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Myoovi

Fail

The top 5 brands take 100% of clicks, so Myoovi is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£4K/yr23K searches / yr
90-day growth
+15.9%search demand this quarter
Competition
94%top-5 click share · 5 brands · 16 sellers

Flapen Score

Myoovi against its category

The dotted line is the Health & Personal Care average. Past it, Myoovi is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Myoovi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Myoovi 23K times last year and spent an estimated £4K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
0.7%
Market size, estimated
£4Ka year
Peak month
January2.7× the quietest month
Top search term
myoovi10K searches a year

02 · Price

A sale here is worth £27.24.

Listings sell for £27.24 on average, from £15.70 to £52.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £27.24 that is £0 to £3K a year per listing.

Average price
£27.24inside the $15 to $100 sweet spot
Price range
£15.70–£52.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #171 within Medical Supplies & Equipment. It carries 1,917 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#171in Medical Supplies & Equipment
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,917per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Myoovi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£663£1K£2K£3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Femmacalm55%
  • Beurer32%
  • BouZaFoFa7%
  • Easy@Home3%
  • iDOO3%

Demand

Myoovi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Myoovi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • myoovi10K/yr
  • myoovi period pain relief11K/yr
  • my oovi1K/yr

Reviews and returns

What reviews say buyers love and hate about Myoovi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.20

Stopped working

Didnt work

Doesnt work great

Durability10%−0.13

Disappointed broke after a few uses

it broke within 8 months

Broke in two weeks

Charging10%−0.14

takes a long time to charge

Doesnt charge

Won't hold charge after one use

Vibration/Speed Control8%

I don't like the vibrating setting as it pulses rather than a steady vibration

yet hardly any vibrations felt

then you dont feel vibration

Heating7%−0.03

it literally generates no heat

its more for short burst of heat really

No heat generated at all

Love

Battery Life12%+0.67

the battery still hasnt ran out

Battery life is also very good

Battery lasts a long time

Muscle Pain Relief8%+0.37

helps relax the muscles rather than feeling too harsh

It helps so much when having cramps

Electronic heating pad for pain & muscle relief

Value For Money8%+0.42

Affordable price

ITS WORTH IT

great value of money too

Heating Element7%+0.42

the heat was amazing

The heat is soothing

This heat pad is genuinely amazing

Quality-Overall7%−0.04

Seems well made

This had ok reviews

Quality is amazing

Return

1.4% Return rate 17% Fixable by listing

Functionality-Overall22%▄▅▅▇▆█

Stopped working

Didnt work

Doesnt work great

Heating13%██▆▇▇▂

it literally generates no heat

its more for short burst of heat really

No heat generated at all

Charging12%█▄▄▅▅▅

takes a long time to charge

Doesnt charge

Won't hold charge after one use

Size-Overall10%▄▆▅█▄▇

it is small

Defective Material/Parts6%▇▅▆██▃

FAQ

Common Myoovi questions

Answered from the same tracked data.