My Vitamins
FailThe top 5 brands take 99% of clicks, so My Vitamins is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £44K/yr77K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 53%top-5 click share · 6 brands · 44 sellers
Flapen Score
My Vitamins against its category
The dotted line is the Health & Personal Care average. Past it, My Vitamins is stronger. Inside it, weaker.
Market
The My Vitamins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for My Vitamins 77K times last year and spent an estimated £44K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £44Ka year
- Top search term
- my vitamins21K searches a year
02 · Price
A sale here is worth £15.70.
Listings sell for £15.70 on average, from £6.36 to £27.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.70 that is £2K to £4K a year per listing.
- Average price
- £15.70inside the $15 to $100 sweet spot
- Price range
- £6.36–£27.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #158 within Diet & Nutrition. It carries 1,043 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 37%
- Out of stock, average day
- 2.8%
- Average rank
- #158in Diet & Nutrition
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,043per listing
- Listings tracked
- 27
04 · Newcomers
4 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top My Vitamins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Myprotein Collagen Capsules Hydrolyzed Collagen Peptides 400mg Bovine Collagen per Capsule Joint Skin & Hair Support Collagen Supplements for Women & Men 90 Capsules (3 Month Supply)
- Price
- £8.59
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 8y ago

Myprotein Collagen Protein Powder | Unflavoured 1 kg (40 Servings) | 22g Hydrolysed Collagen Peptides Per Serving | 90% Pure Collagen Content | High Protein Nutritional Supplement | Zero Sugar & Fat
- Price
- £25.45
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 7y ago

Myprotein Collagen Capsules Hydrolyzed Collagen Peptides 400mg Bovine Collagen per Capsule Joint Skin & Hair Support Collagen Supplements for Women & Men 30 Capsules
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 11mo ago

Myvitamins Hair Skin and Nails Gummies Biotin Hair Growth Zinc & Vitamin C Hair Vitamins for Women & Men Hair Growth & Skin Support Strawberry Gummies 60 Vegan Chewable Supplements
- Price
- £12.86
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 10mo ago

Myprotein Clear Collagen Protein Powder | Cranberry & Raspberry - 30 Servings (648 g) | 18 g Hydrolysed Peptides | JuiceStyle Clear Protein Drink | Zero Fat & Sugar | Muscle Growth & Skin Health
- Price
- £16.84
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)
- Price
- £24.02
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago

Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £22.81
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago

Myprotein Clear Whey Protein + Collagen | Orange Mango - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £24.13
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5mo ago

Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink
- Price
- £23.23
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 5mo ago
Newest
by launch date
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)
- Price
- £24.02
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago

Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink
- Price
- £23.23
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 5mo ago

Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £22.81
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago

Myprotein Clear Whey Protein + Collagen | Orange Mango - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £24.13
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
44
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 91%
Open market
0%
- Myprotein50%
- MyVitamins43%
- BULK POWDERS2%
- THE PROTEIN WORKS2%
- Applied Nutrition1%
- Wellgard1%
- Open — no brand owns it (0%)
Demand
My Vitamins search demand
Weekly searches over the year. Pick a range.
Search terms
Top My Vitamins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- my vitamins21K/yr
- my protein collagen11K/yr
- myvitamins15K/yr
- my protein collagen protein powder8K/yr
- my vitamins collagen9K/yr
- myprotein collagen5K/yr
- clear collagen protein powder4K/yr
- myvitamins collagen4K/yr
Reviews and returns
What reviews say buyers love and hate about My Vitamins
We read the reviews and the return reasons for every product selling here.
“Disgusting taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My Vitamins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









