- Flapen Score
- 37 / 100Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 4837
- Market size
- £4K/yr23K searches / yr
- 90-day growth
- +15.9%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 16 sellers
Flapen Score
Myoovi against its category
The dotted line is the Health & Personal Care average. Past it, Myoovi is stronger. Inside it, weaker.
Market
The Myoovi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Myoovi 23K times last year and spent an estimated £4K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +15.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £4Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- myoovi10K searches a year
02 · Price
A sale here is worth £27.24.
Listings sell for £27.24 on average, from £15.70 to £52.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £27.24 that is £0 to £3K a year per listing.
- Average price
- £27.24inside the $15 to $100 sweet spot
- Price range
- £15.70–£52.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #171 within Medical Supplies & Equipment. It carries 1,917 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 20.0%
- Average rank
- #171in Medical Supplies & Equipment
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,917per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Myoovi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Femmacalm Wireless TENS Machine for Period Pain Relief Menstrual Cramp & Endometriosis Relief Device with 6 Modes 20 Intensity Levels Reusable Butterfly Pads & Long-Lasting Rechargeable Battery
- Price
- £33.96
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 1y ago

Beurer EM50 Menstrual Relax | TENS & Heat for Natural Menstrual Pain Relief | Suitable for Endometriosis | 15 Intensity Levels | Rechargeable Battery | Wear Under Clothes | Medical Device
- Price
- £35.48
- Rating
- 3.8/5
- Reviews
- 2,353
- Age
- 6y ago

Beurer EM55 Menstrual Relax+ | TENS & Heat for Natural Menstrual Pain Relief | Larger Heating Surface | Suitable for Endometriosis | Rechargeable Battery | Wear Under Clothes | Medical Device
- Price
- £52.94
- Rating
- 4.1/5
- Reviews
- 380
- Age
- 2y ago

Heat Pad for Period Pain Relief Upgraded 6 Heat Massage Modes Electric Fast Heating Pad for Lower Back Cramp Heated Belt Menstrual USB Heating Pad Gifts for Women Girl Her Christmas Stocking Stuffers
- Price
- £16.18
- Rating
- 4.4/5
- Reviews
- 1,939
- Age
- 2y ago

Wireless TENS Machine for Pain Relief Easy@Home Rechargeable Compact TENS Unit EMS Muscle Stimulator Portable Pain Management Device PL-029K5
- Price
- £19.79
- Rating
- 4.3/5
- Reviews
- 5,175
- Age
- 7y ago
Trending
90-day click momentum
Heat Pad for Period Pain Relief Upgraded 6 Heat Massage Modes Electric Fast Heating Pad for Lower Back Pain Cramp Menstrual Rechargeable USB Heated Belt Gifts for Women Girls Her Christmas Black
- Price
- £16.62
- Rating
- 4.4/5
- Reviews
- 1,939
- Age
- 2y ago

Beurer EM55 Menstrual Relax+ | TENS & Heat for Natural Menstrual Pain Relief | Larger Heating Surface | Suitable for Endometriosis | Rechargeable Battery | Wear Under Clothes | Medical Device
- Price
- £52.94
- Rating
- 4.1/5
- Reviews
- 380
- Age
- 2y ago

Beurer EM50 Menstrual Relax | TENS & Heat for Natural Menstrual Pain Relief | Suitable for Endometriosis | 15 Intensity Levels | Rechargeable Battery | Wear Under Clothes | Medical Device
- Price
- £35.48
- Rating
- 3.8/5
- Reviews
- 2,353
- Age
- 6y ago

Femmacalm Wireless TENS Machine for Period Pain Relief Menstrual Cramp & Endometriosis Relief Device with 6 Modes 20 Intensity Levels Reusable Butterfly Pads & Long-Lasting Rechargeable Battery
- Price
- £33.96
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 1y ago

Wireless TENS Machine for Pain Relief Easy@Home Rechargeable Compact TENS Unit EMS Muscle Stimulator Portable Pain Management Device PL-029K5
- Price
- £19.79
- Rating
- 4.3/5
- Reviews
- 5,175
- Age
- 7y ago
Newest
by launch date
Femmacalm Wireless TENS Machine for Period Pain Relief Menstrual Cramp & Endometriosis Relief Device with 6 Modes 20 Intensity Levels Reusable Butterfly Pads & Long-Lasting Rechargeable Battery
- Price
- £33.96
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 1y ago

Heat Pad for Period Pain Relief Upgraded 6 Heat Massage Modes Electric Fast Heating Pad for Lower Back Pain Cramp Menstrual Rechargeable USB Heated Belt Gifts for Women Girls Her Christmas Black
- Price
- £16.62
- Rating
- 4.4/5
- Reviews
- 1,939
- Age
- 2y ago

Heat Pad for Period Pain Relief Upgraded 6 Heat Massage Modes Electric Fast Heating Pad for Lower Back Cramp Heated Belt Menstrual USB Heating Pad Gifts for Women Girl Her Christmas Stocking Stuffers
- Price
- £16.18
- Rating
- 4.4/5
- Reviews
- 1,939
- Age
- 2y ago

Beurer EM55 Menstrual Relax+ | TENS & Heat for Natural Menstrual Pain Relief | Larger Heating Surface | Suitable for Endometriosis | Rechargeable Battery | Wear Under Clothes | Medical Device
- Price
- £52.94
- Rating
- 4.1/5
- Reviews
- 380
- Age
- 2y ago

iDOO Portable Heating Pad Belt Birthday Day Gifts for Women Mom Her Rechargeable Warmth Waist & Abdomen Wearable Heated Wrap 3 Heat & Vibration Modes Auto Shut-Off Pink
- Price
- £15.70
- Rating
- 4.2/5
- Reviews
- 1,521
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Femmacalm55%
- Beurer32%
- BouZaFoFa7%
- Easy@Home3%
- iDOO3%
Demand
Myoovi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Myoovi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- myoovi10K/yr
- myoovi period pain relief11K/yr
- my oovi1K/yr
Reviews and returns
What reviews say buyers love and hate about Myoovi
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped working
Didnt work
Doesnt work great
Disappointed broke after a few uses
it broke within 8 months
Broke in two weeks
takes a long time to charge
Doesnt charge
Won't hold charge after one use
I don't like the vibrating setting as it pulses rather than a steady vibration
yet hardly any vibrations felt
then you dont feel vibration
it literally generates no heat
its more for short burst of heat really
No heat generated at all
Love
the battery still hasnt ran out
Battery life is also very good
Battery lasts a long time
helps relax the muscles rather than feeling too harsh
It helps so much when having cramps
Electronic heating pad for pain & muscle relief
Affordable price
ITS WORTH IT
great value of money too
the heat was amazing
The heat is soothing
This heat pad is genuinely amazing
Seems well made
This had ok reviews
Quality is amazing
Return
1.4% Return rate 17% Fixable by listing
Stopped working
Didnt work
Doesnt work great
it literally generates no heat
its more for short burst of heat really
No heat generated at all
takes a long time to charge
Doesnt charge
Won't hold charge after one use
it is small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Myoovi questions
Answered from the same tracked data.









