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Muscletech Protein Powder

a small market ($51K/yr) — Muscletech Protein Powder doesn't clear our bar today.

Flapen Score

43
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Market size 13Growth 15Conversion 20Competition 47Returns 100Price range 84Avg price 95Brand share 24Review moat 26Quality gap 70
This niche Category average

Is Muscletech Protein Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Muscletech Protein Powder is a £51K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug. Verdict: Skip it — 43/100.

Muscletech Protein Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.1% over the last 90 days and 1.6% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr2K
Search volume / yr-20.1%100K
Conversion rate1.6%
Avg price£31.75

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 74
Top-5 product click share57%
Open market10%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement83%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews3,946

Top Muscletech Protein Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

74

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

4%

  • Muscletech44%
  • Warrior21%
  • USN13%
  • SCI-MX6%
  • Optimum Nutrition6%
  • MaxiNutrition5%
  • Open — no brand owns it (2 brands, 4%)

Muscletech Protein Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR1.6%Products18Brands8Top 5 Brands90%OOS Rate16.3%Rating4.3★Reviews3,946Avg BSR#78
2K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Top Muscletech Protein Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein powder with creatine12K/yr
  • muscletech protein powder17K/yr
  • protein and creatine powder10K/yr
  • whey protein with creatine10K/yr
  • nitrotech protein powder10K/yr
  • muscletech12K/yr
  • all in one protein powder8K/yr
  • muscle tech protein powder8K/yr
  • muscle tech4K/yr
  • nitrotech4K/yr

What reviews say buyers love and hate about Muscletech Protein Powder

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall19%

Trusted brand with consistent quality

Taste-Overall15%

No nasty taste

Value For Money9%

Reasonable price

Nutritional Content8%

Good tasting Protein Powder

Solubility7%

easy to mix

What buyers complain about

49% of reviews
Taste-Overall13%

taste was pretty artificial

Solubility7%

doesn't mix well

Flavor7%

not a fan of the chocolate flavour

Value For Money6%

Not worth the money for less

Nutritional Content5%

The protein was not good

Muscletech Protein Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
50%
2Side Effects
50%

Common Muscletech Protein Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Muscletech Protein Powder 43/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -20.1% over the last 90 days.
Search demand for Muscletech Protein Powder on Amazon United Kingdom peaks in Aug, where the busiest month runs 1.6× the quietest.