How competitive is the Naqi Massage Lotion niche on Amazon United Kingdom?

6 brands and 15 sellers compete in Naqi Massage Lotion on Amazon United Kingdom. The top 5 Naqi Massage Lotion products take 53% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Naqi Massage Lotion?

Naqi Massage Lotion buyers on Amazon United Kingdom complain most about Functionality-Overall, Muscle Pain Relief, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Naqi Massage Lotion niche?

Naqi Massage Lotion sells for £16.75 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.31–£29.10. The average incumbent carries 136 reviews — the moat a new listing must climb.

Naqi Massage Lotion

brand-locked demand (top 5 brands take 98% of clicks) — Naqi Massage Lotion doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Naqi Massage Lotion profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Naqi Massage Lotion is a £52K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.

Naqi Massage Lotion: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.3% over the last 90 days and 7.7% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr4K

Search volume / yr-14.3%40K

Conversion rate7.7%

Avg price£16.75

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 15

Top-5 product click share53%

Open market2%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Top Naqi Massage Lotion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Songbird Naturals Sports Massage Wax 550g

Price: £24.97
Rating: 4.8/5
Reviews: 121
Age: 12y ago

Songbird Massage Wax 100g (Balance 100g)

Price: £8.31
Rating: 4.8/5
Reviews: 90
Age: 11y ago

Relaxing Massage Balm with Lavender Geranium & Bergamot 100g Professional Aromatherapy Balm for Relaxation & Reflexology Me Time Therapies. Made in UK

Price: £10.21
Rating: 4.5/5
Reviews: 298
Age: 8y ago

Songbird Massage Starter Pack

Price: £29.10
Rating: 4.8/5
Reviews: 31
Age: 5y ago

Songbird Naturals Relaxation Massage Wax 100g EcoTub

Price: £8.32
Rating: 4.4/5
Reviews: 53
Age: 11y ago

Newest

by launch date

Songbird Naturals Lavender Massage Wax 550g

Price: £24.96
Rating: 5.0/5
Reviews: 8
Age: 1y ago

Songbird Naturals Vegan Zest Massage Wax 550g

Price: £24.94
Rating: 5.0/5
Reviews: 1
Age: 2y ago

Songbird Naturals Sports Massage Wax 600g EcoTub

Price: £27.34
Rating: 4.8/5
Reviews: 121
Age: 2y ago

Songbird Naturals Sports Massage Wax 300g EcoTub

Price: £16.65
Rating: 5.0/5
Reviews: 5
Age: 3y ago

Songbird Massage Starter Pack

Price: £29.10
Rating: 4.8/5
Reviews: 31
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

Songbird73%
Me-Time Therapies14%
Highland Wax7%
Big Man2%
Naqi2%
D32%
Open — no brand owns it (0%)

Naqi Massage Lotion demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR7.7%Products25Brands6Top 5 Brands98%OOS Rate0.0%Rating4.6★Reviews136Avg BSR#224

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Naqi Massage Lotion search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

songbird massage wax19K/yr -10.0%6.7% conv.
massage wax12K/yr -20.3%6.4% conv.
massage balm5K/yr -13.6%3.4% conv.
reflexology balm4K/yr -15.4%7.6% conv.

What reviews say buyers love and hate about Naqi Massage Lotion

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Massage Quality39%

“Sits on the skin nicely so good for massage and manipulation”

Quality-Overall23%

“Excellent product”

Smell6%

“Smells lovely”

Residue5%

“Showers off immediately with no residue”

Advertised Vs Actual Product5%

“Does what its supposed to do”

What buyers complain about

40% of reviews

Functionality-Overall20%

“Didn't work for me”

Muscle Pain Relief20%

“But unfortunately it didn't do anything for my sore muscles”

Naqi Massage Lotion return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

25%

2Ease Of Use

25%

3Smell

25%

4Age Suitability

25%

Common Naqi Massage Lotion questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Naqi Massage Lotion 45/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 25 tracked products. Search demand moved -14.3% over the last 90 days.