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Natural Mosquito Repellent

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 100% of clicks, so Natural Mosquito Repellent is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£159K/yr112K searches / yr
90-day growth
+154.3%search demand this quarter
Competition
78%top-5 click share · 4 brands · 16 sellers

Flapen Score

Natural Mosquito Repellent against its category

The dotted line is the Health & Personal Care average. Past it, Natural Mosquito Repellent is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natural Mosquito Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Natural Mosquito Repellent 112K times last year and spent an estimated £159K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +154.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+154.3%
Conversion, latest week
16.5%
Market size, estimated
£159Ka year
Peak month
July5.1× the quietest month
Top search term
incognito mosquito repellent40K searches a year

02 · Price

A sale here is worth £8.59.

Listings sell for £8.59 on average, from £4.26 to £18.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.59 that is £9K to £11K a year per listing.

Average price
£8.59under the $15 to $100 sweet spot
Price range
£4.26–£18.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #88 within Insect & Pest Repellents. It carries 1,693 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#88in Insect & Pest Repellents
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,693per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Natural Mosquito Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£71K£95K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • INCOGNITO82%
  • Mosiguard12%
  • Aroma Energy3%
  • DD teck3%

Demand

Natural Mosquito Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.1×

Search terms

Top Natural Mosquito Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • incognito mosquito repellent40K/yr
  • incognito21K/yr
  • natural mosquito repellent13K/yr
  • incognito insect repellent10K/yr
  • natural insect repellent7K/yr
  • mosi guard insect repellent5K/yr
  • natural bug repellent4K/yr
  • mosiguard3K/yr
  • citronella mosquito repellent3K/yr
  • citronella insect repellent2K/yr

Reviews and returns

What reviews say buyers love and hate about Natural Mosquito Repellent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control23%−0.11

Not insect repellent :

Terrible, didnt keep the mosquitos away

Not a Mosquito Repellent

Smell17%+2.09

Smells awful

Smells quite like citronella

The scent is way too strong unfortunately

Leak-Proof17%

Leaked everywhere in the case

Leaked during delivery

Leaked

Functionality-Overall9%−0.12

Doesnt work

Does not work

Didn't work unfortunately

Value For Money4%−0.02

It's expensive for the quantity you get

Its relatively expensive compared to other brands

Not particularly value for money

Love

Smell29%+2.09

Effective, strong smell

A strong lemon scent

Smelled good

Pest/Insect Control23%−0.11

Keeps the bugs away

Keeps insects away

Keeps the flies away

Quality-Overall8%+0.39

Great product

I purchased this as the reviews looked good

So much better than other products on the market

Advertised Vs Actual Product6%+0.32

Seems to do the job

exactly as described

It does what its supposed to

Efficiency6%+0.47

it's so effective

It works

Really works

Return

0.2% Return rate 21% Fixable by listing

Leak-Proof41%▁▁▁▆█▇

Leaked everywhere in the case

Leaked during delivery

Leaked

Size-Overall14%▁▄█▁▃▃

Very small

The item is very very small

Functionality-Overall10%█▅▁▁▁▁

Doesnt work

Does not work

Didn't work unfortunately

Advertised Vs Actual Product6%█▁▁▅▁▃
Smell6%▁▁█▃▁▂

Smells awful

Smells quite like citronella

The scent is way too strong unfortunately

FAQ

Common Natural Mosquito Repellent questions

Answered from the same tracked data.