Multivitamin Tablets for Women
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 96% of clicks, so Multivitamin Tablets for Women is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £1.1M/yr952K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 189 sellers
Flapen Score
Multivitamin Tablets for Women against its category
The dotted line is the Health & Personal Care average. Past it, Multivitamin Tablets for Women is stronger. Inside it, weaker.
Market
The Multivitamin Tablets for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Multivitamin Tablets for Women 952K times last year and spent an estimated £1.1M. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 952K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 952K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £1.1Ma year
- Peak month
- February2.2× the quietest month
- Top search term
- free soul254K searches a year
02 · Price
A sale here is worth £11.31.
Listings sell for £11.31 on average, from £3.43 to £27.51. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £11.31 that is £28K to £34K a year per listing.
- Average price
- £11.31under the $15 to $100 sweet spot
- Price range
- £3.43–£27.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £28K–£34K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Diet & Nutrition. It carries 2,962 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Diet & Nutrition
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,962per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Multivitamin Tablets for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wellwoman Max Multivitamin Tablets for Women 84 Count (Pack of 1)
- Price
- £10.74
- Rating
- 4.6/5
- Reviews
- 3,863
- Age
- 11y ago
Womens Multivitamins & Minerals with Marine Collagen & Hyaluronic Acid | 27 Essential Vitamins Minerals & Botanicals | Gluten-Free & No Synthetic Fillers or Binders | 60 Tablets | Free Soul
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 2,458
- Age
- 3y ago
Centrum Women Multivitamin & Mineral Tablets Vitamins for Women With Vitamin D C & Iron 60 Tablets
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 7,205
- Age
- 9y ago
Vitabiotics Wellwoman Original - 90 Capsules Pack of 1
- Price
- £9.96
- Rating
- 4.7/5
- Reviews
- 1,183
- Age
- 18y ago
Free Soul Vegan Protein Powder | Formulated for Women | 600g | 20g Protein with Added Nutrients | Gluten & Soy Free Plant-Based Nutrition Shake | Pea & Hemp Isolate Protein | Vanilla Flavour
- Price
- £21.23
- Rating
- 3.9/5
- Reviews
- 2,253
- Age
- 7y ago
Trending
90-day click momentum
Free Soul Hydrate | Electrolyte Hydration Sachets with Sodium Magnesium Vitamin C & More | Zero Sugar Advanced Electrolyte Powder for Daily Use | Variety Pack | 30 Sachets
- Price
- £22.91
- Rating
- 3.9/5
- Reviews
- 139
- Age
- 7mo ago
Free Soul Vegan Protein Powder | Formulated for Women | 600g | 20g Protein with Added Nutrients | Gluten & Soy Free Plant-Based Nutrition Shake | Pea & Hemp Isolate Protein | Vanilla Flavour
- Price
- £21.23
- Rating
- 3.9/5
- Reviews
- 2,253
- Age
- 7y ago
Nutravita Multivitamin Tablets for Women for 2 Months of Supply Essentials Womens Vitamins and Minerals with Hyaluronic Acid Biotin Vitamin B Complex Vegan Vitamins for Hair Skin Immune System
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 4,789
- Age
- 1y ago
Wellwoman 50+ 30 Tablets Pack of 1
- Price
- £4.97
- Rating
- 4.7/5
- Reviews
- 5,275
- Age
- 17y ago
Womens Multivitamins & Minerals with Collagen & Hyaluronic Acid - 27 Essential Vitamins Minerals & Botanicals - 90 Tablets No Synthetic Fillers or Binders by Alpha01
- Price
- £6.40
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 6y ago
Newest
by launch dateFree Soul Hydrate | Electrolyte Hydration Sachets with Sodium Magnesium Vitamin C & More | Zero Sugar Advanced Electrolyte Powder for Daily Use | Variety Pack | 30 Sachets
- Price
- £22.91
- Rating
- 3.9/5
- Reviews
- 139
- Age
- 7mo ago
Wellwoman Perimenopause Supplements
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 7mo ago
Protein Iced Coffee | 19g Protein & 80mg Caffeine per Serving | Only 97Kcal | Low Calorie + High Protein | Whey Protein & Pea Protein Isolate Blend + Digestive Enzymes | Café Frappé | Free Soul
- Price
- £23.72
- Rating
- 4.1/5
- Reviews
- 123
- Age
- 11mo ago
CreaGlow Naticol Marine Collagen + Creatine Monohydrate + Electrolytes Powder | Glow & Strength All in 1 with Magnesium Vitamin C Biotin & Hyaluronic Acid | Raspberry Flavoured | Free Soul
- Price
- £26.59
- Rating
- 4.0/5
- Reviews
- 157
- Age
- 1y ago
Magnesium Glycinate 4-in-1 Complex | 1283mg Bisglycinate Citrate Malate & 2000mg Turmeric & Black Pepper | 385mg Elemental High Absorption Magnesium Supplements | 90 Tablets | UK Made | Free Soul
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 3,230
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
189
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
3%
- Free Soul42%
- Wellwoman36%
- Centrum13%
- Nutravita4%
- ALPHA011%
- Sevenseas1%
- Open — no brand owns it (4 brands, 3%)
Demand
Multivitamin Tablets for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Search terms
Top Multivitamin Tablets for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- free soul254K/yr
- wellwoman110K/yr
- womens multivitamins92K/yr
- freesoul44K/yr
- womens vitamins66K/yr
- centrum women64K/yr
- wellwoman max38K/yr
- well woman multivitamins46K/yr
- supplements for women33K/yr
- women multivitamins26K/yr
Reviews and returns
What reviews say buyers love and hate about Multivitamin Tablets for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Different taste
Bad tasting
Strange taste
Too salty
Way too salty
Tastes really salty
Make me sick
Made me really poorly bad headaches dizziness and nausea
Horrible side effects
Too much sugar
Too sweet
Too sugary for my liking
They are smaller
They are huge
Tablets are big
Love
Good Taste
No weird after taste
The taste is really refreshing
Excellent product
consistent quality
Overall, a quality product from a trusted brand and one that we would be happy to purchase again
I love this vitamin
Good value vitamins
Great Vitamin Supplement
Good Value
Best value
Great value for money
Exactly as pictured and described
Exactly as advertised
As described
Return
0.1% Return rate 5% Fixable by listing
the flavours are too weak to compensate
Disgusting flavour
The flavour is unbearable
Different taste
Bad tasting
Strange taste
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multivitamin Tablets for Women questions
Answered from the same tracked data.