myoovi
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£27.24avg listing price — sweet spot $15–$100
Price range
Incredible£15.70–£52.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,916.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad94%top-5 click share — a locked-up shelf
Market size
Bad£4K£4K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, myoovi is a £4K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
myoovi market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £7K–£14K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 20.0%
- Avg brand age
- 32 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Femmacalm55%
- Beurer32%
- BouZaFoFa7%
- Easy@Home3%
- iDOO3%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +15.9% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×
Top myoovi search terms
- myoovi10K/yr
- myoovi period pain relief11K/yr
- my oovi1K/yr
Top myoovi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Femmacalm Wireless TENS Machine for Period Pain Relief Menstrual Cramp & Endometriosis Relief Device with 6 Modes 20 Intensity Levels Reusable Butterfly Pads & Long-Lasting Rechargeable Battery
Femmacalm£33.964.2★109 rev
Beurer EM50 Menstrual Relax | TENS & Heat for Natural Menstrual Pain Relief | Suitable for Endometriosis | 15 Intensity Levels | Rechargeable Battery | Wear Under Clothes | Medical Device
Beurer£35.483.8★2,353 rev
Beurer EM55 Menstrual Relax+ | TENS & Heat for Natural Menstrual Pain Relief | Larger Heating Surface | Suitable for Endometriosis | Rechargeable Battery | Wear Under Clothes | Medical Device
Beurer£52.944.1★380 rev
Heat Pad for Period Pain Relief Upgraded 6 Heat Massage Modes Electric Fast Heating Pad for Lower Back Cramp Heated Belt Menstrual USB Heating Pad Gifts for Women Girl Her Christmas Stocking Stuffers
BouZaFoFa£16.184.4★1,939 rev
Wireless TENS Machine for Pain Relief Easy@Home Rechargeable Compact TENS Unit EMS Muscle Stimulator Portable Pain Management Device PL-029K5
Easy@Home£19.794.3★5,175 rev
Newest
by launch dateFemmacalm Wireless TENS Machine for Period Pain Relief Menstrual Cramp & Endometriosis Relief Device with 6 Modes 20 Intensity Levels Reusable Butterfly Pads & Long-Lasting Rechargeable Battery
Femmacalm£33.96109 rev
Heat Pad for Period Pain Relief Upgraded 6 Heat Massage Modes Electric Fast Heating Pad for Lower Back Pain Cramp Menstrual Rechargeable USB Heated Belt Gifts for Women Girls Her Christmas Black
BouZaFoFa£16.621,939 rev
Heat Pad for Period Pain Relief Upgraded 6 Heat Massage Modes Electric Fast Heating Pad for Lower Back Cramp Heated Belt Menstrual USB Heating Pad Gifts for Women Girl Her Christmas Stocking Stuffers
BouZaFoFa£16.181,939 rev
Beurer EM55 Menstrual Relax+ | TENS & Heat for Natural Menstrual Pain Relief | Larger Heating Surface | Suitable for Endometriosis | Rechargeable Battery | Wear Under Clothes | Medical Device
Beurer£52.94380 rev
iDOO Portable Heating Pad Belt Birthday Day Gifts for Women Mom Her Rechargeable Warmth Waist & Abdomen Wearable Heated Wrap 3 Heat & Vibration Modes Auto Shut-Off Pink
iDOO£15.701,521 rev
Trending
90-day click momentumHeat Pad for Period Pain Relief Upgraded 6 Heat Massage Modes Electric Fast Heating Pad for Lower Back Pain Cramp Menstrual Rechargeable USB Heated Belt Gifts for Women Girls Her Christmas Black
BouZaFoFa£16.624.4★
Beurer EM55 Menstrual Relax+ | TENS & Heat for Natural Menstrual Pain Relief | Larger Heating Surface | Suitable for Endometriosis | Rechargeable Battery | Wear Under Clothes | Medical Device
Beurer£52.944.1★
Beurer EM50 Menstrual Relax | TENS & Heat for Natural Menstrual Pain Relief | Suitable for Endometriosis | 15 Intensity Levels | Rechargeable Battery | Wear Under Clothes | Medical Device
Beurer£35.483.8★
Femmacalm Wireless TENS Machine for Period Pain Relief Menstrual Cramp & Endometriosis Relief Device with 6 Modes 20 Intensity Levels Reusable Butterfly Pads & Long-Lasting Rechargeable Battery
Femmacalm£33.964.2★
Wireless TENS Machine for Pain Relief Easy@Home Rechargeable Compact TENS Unit EMS Muscle Stimulator Portable Pain Management Device PL-029K5
Easy@Home£19.794.3★
What buyers say about myoovi
What buyers praise and complain about, mined from review topics.What buyers love
“the battery still hasnt ran out”
“helps relax the muscles rather than feeling too harsh”
“Affordable price”
“the heat was amazing”
“Seems well made”
“This is perfect for normal period cramps right up to endo flare ups”
“Easy to use”
“Great device for back pain and period pain”
“It fits well”
“Did the job”
What buyers complain about
“Stopped working”
“Disappointed broke after a few uses”
“takes a long time to charge”
“I don't like the vibrating setting as it pulses rather than a steady vibration”
“it literally generates no heat”
“Not as strong a pulse as I had hoped for pain relief in my back”
“I'd barely get 15 mins before the battery dies”
“it is small”
“Disappointed with quality of pads”
“Not great for the price”
Top return reasons
Common questions
- Is myoovi profitable to sell on Amazon United Kingdom?
- The niche generates £4K/yr across 7 tracked products. 90-day search growth is +15.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the myoovi niche?
- 5 brands and 16 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in myoovi?
- Top complaints mined from reviews: Functionality-Overall, Durability, Charging. The return rate is 1.4%.
- When does demand for myoovi peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the myoovi niche?
- Listings span £15.70–£52.94; the average listing price is £27.24 (sweet spot $15–$100). The average incumbent carries 1,917 reviews — the moat a new listing must climb.