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Naqi Massage Lotion

Fail

The top 5 brands take 98% of clicks, so Naqi Massage Lotion is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£52K/yr40K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
53%top-5 click share · 6 brands · 15 sellers

Flapen Score

Naqi Massage Lotion against its category

The dotted line is the Health & Personal Care average. Past it, Naqi Massage Lotion is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naqi Massage Lotion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Naqi Massage Lotion 40K times last year and spent an estimated £52K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
7.7%
Market size, estimated
£52Ka year
Peak month
November1.5× the quietest month
Top search term
songbird massage wax19K searches a year

02 · Price

A sale here is worth £16.75.

Listings sell for £16.75 on average, from £8.31 to £29.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.75 that is £2K to £4K a year per listing.

Average price
£16.75inside the $15 to $100 sweet spot
Price range
£8.31–£29.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Wellness. It carries 136 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
36%
Out of stock, average day
0.0%
Average rank
#224in Wellness
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
136per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Naqi Massage Lotion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 92%

Open market

0%

  • Songbird73%
  • Me-Time Therapies14%
  • Highland Wax7%
  • Big Man2%
  • Naqi2%
  • D32%
  • Open — no brand owns it (0%)

Demand

Naqi Massage Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Naqi Massage Lotion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • songbird massage wax19K/yr
  • massage wax12K/yr
  • massage balm5K/yr
  • reflexology balm4K/yr

Reviews and returns

What reviews say buyers love and hate about Naqi Massage Lotion

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Massage Quality”
20%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Naqi Massage Lotion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data