Naqi Massage Lotion
FailThe top 5 brands take 98% of clicks, so Naqi Massage Lotion is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £52K/yr40K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 53%top-5 click share · 6 brands · 15 sellers
Flapen Score
Naqi Massage Lotion against its category
The dotted line is the Health & Personal Care average. Past it, Naqi Massage Lotion is stronger. Inside it, weaker.
Market
The Naqi Massage Lotion market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Naqi Massage Lotion 40K times last year and spent an estimated £52K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £52Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- songbird massage wax19K searches a year
02 · Price
A sale here is worth £16.75.
Listings sell for £16.75 on average, from £8.31 to £29.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.75 that is £2K to £4K a year per listing.
- Average price
- £16.75inside the $15 to $100 sweet spot
- Price range
- £8.31–£29.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Wellness. It carries 136 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 36%
- Out of stock, average day
- 0.0%
- Average rank
- #224in Wellness
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 136per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Naqi Massage Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Songbird Naturals Sports Massage Wax 550g
- Price
- £24.97
- Rating
- 4.8/5
- Reviews
- 121
- Age
- 12y ago

Songbird Massage Wax 100g (Balance 100g)
- Price
- £8.31
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 11y ago

Relaxing Massage Balm with Lavender Geranium & Bergamot 100g Professional Aromatherapy Balm for Relaxation & Reflexology Me Time Therapies. Made in UK
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 8y ago

Songbird Massage Starter Pack
- Price
- £29.10
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 5y ago

Songbird Naturals Relaxation Massage Wax 100g EcoTub
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 11y ago
Trending
90-day click momentum
Songbird Naturals Sports Massage Wax 300g EcoTub
- Price
- £16.65
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago

Songbird Naturals Sports Massage Wax 600g EcoTub
- Price
- £27.34
- Rating
- 4.8/5
- Reviews
- 121
- Age
- 2y ago

d3 Platinum Rehab Sports Massage Wax 1 x 200g - Pre & Post Sport Muscle Balm | Physio Joint & Muscular Pain Relief | Beeswax Ginger Root Black Pepper Seed
- Price
- £9.97
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 7y ago

Songbird Massage Wax 100g (Balance 100g)
- Price
- £8.31
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 11y ago

Relaxing Massage Balm with Lavender Geranium & Bergamot 100g Professional Aromatherapy Balm for Relaxation & Reflexology Me Time Therapies. Made in UK
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 8y ago
Newest
by launch date
Songbird Naturals Lavender Massage Wax 550g
- Price
- £24.96
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago

Songbird Naturals Vegan Zest Massage Wax 550g
- Price
- £24.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Songbird Naturals Sports Massage Wax 600g EcoTub
- Price
- £27.34
- Rating
- 4.8/5
- Reviews
- 121
- Age
- 2y ago

Songbird Naturals Sports Massage Wax 300g EcoTub
- Price
- £16.65
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago

Songbird Massage Starter Pack
- Price
- £29.10
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
15
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
0%
- Songbird73%
- Me-Time Therapies14%
- Highland Wax7%
- Big Man2%
- Naqi2%
- D32%
- Open — no brand owns it (0%)
Demand
Naqi Massage Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Naqi Massage Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- songbird massage wax19K/yr
- massage wax12K/yr
- massage balm5K/yr
- reflexology balm4K/yr
Reviews and returns
What reviews say buyers love and hate about Naqi Massage Lotion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work for me
But unfortunately it didn't do anything for my sore muscles
Love
Sits on the skin nicely so good for massage and manipulation
Excellent massage wax - works well
This is a lovely massage oil
Excellent product
Simply the best
it's a really great product
Smells lovely
it had a nice scent
Showers off immediately with no residue
Does what its supposed to do
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Naqi Massage Lotion questions
Answered from the same tracked data.









