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Nasal Inhaler

Fail

Prices span $1.85–$8.13, mostly outside the sweet spot, so Nasal Inhaler is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£107K/yr139K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
85%top-5 click share · 7 brands · 79 sellers

Flapen Score

Nasal Inhaler against its category

The dotted line is the Health & Personal Care average. Past it, Nasal Inhaler is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nasal Inhaler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nasal Inhaler 139K times last year and spent an estimated £107K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
18.2%
Market size, estimated
£107Ka year
Peak month
December4.4× the quietest month
Top search term
nasal inhaler29K searches a year

02 · Price

A sale here is worth £4.25.

Listings sell for £4.25 on average, from £1.85 to £8.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £4.25 that is £17K to £21K a year per listing.

Average price
£4.25under the $15 to $100 sweet spot
Price range
£1.85–£8.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
£17K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Over-the-Counter Medication. It carries 2,452 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#89in Over-the-Counter Medication
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,452per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Nasal Inhaler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

79

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Olbas61%
  • SEVEN SEAS23%
  • Healthpoint5%
  • FuzzyUp4%
  • Dachitian3%
  • Vicks3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Nasal Inhaler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Nasal Inhaler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nasal inhaler29K/yr
  • olbas inhaler37K/yr
  • nasal stick25K/yr
  • nasal inhaler stick13K/yr
  • nose inhaler9K/yr
  • olbas oil inhaler10K/yr
  • nose inhaler for blocked nose7K/yr
  • inhaler stick4K/yr
  • olbas inhaler nasal stick3K/yr
  • menthol inhaler3K/yr

Reviews and returns

What reviews say buyers love and hate about Nasal Inhaler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.06

though - seemed like they changed the formula as the scent disappears only after less than an hour

smells almost nothing

lasted about 4 hours before all the vapour smell went could not recommend these

Functionality-Overall13%−0.06

It doesn't work for me

doesn't work it will make you even worse

Rubbish quite literally does nothing

Value For Money8%

Ineffective waste of money

The price is a little more than what I think they are worth

Waste of money

Advertised Vs Actual Product7%−0.01

Not as advertised

The 3 I received didn't look like the photo

What's shown in the picture is not what I received

Allergies6%−0.01

As someone who is prone allergic

i have been suffering with a stuffy nose-persumably hayfever

Love

Sinus Relief16%+1.17

Very good for clearing the sinuses

Really helped with my sinus problem, recommend

Clears the sinuses very well

Value For Money15%

Good value for money

Great value

Great deal

Quality-Overall10%+0.59

Years ago this was a good make

Excellent Product

Good quality and value

Smell8%−0.06

smells good

really nice soothing smell that really opens up the nose nice

Nice strong smell

Breathability8%+0.30

Smells great leaving you able to breathe better

excellent for breathing relief

helped me with my breathing

Return

0.1% Return rate 0% Fixable by listing

Functionality-Overall100%▁█▁▁▁▁

It doesn't work for me

doesn't work it will make you even worse

Rubbish quite literally does nothing

FAQ

Common Nasal Inhaler questions

Answered from the same tracked data.