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Mylee Wax

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Mylee Wax is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£124K/yr73K searches / yr
90-day growth
+33.1%search demand this quarter
Competition
58%top-5 click share · 1 brands · 2 sellers

Flapen Score

Mylee Wax against its category

The dotted line is the Health & Personal Care average. Past it, Mylee Wax is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mylee Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mylee Wax 73K times last year and spent an estimated £124K. One brand takes every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+33.1%
Conversion, latest week
10.4%
Market size, estimated
£124Ka year
Peak month
July1.6× the quietest month
Top search term
mylee wax70K searches a year

02 · Price

A sale here is worth £16.29.

Listings sell for £16.29 on average, from £5.46 to £38.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.29 that is £4K to £8K a year per listing.

Average price
£16.29inside the $15 to $100 sweet spot
Price range
£5.46–£38.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Shaving & Hair Removal. It carries 3,973 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#9in Shaving & Hair Removal
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,973per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Mylee Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£50K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • MYLEE100%

Demand

Mylee Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

FAQ

Common Mylee Wax questions

Answered from the same tracked data.