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Naqi Massage Lotion

Fail

The top 5 brands take 98% of clicks, so Naqi Massage Lotion is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£52K/yr40K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
53%top-5 click share · 6 brands · 15 sellers

Flapen Score

Naqi Massage Lotion against its category

The dotted line is the Health & Personal Care average. Past it, Naqi Massage Lotion is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naqi Massage Lotion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Naqi Massage Lotion 40K times last year and spent an estimated £52K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
7.7%
Market size, estimated
£52Ka year
Peak month
November1.5× the quietest month
Top search term
songbird massage wax19K searches a year

02 · Price

A sale here is worth £16.75.

Listings sell for £16.75 on average, from £8.31 to £29.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.75 that is £2K to £4K a year per listing.

Average price
£16.75inside the $15 to $100 sweet spot
Price range
£8.31–£29.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Wellness. It carries 136 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
36%
Out of stock, average day
0.0%
Average rank
#224in Wellness
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
136per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Naqi Massage Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

0%

  • Songbird73%
  • Me-Time Therapies14%
  • Highland Wax7%
  • Big Man2%
  • Naqi2%
  • D32%
  • Open — no brand owns it (0%)

Demand

Naqi Massage Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Naqi Massage Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • songbird massage wax19K/yr
  • massage wax12K/yr
  • massage balm5K/yr
  • reflexology balm4K/yr

Reviews and returns

What reviews say buyers love and hate about Naqi Massage Lotion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.05

Didn't work for me

Muscle Pain Relief20%−0.05

But unfortunately it didn't do anything for my sore muscles

Love

Massage Quality39%+2.61

Sits on the skin nicely so good for massage and manipulation

Excellent massage wax - works well

This is a lovely massage oil

Quality-Overall23%+1.22

Excellent product

Simply the best

it's a really great product

Smell6%−0.04

Smells lovely

it had a nice scent

Residue5%+0.20

Showers off immediately with no residue

Advertised Vs Actual Product5%+0.20

Does what its supposed to do

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof25%
Ease Of Use25%▁▁█▁▁▁
Smell25%▁▁▁▁█▁
Age Suitability25%▁▁▁▁█▁

FAQ

Common Naqi Massage Lotion questions

Answered from the same tracked data.