muscletech protein powder
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£31.75avg listing price — sweet spot $15–$100
Price range
Great£8.18–£59.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,945.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 100K searches
According to Flapen's Amazon United Kingdom niche tracking, muscletech protein powder is a £51K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
muscletech protein powder market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £48K–£64K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 83%
- Out of stock
- 16.3%
- Avg brand age
- 64 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
74
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
4%
- Muscletech44%
- Warrior21%
- USN13%
- SCI-MX6%
- Optimum Nutrition6%
- MaxiNutrition5%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -20.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top muscletech protein powder search terms
- protein powder with creatine12K/yr
- muscletech protein powder17K/yr
- protein and creatine powder10K/yr
- whey protein with creatine10K/yr
- nitrotech protein powder10K/yr
- muscletech12K/yr
- all in one protein powder8K/yr
- muscle tech protein powder8K/yr
- muscle tech4K/yr
- nitrotech4K/yr
Top muscletech protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MuscleTech NitroTech Whey Protein Powder Muscle Maintenance & Growth Whey Isolate Protein Powder With 3g Creatine Protein Shake For Men & Women 7.3g BCAA 40 Servings 1.8g Strawberry
Muscletech£59.094.4★43 rev
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Vanilla Ice-Cream
Warrior£15.974.2★283 rev
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate
Warrior£15.054.4★117 rev
USN Muscle Fuel Anabolic All-In-One Muscle Mass Gainer Chocolate Flavour - 2kg 54g Protein Powder 5g Creatine Powder & 5g BCAA Powder For Maximum Muscle Growth Post Workout Recovery Drink Mix
USN£26.624.4★447 rev
MuscleTech NitroTech Whey Protein Powder Muscle Maintenance & Growth Whey Isolate Protein Powder With 3g Creatine Protein Shake For Men & Women 6.8g BCAA 40 Servings 1.8g Cookies & Cream
Muscletech£59.504.4★2,679 rev
Newest
by launch date
Bulk Hero Whey Protein Powder Double Chocolate
BULK POWDERS£22.33430 rev
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate
Warrior£15.05117 rev
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Vanilla Ice-Cream
Warrior£15.97283 rev
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Strawberry Crème
Warrior£14.64283 rev
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
Nutrition Geeks£8.185,215 rev
Trending
90-day click momentum
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£16.744.3★
MuscleTech NitroTech Whey Protein Powder Muscle Maintenance & Growth Whey Isolate Protein Powder With 3g Creatine Protein Shake For Men & Women 6.8g BCAA 40 Servings 1.8g Cookies & Cream
Muscletech£59.504.4★
USN Muscle Fuel Anabolic All-In-One Muscle Mass Gainer Strawberry Flavour - 2kg 54g Protein Powder 5g Creatine Powder & 5g BCAA Powder For Maximum Muscle Growth Post Workout Recovery Drink Mix
USN£24.774.5★
MuscleTech NitroTech Whey Protein Powder Muscle Maintenance & Growth Whey Isolate Protein Powder With 3g Creatine Protein Shake For Men & Women 7.3g BCAA 40 Servings 1.8g Strawberry
Muscletech£59.094.4★
Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate
Warrior£15.054.4★
What buyers say about muscletech protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Trusted brand with consistent quality”
“No nasty taste”
“Reasonable price”
“Good tasting Protein Powder”
“easy to mix”
“As advertised”
“Easy to use”
“Mixes really well”
“the flavour is also very tasty”
“Helps to keep my muscles strong”
What buyers complain about
“taste was pretty artificial”
“doesn't mix well”
“not a fan of the chocolate flavour”
“Not worth the money for less”
“The protein was not good”
“started getting what I can only describe as hangover headaches and grogginess/brain fog”
“Something wrong with the batch I got this time, has given multiple stomach pains, stopped using and then tried again and same”
“which isnt ideal of wanting to take accurate measures”
“way too chemical sweet tasting”
“The dose is for sure bigger than I can fit in the bottle at once”
Top return reasons
Common questions
- Is muscletech protein powder profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the muscletech protein powder niche?
- 8 brands and 74 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in muscletech protein powder?
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- When does demand for muscletech protein powder peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the muscletech protein powder niche?
- Listings span £8.18–£59.50; the average listing price is £31.75 (sweet spot $15–$100). The average incumbent carries 3,946 reviews — the moat a new listing must climb.