Is mylee wax profitable to sell on Amazon United Kingdom?

The niche generates £124K/yr across 17 tracked products. 90-day search growth is +33.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the mylee wax niche?

1 brands and 2 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

When does demand for mylee wax peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the mylee wax niche?

Listings span £5.46–£38.63; the average listing price is £16.29 (sweet spot $15–$100). The average incumbent carries 3,973 reviews — the moat a new listing must climb.

mylee wax

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.29

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.46–£38.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.1%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£124K

£124K/yr · 73K searches

Review moat

Okay3,972.76

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, mylee wax is a £124K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

mylee wax market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £98K–£130K; units × avg price
Conversion rate: 10.4%
Avg BSR: #9
Page quality: 0%
Prime: 94%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

MYLEE100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top mylee wax products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mylee Professional Hard Wax Beads - 500g Premium Italian Stripless Wax for Women & Men At-Home Hair Removal for Full Body Face Bikini Line & Brazilian Wax (Coconut & Arnica)

MYLEE£12.474.5★10,224 rev

Mylee Honey Soft Creme Wax for Sensitive Skin 450g Wax Heater Friendly Ideal for All Body Area Stubborn Coarse Hair Removal

MYLEE£8.324.0★5,792 rev

Mylee Professional Hard Wax Beads 1Kg (2x500g) Stripless Depilatory Waxing Pellets Solid Film Beans No Strip Needed Painless Gentle Hair Removal of Full Body Face & Bikini Line (Both Wax Pouches)

MYLEE£19.764.5★10,224 rev

Mylee Advanced Stripless Wax Trio Set 3x250g [Jasmine Eucalyptus Wild Rose] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax Full Body Face Bikini Brazilian

MYLEE£20.084.5★948 rev

Mylee Professional Waxing Kit for Women & Men Electric Wax Pot Heater 100 Spatulas & 500g Premium Italian Stripless Hard Wax Beads Complete Hair Removal Set (Coconut & Arnica)

MYLEE£32.134.4★4,977 rev

Newest

by launch date

Mylee Precision Face Wax 250ml Precise Hair Removal of Short & Fine Hair For Sensitive & Delicate Areas: Upper Lip Eyebrows Chin Soothing Chamomile Extract Up to 4 Weeks Hair-free Peach Scent

MYLEE£10.86144 rev

1y ago

Mylee Lets Face It Wax Kit Professional Facial Waxing Kit with Black Mini Heater 50g Precision Face Wax Beads (Peach & Chamomile) Wooden Waxing Spatulas Ear & Nose Wax Applicators & USB C Cable

MYLEE£18.48391 rev

2y ago

Mylee Advanced Stripless Wax Trio Set 3x250g [Jasmine Eucalyptus Wild Rose] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax Full Body Face Bikini Brazilian

MYLEE£20.08948 rev

2y ago

Mylee Advanced Stripless Wax 500g [Wild Rose] Professional Hard Wax Beads Painless Hair Removal No Strips Needed Peelable Hot Wax for Hair Removal Full Body Face Bikini Brazilian Hollywood

MYLEE£13.68948 rev

2y ago

Mylee 2 in 1 Pre and Post Hair Removal Oil - Use prior or post shaving waxing or depilation - Fragranced with natural essential oils - Light Formula and Easy to Apply Vegan & Cruelty Free (250ml)

MYLEE£8.05540 rev

2y ago

Common questions

Is mylee wax profitable to sell on Amazon United Kingdom?: The niche generates £124K/yr across 17 tracked products. 90-day search growth is +33.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the mylee wax niche?: 1 brands and 2 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
When does demand for mylee wax peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the mylee wax niche?: Listings span £5.46–£38.63; the average listing price is £16.29 (sweet spot $15–$100). The average incumbent carries 3,973 reviews — the moat a new listing must climb.

mylee wax

mylee wax market data

Competition & brand share

Demand & seasonality

Top mylee wax products on Amazon

Top sellers

Newest

Trending

Common questions

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