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Natural Mosquito Repellent

Natural Mosquito Repellent shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

54
Worth a look
Market size 33Growth 96Conversion 98Competition 19Returns 99Price range 23Avg price 24Brand share 0Review moat 48Quality gap 75
This niche Category average

Is Natural Mosquito Repellent profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Natural Mosquito Repellent is a £159K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Natural Mosquito Repellent: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +154.3% over the last 90 days and 16.5% of searches end in a purchase.

£159K

revenue / yr

Units sold / yr20K
Search volume / yr+154.3%112K
Conversion rate16.5%
Avg price£8.59

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 16
Top-5 product click share78%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews1,693

Top Natural Mosquito Repellent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£24K£48K£71K£95K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • INCOGNITO82%
  • Mosiguard12%
  • Aroma Energy3%
  • DD teck3%

Natural Mosquito Repellent demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR16.5%Products12Brands4Top 5 Brands100%OOS Rate0.5%Rating4.3★Reviews1,693Avg BSR#88
6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.1×

Top Natural Mosquito Repellent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • incognito mosquito repellent40K/yr
  • incognito21K/yr
  • natural mosquito repellent13K/yr
  • incognito insect repellent10K/yr
  • natural insect repellent7K/yr
  • mosi guard insect repellent5K/yr
  • natural bug repellent4K/yr
  • mosiguard3K/yr
  • citronella mosquito repellent3K/yr
  • citronella insect repellent2K/yr

What reviews say buyers love and hate about Natural Mosquito Repellent

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Smell29%

Effective, strong smell

Pest/Insect Control23%

Keeps the bugs away

Quality-Overall8%

Great product

Advertised Vs Actual Product6%

Seems to do the job

Efficiency6%

it's so effective

What buyers complain about

83% of reviews
Pest/Insect Control23%

Not insect repellent :

Smell17%

Smells awful

Leak-Proof17%

Leaked everywhere in the case

Functionality-Overall9%

Doesnt work

Value For Money4%

It's expensive for the quantity you get

Natural Mosquito Repellent return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
41%
2Size-Overall
14%
3Functionality-Overall
10%
4Advertised Vs Actual Product
6%
5Smell
6%

Common Natural Mosquito Repellent questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Natural Mosquito Repellent 54/100 on Amazon United Kingdom — Worth a look. The niche generates £159K/yr across 12 tracked products. Search demand moved +154.3% over the last 90 days.
Search demand for Natural Mosquito Repellent on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 5.1× the quietest.