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Multivitamin Tablets for Women

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Multivitamin Tablets for Women is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£1.1M/yr952K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
49%top-5 click share · 10 brands · 189 sellers

Flapen Score

Multivitamin Tablets for Women against its category

The dotted line is the Health & Personal Care average. Past it, Multivitamin Tablets for Women is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multivitamin Tablets for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multivitamin Tablets for Women 952K times last year and spent an estimated £1.1M. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 952K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
952K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
10.4%
Market size, estimated
£1.1Ma year
Peak month
February2.2× the quietest month
Top search term
free soul254K searches a year

02 · Price

A sale here is worth £11.31.

Listings sell for £11.31 on average, from £3.43 to £27.51. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £11.31 that is £28K to £34K a year per listing.

Average price
£11.31under the $15 to $100 sweet spot
Price range
£3.43–£27.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£28K–£34K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Diet & Nutrition. It carries 2,962 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Diet & Nutrition
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,962per listing
Listings tracked
32

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Multivitamin Tablets for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£67K£100K£134K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

189

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 90%

Open market

3%

  • Free Soul42%
  • Wellwoman36%
  • Centrum13%
  • Nutravita4%
  • ALPHA011%
  • Sevenseas1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Multivitamin Tablets for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Multivitamin Tablets for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • free soul254K/yr
  • wellwoman110K/yr
  • womens multivitamins92K/yr
  • freesoul44K/yr
  • womens vitamins66K/yr
  • centrum women64K/yr
  • wellwoman max38K/yr
  • well woman multivitamins46K/yr
  • supplements for women33K/yr
  • women multivitamins26K/yr

Reviews and returns

What reviews say buyers love and hate about Multivitamin Tablets for Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Different taste”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Multivitamin Tablets for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data