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Mylee Wax

Mylee Wax shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 28Growth 58Conversion 89Competition 45Returns 98Price range 71Avg price 78Brand share 0Review moat 25Quality gap 76
This niche Category average

Is Mylee Wax profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mylee Wax is a £124K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Mylee Wax: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +33.1% over the last 90 days and 10.4% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr8K
Search volume / yr+33.1%73K
Conversion rate10.4%
Avg price£16.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 2
Top-5 product click share58%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews3,973

Top Mylee Wax products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£25K£37K£50K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • MYLEE100%

Mylee Wax demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR10.4%Products17Brands1Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews3,973Avg BSR#9
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Common Mylee Wax questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mylee Wax 55/100 on Amazon United Kingdom — Worth a look. The niche generates £124K/yr across 17 tracked products. Search demand moved +33.1% over the last 90 days.
Search demand for Mylee Wax on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.