Muscle Pain Relief
FailPrices span $2.36–$11.61, mostly outside the sweet spot, so Muscle Pain Relief is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £699K/yr942K searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 132 sellers
Flapen Score
Muscle Pain Relief against its category
The dotted line is the Health & Personal Care average. Past it, Muscle Pain Relief is stronger. Inside it, weaker.
Market
The Muscle Pain Relief market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Muscle Pain Relief 942K times last year and spent an estimated £699K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 942K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £699K a year.
- Searches, last 12 months
- 942K
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £699Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- deep heat346K searches a year
02 · Price
A sale here is worth £5.74.
Listings sell for £5.74 on average, from £2.36 to £11.61. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £5.74 that is £29K to £34K a year per listing.
- Average price
- £5.74under the $15 to $100 sweet spot
- Price range
- £2.36–£11.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £29K–£34K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #11 within Over-the-Counter Medication. It carries 7,165 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #11in Over-the-Counter Medication
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,165per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Muscle Pain Relief products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Deep Heat Heat Rub Relieves Muscular Aches & Pains 67g (Pack of 1)
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 17y ago
Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 6,037
- Age
- 10y ago
Deep Heat Heat Rub For Muscular & Rheumatic Aches Pain and Stiffness 100g (Pack of 1)
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 7,092
- Age
- 19y ago
Deep Heat Max Strength Rub for Aches Pains & Stiffness 35g (Pack of 1)
- Price
- £3.82
- Rating
- 4.4/5
- Reviews
- 1,002
- Age
- 10y ago
Deep Relief Duo Pain Relief Gel with Ibuprofen & Levomenthol Triple Action Relief from Back Rheumatic & Muscular Pain 100g (Pack of 1)
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 851
- Age
- 6y ago
Trending
90-day click momentum
Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 4y ago
Deep Relief Duo Pain Relief Gel with Ibuprofen & Levomenthol Triple Action Relief from Back Rheumatic & Muscular Pain 100g (Pack of 1)
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 851
- Age
- 6y ago
Deep Heat Heat Rub Relieves Muscular Aches & Pains 67g (Pack of 1)
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,245
- Age
- 17y ago
Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 19,915
- Age
- 7y ago
Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,391
- Age
- 4y ago
Newest
by launch date
Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)
- Price
- £4.30
- Rating
- 4.4/5
- Reviews
- 1,542
- Age
- 2y ago
Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 4y ago
Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,391
- Age
- 4y ago
Ibuleve Max Strength Pain Relief 10% Ibuprofen Gel Maximum Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 50 g
- Price
- £6.48
- Rating
- 4.4/5
- Reviews
- 9,948
- Age
- 5y ago
5kind Extra Strong Hemp Cream 100ml - High Strength Hemp Oil and Arinca Cream for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Infused with Natural Oils & Extracts
- Price
- £11.61
- Rating
- 4.5/5
- Reviews
- 5,417
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
132
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Deep Heat69%
- Deep Relief11%
- Tiger Balm7%
- Voltarol6%
- IBULEVE3%
- 5KIND CLINICAL SKINCARE2%
- Open — no brand owns it (1 brand, 2%)
Demand
Muscle Pain Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Muscle Pain Relief search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deep heat346K/yr
- pain relief88K/yr
- muscle pain relief98K/yr
- pain relief gel75K/yr
- deep heat roll on58K/yr
- deep heat cream52K/yr
- deep relief anti-inflammatory gel31K/yr
- pain relief cream25K/yr
- anti inflammatory gel25K/yr
- muscle rub25K/yr
Reviews and returns
What reviews say buyers love and hate about Muscle Pain Relief
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
smells fishy
strong smell
Unpleasant smell
Wow, very disappointing Deep Heat
Heat rub
very little heat
Didn't work
Never worked for me
Not effective
gave me no relief
Painful
I have had pain in my wrist
A little expensive
Waste of money
Bit pricey
Love
Good for joint pain
Its good pain relief for joint pain
Relieved joint pain
Excellent value for money
Fair Price
Amazing value
Brilliant quality
Reasonable Product
Great product very pleased with purchase
Works well
works just as effectively
Effective
Gives relief for muscle pain
effective for muscle stiffness
Really helps with muscle pain
Return
0.1% Return rate 8% Fixable by listing
Didn't work
Never worked for me
Not effective
smells fishy
strong smell
Unpleasant smell
doesn't work miracles as suggested in the ads
descriptions. dont work
the photo is not my front door
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muscle Pain Relief questions
Answered from the same tracked data.