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Nasal Spray

Fail

The top 5 brands take 100% of clicks, so Nasal Spray is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£1.3M/yr1.0M searches / yr
90-day growth
-17.2%search demand this quarter
Competition
87%top-5 click share · 4 brands · 87 sellers

Flapen Score

Nasal Spray against its category

The dotted line is the Health & Personal Care average. Past it, Nasal Spray is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nasal Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nasal Spray 1.0M times last year and spent an estimated £1.3M. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

23.7% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
23.7%
Market size, estimated
£1.3Ma year
Peak month
February1.6× the quietest month
Top search term
nasal spray330K searches a year

02 · Price

A sale here is worth £5.12.

Listings sell for £5.12 on average, from £2.90 to £15.95. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 30,000 to 40,000 of them. At £5.12 that is £154K to £205K a year per listing.

Average price
£5.12under the $15 to $100 sweet spot
Price range
£2.90–£15.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
30,000–40,000
Revenue per listing a year
£154K–£205K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Over-the-Counter Medication. It carries 6,282 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#7in Over-the-Counter Medication
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,282per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Nasal Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£190K£380K£570K£760K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Sudafed62%
  • Vicks23%
  • Otrivine9%
  • Beconase6%

Demand

Nasal Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Nasal Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nasal spray330K/yr
  • sudafed nasal spray260K/yr
  • vicks sinex nasal spray89K/yr
  • nose spray65K/yr
  • sudafed blocked nose spray34K/yr
  • decongestant nasal spray34K/yr
  • sinex micromist nasal spray32K/yr
  • sinus spray26K/yr
  • sinex20K/yr
  • vicks nasal spray27K/yr

Reviews and returns

What reviews say buyers love and hate about Nasal Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sinus Relief8%+0.56

It gives me a bloody nose

The addiction of having lovely clear sinuses is really hard to break

I have had some awful sinus infections

Functionality-Overall7%−0.05

Doesnt work

Not sure it is working for me with my issues

other times barely any product comes out

Advertised Vs Actual Product7%−0.05

Inaccurate description

Misleading description

Very misleading

Breathability6%+0.66

I couldn't breathe until I used it

Need this to breath as boxing damaged my nose

couldnt sleep or breathe properly

Quality-Overall5%

Not the best content

Poor quality

utter rubbish

Love

Sinus Relief19%+0.56

helps with my sinuses

This is excellent to help clear sinusitis

Helps clear sinuses

Value For Money11%+0.57

reasonable price

Good value for money

Excellent price

Efficiency10%+1.12

Works well

Does the job

Effective

Quality-Overall9%

Decent product known brand

Excellent product

Good quality and condition good value

Advertised Vs Actual Product8%−0.05

As advertised

As described

True description

FAQ

Common Nasal Spray questions

Answered from the same tracked data.