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Nasal Dilators

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -12.8% this quarter, so Nasal Dilators is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£217K/yr242K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
61%top-5 click share · 11 brands · 20 sellers

Flapen Score

Nasal Dilators against its category

The dotted line is the Health & Personal Care average. Past it, Nasal Dilators is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nasal Dilators market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nasal Dilators 242K times last year and spent an estimated £217K. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
7.3%
Market size, estimated
£217Ka year
Peak month
March1.7× the quietest month
Top search term
nasal dilators61K searches a year

02 · Price

A sale here is worth £12.28.

Listings sell for £12.28 on average, from £5.16 to £41.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.28 that is £6K to £9K a year per listing.

Average price
£12.28under the $15 to $100 sweet spot
Price range
£5.16–£41.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #75 within Sleep & Snoring Aids. It carries 4,055 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#75in Sleep & Snoring Aids
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,055per listing
Listings tracked
22

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Nasal Dilators products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£43K£65K£87K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 98%

Open market

8%

  • Air Max33%
  • Rhinomed32%
  • BRISON13%
  • Napify8%
  • Mobi Lock5%
  • SQTYQWC2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Nasal Dilators search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Nasal Dilators search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nasal dilators61K/yr
  • nasal dilator34K/yr
  • mute nasal dilator12K/yr
  • airmax nasal dilator12K/yr
  • nose dilator for breathing11K/yr
  • nasal dilators snoring34K/yr
  • airmax9K/yr
  • nose breathing7K/yr
  • nose clips for snoring8K/yr
  • nose breathing aids5K/yr

Reviews and returns

What reviews say buyers love and hate about Nasal Dilators

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Breathability”
12%of negative reviews mention “Comfort-Overall”
0.3%of orders come back
“Very uncomfortable to wear”
A buyer, on “Comfort-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nasal Dilators questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data