Is nad profitable to sell on Amazon United Kingdom?

The niche generates £472K/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the nad niche?

16 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in nad?

Top complaints mined from reviews: Dosage, Functionality-Overall, Side Effects. The return rate is 0.1%.

When does demand for nad peak?

Demand peaks in Feb; the busiest month runs 1.6× the quietest.

What does it cost to enter the nad niche?

Listings span £7.09–£98.03; the average listing price is £20.20 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.

nad

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£20.20

avg listing price — sweet spot $15–$100

Price range

Great£7.09–£98.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great364.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£472K

£472K/yr · 479K searches

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-21.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, nad is a £472K/yr Amazon United Kingdom market (479K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb. Verdict: Worth a look — 56/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

nad market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £404K–£505K; units × avg price
Conversion rate: 4.9%
Avg BSR: #129
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 6.2%
Avg brand age: 24 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

MetaSuperfoods28%
Aoruilia19%
Keka Naturals9%
Nutri Peak8%
kumproicha8%
Virtue5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -21.4% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.6×

Open Trend

Top nad search terms

nad supplements163K/yr -8.6%3.6% conv.
nad97K/yr -9.5%2.8% conv.
nad supplements uk55K/yr -28.1%4.5% conv.
nad+48K/yr -27.6%4.0% conv.
nad plus28K/yr -29.1%5.1% conv.
nad+ supplements17K/yr -34.7%5.0% conv.
nad +14K/yr -27.5%3.7% conv.
nad+ supplements uk9K/yr -41.9%5.1% conv.
liposomal nad7K/yr -34.2%6.6% conv.
lumine organics nad10K/yr -63.6%1.9% conv.

All search terms

Top nad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NAD+ with Resveratrol & TMG 2000mg | 120 Capsules High Strength NAD | 4 Months Supply 1-A-Day | Anti-Ageing | Boost Metabolism Antioxidant Cell Repair NADH Liposomal Max Absorption Vegan UK Company

MetaSuperfoods£13.834.4★207 rev

NAD Supplements 1200mg NAD+ 13 in 1 Superior Antioxidant Blend with Max Absorption for Cellular Energy and Healthy Aging Support 120 Capsules

Aoruilia£15.144.4★296 rev

Keka Naturals£14.904.3★367 rev

Nutri Peak£16.574.3★263 rev

NAD+ Trans-Resveratrol Supplement 1100mg with Black Pepper Extract 500mg NAD+ & 600mg Trans-Resveratrol Formula 60 Vegetarian Capsules (60 Count (Pack of 1))

kumproicha£19.304.4★449 rev

Newest

by launch date

NAD+ Supplement High Absorption Superior Formula for Cellular Health and Metabolic Support Effectively Supports Healthy Aging 120 Capsules V2

VitaRev£15.8411 rev

2w ago

NAD+ Supplement 1000mg 120 Count High Purity NAD+ for Cellular Vitality & Energy Metabolism

VitaCodex£16.66154 rev

4mo ago

Koalatree NAD Supplements 1100mg Liposomal NAD+ NAD Plus Supplement with 200mg Resveratrol for Men and Women

Koalatree£16.3651 rev

6mo ago

Virtue NAD+ | NAD Supplement for Healthy Aging & Cellular Energy | 300mg Nicotinamide Riboside (NR) + Trans-Resveratrol | 30 Vegan Capsules

Virtue£20.4526 rev

6mo ago

NAD+ Resveratrol Gummies 1310mg High Absorption Formula with TMG Hydrolysed Marine Collagen & Black Pepper Extract NAD+ Supplement Orange Flavour 60 Gummies

Truvenzara£15.4383 rev

8mo ago

What buyers say about nad

What buyers praise and complain about, mined from review topics.

What buyers love

Energy Level18%

“Great energy”

Quality-Overall11%

“Excellent product”

Value For Money7%

“Its pretty affordable since the packet itself is quite large”

Ease Of Chewing/Swallowing6%

“Not too difficult to swallow”

Vitamin6%

“Excellent supplement”

Nutritional Content4%

“healthy for my baby”

Taste-Overall4%

“Pleasant taste”

Focus Enhancement4%

“Improved focus”

Skin Health4%

“skin looks clearer”

Advertised Vs Actual Product4%

“Arrived as advertised”

What buyers complain about

Dosage16%

“I however dont recommend taking the dose written on the bottle long term”

Functionality-Overall9%

“Didn't work for me”

Side Effects8%

“For me it had a horrible effect after second day”

Energy Level6%

“I have to say that I have not seen any improvement in my energy levels”

Taste-Overall6%

“The contents taste like milk powder and paracetamol., left a review on 5 stars because im no chemist and cannot be sure”

Regulates Digestion5%

“They can cause liver and kidney problems”

Value For Money3%

“is too expensive for smoke publicity”

Quality-Overall3%

“This raises concerns about quality control and sourcing, especially when looking into the company further”

Advertised Vs Actual Product3%

“is too expensive for smoke publicity”

Vitamin3%

“the supplement is no good”

Top return reasons

Side Effects33%

Advertised Vs Actual Product33%

Joint Pain33%

Common questions

Is nad profitable to sell on Amazon United Kingdom?: The niche generates £472K/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the nad niche?: 16 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in nad?: Top complaints mined from reviews: Dosage, Functionality-Overall, Side Effects. The return rate is 0.1%.
When does demand for nad peak?: Demand peaks in Feb; the busiest month runs 1.6× the quietest.
What does it cost to enter the nad niche?: Listings span £7.09–£98.03; the average listing price is £20.20 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.

nad