Is naqi massage lotion profitable to sell on Amazon United Kingdom?

The niche generates £52K/yr across 25 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (45/100).

How competitive is the naqi massage lotion niche?

6 brands and 15 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in naqi massage lotion?

Top complaints mined from reviews: Functionality-Overall, Muscle Pain Relief. The return rate is 0.1%.

When does demand for naqi massage lotion peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the naqi massage lotion niche?

Listings span £8.31–£29.10; the average listing price is £16.75 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.

naqi massage lotion

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great135.52

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.75

avg listing price — sweet spot $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Price range

Good£8.31–£29.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Market size

Bad£52K

£52K/yr · 40K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, naqi massage lotion is a £52K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

naqi massage lotion market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £50K–£67K; units × avg price
Conversion rate: 7.7%
Avg BSR: #224
Page quality: 0%
Prime: 36%
Sponsored: 16%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

Songbird73%
Me-Time Therapies14%
Highland Wax7%
Big Man2%
Naqi2%
D32%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — -14.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top naqi massage lotion search terms

songbird massage wax19K/yr -10.0%6.7% conv.
massage wax12K/yr -20.3%6.4% conv.
massage balm5K/yr -13.6%3.4% conv.
reflexology balm4K/yr -15.4%7.6% conv.

All search terms

Top naqi massage lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Songbird Naturals Sports Massage Wax 550g

Songbird£24.974.8★121 rev

Songbird Massage Wax 100g (Balance 100g)

Songbird£8.314.8★90 rev

Relaxing Massage Balm with Lavender Geranium & Bergamot 100g Professional Aromatherapy Balm for Relaxation & Reflexology Me Time Therapies. Made in UK

Me-Time Therapies£10.214.5★298 rev

Songbird Massage Starter Pack

Songbird£29.104.8★31 rev

Songbird Naturals Relaxation Massage Wax 100g EcoTub

Songbird£8.324.4★53 rev

Newest

by launch date

Songbird Naturals Lavender Massage Wax 550g

Songbird£24.968 rev

1y ago

Songbird Naturals Vegan Zest Massage Wax 550g

Songbird£24.941 rev

2y ago

Songbird Naturals Sports Massage Wax 600g EcoTub

Songbird£27.34121 rev

2y ago

Songbird Naturals Sports Massage Wax 300g EcoTub

Songbird£16.655 rev

3y ago

Songbird Massage Starter Pack

Songbird£29.1031 rev

5y ago

What buyers say about naqi massage lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Massage Quality39%

“Sits on the skin nicely so good for massage and manipulation”

Quality-Overall23%

“Excellent product”

Smell6%

“Smells lovely”

Residue5%

“Showers off immediately with no residue”

Advertised Vs Actual Product5%

“Does what its supposed to do”

Ease Of Use5%

“Its also so easy to order from Amazon”

Value For Money5%

“an excellent price too”

Soft Feel2%

“pleasant”

Temperature Retention2%

“Solid at room temperature”

Skin Health2%

“Sits on the skin nicely so good for massage and manipulation”

What buyers complain about

Functionality-Overall20%

“Didn't work for me”

Muscle Pain Relief20%

“But unfortunately it didn't do anything for my sore muscles”

Top return reasons

Leak-Proof25%

Ease Of Use25%

Smell25%

Age Suitability25%

Common questions

Is naqi massage lotion profitable to sell on Amazon United Kingdom?: The niche generates £52K/yr across 25 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (45/100).
How competitive is the naqi massage lotion niche?: 6 brands and 15 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in naqi massage lotion?: Top complaints mined from reviews: Functionality-Overall, Muscle Pain Relief. The return rate is 0.1%.
When does demand for naqi massage lotion peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the naqi massage lotion niche?: Listings span £8.31–£29.10; the average listing price is £16.75 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.