Skip to content

Mushroom Coffee

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -8.2% this quarter, so Mushroom Coffee is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£353K/yr331K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
55%top-5 click share · 13 brands · 32 sellers

Flapen Score

Mushroom Coffee against its category

The dotted line is the Health & Personal Care average. Past it, Mushroom Coffee is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mushroom Coffee 331K times last year and spent an estimated £353K. The top 5 brands take 83% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
5.4%
Market size, estimated
£353Ka year
Peak month
June1.6× the quietest month
Top search term
mushroom coffee143K searches a year

02 · Price

A sale here is worth £19.69.

Listings sell for £19.69 on average, from £7.38 to £34.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.69 that is £10K to £15K a year per listing.

Average price
£19.69inside the $15 to $100 sweet spot
Price range
£7.38–£34.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #145 within Herbal Supplements. It carries 222 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#145in Herbal Supplements
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mushroom Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£71K£106K£141K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

32

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

13%

  • Space Goods60%
  • Sevenhills Wholefoods9%
  • Gaelikine8%
  • Yin & Yang Superfoods4%
  • snoodeez3%
  • Applied Nutrition3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Mushroom Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mushroom Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mushroom coffee143K/yr
  • spacegoods63K/yr
  • rainbow dust42K/yr
  • spacegoods rainbow dust23K/yr
  • space goods14K/yr
  • space goods rainbow dust8K/yr
  • rainbow dust coffee6K/yr
  • space dust8K/yr
  • mushroom coffee instant4K/yr
  • ryze mushroom coffee4K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.11

Horrific taste

Awful taste

Tastes slightly bitter

Value For Money10%−0.11

Its expensive

Not worth it

Expensive

Flavor6%−0.01

Caramel flavour is not for me

The flavour is like a weaker coffee with a slight cross over with Bovril

Bad flavour

Sweetness5%−0.06

I initially found this product to be too sweet for me which didnt feel very relaxing

It is not super sweet

is overwhelmed with sweetener

Artificial Sweeteners4%−0.06

Stevia is the most disgusting sweetener in existence

Hope You Like the Taste of Artificial Sweeteners

is overwhelmed with sweetener

Love

Taste-Overall35%−0.11

Absolutely delicious

Earthy taste,

Delicious coffee

Sleep Quality9%+1.14

Improves sleep

Sleep is good

I fall asleep easily

Flavor7%−0.01

Nice chocolate flavour

The flavour is beautifully natural

Nice flavour

Quality-Overall5%+0.68

results are great

Excellent product

The good reviews on here are true

Focus Enhancement5%+0.67

maintain focus I highly recommend you try this

It helps me focus

feel more focused

FAQ

Common Mushroom Coffee questions

Answered from the same tracked data.