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My Vitamins

Fail

The top 5 brands take 99% of clicks, so My Vitamins is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£44K/yr77K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
53%top-5 click share · 6 brands · 44 sellers

Flapen Score

My Vitamins against its category

The dotted line is the Health & Personal Care average. Past it, My Vitamins is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Vitamins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for My Vitamins 77K times last year and spent an estimated £44K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
3.6%
Market size, estimated
£44Ka year
Top search term
my vitamins21K searches a year

02 · Price

A sale here is worth £15.70.

Listings sell for £15.70 on average, from £6.36 to £27.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.70 that is £2K to £4K a year per listing.

Average price
£15.70inside the $15 to $100 sweet spot
Price range
£6.36–£27.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #158 within Diet & Nutrition. It carries 1,043 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
37%
Out of stock, average day
2.8%
Average rank
#158in Diet & Nutrition
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,043per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top My Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

44

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

0%

  • Myprotein50%
  • MyVitamins43%
  • BULK POWDERS2%
  • THE PROTEIN WORKS2%
  • Applied Nutrition1%
  • Wellgard1%
  • Open — no brand owns it (0%)

Demand

My Vitamins search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top My Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my vitamins21K/yr
  • my protein collagen11K/yr
  • myvitamins15K/yr
  • my protein collagen protein powder8K/yr
  • my vitamins collagen9K/yr
  • myprotein collagen5K/yr
  • clear collagen protein powder4K/yr
  • myvitamins collagen4K/yr

Reviews and returns

What reviews say buyers love and hate about My Vitamins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.14

Disgusting taste

Doesnt taste great

Different taste

Flavor5%−0.03

Disgusting flavour

It really is totally unflavoured

Weird flavour

Smell5%−0.03

smell disgusting

There is a weird smell

It smells like rubber

Vegan/Organic3%−0.04

Not suitable. pure Bovine

Halal - not for me

Not vegan - contains beef gelatine

Sweetness3%−0.03

Not overly sweet

Too sweet

Too much sugar

Love

Taste-Overall17%−0.14

no weird taste

Excellent taste

No unpleasant aftertaste

Quality-Overall14%+1.14

as good as the more expensive brands

Excellent product

This product has definitely improved

Value For Money8%+0.54

Good price

good value for money

Good value for money

Solubility7%+0.44

dissolves easily

Dissolves easily

easy to mix

Joint Pain5%+0.56

Ease of joint pain

Good for my joints

it helps with my joint pain

Return

0.1% Return rate 0% Fixable by listing

Flavor33%▁▁▁▁▁█

Disgusting flavour

It really is totally unflavoured

Weird flavour

Dosage17%▁█▁▁▁▁
Ingredients-Overall17%▁▁█▁▁▁
Product Condition17%▁▁▁▁▁█
Vegan/Organic17%▁▁▁█▁▁

Not suitable. pure Bovine

Halal - not for me

Not vegan - contains beef gelatine

FAQ

Common My Vitamins questions

Answered from the same tracked data.