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Nattokinase

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 83% of clicks, so Nattokinase is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£363K/yr219K searches / yr
90-day growth
+19.2%search demand this quarter
Competition
83%top-5 click share · 10 brands · 10 sellers

Flapen Score

Nattokinase against its category

The dotted line is the Health & Personal Care average. Past it, Nattokinase is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nattokinase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nattokinase 219K times last year and spent an estimated £363K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
+19.2%
Conversion, latest week
9.0%
Market size, estimated
£363Ka year
Peak month
June2.1× the quietest month
Top search term
nattokinase150K searches a year

02 · Price

A sale here is worth £18.43.

Listings sell for £18.43 on average, from £5.69 to £55.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £18.43 that is £37K to £46K a year per listing.

Average price
£18.43inside the $15 to $100 sweet spot
Price range
£5.69–£55.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£37K–£46K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Enzymes. It carries 364 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Enzymes
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nattokinase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£36K£73K£109K£145K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

10

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

  • Hybrid Health36%
  • Natural Foundation22%
  • Vinco Supplements15%
  • RAIBU11%
  • AuranC-H3%
  • ECO-VITS3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Nattokinase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Nattokinase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nattokinase150K/yr
  • nattokinase organic uk32K/yr
  • nattokinase high strength14K/yr
  • nattokinase enzyme nutritional supplements15K/yr
  • nattokinase 10000 fu4K/yr
  • nattokinase uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Nattokinase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage27%−0.25

Under dosed

Unfortunately, many of the brands sold on Amazon are similar or worse in terms of being much lower than the stated dose

Not high dosed

Value For Money9%

Very expensive

Pricey

Waste of money

Blood Pressure8%+1.67

Do not stop taken blood pressure tablets

Some people report a drop in blood pressure taking these

my BP is much lower so it must be doing something

Advertised Vs Actual Product7%−0.02

It's deeply deceptive

Only 17% of whats advertised

Not what it claims

Functionality-Overall6%−0.02

Dont seem to make any difference

Unfortunately not effective

Needs more time too effective results

Love

Quality-Overall21%+1.84

Seem good quality and the delivery was fast and efficient

Good staff

Best quality

Blood Pressure12%+1.67

Brilliant for blood pressure

Very happy with this seems to regulate my blood pressure

Its made a positive difference to my blood pressure

Value For Money10%

Good price

worth buying you decide

Good value for money

Advertised Vs Actual Product7%−0.02

Product as advertised

Done what it's supposed to

Item as described

Side Effects6%−0.01

Noticing some positive effects 3 months in

No affect whatsoever

No side effects

FAQ

Common Nattokinase questions

Answered from the same tracked data.