nasal spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 1.0M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,281.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.12avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad£2.90–£15.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nasal spray is a £1.3M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
nasal spray market data
- Units sold / yr
- 250K–300K
- avg 30,000–40,000/product
- Revenue / yr
- £1.3M–£1.5M
- units × avg price
- Conversion rate
- 23.7%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Sudafed62%
- Vicks23%
- Otrivine9%
- Beconase6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top nasal spray search terms
- nasal spray330K/yr
- sudafed nasal spray260K/yr
- vicks sinex nasal spray89K/yr
- nose spray65K/yr
- sudafed blocked nose spray34K/yr
- decongestant nasal spray34K/yr
- sinex micromist nasal spray32K/yr
- sinus spray26K/yr
- sinex20K/yr
- vicks nasal spray27K/yr
Top nasal spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sudafed Blocked Nose Spray (1 x 15ml) Relief from Congestion Caused by Cold and Allergies Nasal Spray Provides Congestion Relief Lasts Up to 10 Hours and Gets to Work in 2 Minutes
Sudafed£3.234.7★17,770 rev
Vicks Nose Spray Sinex Soother Decongestant Nasal Spray For Blocked Nose Due To Cold Or Rhinitis With Aloe Vera Natural Eucalyptus Extract Blocked Nose Relief With A Menthol Scent 15 ml
Vicks£3.864.6★3,771 rev
Vicks Sinex Micromist Decongestant Nasal Spray for Blocked Nose Due to Cold Or Rhinitis 15ml
Vicks£3.534.6★3,292 rev
Beconase 8 in 1 Hayfever Relief Nasal Spray (100 Spray Bottle) - Long Lasting Effective Relief from Hayfever - Portable and Lasts Up to 24 Hours When Used Twice a Day - Non Drowsy
Beconase£4.114.7★18,362 rev
Otrivine Decongestant Nasal Spray Nose Spray for Sinusitis & Blocked Nose Relief 10ml
Otrivine£3.474.6★1,757 rev
Newest
by launch dateOtrivine Decongestant Nasal Spray Nose Spray for Sinusitis & Blocked Nose Relief 10ml
Otrivine£3.471,757 rev
Otrivine Decongestant Nasal Spray Nose Spray for Allergy & Blocked Nose Relief 10ml
Otrivine£2.90795 rev
Sudafed Sinus Ease Nasal Spray (1x 15ml) Helps to Clear Nasal Passages Targets Congestion and Provides Sinus Pressure Relief Gets to Work in 2 Minutes Lasts up to 10 Hours
Sudafed£3.893,759 rev
Pack of 6 Sudafed 60ml Blocked Nose Spray
Sudafed£15.95747 rev
Beconase 8 in 1 Hayfever Relief Nasal Spray (100 Spray Bottle) - Long Lasting Effective Relief from Hayfever - Portable and Lasts Up to 24 Hours When Used Twice a Day - Non Drowsy
Beconase£4.1118,362 rev
Trending
90-day click momentumOtrivine Decongestant Nasal Spray Nose Spray for Allergy & Blocked Nose Relief 10ml
Otrivine£2.904.6★
Beconase 8 in 1 Hayfever Relief Nasal Spray (100 Spray Bottle) - Long Lasting Effective Relief from Hayfever - Portable and Lasts Up to 24 Hours When Used Twice a Day - Non Drowsy
Beconase£4.114.7★
Pack of 6 Sudafed 60ml Blocked Nose Spray
Sudafed£15.954.4★
Sudafed Blocked Nose Spray (1 x 15ml) Relief from Congestion Caused by Cold and Allergies Nasal Spray Provides Congestion Relief Lasts Up to 10 Hours and Gets to Work in 2 Minutes
Sudafed£3.234.7★
Vicks Nose Spray Sinex Soother Decongestant Nasal Spray For Blocked Nose Due To Cold Or Rhinitis With Aloe Vera Natural Eucalyptus Extract Blocked Nose Relief With A Menthol Scent 15 ml
Vicks£3.864.6★
What buyers say about nasal spray
What buyers praise and complain about, mined from review topics.What buyers love
“helps with my sinuses”
“reasonable price”
“Works well”
“Decent product known brand”
“As advertised”
“Breath easy”
“Easy to use”
“Great spray”
“Great for hayfever”
“Very effective,family members find it excellent for heavy colds particularly”
What buyers complain about
“It gives me a bloody nose”
“Doesnt work”
“Inaccurate description”
“I couldn't breathe until I used it”
“Not the best content”
“It's not the cheapest”
“When I take it I feel unwell often”
“I cannot use it”
“dont get me wrong it does have a chemical smell”
“nasal congestion can be really frustrating”
Common questions
- Is nasal spray profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 8 tracked products. 90-day search growth is -17.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the nasal spray niche?
- 4 brands and 87 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nasal spray?
- Top complaints mined from reviews: Sinus Relief, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for nasal spray peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the nasal spray niche?
- Listings span £2.90–£15.95; the average listing price is £5.12 (sweet spot $15–$100). The average incumbent carries 6,282 reviews — the moat a new listing must climb.