Muscle Pain Relief
FailPrices span $2.36–$11.61, mostly outside the sweet spot, so Muscle Pain Relief is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £699K/yr942K searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 132 sellers
Flapen Score
Muscle Pain Relief against its category
The dotted line is the Health & Personal Care average. Past it, Muscle Pain Relief is stronger. Inside it, weaker.
Market
The Muscle Pain Relief market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Muscle Pain Relief 942K times last year and spent an estimated £699K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 942K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £699K a year.
- Searches, last 12 months
- 942K
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £699Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- deep heat346K searches a year
02 · Price
A sale here is worth £5.74.
Listings sell for £5.74 on average, from £2.36 to £11.61. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £5.74 that is £29K to £34K a year per listing.
- Average price
- £5.74under the $15 to $100 sweet spot
- Price range
- £2.36–£11.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £29K–£34K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #11 within Over-the-Counter Medication. It carries 7,165 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #11in Over-the-Counter Medication
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,165per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Muscle Pain Relief products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Deep Heat Heat Rub Relieves Muscular Aches & Pains 67g (Pack of 1)
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 17y ago

Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 6,037
- Age
- 10y ago

Deep Heat Heat Rub For Muscular & Rheumatic Aches Pain and Stiffness 100g (Pack of 1)
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 7,092
- Age
- 19y ago

Deep Heat Max Strength Rub for Aches Pains & Stiffness 35g (Pack of 1)
- Price
- £3.82
- Rating
- 4.4/5
- Reviews
- 1,002
- Age
- 10y ago

Deep Relief Duo Pain Relief Gel with Ibuprofen & Levomenthol Triple Action Relief from Back Rheumatic & Muscular Pain 100g (Pack of 1)
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 851
- Age
- 6y ago
Trending
estimated 90-day click momentum
Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 4y ago

Deep Relief Duo Pain Relief Gel with Ibuprofen & Levomenthol Triple Action Relief from Back Rheumatic & Muscular Pain 100g (Pack of 1)
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 851
- Age
- 6y ago

Deep Heat Heat Rub Relieves Muscular Aches & Pains 67g (Pack of 1)
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 17y ago

Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 19,915
- Age
- 7y ago

Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,391
- Age
- 4y ago
Newest
by launch date
Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 1,542
- Age
- 2y ago

Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 4y ago

Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,391
- Age
- 4y ago

Ibuleve Max Strength Pain Relief 10% Ibuprofen Gel Maximum Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 50 g
- Price
- £6.48
- Rating
- 4.4/5
- Reviews
- 9,948
- Age
- 5y ago

5kind Extra Strong Hemp Cream 100ml - High Strength Hemp Oil and Arinca Cream for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Infused with Natural Oils & Extracts
- Price
- £11.61
- Rating
- 4.5/5
- Reviews
- 5,417
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
132
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
2%
- Deep Heat69%
- Deep Relief11%
- Tiger Balm7%
- Voltarol6%
- IBULEVE3%
- 5KIND CLINICAL SKINCARE2%
- Open — no brand owns it (1 brand, 2%)
Demand
Muscle Pain Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Muscle Pain Relief search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- deep heat346K/yr
- pain relief88K/yr
- muscle pain relief98K/yr
- pain relief gel75K/yr
- deep heat roll on58K/yr
- deep heat cream52K/yr
- deep relief anti-inflammatory gel31K/yr
- pain relief cream25K/yr
- anti inflammatory gel25K/yr
- muscle rub25K/yr
Reviews and returns
What reviews say buyers love and hate about Muscle Pain Relief
We read the reviews and the return reasons for every product selling here.
“smells fishy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muscle Pain Relief questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









