Multivitamin with Iron
FailPrices span $4.99–$14.67, mostly outside the sweet spot, so Multivitamin with Iron is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £63K/yr62K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 33 sellers
Flapen Score
Multivitamin with Iron against its category
The dotted line is the Health & Personal Care average. Past it, Multivitamin with Iron is stronger. Inside it, weaker.
Market
The Multivitamin with Iron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Multivitamin with Iron 62K times last year and spent an estimated £63K. The top 5 brands take 77% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £63Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- multivitamin with iron27K searches a year
02 · Price
A sale here is worth £8.12.
Listings sell for £8.12 on average, from £4.99 to £14.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.12 that is £2K to £4K a year per listing.
- Average price
- £8.12under the $15 to $100 sweet spot
- Price range
- £4.99–£14.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #176 within Combination Multivitamins & Minerals. It carries 4,539 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #176in Combination Multivitamins & Minerals
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,539per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Multivitamin with Iron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Multivitamin & Iron 360 Tablets | One A Day Formulation for Men Or Women | UK Manufactured | Immune Defence: Vitamin C D & B6 Supports Immune System
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 1,004
- Age
- 12y ago
Multivita Multivitamins with Iron 12 Essential Vitamins & Iron Immune Energy & Skin Support 1-a-Day for Men & Women 120 Tablets 4 Month Supply Vegetarian Made in UK
- Price
- £4.99
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 5y ago
Multivitamin & Iron 120 Tablets for Men & Women | Vitamin B C D E and Iron | Immune Support & Daily Wellbeing Multivitamins | Vegan | MOBU UK
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 1,021
- Age
- 5y ago
Natures Aid Multivitamins & Minerals with Iron High Strength One-a-Day Multi-Vitamin Formula Supports Energy Immunity & Bone Health Non-GMO Gluten-Free 90 Easy-Swallow Softgel Capsules
- Price
- £5.56
- Rating
- 4.3/5
- Reviews
- 7,145
- Age
- 20y ago
Multivitamin & Iron High Strength Tablets with Vitamin C D & B6 | One-A-Day Easy-Swallow 90 Pack
- Price
- £6.68
- Rating
- 4.5/5
- Reviews
- 567
- Age
- 14y ago
Trending
90-day click momentum
Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 2,856
- Age
- 5y ago
Natures Aid Multivitamins & Minerals with Iron High Strength One-a-Day Multi-Vitamin Formula Supports Energy Immunity & Bone Health Non-GMO Gluten-Free 90 Easy-Swallow Softgel Capsules
- Price
- £5.56
- Rating
- 4.3/5
- Reviews
- 7,145
- Age
- 20y ago
Multivitamin & Iron 120 Tablets for Men & Women | Vitamin B C D E and Iron | Immune Support & Daily Wellbeing Multivitamins | Vegan | MOBU UK
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 1,021
- Age
- 5y ago
Multivitamin and Iron Tablets 360 Pouch | Vegan Supplement for Man and Woman | Made in th UK | MultiZest
- Price
- £7.98
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Natures Aid Multivitamins & Minerals One-a-Day High Potency Daily Multi-Vitamin Supplement inc. B12 & Zinc Supports Energy Bones Immunity Hair Nails Vegan Non-GMO Gluten-Free 90 Tablets
- Price
- £5.60
- Rating
- 4.3/5
- Reviews
- 7,145
- Age
- 17y ago
Newest
by launch dateMultivitamin and Iron Tablets 360 Pouch | Vegan Supplement for Man and Woman | Made in th UK | MultiZest
- Price
- £7.98
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Womens Multivitamins & Minerals with Marine Collagen & Hyaluronic Acid | 27 Essential Vitamins Minerals & Botanicals | Gluten-Free & No Synthetic Fillers or Binders | 60 Tablets | Free Soul
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 2,458
- Age
- 3y ago
Iron Tablets High Strength - Energy Tablets with Vitamin C B12 & Folic Acid - 120 Vegan Iron Supplements for Women and Men - 14mg - Enhanced Energy Support & Increased Absorption - UK Made
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 8,989
- Age
- 4y ago
Multivitamin & Iron 120 Tablets for Men & Women | Vitamin B C D E and Iron | Immune Support & Daily Wellbeing Multivitamins | Vegan | MOBU UK
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 1,021
- Age
- 5y ago
Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 2,856
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
33
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
18%
- Club Vits31%
- Multivita16%
- MOBU14%
- Natures Aid11%
- Nutrition Geeks5%
- PH PROWISE Healthcare5%
- Open — no brand owns it (7 brands, 18%)
Demand
Multivitamin with Iron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Multivitamin with Iron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- multivitamin with iron27K/yr
- multivitamins with iron16K/yr
- multi vitamins with iron tablets5K/yr
- multivitamin and iron5K/yr
- multi vitamins with iron3K/yr
- multivitamins and iron3K/yr
- multivitamin iron3K/yr
Reviews and returns
What reviews say buyers love and hate about Multivitamin with Iron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Others have commented that there's an unpleasant taste and smell
They have no taste or smell
Taste horrific
An unpleasant odour
There is a bit of a fish smell
Smells awful
Wasnt swallow
Hard to swallow
Small to swallow
The tablets are large
They are huge
The tablet size is small
These multivitamins have a horrible odour
Red Colouring in a vitamin
these complete vitamins are awful
Love
Good Value
Best value
Great value for money
Good multi vitamin
Good value vitamins
I love this vitamin
consistent quality
Good quality, good price, fast delivery
Excellent product
no problem in swallowing
Easy to swallow
Not hard to swallow
More energy
Give me lots of energy
Energy boost
Return
0.1% Return rate 0% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multivitamin with Iron questions
Answered from the same tracked data.