Mushroom Coffee
MaybeReturns run at only 0.1% of orders. But demand is soft, at -8.2% this quarter, so Mushroom Coffee is a Maybe.
- Flapen Score
- 58 / 100Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 4858
- Market size
- £353K/yr331K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 32 sellers
Flapen Score
Mushroom Coffee against its category
The dotted line is the Health & Personal Care average. Past it, Mushroom Coffee is stronger. Inside it, weaker.
Market
The Mushroom Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mushroom Coffee 331K times last year and spent an estimated £353K. The top 5 brands take 83% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.
- Searches, last 12 months
- 331K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £353Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- mushroom coffee143K searches a year
02 · Price
A sale here is worth £19.69.
Listings sell for £19.69 on average, from £7.38 to £34.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.69 that is £10K to £15K a year per listing.
- Average price
- £19.69inside the $15 to $100 sweet spot
- Price range
- £7.38–£34.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #145 within Herbal Supplements. It carries 222 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #145in Herbal Supplements
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 222per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Mushroom Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Spacegoods Rainbow Dust 240g | 30 Servings | Coffee
- Price
- £30.70
- Rating
- 4.2/5
- Reviews
- 315
- Age
- 2y ago

Sevenhills Wholefoods Organic 7 Mushroom Blend Powder 200g with Lions Mane Reishi Chaga Cordyceps Tremella Maitake & Shiitake
- Price
- £14.71
- Rating
- 4.4/5
- Reviews
- 1,818
- Age
- 7y ago

Spacegoods Rainbow Dust 240g | 30 Servings | Chocolate
- Price
- £29.94
- Rating
- 4.1/5
- Reviews
- 505
- Age
- 3y ago

Spacegoods Rainbow Dust 7 Day Sachet Pack | Chocolate
- Price
- £10.55
- Rating
- 3.8/5
- Reviews
- 164
- Age
- 1y ago

Mushroom Coffee Blend Instant Arabica with Lions Mane Reishi & Chaga 150g
- Price
- £16.96
- Rating
- 4.3/5
- Reviews
- 678
- Age
- 4mo ago
Trending
90-day click momentum
Kids Space Cosmic Multifunctional Snood (Purple One Size)
- Price
- £7.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Spacegoods Astro Dust 7 Day Sachet Pack | Chocolate Flavour
- Price
- £9.98
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 4mo ago

Spacegoods Rainbow Dust 240g | 30 Servings | Coffee Caramel
- Price
- £34.14
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 1y ago

Naturya Mushroom Superfood Latte 200g | Reishi Chaga & Lions Mane Blend | Caffeine-Free | Source of Copper | Adaptogenic Mushroom Drink Powder
- Price
- £9.05
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 9mo ago

Mushroom Coffee - 60 Servings | Instant Arabica TrueStart Coffee with Lions Mane Chaga Reishi Cordyceps & Ashwagandha for Focus & Immunity | 240g Tub with Scoop | Made in the UK by WOD Powders
- Price
- £14.20
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 1y ago
Newest
by launch date
Spacegoods Astro Dust 7 Day Sachet Pack | Chocolate Flavour
- Price
- £9.98
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 4mo ago

Mushroom Coffee Blend Instant Arabica with Lions Mane Reishi & Chaga 150g
- Price
- £16.96
- Rating
- 4.3/5
- Reviews
- 678
- Age
- 4mo ago

Naturya Mushroom Superfood Latte 200g | Reishi Chaga & Lions Mane Blend | Caffeine-Free | Source of Copper | Adaptogenic Mushroom Drink Powder
- Price
- £9.05
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 9mo ago

Spacegoods Rainbow Dust 240g | 30 Servings | Vanilla & Cinnamon
- Price
- £26.87
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9mo ago

Spacegoods Glow Dust 240g | 30 Servings | Red Berry
- Price
- £31.38
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
32
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
13%
- Space Goods60%
- Sevenhills Wholefoods9%
- Gaelikine8%
- Yin & Yang Superfoods4%
- snoodeez3%
- Applied Nutrition3%
- Open — no brand owns it (7 brands, 13%)
Demand
Mushroom Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Mushroom Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mushroom coffee143K/yr
- spacegoods63K/yr
- rainbow dust42K/yr
- spacegoods rainbow dust23K/yr
- space goods14K/yr
- space goods rainbow dust8K/yr
- rainbow dust coffee6K/yr
- space dust8K/yr
- mushroom coffee instant4K/yr
- ryze mushroom coffee4K/yr
Reviews and returns
What reviews say buyers love and hate about Mushroom Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrific taste
Awful taste
Tastes slightly bitter
Its expensive
Not worth it
Expensive
Caramel flavour is not for me
The flavour is like a weaker coffee with a slight cross over with Bovril
Bad flavour
I initially found this product to be too sweet for me which didnt feel very relaxing
It is not super sweet
is overwhelmed with sweetener
Stevia is the most disgusting sweetener in existence
Hope You Like the Taste of Artificial Sweeteners
is overwhelmed with sweetener
Love
Absolutely delicious
Earthy taste,
Delicious coffee
Improves sleep
Sleep is good
I fall asleep easily
Nice chocolate flavour
The flavour is beautifully natural
Nice flavour
results are great
Excellent product
The good reviews on here are true
maintain focus I highly recommend you try this
It helps me focus
feel more focused
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mushroom Coffee questions
Answered from the same tracked data.









