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Nad

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -21.4% this quarter, so Nad is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£472K/yr479K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
69%top-5 click share · 16 brands · 21 sellers

Flapen Score

Nad against its category

The dotted line is the Health & Personal Care average. Past it, Nad is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nad 479K times last year and spent an estimated £472K. The top 5 brands take 72% of clicks. Demand peaks in Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £472K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
4.9%
Market size, estimated
£472Ka year
Peak month
February1.6× the quietest month
Top search term
nad supplements163K searches a year

02 · Price

A sale here is worth £20.20.

Listings sell for £20.20 on average, from £7.09 to £98.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £20.20 that is £20K to £25K a year per listing.

Average price
£20.20inside the $15 to $100 sweet spot
Price range
£7.09–£98.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£20K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #129 within Antioxidants. It carries 364 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#129in Antioxidants
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Nad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£47K£94K£142K£189K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • MetaSuperfoods28%
  • Aoruilia19%
  • Keka Naturals9%
  • Nutri Peak8%
  • kumproicha8%
  • Virtue5%

Demand

Nad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Nad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nad supplements163K/yr
  • nad97K/yr
  • nad supplements uk55K/yr
  • nad+48K/yr
  • nad plus28K/yr
  • nad+ supplements17K/yr
  • nad +14K/yr
  • nad+ supplements uk9K/yr
  • liposomal nad7K/yr
  • lumine organics nad10K/yr

Reviews and returns

What reviews say buyers love and hate about Nad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage16%−0.17

I however dont recommend taking the dose written on the bottle long term

Dose too high

can only hold about 700mg to 900mg of powder

Functionality-Overall9%−0.13

Didn't work for me

After few weeks I can say its not working

Not working

Side Effects8%−0.10

For me it had a horrible effect after second day

I didnt realise this high a dosage would upset my tummy as much as it has

Beware of the unexpected side effects

Energy Level6%+0.69

I have to say that I have not seen any improvement in my energy levels

Unsure if these are doing anything for my energy levels

lost energy

Taste-Overall6%+0.31

The contents taste like milk powder and paracetamol., left a review on 5 stars because im no chemist and cannot be sure

She doesnt usually like anything that leaves a lingering taste

though I did notice a slightly odd taste once or twice afterwards

Love

Energy Level18%+0.69

Great energy

Increased Energy Levels

More energy

Quality-Overall11%+0.48

Excellent product

the capsules feel great quality

Good quality, high dose supplement

Value For Money7%+0.42

Its pretty affordable since the packet itself is quite large

Amazing value

Good value

Ease Of Chewing/Swallowing6%+0.24

Not too difficult to swallow

have no issues with swallowing the capsules

Easy to swallow

Vitamin6%+0.48

Excellent supplement

fit neatly into a daily supplement routine

Vitamin

Return

0.1% Return rate 33% Fixable by listing

Side Effects33%

For me it had a horrible effect after second day

I didnt realise this high a dosage would upset my tummy as much as it has

Beware of the unexpected side effects

Advertised Vs Actual Product33%▁▁▁▁▁█

is too expensive for smoke publicity

This is not accurate and false advertising

Not what it says on the tin

Joint Pain33%▁▁▁▁▁█

FAQ

Common Nad questions

Answered from the same tracked data.