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Multivitamin Tablets for Men

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -21.8% this quarter, so Multivitamin Tablets for Men is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£59K/yr70K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
38%top-5 click share · 27 brands · 193 sellers

Flapen Score

Multivitamin Tablets for Men against its category

The dotted line is the Health & Personal Care average. Past it, Multivitamin Tablets for Men is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multivitamin Tablets for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multivitamin Tablets for Men 70K times last year and spent an estimated £59K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
8.1%
Market size, estimated
£59Ka year
Peak month
January3.3× the quietest month
Top search term
supplements for men34K searches a year

02 · Price

A sale here is worth £10.54.

Listings sell for £10.54 on average, from £2.80 to £24.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.54 that is £1K to £3K a year per listing.

Average price
£10.54under the $15 to $100 sweet spot
Price range
£2.80–£24.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #70 within Diet & Nutrition. It carries 4,970 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#70in Diet & Nutrition
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,970per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Multivitamin Tablets for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

193

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

38%

Top 20: 81%

Open market

30%

  • Centrum17%
  • Horbäach14%
  • Nutravita14%
  • Wellman10%
  • WeightWorld9%
  • Wellman Tablets6%

Demand

Multivitamin Tablets for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.3×

Search terms

Top Multivitamin Tablets for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • supplements for men34K/yr
  • multi vitamins for men over 5011K/yr
  • mens multivitamin 50 plus7K/yr
  • men supplements6K/yr
  • male multivitamin5K/yr
  • mens vitamins 60 plus4K/yr
  • multivitamin tablets for men 50 plus2K/yr

Reviews and returns

What reviews say buyers love and hate about Multivitamin Tablets for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality8%+0.89

still cant sleep

They do not help me sleep

Didnt help me sleep

Functionality-Overall7%−0.08

poor results

Did not work

Not effective

Size-Overall7%−0.02

They are huge

Very small

tablets are quite large

Magnesium5%−0.01

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

Acid Regulator/Stomach Ache Relief5%−0.04

Bad stomach pain

Gives you stomach cramps

Caused severe stomach cramps

Love

Quality-Overall17%+0.98

and this feels consistent with their quality

Price match the quality of product

Amazing quality

Sleep Quality14%+0.89

HELPS WITH SLEEP

Better sleep

sleep more deeply

Value For Money13%+0.81

Amazing value

Fair price

Good value for money

Vitamin7%+0.54

Very good multi vitamin

Good value vitamins

Great vitamin

Advertised Vs Actual Product5%+0.14

As Advertised

As Described

Works as it says

Return

0.1% Return rate 20% Fixable by listing

Advertised Vs Actual Product20%▁▁▁█▁▁
Magnesium20%▁▁▁▁█▁

This magnesium does not work

It is not your ordinary magnesium

doesnt actually tell the truth about the magnesium concentration

Joint Pain20%▁▁▁▁█▁
Dosage20%▁▁▁▁█▁

The dosage is far too high

the misleading dosage

The dose is misleading

Minerals20%▁▁▁▁█▁

FAQ

Common Multivitamin Tablets for Men questions

Answered from the same tracked data.