Skip to content

Muscle Pain Relief

Fail

Prices span $2.36–$11.61, mostly outside the sweet spot, so Muscle Pain Relief is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£699K/yr942K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
70%top-5 click share · 7 brands · 132 sellers

Flapen Score

Muscle Pain Relief against its category

The dotted line is the Health & Personal Care average. Past it, Muscle Pain Relief is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muscle Pain Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muscle Pain Relief 942K times last year and spent an estimated £699K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 942K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £699K a year.

Searches, last 12 months
942K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
12.9%
Market size, estimated
£699Ka year
Peak month
November1.7× the quietest month
Top search term
deep heat346K searches a year

02 · Price

A sale here is worth £5.74.

Listings sell for £5.74 on average, from £2.36 to £11.61. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £5.74 that is £29K to £34K a year per listing.

Average price
£5.74under the $15 to $100 sweet spot
Price range
£2.36–£11.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
£29K–£34K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #11 within Over-the-Counter Medication. It carries 7,165 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#11in Over-the-Counter Medication
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,165per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Muscle Pain Relief products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£70K£140K£210K£280K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

132

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

2%

  • Deep Heat69%
  • Deep Relief11%
  • Tiger Balm7%
  • Voltarol6%
  • IBULEVE3%
  • 5KIND CLINICAL SKINCARE2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Muscle Pain Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Muscle Pain Relief search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deep heat346K/yr
  • pain relief88K/yr
  • muscle pain relief98K/yr
  • pain relief gel75K/yr
  • deep heat roll on58K/yr
  • deep heat cream52K/yr
  • deep relief anti-inflammatory gel31K/yr
  • pain relief cream25K/yr
  • anti inflammatory gel25K/yr
  • muscle rub25K/yr

Reviews and returns

What reviews say buyers love and hate about Muscle Pain Relief

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Joint Pain”
12%of negative reviews mention “Smell”
0.1%of orders come back
“smells fishy”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Muscle Pain Relief questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data