My Vitamins
brand-locked demand (top 5 brands take 99% of clicks) — My Vitamins doesn't clear our bar today.
Flapen Score
Is My Vitamins profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, My Vitamins is a £44K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
My Vitamins: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.3% over the last 90 days and 3.6% of searches end in a purchase.
£44K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 27 products
Top My Vitamins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Myprotein Collagen Capsules Hydrolyzed Collagen Peptides 400mg Bovine Collagen per Capsule Joint Skin & Hair Support Collagen Supplements for Women & Men 90 Capsules (3 Month Supply)
- Price
- £8.59
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 8y ago
Myprotein Collagen Protein Powder | Unflavoured 1 kg (40 Servings) | 22g Hydrolysed Collagen Peptides Per Serving | 90% Pure Collagen Content | High Protein Nutritional Supplement | Zero Sugar & Fat
- Price
- £25.45
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 7y ago
Myprotein Collagen Capsules Hydrolyzed Collagen Peptides 400mg Bovine Collagen per Capsule Joint Skin & Hair Support Collagen Supplements for Women & Men 30 Capsules
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 11mo ago
Myvitamins Hair Skin and Nails Gummies Biotin Hair Growth Zinc & Vitamin C Hair Vitamins for Women & Men Hair Growth & Skin Support Strawberry Gummies 60 Vegan Chewable Supplements
- Price
- £12.86
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 10mo ago
Myprotein Clear Collagen Protein Powder | Cranberry & Raspberry - 30 Servings (648 g) | 18 g Hydrolysed Peptides | JuiceStyle Clear Protein Drink | Zero Fat & Sugar | Muscle Growth & Skin Health
- Price
- £16.84
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 11mo ago
Trending
90-day click momentum
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)
- Price
- £24.02
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago
Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £22.81
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago
Myprotein Clear Whey Protein + Collagen | Orange Mango - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £24.13
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5mo ago
Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink
- Price
- £23.23
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 5mo ago
Newest
by launch dateMyprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)
- Price
- £24.02
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago
Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink
- Price
- £23.23
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 5mo ago
Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £22.81
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago
Myprotein Clear Whey Protein + Collagen | Orange Mango - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £24.13
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
44
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
0%
- Myprotein50%
- MyVitamins43%
- BULK POWDERS2%
- THE PROTEIN WORKS2%
- Applied Nutrition1%
- Wellgard1%
- Open — no brand owns it (0%)
My Vitamins demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top My Vitamins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- my vitamins21K/yr
- my protein collagen11K/yr
- myvitamins15K/yr
- my protein collagen protein powder8K/yr
- my vitamins collagen9K/yr
- myprotein collagen5K/yr
- clear collagen protein powder4K/yr
- myvitamins collagen4K/yr
What reviews say buyers love and hate about My Vitamins
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“no weird taste”
“as good as the more expensive brands”
“Good price”
“dissolves easily”
“Ease of joint pain”
What buyers complain about
57% of reviews“Disgusting taste”
“Disgusting flavour”
“smell disgusting”
“Not suitable. pure Bovine”
“Not overly sweet”
My Vitamins return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common My Vitamins questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
