Nano Toothbrush
FailDemand is soft, at -62.0% this quarter, so Nano Toothbrush is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £115K/yr184K searches / yr
- 90-day growth
- -62.0%search demand this quarter
- Competition
- 58%top-5 click share · 17 brands · 31 sellers
Flapen Score
Nano Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Nano Toothbrush is stronger. Inside it, weaker.
Market
The Nano Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nano Toothbrush 184K times last year and spent an estimated £115K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
13.4% of searches ended in a purchase last week.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -62.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- -62.0%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £115Ka year
- Peak month
- January34.5× the quietest month
- Top search term
- nano toothbrush121K searches a year
02 · Price
A sale here is worth £4.68.
Listings sell for £4.68 on average, from £2.89 to £9.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.68 that is £2K to £4K a year per listing.
- Average price
- £4.68under the $15 to $100 sweet spot
- Price range
- £2.89–£9.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #179 within Dental Care. It carries 1,092 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #179in Dental Care
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,092per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Nano Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
4 Pcs Soft Bamboo Micro-Nano Toothbrushes Extra Soft Toothbrush with 20000 Bristles Designed for Sensitive Gums Kids Adults (White and Grey Bristles)
- Price
- £4.40
- Rating
- 4.3/5
- Reviews
- 804
- Age
- 4y ago

OraPure Ultra Soft Toothbrush for Adults with Sensitive Gums | Selene Nano Silk Spiral Bristles | Manual Toothbrush with Ergonomic Handle for Gentle Deep Cleaning
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8mo ago

EasyHonor Extra Soft Toothbrush for Sensitive Gums Micro-Nano Manual Toothbrush with 20000 Soft Floss Bristles 6 Packs(White bristles)
- Price
- £7.24
- Rating
- 4.2/5
- Reviews
- 11,168
- Age
- 6y ago

4 PCS Soft Bristle Toothbrush Extra Ultra Soft Micro Nano Toothbrush for Adults Manual Toothbrushs with 20000 Bristles for Sensitive Teeth & Gums(Black + White)
- Price
- £3.68
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 9mo ago

Ouligay 4Pcs Soft Toothbrush for Adults Soft Bristle Toothbrushes Extra-Soft Ultra Micro Nano Toothbrush Tooth Brush Manual Toothbrushes with 20000 Bristles for Sensitive Teeth
- Price
- £4.07
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 2y ago
Trending
90-day click momentum
4-Pack Soft Bristle Toothbrush Extra Ultra Soft Micro Nano Toothbrush for Adults Manual Toothbrush with 20000 Bristles for Sensitive Teeth and Gums Gentle Oral Care Brush (Black & White)
- Price
- £3.30
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 3mo ago

4 Pcs Soft Bristle Toothbrush Black & White
- Price
- £3.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago

QFGasre 4pcs Soft Bristle Toothbrush Toothbrush for Sensitive Gums Micro Nanos Toothbrushs Soft Bristles for Sensitive Teeth Manual Toothbrushes for Adults Women Men Braces Oral Recession
- Price
- £3.68
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

QFGasre 2 Pcs Extra Soft Toothbrush Micro Nano Toothbrushes with 20000 Soft Bristles Painless Brushing for Sensitive Teeth Oral Recession Pregnant Women Elderly (Black White)
- Price
- £3.18
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

ElevateTech Extra Soft Toothbrush 4 Pcs Micro Nano Toothbrushes with 10000 Ultra Soft Floss Black Wave Bristles Manual Toothbrush for Adults Kids Sensitive (Black White)
- Price
- £3.87
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 4mo ago
Newest
by launch date
4 Pcs Soft Bristle Toothbrush Black & White
- Price
- £3.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago

4-Pack Soft Bristle Toothbrush Extra Ultra Soft Micro Nano Toothbrush for Adults Manual Toothbrush with 20000 Bristles for Sensitive Teeth and Gums Gentle Oral Care Brush (Black & White)
- Price
- £3.30
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 3mo ago

QFGasre 4pcs Soft Bristle Toothbrush Toothbrush for Sensitive Gums Micro Nanos Toothbrushs Soft Bristles for Sensitive Teeth Manual Toothbrushes for Adults Women Men Braces Oral Recession
- Price
- £3.68
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

ElevateTech Extra Soft Toothbrush 4 Pcs Micro Nano Toothbrushes with 10000 Ultra Soft Floss Black Wave Bristles Manual Toothbrush for Adults Kids Sensitive (Black White)
- Price
- £3.87
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 4mo ago

QFGasre 2 Pcs Extra Soft Toothbrush Micro Nano Toothbrushes with 20000 Soft Bristles Painless Brushing for Sensitive Teeth Oral Recession Pregnant Women Elderly (Black White)
- Price
- £3.18
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
31
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
33%
- SWKJ22%
- EasyHonor11%
- Ora Pure11%
- Doukesh9%
- Ouligay8%
- WINKIO6%
Demand
Nano Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 34.5×
Search terms
Top Nano Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nano toothbrush121K/yr
- nano brush21K/yr
- nano brush toothbrush10K/yr
- nanobrush12K/yr
- nano toothbrush for gum disease4K/yr
- nanobrush toothbrush7K/yr
- japanese toothbrush4K/yr
- nano toothbrush adult4K/yr
Reviews and returns
What reviews say buyers love and hate about Nano Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These are quite low quality
Bad quality
Not made well
unfortunately it is to aggressive for my gums
which is not recommended as the toothpaste is then not protecting your teeth
The Brissels fall out in your mouth
the bristles didnt feel particularly soft either
To soft to do anything
Not much soft
Waste of money
so these represent 0 value for money
Not worth a penny
Theyre a little small
The heads are larger than the brushes I usually use
a bit large
Love
Good for my teeth
good on gums
Excellent for Gum Health
soft as it said
Soft feel
The bristles are really soft
Excellent quality
good quality toothbrushes
The toothbrushes are well made
Great for sensitive gums
Good for sensitive teeth/gums
Feels gentle on sensitive teeth and gums
Great price
Great value
Worth for money
Return
0.1% Return rate 19% Fixable by listing
These are quite low quality
Bad quality
Not made well
Theyre a little small
The heads are larger than the brushes I usually use
a bit large
unfortunately it is to aggressive for my gums
which is not recommended as the toothpaste is then not protecting your teeth
The Brissels fall out in your mouth
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nano Toothbrush questions
Answered from the same tracked data.









