How competitive is the Mushroom Coffee niche on Amazon United Kingdom?

13 brands and 32 sellers compete in Mushroom Coffee on Amazon United Kingdom. The top 5 Mushroom Coffee products take 55% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Mushroom Coffee?

Mushroom Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Mushroom Coffee niche?

Mushroom Coffee sells for £19.69 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.38–£34.55. The average incumbent carries 222 reviews — the moat a new listing must climb.

Mushroom Coffee

Mushroom Coffee shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Mushroom Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mushroom Coffee is a £353K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 58/100.

Mushroom Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.2% over the last 90 days and 5.4% of searches end in a purchase.

£353K

revenue / yr

Units sold / yr20K

Search volume / yr-8.2%331K

Conversion rate5.4%

Avg price£19.69

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 32

Top-5 product click share55%

Open market17%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Top Mushroom Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Spacegoods Rainbow Dust 240g | 30 Servings | Coffee

Price: £30.70
Rating: 4.2/5
Reviews: 315
Age: 2y ago

Sevenhills Wholefoods Organic 7 Mushroom Blend Powder 200g with Lions Mane Reishi Chaga Cordyceps Tremella Maitake & Shiitake

Price: £14.71
Rating: 4.4/5
Reviews: 1,818
Age: 7y ago

Spacegoods Rainbow Dust 240g | 30 Servings | Chocolate

Price: £29.94
Rating: 4.1/5
Reviews: 505
Age: 3y ago

Spacegoods Rainbow Dust 7 Day Sachet Pack | Chocolate

Price: £10.55
Rating: 3.8/5
Reviews: 164
Age: 1y ago

Mushroom Coffee Blend Instant Arabica with Lions Mane Reishi & Chaga 150g

Price: £16.96
Rating: 4.3/5
Reviews: 678
Age: 4mo ago

Newest

by launch date

Spacegoods Astro Dust 7 Day Sachet Pack | Chocolate Flavour

Price: £9.98
Rating: 4.2/5
Reviews: 29
Age: 4mo ago

Mushroom Coffee Blend Instant Arabica with Lions Mane Reishi & Chaga 150g

Price: £16.96
Rating: 4.3/5
Reviews: 678
Age: 4mo ago

Naturya Mushroom Superfood Latte 200g | Reishi Chaga & Lions Mane Blend | Caffeine-Free | Source of Copper | Adaptogenic Mushroom Drink Powder

Price: £9.05
Rating: 4.3/5
Reviews: 12
Age: 9mo ago

Spacegoods Rainbow Dust 240g | 30 Servings | Vanilla & Cinnamon

Price: £26.87
Rating: 4.2/5
Reviews: 21
Age: 9mo ago

Spacegoods Glow Dust 240g | 30 Servings | Red Berry

Price: £31.38
Rating: 4.1/5
Reviews: 50
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

13%

Space Goods60%
Sevenhills Wholefoods9%
Gaelikine8%
Yin & Yang Superfoods4%
snoodeez3%
Applied Nutrition3%
Open — no brand owns it (7 brands, 13%)

Mushroom Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume331KCVR5.4%Products24Brands13Top 5 Brands83%OOS Rate7.1%Rating4.3★Reviews222Avg BSR#145

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Mushroom Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mushroom coffee143K/yr -17.9%3.4% conv.
spacegoods63K/yr +9.6%4.7% conv.
rainbow dust42K/yr +39.8%3.4% conv.
spacegoods rainbow dust23K/yr +18.6%5.2% conv.
space goods14K/yr -27.4%3.3% conv.
space goods rainbow dust8K/yr -19.3%4.6% conv.
rainbow dust coffee6K/yr +12.4%4.0% conv.
space dust8K/yr -35.7%1.4% conv.
mushroom coffee instant4K/yr -6.6%4.7% conv.
ryze mushroom coffee4K/yr -56.9%0.9% conv.

What reviews say buyers love and hate about Mushroom Coffee

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Taste-Overall35%

“Absolutely delicious”

Sleep Quality9%

“Improves sleep”

Flavor7%

“Nice chocolate flavour”

Quality-Overall5%

“results are great”

Focus Enhancement5%

“maintain focus I highly recommend you try this”

What buyers complain about

59% of reviews

Taste-Overall23%

“Horrific taste”

Value For Money10%

“Its expensive”

Flavor6%

“Caramel flavour is not for me”

Sweetness5%

“I initially found this product to be too sweet for me which didnt feel very relaxing”

Artificial Sweeteners4%

“Stevia is the most disgusting sweetener in existence”

Common Mushroom Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mushroom Coffee 58/100 on Amazon United Kingdom — Worth a look. The niche generates £353K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -8.2% over the last 90 days.