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Nasal Dilators

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -12.8% this quarter, so Nasal Dilators is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£217K/yr242K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
61%top-5 click share · 11 brands · 20 sellers

Flapen Score

Nasal Dilators against its category

The dotted line is the Health & Personal Care average. Past it, Nasal Dilators is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nasal Dilators market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nasal Dilators 242K times last year and spent an estimated £217K. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
7.3%
Market size, estimated
£217Ka year
Peak month
March1.7× the quietest month
Top search term
nasal dilators61K searches a year

02 · Price

A sale here is worth £12.28.

Listings sell for £12.28 on average, from £5.16 to £41.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.28 that is £6K to £9K a year per listing.

Average price
£12.28under the $15 to $100 sweet spot
Price range
£5.16–£41.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #75 within Sleep & Snoring Aids. It carries 4,055 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#75in Sleep & Snoring Aids
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,055per listing
Listings tracked
22

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Nasal Dilators products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£43K£65K£87K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

8%

  • Air Max33%
  • Rhinomed32%
  • BRISON13%
  • Napify8%
  • Mobi Lock5%
  • SQTYQWC2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Nasal Dilators search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Nasal Dilators search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nasal dilators61K/yr
  • nasal dilator34K/yr
  • mute nasal dilator12K/yr
  • airmax nasal dilator12K/yr
  • nose dilator for breathing11K/yr
  • nasal dilators snoring34K/yr
  • airmax9K/yr
  • nose breathing7K/yr
  • nose clips for snoring8K/yr
  • nose breathing aids5K/yr

Reviews and returns

What reviews say buyers love and hate about Nasal Dilators

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall12%−0.15

Very uncomfortable to wear

Feel uncomfortable

They were uncomfortable to wear

Functionality-Overall10%−0.32

Doesn't work

Not functional

was not as effective

Value For Money8%−0.04

Waste of money

Expensive junk

Incredibly expensive

Size-Overall8%−0.20

Too small

too Big on me

Does not fit

Sinus Relief6%+0.29

not for inflamed swollen sinuses

swollen sinuses tishue

Also hurt my nose

Love

Breathability15%+1.20

Breathing made easier

Really helps improve breathing

helped me with my breathing

Quality-Overall10%+0.70

These nose strips seem very good quality

Excellent product

Feels well made

Sinus Relief8%+0.29

keeps the nasal passages well open

very effective — it gently opens the nasal passages

Keeps nasal open for easier breathing through the nose

Snore Relief7%+0.42

Helps reduce snoring

I don't have snoring problems

No more snoring

Sleep Quality7%+0.53

Helps me sleep better

Helped sleep quality

Much improved sleep

Return

0.3% Return rate 32% Fixable by listing

Functionality-Overall31%▆▇▄▇█▅

Doesn't work

Not functional

was not as effective

Size-Overall23%█▆█▇▅▆

Too small

too Big on me

Does not fit

Adhesion/Stickiness7%▃▄▃▃██
Comfort-Overall6%█▃▅▃▃▄

Very uncomfortable to wear

Feel uncomfortable

They were uncomfortable to wear

Quality-Overall5%▁█▆▆▃▇

Garbage

Rubbish

Poor quality

FAQ

Common Nasal Dilators questions

Answered from the same tracked data.