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Nad

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -21.4% this quarter, so Nad is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£472K/yr479K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
69%top-5 click share · 16 brands · 21 sellers

Flapen Score

Nad against its category

The dotted line is the Health & Personal Care average. Past it, Nad is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nad 479K times last year and spent an estimated £472K. The top 5 brands take 72% of clicks. Demand peaks in Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £472K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
4.9%
Market size, estimated
£472Ka year
Peak month
February1.6× the quietest month
Top search term
nad supplements163K searches a year

02 · Price

A sale here is worth £20.20.

Listings sell for £20.20 on average, from £7.09 to £98.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £20.20 that is £20K to £25K a year per listing.

Average price
£20.20inside the $15 to $100 sweet spot
Price range
£7.09–£98.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£20K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #129 within Antioxidants. It carries 364 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#129in Antioxidants
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
18

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Nad products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£47K£94K£142K£189K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

23%

  • MetaSuperfoods28%
  • Aoruilia19%
  • Keka Naturals9%
  • Nutri Peak8%
  • kumproicha8%
  • Virtue5%

Demand

Nad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Nad search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nad supplements163K/yr
  • nad97K/yr
  • nad supplements uk55K/yr
  • nad+48K/yr
  • nad plus28K/yr
  • nad+ supplements17K/yr
  • nad +14K/yr
  • nad+ supplements uk9K/yr
  • liposomal nad7K/yr
  • lumine organics nad10K/yr

Reviews and returns

What reviews say buyers love and hate about Nad

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Energy Level”
16%of negative reviews mention “Dosage”
0.1%of orders come back
“I however dont recommend taking the dose written on the bottle long term”
A buyer, on “Dosage”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nad questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data