my vitamins
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.70avg listing price — sweet spot $15–$100
Review moat
Good1,043.37avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.36–£27.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 77K searches
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, my vitamins is a £44K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
my vitamins market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £47K–£63K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 37%
- Sponsored
- 93%
- Out of stock
- 2.8%
- Avg brand age
- 51 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
44
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
0%
- Myprotein50%
- MyVitamins43%
- BULK POWDERS2%
- THE PROTEIN WORKS2%
- Applied Nutrition1%
- Wellgard1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 21 weeks — -28.3% search growth over the last 90 days.Top my vitamins search terms
- my vitamins21K/yr
- my protein collagen11K/yr
- myvitamins15K/yr
- my protein collagen protein powder8K/yr
- my vitamins collagen9K/yr
- myprotein collagen5K/yr
- clear collagen protein powder4K/yr
- myvitamins collagen4K/yr
Top my vitamins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Myprotein Collagen Capsules Hydrolyzed Collagen Peptides 400mg Bovine Collagen per Capsule Joint Skin & Hair Support Collagen Supplements for Women & Men 90 Capsules (3 Month Supply)
MyVitamins£8.594.3★134 rev
Myprotein Collagen Protein Powder | Unflavoured 1 kg (40 Servings) | 22g Hydrolysed Collagen Peptides Per Serving | 90% Pure Collagen Content | High Protein Nutritional Supplement | Zero Sugar & Fat
Myprotein£25.454.4★247 rev
Myprotein Collagen Capsules Hydrolyzed Collagen Peptides 400mg Bovine Collagen per Capsule Joint Skin & Hair Support Collagen Supplements for Women & Men 30 Capsules
MyVitamins£6.364.3★134 rev
Myvitamins Hair Skin and Nails Gummies Biotin Hair Growth Zinc & Vitamin C Hair Vitamins for Women & Men Hair Growth & Skin Support Strawberry Gummies 60 Vegan Chewable Supplements
MyVitamins£12.864.8★12 rev
Myprotein Clear Collagen Protein Powder | Cranberry & Raspberry - 30 Servings (648 g) | 18 g Hydrolysed Peptides | JuiceStyle Clear Protein Drink | Zero Fat & Sugar | Muscle Growth & Skin Health
Myprotein£16.844.3★45 rev
Newest
by launch date
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)
Myprotein£24.023 rev
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)
Myprotein£23.905 rev
Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink
Myprotein£23.2313 rev
Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
Myprotein£22.8111 rev
Myprotein Clear Whey Protein + Collagen | Orange Mango - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
Myprotein£24.136 rev
Trending
90-day click momentumMyprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)
Myprotein£24.023.5★
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)
Myprotein£23.904.2★
Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
Myprotein£22.814.3★
Myprotein Clear Whey Protein + Collagen | Orange Mango - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
Myprotein£24.133.6★
Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink
Myprotein£23.233.8★
What buyers say about my vitamins
What buyers praise and complain about, mined from review topics.What buyers love
“no weird taste”
“as good as the more expensive brands”
“Good price”
“dissolves easily”
“Ease of joint pain”
“Nice strawberry flavour”
“Easy to use”
“As advertised”
“skin have improved”
“They are definitely effective. I took them due to hair loss several months ago”
What buyers complain about
“Disgusting taste”
“Disgusting flavour”
“smell disgusting”
“Not suitable. pure Bovine”
“Not overly sweet”
“It takes a few shakes of the bottle to get it to dissolve”
“Absolutely terrible product”
“Didn't work”
“Made me really poorly bad headaches dizziness and nausea”
“Allergic reaction”
Top return reasons
Common questions
- Is my vitamins profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 27 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the my vitamins niche?
- 6 brands and 44 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in my vitamins?
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.1%.
- What does it cost to enter the my vitamins niche?
- Listings span £6.36–£27.50; the average listing price is £15.70 (sweet spot $15–$100). The average incumbent carries 1,043 reviews — the moat a new listing must climb.