Skip to content

Myo-inositol

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -7.8% this quarter, so Myo-inositol is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£329K/yr361K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
65%top-5 click share · 16 brands · 17 sellers

Flapen Score

Myo-inositol against its category

The dotted line is the Health & Personal Care average. Past it, Myo-inositol is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Myo-inositol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Myo-inositol 361K times last year and spent an estimated £329K. The top 5 brands take 65% of clicks. Demand peaks in Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
6.8%
Market size, estimated
£329Ka year
Peak month
August1.7× the quietest month
Top search term
myo-inositol142K searches a year

02 · Price

A sale here is worth £13.35.

Listings sell for £13.35 on average, from £4.88 to £24.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.35 that is £13K to £17K a year per listing.

Average price
£13.35under the $15 to $100 sweet spot
Price range
£4.88–£24.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #187 within Diet & Nutrition. It carries 812 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#187in Diet & Nutrition
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
812per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Myo-inositol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£99K£132K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

17

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

29%

  • NEW LEAF PRODUCTS24%
  • Free Soul14%
  • PH PROWISE Healthcare11%
  • Nutrivo10%
  • MyOva6%
  • WeightWorld6%

Demand

Myo-inositol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Myo-inositol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • myo-inositol142K/yr
  • myo inositol73K/yr
  • pcos supplement55K/yr
  • pcos43K/yr
  • inositol 4000mg10K/yr
  • myoinositol4K/yr
  • myova6K/yr
  • pcos supplements6K/yr
  • pcos weight loss4K/yr
  • my ova5K/yr

Reviews and returns

What reviews say buyers love and hate about Myo-inositol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.22

they are huge

could be a little smaller

Very large tablets

Dosage12%−0.10

I don't take the recommend dosage

I bit disappointing it claims high dose

Misleading description of dosage

Ease Of Chewing/Swallowing11%−0.05

Impossible to swallow

Hard to break into two to swallow

Hard to swallow

Functionality-Overall5%−0.06

No positive results

may just not work for me

Not effective

Value For Money5%

have seen more expensive

Waste of money

A bit pricey

Love

Quality-Overall9%+0.73

No complaints

Excellent product

Good quality

Hormonal Balance8%+0.73

Medication that supports Hormonal health

Have helped stabilises my PCOS symptoms

This is helping me to get my cycle regularly

Ease Of Chewing/Swallowing8%−0.05

Happy is chewable

Easy to chew

Easy to swallow

Value For Money7%

Great product for price

It really worth the price

Good value for money

Energy Level5%+0.30

best energy

Energy levels have increased

Helped give me energy

FAQ

Common Myo-inositol questions

Answered from the same tracked data.