Skip to content

Myoovi

brand-locked demand (top 5 brands take 100% of clicks) — Myoovi doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 1Growth 45Conversion 9Competition 5Returns 88Price range 95Avg price 95Brand share 0Review moat 46Quality gap 82
This niche Category average

Is Myoovi profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Myoovi is a £4K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.

Myoovi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.9% over the last 90 days and 0.7% of searches end in a purchase.

£4K

revenue / yr

Units sold / yr500
Search volume / yr+15.9%23K
Conversion rate0.7%
Avg price£27.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 16
Top-5 product click share94%
Open market0%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews1,917

Top Myoovi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

£0£663£1K£2K£3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Femmacalm55%
  • Beurer32%
  • BouZaFoFa7%
  • Easy@Home3%
  • iDOO3%

Myoovi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR0.7%Products7Brands5Top 5 Brands100%OOS Rate20.0%Rating4.2★Reviews1,917Avg BSR#171
2K1KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Top Myoovi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • myoovi10K/yr
  • myoovi period pain relief11K/yr
  • my oovi1K/yr

What reviews say buyers love and hate about Myoovi

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Battery Life12%

the battery still hasnt ran out

Muscle Pain Relief8%

helps relax the muscles rather than feeling too harsh

Value For Money8%

Affordable price

Heating Element7%

the heat was amazing

Quality-Overall7%

Seems well made

What buyers complain about

67% of reviews
Functionality-Overall16%

Stopped working

Durability10%

Disappointed broke after a few uses

Charging10%

takes a long time to charge

Vibration/Speed Control8%

I don't like the vibrating setting as it pulses rather than a steady vibration

Heating7%

it literally generates no heat

Myoovi return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
22%
2Heating
13%
3Charging
12%
4Size-Overall
10%
5Defective Material/Parts
6%

Common Myoovi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Myoovi 37/100 on Amazon United Kingdom — Skip it. The niche generates £4K/yr across 7 tracked products. Search demand moved +15.9% over the last 90 days.
Search demand for Myoovi on Amazon United Kingdom peaks in Jan–Feb–Dec, where the busiest month runs 2.7× the quietest.