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Muscletech Protein Powder

Fail

Shoppers spend an estimated $51K a year here, so Muscletech Protein Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£51K/yr100K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
57%top-5 click share · 8 brands · 74 sellers

Flapen Score

Muscletech Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Muscletech Protein Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muscletech Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muscletech Protein Powder 100K times last year and spent an estimated £51K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
1.6%
Market size, estimated
£51Ka year
Peak month
August1.6× the quietest month
Top search term
protein powder with creatine12K searches a year

02 · Price

A sale here is worth £31.75.

Listings sell for £31.75 on average, from £8.18 to £59.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £31.75 that is £0 to £3K a year per listing.

Average price
£31.75inside the $15 to $100 sweet spot
Price range
£8.18–£59.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #78 within Diet & Nutrition. It carries 3,946 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
16.3%
Average rank
#78in Diet & Nutrition
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,946per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Muscletech Protein Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

74

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

4%

  • Muscletech44%
  • Warrior21%
  • USN13%
  • SCI-MX6%
  • Optimum Nutrition6%
  • MaxiNutrition5%
  • Open — no brand owns it (2 brands, 4%)

Demand

Muscletech Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Muscletech Protein Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • protein powder with creatine12K/yr
  • muscletech protein powder17K/yr
  • protein and creatine powder10K/yr
  • whey protein with creatine10K/yr
  • nitrotech protein powder10K/yr
  • muscletech12K/yr
  • all in one protein powder8K/yr
  • muscle tech protein powder8K/yr
  • muscle tech4K/yr
  • nitrotech4K/yr

Reviews and returns

What reviews say buyers love and hate about Muscletech Protein Powder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“taste was pretty artificial”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Muscletech Protein Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data