & Lemongrass Oil Body Spray 10ml - Natural essential oils skin care friendly

Aroma Energy£4.26853 rev

5y ago

Incognito Insect Repellent Spray 50ml - Natural DEET Free Shields from Wide Range of Biting Insects. Clinically Proven Protection from Ticks & Dengue Carrying Mosquitoes Organic Mosquito Repellent

INCOGNITO£6.925,174 rev

6y ago

Incognito Insect Repellent Lotion 100 ml - Protects For Up To 7 Hours - Natural DEET free formula - Insect Repellent & Moisturiser For Soft Protected Skin - Travel Friendly Organic Mosquito Repellent

INCOGNITO£12.24277 rev

6y ago

What buyers say about natural mosquito repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“Effective, strong smell”

Pest/Insect Control23%

“Keeps the bugs away”

Quality-Overall8%

“Great product”

Advertised Vs Actual Product6%

“Seems to do the job”

Efficiency6%

“it's so effective”

Protection3%

“Good protection”

Lather2%

“Lathers well, and have only had two bites in a week”

Spray/Flow2%

“Great Mozzie Spray”

Natural Ingredients2%

“Natural product”

Allergies2%

“doesn't irritate my skin”

What buyers complain about

Pest/Insect Control23%

“Not insect repellent :”

Smell17%

“Smells awful”

Leak-Proof17%

“Leaked everywhere in the case”

Functionality-Overall9%

“Doesnt work”

Value For Money4%

“It's expensive for the quantity you get”

Ease Of Use4%

“bottle hard to squeeze”

Moist/Dry3%

“And doesnt leave my skin dry”

Safety Standards2%

“Trading Standards will be interested in this decidedly dodgy product”

Size-Overall2%

“Very small”

Vegan/Organic2%

“alarmingly there is a BIOCIDE WARNING in the advert”

Top return reasons

Leak-Proof41%

Size-Overall14%

Functionality-Overall10%

Advertised Vs Actual Product6%

Smell6%

Pest/Insect Control6%

Product Condition6%