My Vitamins
FailThe top 5 brands take 99% of clicks, so My Vitamins is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £44K/yr77K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 53%top-5 click share · 6 brands · 44 sellers
Flapen Score
My Vitamins against its category
The dotted line is the Health & Personal Care average. Past it, My Vitamins is stronger. Inside it, weaker.
Market
The My Vitamins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for My Vitamins 77K times last year and spent an estimated £44K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £44Ka year
- Top search term
- my vitamins21K searches a year
02 · Price
A sale here is worth £15.70.
Listings sell for £15.70 on average, from £6.36 to £27.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.70 that is £2K to £4K a year per listing.
- Average price
- £15.70inside the $15 to $100 sweet spot
- Price range
- £6.36–£27.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #158 within Diet & Nutrition. It carries 1,043 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 37%
- Out of stock, average day
- 2.8%
- Average rank
- #158in Diet & Nutrition
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,043per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 4 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top My Vitamins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Myprotein Collagen Capsules Hydrolyzed Collagen Peptides 400mg Bovine Collagen per Capsule Joint Skin & Hair Support Collagen Supplements for Women & Men 90 Capsules (3 Month Supply)
- Price
- £8.59
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 8y ago

Myprotein Collagen Protein Powder | Unflavoured 1 kg (40 Servings) | 22g Hydrolysed Collagen Peptides Per Serving | 90% Pure Collagen Content | High Protein Nutritional Supplement | Zero Sugar & Fat
- Price
- £25.45
- Rating
- 4.4/5
- Reviews
- 247
- Age
- 7y ago

Myprotein Collagen Capsules Hydrolyzed Collagen Peptides 400mg Bovine Collagen per Capsule Joint Skin & Hair Support Collagen Supplements for Women & Men 30 Capsules
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 11mo ago

Myvitamins Hair Skin and Nails Gummies Biotin Hair Growth Zinc & Vitamin C Hair Vitamins for Women & Men Hair Growth & Skin Support Strawberry Gummies 60 Vegan Chewable Supplements
- Price
- £12.86
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 10mo ago

Myprotein Clear Collagen Protein Powder | Cranberry & Raspberry - 30 Servings (648 g) | 18 g Hydrolysed Peptides | JuiceStyle Clear Protein Drink | Zero Fat & Sugar | Muscle Growth & Skin Health
- Price
- £16.84
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 11mo ago
Trending
90-day click momentum
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)
- Price
- £24.02
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago

Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £22.81
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago

Myprotein Clear Whey Protein + Collagen | Orange Mango - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £24.13
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5mo ago

Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink
- Price
- £23.23
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 5mo ago
Newest
by launch date
Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Unflavoured)
- Price
- £24.02
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

Myprotein Impact Whey Protein + Collagen | 20g Protein with 10g Collagen Peptides & Vitamin C | Low Calorie Low Fat Protein Powder for Muscle & Daily Support (30 Servings Chocolate)
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago

Myprotein Clear Whey Protein + Collagen | Raspberry Lemonade - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fitness Drink
- Price
- £23.23
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 5mo ago

Myprotein Clear Whey Protein + Collagen | Peach Tea - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £22.81
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago

Myprotein Clear Whey Protein + Collagen | Orange Mango - 500 g (20 Servings) | Juice-Style Protein Powder with Hydrolysed Collagen & Vitamin C | 21g Protein per Serving | Fruit-Flavoured Fitness Drink
- Price
- £24.13
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
44
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
0%
- Myprotein50%
- MyVitamins43%
- BULK POWDERS2%
- THE PROTEIN WORKS2%
- Applied Nutrition1%
- Wellgard1%
- Open — no brand owns it (0%)
Demand
My Vitamins search demand
Weekly searches over the year. Pick a range.
Search terms
Top My Vitamins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- my vitamins21K/yr
- my protein collagen11K/yr
- myvitamins15K/yr
- my protein collagen protein powder8K/yr
- my vitamins collagen9K/yr
- myprotein collagen5K/yr
- clear collagen protein powder4K/yr
- myvitamins collagen4K/yr
Reviews and returns
What reviews say buyers love and hate about My Vitamins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disgusting taste
Doesnt taste great
Different taste
Disgusting flavour
It really is totally unflavoured
Weird flavour
smell disgusting
There is a weird smell
It smells like rubber
Not suitable. pure Bovine
Halal - not for me
Not vegan - contains beef gelatine
Not overly sweet
Too sweet
Too much sugar
Love
no weird taste
Excellent taste
No unpleasant aftertaste
as good as the more expensive brands
Excellent product
This product has definitely improved
Good price
good value for money
Good value for money
dissolves easily
Dissolves easily
easy to mix
Ease of joint pain
Good for my joints
it helps with my joint pain
Return
0.1% Return rate 0% Fixable by listing
Disgusting flavour
It really is totally unflavoured
Weird flavour
Not suitable. pure Bovine
Halal - not for me
Not vegan - contains beef gelatine
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My Vitamins questions
Answered from the same tracked data.









