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Muscletech Protein Powder

Fail

Shoppers spend only $51K a year here, so Muscletech Protein Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£51K/yr100K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
57%top-5 click share · 8 brands · 74 sellers

Flapen Score

Muscletech Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Muscletech Protein Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muscletech Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muscletech Protein Powder 100K times last year and spent an estimated £51K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
1.6%
Market size, estimated
£51Ka year
Peak month
August1.6× the quietest month
Top search term
protein powder with creatine12K searches a year

02 · Price

A sale here is worth £31.75.

Listings sell for £31.75 on average, from £8.18 to £59.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £31.75 that is £0 to £3K a year per listing.

Average price
£31.75inside the $15 to $100 sweet spot
Price range
£8.18–£59.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #78 within Diet & Nutrition. It carries 3,946 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
16.3%
Average rank
#78in Diet & Nutrition
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,946per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Muscletech Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

74

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

4%

  • Muscletech44%
  • Warrior21%
  • USN13%
  • SCI-MX6%
  • Optimum Nutrition6%
  • MaxiNutrition5%
  • Open — no brand owns it (2 brands, 4%)

Demand

Muscletech Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Muscletech Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein powder with creatine12K/yr
  • muscletech protein powder17K/yr
  • protein and creatine powder10K/yr
  • whey protein with creatine10K/yr
  • nitrotech protein powder10K/yr
  • muscletech12K/yr
  • all in one protein powder8K/yr
  • muscle tech protein powder8K/yr
  • muscle tech4K/yr
  • nitrotech4K/yr

Reviews and returns

What reviews say buyers love and hate about Muscletech Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%

taste was pretty artificial

Horrible taste

Tastes like chalk

Solubility7%−0.02

doesn't mix well

hard to dissolve

Does not dissolve well

Flavor7%−0.03

not a fan of the chocolate flavour

No strong taste either — its basically neutral

I didnt enjoy the flavour at all

Value For Money6%+0.43

Not worth the money for less

Bit expensive

Not the cheapest option per serving

Nutritional Content5%−0.02

The protein was not good

The worst tasting protein powder iv come across

Fairly low on protein

Love

Quality-Overall19%+1.55

Trusted brand with consistent quality

Good quality, big container

Fantastic quality

Taste-Overall15%

No nasty taste

has no unpleasant taste or odour

Excellent taste

Value For Money9%+0.43

Reasonable price

Good for the price

Good value for money

Nutritional Content8%−0.02

Good tasting Protein Powder

Best protein supplement by far in my opinion

Gives a good level of protein

Solubility7%−0.02

easy to mix

mixes well with water

It mixes well

Return

0.0% Return rate 0% Fixable by listing

Value For Money50%▁█▁▁▁▁

Not worth the money for less

Bit expensive

Not the cheapest option per serving

Side Effects50%▁▁▁▁▁█

started getting what I can only describe as hangover headaches and grogginess/brain fog

Bad side effects

Performance-wise, the effects were subtle

FAQ

Common Muscletech Protein Powder questions

Answered from the same tracked data.