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Nano Toothbrush

Fail

Demand is soft, at -62.0% this quarter, so Nano Toothbrush is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£115K/yr184K searches / yr
90-day growth
-62.0%search demand this quarter
Competition
58%top-5 click share · 17 brands · 31 sellers

Flapen Score

Nano Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Nano Toothbrush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nano Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nano Toothbrush 184K times last year and spent an estimated £115K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -62.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-62.0%
Conversion, latest week
13.4%
Market size, estimated
£115Ka year
Peak month
January34.5× the quietest month
Top search term
nano toothbrush121K searches a year

02 · Price

A sale here is worth £4.68.

Listings sell for £4.68 on average, from £2.89 to £9.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.68 that is £2K to £4K a year per listing.

Average price
£4.68under the $15 to $100 sweet spot
Price range
£2.89–£9.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #179 within Dental Care. It carries 1,092 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#179in Dental Care
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,092per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Nano Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

31

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

33%

  • SWKJ22%
  • EasyHonor11%
  • Ora Pure11%
  • Doukesh9%
  • Ouligay8%
  • WINKIO6%

Demand

Nano Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 34.5×

Search terms

Top Nano Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nano toothbrush121K/yr
  • nano brush21K/yr
  • nano brush toothbrush10K/yr
  • nanobrush12K/yr
  • nano toothbrush for gum disease4K/yr
  • nanobrush toothbrush7K/yr
  • japanese toothbrush4K/yr
  • nano toothbrush adult4K/yr

Reviews and returns

What reviews say buyers love and hate about Nano Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.19

These are quite low quality

Bad quality

Not made well

Oral Hygiene11%−0.11

unfortunately it is to aggressive for my gums

which is not recommended as the toothpaste is then not protecting your teeth

The Brissels fall out in your mouth

Hard Feel8%−0.08

the bristles didnt feel particularly soft either

To soft to do anything

Not much soft

Value For Money6%+0.15

Waste of money

so these represent 0 value for money

Not worth a penny

Size-Overall5%−0.03

Theyre a little small

The heads are larger than the brushes I usually use

a bit large

Love

Oral Hygiene28%−0.11

Good for my teeth

good on gums

Excellent for Gum Health

Soft Feel20%

soft as it said

Soft feel

The bristles are really soft

Quality-Overall6%−0.19

Excellent quality

good quality toothbrushes

The toothbrushes are well made

Tooth Sensitivity6%+0.74

Great for sensitive gums

Good for sensitive teeth/gums

Feels gentle on sensitive teeth and gums

Value For Money5%+0.15

Great price

Great value

Worth for money

Return

0.1% Return rate 19% Fixable by listing

Quality-Overall20%▅▁█▃▁▁

These are quite low quality

Bad quality

Not made well

Size-Overall18%▆█▁▇▂▁

Theyre a little small

The heads are larger than the brushes I usually use

a bit large

Oral Hygiene12%█▁▁▁▆▆

unfortunately it is to aggressive for my gums

which is not recommended as the toothpaste is then not protecting your teeth

The Brissels fall out in your mouth

Soft Feel12%▁▁▁█▇▁
Functionality-Overall8%▁▁█▁▇▁

FAQ

Common Nano Toothbrush questions

Answered from the same tracked data.